REPUBLIC OF RWANDA
MINISITERI Y’UBURINGANIRE
N’ITERAMBERE RY’UMURYANGO
ANGO
MINISTERE DU GENRE ET DE LA
PROMOTION DE LA FAMILLE
MINISTRY OF GENDER
AND FAMILY PROMOTION
P.O.BOX 969 KIGALI
NATIONAL GENDER MACHINERY COMMUNICATION AND
ADVOCACY STRATEGY 2016-2020
July 2015
i
EXECUTIVE SUMMARY
Rwanda is making significant progress in gender equality, women empowerment and
family promotion
through different activities including awareness creation and
advocacy. This has impacted a lot the increase of the level of gender equality where
Rwanda is ranked second worldwide in gender equality, women empowerment and
family promotion. The Objective of this strategy is to guide the activities of creating
awareness and will facilitate the activities related to the advocacy. This strategy will also
play a key role in avoiding the duplications of the activities of National Gender
Machinery (NGM) in awareness creation and in conducting advocacy for gender
equality, women empowerment and family promotion.
This strategy contains three parts including general introduction; communication
strategy and advocacy strategy. It provides a strategic plan to guide the activities of
gender equality, women empowerment and family promotion awareness creation to be
conducted by different implementers including NGM institution members. The target
groups have been identified and communication tools and channels were selected for
internal and external communication.
The following are the target audience: Decision makers, Parliament, media, civil society
and faith based organisations, academia and researchers, the general public, students and
teachers and local authorities. This strategy clarified the outcomes that NGM wishes to
achieve and selected the broad strategies and channels to enable the achievements of
those outcomes. The target is to raise awareness and conduct advocacy activities with
purpose to change and shift attitudes and behaviour on gender issues in Rwanda.
A yearly monitoring and evaluation process will help to identify strengths and
weaknesses, and the contributions of each activity under the strategy to increasing
awareness.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................................................................................... ii
TABLE OF CONTENTS...................................................................................................... iii
LIST OF TABLES ...................................................................................................................v
LIST OF ABBREVIATIONS AND ACRONYMS.......................................................... vi
PART I: GENERAL INTRODUCTION ............................................................................. 1
1.1. Background ................................................................................................................... 1
1.2. The objectives of the communication and advocacy strategy ............................... 3
1.2.1. Overall objective.................................................................................................... 3
1.2.2. The specific objectives .......................................................................................... 3
1.3. Scope of the work ......................................................................................................... 4
1.4. Methodology................................................................................................................. 4
1.4.1. Literature review ................................................................................................... 4
1.4.2. Guided interview .................................................................................................. 5
1. 5. SWOT analysis............................................................................................................. 5
1.5.1. Strengths ................................................................................................................. 5
1.5.2. Weaknesses ............................................................................................................ 6
1.5.3. Opportunities......................................................................................................... 7
1.5.4. Threats .................................................................................................................... 7
PART II: COMMUNICATION STRATEGY .................................................................... 8
2.1. Internal audience (NGM) ............................................................................................ 8
2.1.1. Targeted groups .................................................................................................... 8
2.1.2. NGM internal communication tools and channels ........................................ 10
2.2. External communication ........................................................................................... 14
2.2.1. Target audience ................................................................................................... 14
2.2.2 Communication tools and channels .................................................................. 18
2.3. Messages to be communicated................................................................................. 25
PART III: ADVOCACY STRATEGY ............................................................................... 27
3.1. Introduction ................................................................................................................ 27
3.2. Purpose of advocacy .................................................................................................. 28
3.3. Target audience .......................................................................................................... 28
iii
3.3.1.Decision-makers ................................................................................................... 28
3.3.2. Amplifiers ............................................................................................................ 28
3.3.3 Civil society and faith based organizations ..................................................... 29
3.3.4. Private sector ....................................................................................................... 29
3.4. Tools and channels for advocacy ............................................................................. 29
3.4.1. Research and position papers ........................................................................... 29
3.4.2. Policy dialogue .................................................................................................... 30
3.4.3. Gender machinery framework .......................................................................... 30
