Caroline BIROS, Hanane EL JAMALI, Willy MARMUSE, Nicolas PETIT, François PITTET, Thomas ROMEYER
HEC MS Management de Grands Projet
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General Electric
Presentation
• Born in 1892 from the merger of Edison
General Electric company and ThomsonHouston company
• 300.000 employees in more than 100
countries
• Turnover 2001:125.9 billions USD
• Profits 2001: 14,1 billions USD
2
General Electric
Presentation
• 13 businesses in 3 types of product:
– long cycle life
(40% of profits : infrastructure technology and
services: aircraft engines, medical systems…)
– Short cycle life
(20% of the profits: Industrial systems, consumer
products, specialty materials…)
– Financial services
(40% of profits: commercial finance, consumer
finance, insurance…)
3
GE Medical system
• Turnover 2001: 9 billions USD
• Leader in diagnostic and interventional
medical imaging, in formation and services
technology
• Products: X-ray, Functional imaging,
radiology, cardiology, obstetrics…
• Centres of excellence: located in the
Americas, Europe, Asia (more than 40
manufacturing facilities)
4
France & GE Medical system :
History
1960
1970
• Commercialisation of US
products
• GE + Airbus
• Airbus + Air France
• SNECMA + GE
5
France & GE Medical system:
History
1980
• Thomson
CGR
GE
RCA
1990
• GEMS
Headquarter
London
GE-CGR europeen
Headquarter
Issy les moulineaux
6
France & GE medical systems :
Today
2000
• Issy les moulineaux
Buc
Opportunity: 15 Ha
Excellence + Technology concentration
2002
• The headquarter
European (Europe, the Middle East, Africa)
International (Asia, Australia)
Global efficiency + Management skills
7
French characteristics:
Opportunities
• French administration
Possibility of state mobilisation for high interest projects (infrastructures,
authorizations, …)
• Infrastructures
Logistic + Telecom network
• U.E. + Euros (VS England)
Strategic economic position
8
French characteristics:
Opportunities
• Localization in Europe
Central position in the European continent
• Efficient Management
Skills of managers
• Well trained Workforce
Good qualification
9
French characteristics:
Opportunities
• Good abilities to strategic change /
flexibility
Despite bad French image (strikes, 35h, …),
government + population are able to be very reactive when needed.
• Capability in high + new technologies
Modern development of technologies / sciences
• Quality of life
Manager appreciate life in France
10
French characteristics:
Threats
• Disastrous international image
35H, RTT, strikes,.etc
media aspect: French social change = a mess
• Cultural gaps between Firms / French
people
Problem of economical opening :
Cultural misunderstanding of industry interests and development
• Union Action
Political engaged
Not enough oriented to a common employer-employee interest
11
French characteristics:
Threats
• Facility / Taxes / Costs of benefits
Complex, high, non uniformed, …
Not motivating
• Administrative Relation
Daily heavy management at mid-low level
12
Suggestion of
improvements:
Get out from
this “anti-enterprise spirit” image
• Communicate on facts / realization.
• Put the stress on French state implications +
efforts.
• Reduce the social fracture between companies
and employees
 Reconcile population with « enterprise »
 Educate/train workforce to industry needs
• Encourage initiatives such as « invest in
France » agency
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Conclusion:
comparison between GE’s criteria and others companies
Criteria’s
rank
Opportunities
Strategic Threats
Logistics
Infrastructures
Social
environment
1-6
Telecom
Infrastructures
Flexibility/ work
law
Internal Market
Monetary
stability
Administration
Work force
quality
7 - 12
Taxation
burdens
Salary cost
Localization in
Europe
Quality of life
Local centres of
excellence
Critical handicap
Subventions
13 -17
Expatriates
Taxation
Stock options
Taxation
< 10%
Financial place
10 - 25%
Source: Ernst & Young, France je t’aime… moi non
plus
> 40%
Average
satisfaction
rate
14
Conclusion:
comparison between GE’s criteria and others companies
GE
criteria’s
rank
Opportunities
Strategic Threats
Internal
market
« French
image »
1-6
Localization in
Europe
Social
environment
Infrastructure
s
National
Quality of
administration
management
Taxation
burdens
Work force
Quality
Local
administration
7 - 12
Euro zone
Local centre of
excellence
Flexibility/
Work law
Subventions
13 -17
Critical handicap
Expatriates
Taxation
Stock options
Taxation
< 10%
Quality of life
Financial place
10 - 25%
Source: Ernst & Young, France je t’aime… moi non
plus, used with GE’s information.
> 40%
Satisfaction
rate
15
Thanks
We would like to thank:
• Francis BAILLY,
National Executive GE France
• Sébastien DUCHAMP,
GEMS International Corporate Communication Manager
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Any Questions ?
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Thank you for your attention
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