Exam 1
• Chapters 1, 2, 3, 4, 5 and 6.
• 45-55 multiple choice questions
• Brown scantron (UNLV student union offers free)
• Material from the text, class discussions, and the
video material.
• 30% definitional; 65% application-oriented, 5%
comprehension( Implications,Take-aways)
Examples of definitional
questions
• Define marketing?
• What are the marketing mix factors?
• What are the components of marketing
strategy?
• What is inflation?
• What is a recession?
• What is perception?
Definitional question - Example
• 1. A(n) ………….is a defined group that
managers feel is most likely to buy a firm’s
product.
• A) target market
• B) buying center
• C) aggregated unit
• D) consumer cluster
• E) demographic sample
Definitional question - Example
• 1. A(n) ………….is a defined group that
managers feel is most likely to buy a firm’s
product.
• A) target market
• B) buying center
• C) aggregated unit
• D) consumer cluster
• E) demographic sample
Definitional question
• International trade does not always involve cash.
Sometimes companies accept all or part of the
payment for goods or services in the form of other
goods and services. This is known as:
a) Export trading
b) Crossdocking
c) Exchange modification
d) Domestic barter
e) countertrade
Definitional question
• International trade does not always involve cash.
Sometimes companies accept all or part of the
payment for goods or services in the form of other
goods and services. This is known as:
a) Export trading
b) Crossdocking
c) Exchange modification
d) Domestic barter
e) countertrade
Applied Question
• Last summer, P. Diddy & family had to make the
decision of whether to buy a new car, go to the
seashore for a couple of weeks, or redo their game
room. They chose the beach. This decision
illustrates ________ form of competition.
• A. Direct
• B. Indirect
• C. Budget (or general)
• D. Discretionary
Applied Question
• Last summer, P. Diddy & family had to make the
decision of whether to buy a new car, go to the
seashore for a couple of weeks, or redo their game
room. They chose the beach. This decision
illustrates ________ form of competition.
• A. Direct
• B. Indirect
• C. Budget (or general)
• D. Discretionary
Applied Question
• When DataComp Corp., a computer manufacturer,
delayed the introduction of its high powered
computer called "MACRO" to modify the
computer design and change the warranty clauses,
magazine advertisements that were scheduled to
be printed announcing the launch of MACRO had
to be revised. In this case, a change in the
___________ variable caused changes in the
___________ variable of the marketing mix.
Answer Choices for the previous
question
•
•
•
•
•
a.
b.
c.
d.
e.
distribution; promotion
distribution; price
production; promotion
product; promotion
promotion; price
Answer Choices for the previous
question
•
•
•
•
•
a.
b.
c.
d.
e.
distribution; promotion
distribution; price
production; promotion
product; promotion
promotion; price
Applied Question
• Boldnew, the maker of a highly innovative light
bulb, finds that it has excess inventory. Boldnew
decides to use personal selling and advertising to
convince customers to buy their bulbs. So, the
firm increases its advertising budget by 50 percent
and doubles its sales staff to pressure the
consumers to buy the product. This company is
operating as if it were in which of the following
paradigms?
Answer Choices for # 3
•
•
•
•
•
a.
b.
c.
d.
e.
Production orientation.
Sales orientation.
Marketing orientation.
Customer orientation.
International orientation.
Answer Choices for # 3
•
•
•
•
•
a.
b.
c.
d.
e.
Production orientation.
Sales orientation.
Marketing orientation.
Customer orientation.
International orientation.
Comprehension question
• People tend to be more satisfied with a purchase
if:
• A) they obtain information that reinforces their
decision
• B) they feel less competent in their daily lives
• C) cognitive dissonance develops
• D) there is inconsitency among opinion and values
• E) there is no further contact with the seller
Comprehension question
• People tend to be more satisfied with a purchase
if:
• A) they obtain information that reinforces their
decision
• B) they feel less competent in their daily lives
• C) cognitive dissonance develops
• D) there is inconsitency among opinion and values
• E) there is no further contact with the seller