3.4.4. Campaigns for policy change ............................................................................ 30
3.4.5. Building the advocacy capacity of stakeholder groups................................. 31
3.4.6. Policy monitoring ................................................................................................ 31
3.5. Coordination of the Strategy .................................................................................... 32
3.6. Resource Mobilisation ............................................................................................... 32
3.7. Monitoring and evaluation ....................................................................................... 32
BIBLIOGRAPHY.................................................................................................................. 33
ANNEX 1: INTERVIEW GUIDELINE TO BE ADDRESSED TO INTERNAL
AUDIENCE (NGM) .............................................................................................................. B
ANNEX 2: INTERVIEW GUIDELINE TO BE ADDRESSED TO EXTERNAL
AUDIENCE ............................................................................................................................ C
ANNEX 3: LIST OF VISITED INSTITUIONS FOR INTERVIEWS .......................... D
ANNEX IV: IMPLEMENTATION MATRIX AND ESTMATED BUDGET.............E
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LIST OF TABLES
Table 1: Summary of communication channels and tools, comments, target audience and
responsible actors ....................................................................................................................... 23
Table 2: Implementation matrix ................................................................................................ E
v
LIST OF ABBREVIATIONS AND ACRONYMS
NGM:
National Gender Machinery
MIGEPROF:
Ministry of Gender and Family Promotion
NWC:
National Women’s Council
GMO:
Gender Monitoring Office
ICT:
Information and Communication Technology
FFRP:
Forum des Femmes Rwandaises Parlementaires
NISR:
National Institute of Statistics of Rwanda
NCC:
National Commission for Commission
MINIJUST:
Ministry of Justice
IPAR:
Institute of Policy Analysis and Research
MINALOC:
Ministry of Local Government
PSF:
Private Sector Federation
SWOT:
Strengths, Weaknesses, Opportunities and Threats
CSO:
Civil Society Organization
TV:
Television
GBV:
Gender Based Violence
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PART I: GENERAL INTRODUCTION
1.1. Background
The level of Rwanda in gender equality, women empowerment and family promotion
has increased through different activities and programmes. Since 2008, Rwanda is ranked
second in the world on gender coming after Sweden as confirmed by the studies
including the 2009 Social Watch Gender Equity Index. However, despite these
recognized successes, a lot more needs to be done especially in communication and
raising awareness.
Based on the situation analysis, it is clear that National Gender Machinery (NGM)
internal communication needs to be enhanced to allow information sharing among NGM
institutions as the poor coordination is still observed in many activities. General public
needs also to be aware of the gender equality, women empowerment and family
promotion while the advocacy activities need to be conducted in professional manners.
To ensure effective coordination, promotion of gender equality, utilization of partners’
synergies to improve gender interventions and avoidance of duplication, the
Government of Rwanda has established National Gender Machinery. The NGM is
composed of the Ministry of Gender and Family Promotion (MIGEPROF), the National
Women’s Council (NWC), the Gender Monitoring Office (GMO) and the Rwanda
Women Parliamentarian Forum (FFRP).
Nowadays, internal communication is considered important especially for the
institutions dealing with a common objective as they have to network with one another
in ways that enable them to achieve their goals as quickly and effectively as
possible. Communication is valuable in creating awareness and in sharing best practices
amongst NGM institutions. Various stakeholders also need information related to
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gender equality, women empowerment and family promotion at all times in order to
allow them to take the right actions addressing gender equality challenges and gaps.
In order to work efficiently, NGM must be able to communicate within and with other
stakeholders including general public. It is also important to communicate in ways that
update and share information on what are being done by NGM institution
members. This requires professionalism and the appropriate tools and channels.
Based on the information from NGM and other stakeholders, they are still gaps in
communication within gender machinery institutions and the external audiences (other
stakeholders). For internal communication, NGM institutions are not effectively
cooperating in different activities as sometimes each institution is conducting advocacy
and awareness campaigns separately while they have to conduct some activities jointly
and share information on what are being done by each NGM institution in order to avoid
duplication and promote synergy.
Regarding external communication, NGM institutions have played a key role in creating
awareness and in conducting advocacy activities, however, the NGM is not well known
by key stakeholders. According to the MIGEPROF strategic plan (2014), a lot of efforts
have been availed by the sector to improve communication and information sharing
between the NGM and external stakeholders intervening in the GFC sector. For instance,
all NGM institutions have staff in charge of communication and ICT as well as
functioning websites. However, these alone are not sufficient compared to what is
required by the mandate and cross cutting nature of the sector that requires a lot of
investments to change poor mindset or misconception especially on gender and women
empowerment that still exists among the community. To achieve this, the sector needs
to come up with new and innovative communication and information sharing
approaches1.
1
MIGEPROF (2014), Strategy plan 2014-2019
2
It is against this background that MIGEPROF is developing the National Gender
Machinery communication and advocacy strategy to ensure smooth collaboration among
gender machinery institutions and to guide the sensitization and awareness campaigns
targeting the entire community. The communication and advocacy strategy will
highlights the real strategies of communicating internally and externally through
appropriate tools, channels and strategies.
