Graduate Programme
Proposal presented to
Recruiting Excellence for Africa
www.careersinafrica.com
Why Global Career Company
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Established in 2002
Specialising in recruitment services for the markets of Africa, Asia and Middle East and Central
& Eastern Europe
Recruited 6,500+ graduates and professionals across 70 countries
A blue-chip client base of over 300 leading companies worldwide
A global network over 120,000 graduates and professionals
An international team with over 15 years of international recruiting experience with a regional
understanding who speak English, French, Spanish, Portuguese, Chinese, Russian, Arabic,
and many African dialects
Designed, organised and delivered many graduate programmes for MNC and African regional
companies
Organisers of 15 world-class recruitment events every year where graduate programmes can
be recruited for
Over 400 successful recruitment assignments completed including over 25 graduate
programme recruitment campaigns
www.careersinafrica.com
Our Candidates
We focus on attracting difficult to reach African
candidates from around the world with that potent
mix of international experience combined with local
knowledge.
Our over 30000 graduate level candidates combine
a powerful mix of outstanding academic
qualifications, and relevant international experience.
Our candidates also possess the following:
•Strong managerial potential and/or technical skills
•Fluency in French, English, Portuguese or Arabic
•Work authorisation for Africa
www.careersinafrica.com
Candidate Demographic Breakdown
Our Sourcing & Attraction Channels
We utilise a variety of channels to access high-potential African graduates including:
Over 600 Universities & Business Schools
Our global network of over 150,000
African professionals
Embassies and High Commissions
www.careersinafrica.com
Online Social Networks including:
Media Partners including:
Over 1,000 contacts across alumni
networks, African clubs and societies
Over 5,500 Africans already recruited
by our clients
Over 3,000 African diaspora
networks around the world
Targeted Career fairs and trade events
Our Track Record
Professionals in our network
Undergraduates and Graduates with up to 3 years experience in our
network
Candidates recruited into jobs across Africa
Companies we recruit for at a graduate level across all our service
lines
Successful graduate campaigns delivered for our clients
African countries we recruit graduates into
www.careersinafrica.com
Over
120,000
Over
30,000
Over
5,500
Over
100
Over
25
40
Graduate Recruitment Campaigns
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An integrated communications campaign designed to meet a
specific recruitment drive; in this case a Pan-African graduate
programme
Multiple sourcing channels would be utilised to attract the best
talent across the international and African markets
Our recruitment team would handle all responses and manage all
screening, selection and assessment processes to the final
interview stage
As a natural conclusion to a Recruitment Campaign, we would
design and organise Recruitment & Assessment Days which can
incorporate interviews, presentations, business games and
assessment centres or simply consist of scheduled interviews
Client Briefing
& Campaign
Development
Attraction
www.careersinafrica.com
Candidate
Management
and Preselection
Selection
Interviews
Recruitment
Day
Successful
Hires
Pan African Graduate Recruitment:
Integrated Communications
We would consult Airtel on designing an effective integrated communications campaign supported by
an online recruitment platform. This would be direct, or through our communications partner, a global
branding specialist
Candidate Management System & Microsite
Campaign tools
We custom build and host your own strongly branded
recruitment microsite to communicate with graduates
across the world and capturing and their interest and
applications for screening and selection. This can be
linked to an on-line assessment system
Preparation of a full suite of communication tools to bring
the brand to life including
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Posters
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Adverts
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Exhibition stands
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Event material
www.careersinafrica.com
Pan African Graduate Recruitment:
Multiple Sourcing Channels
We would provide Airtel a full integrated channel marketing plan using GCC assets as well as our
partners access to wider channels
Campus marketing
Online marketing
•Presentations
•Campus-related Events
•Mailshots
•Use of Campus Ambassadors and Student Reps
•Giveaways and Competitions
• Banner advertising links to/from multitude of local,
regional and international graduate-read websites
•Careersinafrica.com
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Over 1 million page impressions
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over 200,000 unique visitors per month
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Average time on site: over 5 minutes
www.careersinafrica.com
Pan African Graduate Recruitment:
Selection & Assessment Support
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For large-scale application processing, we have the facilities within various support service
centres in Philippines and Poland to handle all response management and selection
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Our team of multi-lingual consultants would screen and select the best candidates coming
through our Candidate Management System
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Selection Services to include:
- CV pre-selection
- telephone selection
- on-line assessment
- organisation of in-country interviews and/or design of in-country and international
Recruitment & Assessment Days
- Final Interviews
- Offer Management
www.careersinafrica.com
Case Study 1: Standard Chartered
Bank – Global Sourcing Campaign
Example of larger scale Pan-African graduate
recruitment campaign:
Campaign conducted across Europe and the US for African
graduates and young professionals with up to 3 years postacademic experience and nationals from Cameroon,
Gambia, Ghana, Kenya, Nigeria, South Africa and Tanzania.