1.2. The objectives of the communication and advocacy strategy
1.2.1. Overall objective
The overall objective of this strategy is to further promote gender equality, women
empowerment and family promotion through efficient and effective communication
within NGM and other stakeholders including local community.
1.2.2. The specific objectives
The proper implementation of this strategy will contribute to:
 Raise awareness among the community, public institutions, private sector, civil
society, religious organizations, as well as international community on gender
equality issues, women’s rights and women’s economic empowerment;
 To increase knowledge and skills on gender equality, women empowerment and
family promotion related policies, laws and strategies;
 Ensure good understanding of the role of the NGM;
 Ensure effective lobbying and advocacy with key stakeholders;
 To streamline and enhance the communication capacity of key stakeholders and
increase its ability to communicate clearly and consistently messages;
 Facilitate information and experience sharing within NGM and its stakeholders.
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1.3. Scope of the work
This communication and advocacy strategy is limited to strategies of communicating to
internal (NGM) and external audiences as well as gender equality, women empowerment
and family promotion advocacy strategy covering a period of five years, from 2016 to
2020.
1.4. Methodology
To develop this document, different methods and techniques were used to collect and
analyze data. Given the nature of the work, the methodological approach to develop this
communication strategy required more than one methods and techniques as follow:
1.4.1. Literature review
During literature review, communication strategies and/or guidebooks of NGM
institutions were used in order to analyze their effectiveness in creation awareness and
information sharing within and outside gender machinery institutions. The reports on
gender equality, women empowerment and family promotion, strategy and action plans
were reviewed, documents, laws, studies and strategies developed related to
communication strategy, advocacy strategy focusing on gender issues in general and
gender machineries in particular also were also the main sources of the information.
This helped to know what are the existing strategies in communicating and conducting
advocacy in gender equality, women empowerment and family promotion and what has
been published on that.
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1.4.2. Guided interview
To elaborate this document, a semi-structured interview2 was conducted with
MIGEPROF, GMO, NWC, FFRP, NCC, MINIJUST, Parliament Chamber of Deputies, Profemmes, Women for women, Media, IPAR, MINALOC and PSF institutions focusing on
key units and staff dealing with communication, gender equality, women empowerment
and family promotion in order to gather all necessary information used during the
elaboration of National Gender Machinery (NGM) communication and advocacy
strategy. They responded to an interview form guide of semi-structured questions
elaborated accordingly, moreover additional questions were also asked.
1. 5. SWOT analysis
SWOT analysis is important as it will facilitate policy and decision makers to take the
right decisions on gender equality, women empowerment and family promotion.
Through literature review and interviews with key stakeholders, the SWOT analysis was
carried out to evaluate strengths which can be developed to reach the target, weaknesses
which can be rectified, opportunities to jump on and threats to avoid or mitigate in
implementing this awareness strategy.
1.5.1. Strengths
-
Sounding existing laws and policies on gender equality, women empowerment
and family promotion;
-
Every NGM institution has a staff in charge of public relation and communication;
-
The existing structure of NWC which reaches grassroots level;
-
Funds mobilization capacities via cooperation and networks;
O'Leary (2004) highlighted that semi-structured interview is a data collection tool that is usually
conducted face to face between the interviewer and the participants allowing the researcher to
control the process, and allowing freedom for respondents to express their thoughts.
2
5
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Experience in raising awareness on gender equality, women empowerment and
family promotion;
 Knowledgeable and accessible staff dealing with gender;
 Collaboration and access to various partner and organ institutions from central to
district level;
 Availability of a website and social media accounts;
-
Effectiveness in gathering sharing information in a timely manner and skilled staff
in advocacy.
1.5.2. Weaknesses
-
Culture and mindset of Rwandan Community on gender issues;
-
Low level in conducting advocacy activities;
-
Lack of professionalism in conducting advocacy activities (the advocacy activities
should be research based and community oriented activities)
-
Low level of gender awareness;
-
Lack of customised strategies for instance Umugoroba w'Ababyeyi and Inshuti
z'Umuryango are effective tools in Villages while in town those strategies cannot
be effective;
-
Insufficient involvement of stakeholders in creating awareness especially the
private sector and government;
-
Small number of staff to conduct the awareness campaign and limited financial
means;
-
Insufficient monitoring and performance evaluation: Whatever is done in terms of
awareness creation needs to be evaluated in order to know its contribution in
awareness creation;
-
Lack of a sufficient communication budget;
-
Lack of consistent and timely information sharing between gender machinery
institutions.