• Over 4000 applications generated
• 1700 candidates assessed
• 86 candidates passed to offer stage……
www.careersinafrica.com
Case Study 1: Standard Chartered
Bank – Branded Microsite
www.careersinafrica.com
Case Study 2: Diageo – Global
Sourcing Campaign
Example of smaller regional graduate campaign:
Global campaign to source Southern Sudanese and
Ethiopians for graduate positions in Diageo Africa Commercial
(Sales and Marketing) and Supply Divisions
• Over 800 applications generated
• 80 candidates assessed
• 14 candidates passed to offer stage
www.careersinafrica.com
Case Study 3: Vodafone
Cultural Assessment
www.careersinafrica.com
Case Example 3: Vodafone
Creating Experiences Online
www.careersinafrica.com
Case Study 4: Microsoft Innovative Engaging Collateral
www.careersinafrica.com
Case Study 4: Microsoft - Creating
experiences throughout the process
www.careersinafrica.com
Airtel Graduate Programme
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Remit:
• Graduate Recruitment for Burkina Faso, Chad, Congo Brazzaville, Democratic Republic
of Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Seychelles, Sierra
Leone, Tanzania, Uganda and Zambia
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Delivery options that GCC can assist:
• Programme Content Design – comms programme, sourcing strategy, selection and
recruitment process, measurement indicators and reporting. This would be in conjunction
with our RPO and Communications Partner
• Sourcing & Screening and Application Response Management
• Sourcing, Screening and Application Response Management & Selection
• Sourcing, Screening, Application Response Management, Selection & Assessment
• All the above will be supported by a full end-to-end applicant, candidate management and
recruitment process system
www.careersinafrica.com
Key Features
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Designated Graduate Recruitment Campaign designed to attract specific skills for Airtel over a
set time period;
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Utilisation of all attraction channels available to Global Career Company;
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A team of Recruitment Consultants with English, French and Portuguese language skills will
work alongside your own resourcing function to either assist in the process or fully manage the
process to fully outsourced delivery ;
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An end-to-end recruitment solution tailored to your own recruitment process;
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Customised online application and selection process;
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On-line and/or Off-line Graduate Assessment systems (SHL/Thomas International etc);
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Utilisation of Careers in Africa Summits and/or design and implementation of your own
Recruitment Days across the international markets and in-country across Africa
www.careersinafrica.com
Our Standard Fees
Recruitment Campaigns
Consulting Services to include:
Programme Content, Communications Strategy Design &
Implementation and Project Management
Sourcing Processes to include:
Campus presentations
Direct marketing through our Sourcing Channels and our Global
Databases
Social network penetration for ‘Gen Y’
Participation at on-line and physical career fairs
Advertising across graduate media
Selection Processes to include:
CV screening
On-line testing
Telephone selection services
Assessment Services
Recruitment Day Design, Organisation and Delivery
Online Recruitment Advertising Services
www.careersinafrica.com
Fee per Service utilised
No Recruitment Fees
Unlimited hires
Consulting Fees from $1,500 per day
Fees from $1,000 per day to fixed quarterly sourcing
fees from $10,000 per month
Fees from $1,000 per day to fixed quarterly selection
fees from $6,000 per month
Assessment facilities costed out on a usage fee basis
from $2,000 per month for banners to $6,000 for a fully
customised microsite linking to CMS system charged
on a user basis