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1.5.3. Opportunities
-
Gender is a cross cutting issue;
-
Political will to support gender equality, women empowerment and family
promotion;
-
Increase of civil society organisations involvement in gender equality, women
empowerment and family promotion;
-
The availability of funds in gender equality, women empowerment and family
promotion;
-
One language spoken all over the country: In Rwanda, Kinyarwanda is a national
language spoken all over the country, this will facilitate message dissemination;
-
Information Technologies in place: The availability of IT will be used in awareness
creation;
-
Good relationship with journalists and media companies.
1.5.4. Threats
-
Bureaucracy in internal communication (within NGM);
-
Resistance of some categories of people especially men and misunderstanding of
gender concepts;
-
Insufficient financial resources to implement communication and advocacy
activities. The implementation of awareness strategy requires financial facilities;
-
Low level of private sector participation in the matters related to gender equality,
women empowerment and family promotion;
-
Cultural and traditional practices barring mindset changes towards gender
equality, women empowerment and family promotion.
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PART II: COMMUNICATION STRATEGY
The communication strategy will guide the activities related to awareness creation for
gender equality, women empowerment and family promotion. This communication
strategy will help to communicate effectively with internal and external audiences.
2.1. Internal audience (NGM)
This part is strategizing the communication within gender machinery institutions. It
clearly indicates target groups, tools and channels to be used in communicating within
gender machinery.
2.1.1. Targeted groups
The following are the target internal audiences:
2.1.1.1. MIGEPROF
With the mandate to promote gender equality and equity, and ensure effective gender
mainstreaming and full participation of women in all activities related to the socioeconomic development of the nation; to conceive and disseminate sector policies,
strategies and programs; and to regulate the sector and other related sectors at policy
level3, MIGEPROF is very key to provide necessary information in creating awareness
and conducting advocacy on gender matters. This institution will play a key role in
influencing the enactment of sounding laws related to gender equality, women
empowerment and family promotion through communication, advocacy and lobbying.
3
MIGEPROF (2010), gender cluster strategic plan
8
2.1.1.2. Gender Monitoring Office
The Gender Monitoring Office with its main role of monitoring the progress towards
gender equality has a great influence in creating awareness and conducting advocacy for
gender equality, women empowerment and family promotion. This institution has also
information on communication and advocacy for gender related matters.
2.1.1.3. National Women's Council
Considering how National Women’s Council is operating both at central and
decentralized levels (district, sector, cell and village)4, this institution will play a key role
during the sensitization campaign and advocacy. This is confirmed by the situation
where they have information from grassroots level and their existing structure can
facilitate for message dissemination.
2.1.1.4. Forum des Femmes Rwandaises Parlementaires
FFRP is contributing a lot by advocating for gender equality, women empowerment,
women rights promotion and equity between men and women, as well as the promotion
of policies, programs and laws which take into related to gender. It is also contributing
in strengthening the capacities of Rwandan female parliamentarians.
As FFRP is made up of Parliamentarians and is a network affiliated to the Rwandan
Parliament, this forum will play an indispensable role in supporting gender equality,
women empowerment and family promotion by influencing for enactment of sounding
laws and policies on gender issues in Rwanda.
4
Idem
9
2.1.1.5. National Commission for Children
It is impossible to separate child rights with gender equality, women empowerment and
family promotion as children are the ones to benefit from gender equality, women
empowerment and family promotion. For this regards, this commission will also be
involved in the activities related to the gender equality and women empowerment
through communication and advocacy.
2.1.2. NGM internal communication tools and channels
The internal communication strategy
commonly called corporate communication
strategy framework in NGM is the means which can be used to communicate within.
This will help in avoiding duplication, sharing experience and increase awareness on
gender equality, women empowerment and family promotion. The identified tools and
channels for internal communication were selected as methods and techniques enabling
message sharing among NGM institutions.
2.1.2.1. Stakeholders meetings
The stakeholder meetings are very important to provide all necessary inputs from the
groups interested in the issues related to gender equality, women empowerment and
family promotion in Rwanda. It is a consultative meeting with purpose of bringing
together stakeholders intervening in the domain of gender, women empowerment and
family promotion in Rwanda to review and discuss the progress made in order to
improve the effectiveness of the sector as well as proposing the solutions to the identified
challenges met during the implementation process.
To reach the targeted objectives, the stakeholders meetings will continue to focus on the
most influential organizations and people who can play a role in gender equality, women
empowerment and family promotion as it is done by MIGEPROF. The stakeholders
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meetings need to be held at least two times per year to allow the information sharing and
experience exchange as it is a very good opportunity for NGM information sharing.
2.1.2.2. NGM meetings
The NGM is the engine in the process of gender equality, women empowerment and
family promotion. That is why the members of NGM have to meet on regular basis as
follow: (i) once per month for the technical team focusing on technical aspects (ii) and
once per quarter for the Steering committee discussion policy and strategic issues. This
will be done for different reasons including strengthening planning, sharing
key
achievements and lessons learnt, avoid duplication, strengthening gender equality,
women empowerment and family promotion activities' coordination, and evaluating the
impact of the activities of NGM and other key stakeholders. This will be a good occasion
to NGM to communicate internally.
2.1.2.3. Dropbox
It has been discovered that NGM has no dropbox while using the Dropbox application is
really convenient and fast because it is like having the same folder on all of your
computers and mobile devices at the same time. NGM needs to create the dropbox in
order to facilitate information sharing through phones and computers. The application
runs in the background and automatically keeps your files in sync and backed up online.
The desktop application is really convenient because you never need to manually upload
or download files in your Dropbox folder. The application automatically watches your
Dropbox folder and keeps your files in sync for you. Any time you save a change to a file
and are connected to the internet, that change will sync everywhere you have Dropbox
installed.
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2.1.2.4. Outlook
Currently, outlook is the popular social media which can be used in communication that
is why they have been selected among the appropriate tools to be used for internal
communication. Each institution has outlook, however NGM needs to create joint
outlook in order facilitate internal communication (information sharing). The outlook
will reduce the issues related to the delay in information sharing and bureaucracy in
communication. The NGM members will share information through this selected tool
which are easy and less costing and will be the best way for technical team and steering
committee of national gender machinery.
2.1.2.5. Facebook, e-mail, twitter and whatsapp
Social networks are effective tools and channels for internal and external communication
and each NGM institution has its own accounts. These tools are used for internal
communication, however it is still observed that they are not used effectively as some
staff of NGM have no Smart phones to enable them to use these modern and accurate
tools for Communication, this leads to recommend the NGM to purchase smart phones
for key staff involved in communication and sensitize them to increase the usage of social
networks for internal and external communication. Other issue is that NGM does not
have its own accounts while it is necessary to create and operationalize them for NGM
with purpose to communicate internally and externally.
The institutional accounts have different purpose depending on one to another while the
NGM accounts will have the mandate of communicating messages on the shared issues
of NGM. The team of NGM should be sensitized in using these tools in communicating
internally. This leads to suggest the creation NGM facebook, e-mail, twitter and
whatsapp for internal and external communication. After creating them, the NGM
institutions will need to be sensitized on the use of the above mentioned tools as they are
cheap, quick, effective and accessible. Through these tools, pictures, information and
12
videos will be posted on regular basis with messages on gender equality, women
empowerment and family promotion.
WhatsApp allows users to exchange messages without having to pay for SMS, it is
currently one of the most popular channels for communication and can be effective for
internal and external communication. National gender machinery needs to create and use
it effectively for internal and external communication (one for technical team and another
one for steering committee) as information flow will be on regular basis; this tool will
facilitate the update of the events of national gender machinery
Facebook also is a social media that can connects national gender machinery with local
community, policy and decision makers and other stakeholders. NGM facebook will be
created and well managed as it will serve as feedback and communication channel. This
tool can play an indispensable role in gender equality, women empowerment and family
promotion messages dissemination. As e-mail and twitter are well used in NGM
considering how they often use them for internal and external communication, NGM
Twitter and e-mail need to be created and consulted on daily basis in order to collect and
share information on gender issues.
2.1.2.6. Joint planning, monitoring and evaluation
The joint planning, monitoring and evaluation will strengthen the cooperation and
information sharing for National gender machinery, that is why this is suggested as one
of the channels and tools to be used for internal communication. The members of national
gender machinery will plan their activities jointly and evaluate the impact of what they
have done in joint manners in order to promote the team work, information sharing and
spirit of cooperation.
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2.1.2.7. Calendar
The calendar of the events related to gender equality, women empowerment and family
promotion awareness creation and advocacy of any NGM institution member needs to
be posted to all institution members of gender machinery. This will facilitate information
sharing on the ongoing activities and will crucially contribute in avoiding duplication of
the activities and will promote teamwork amongst gender machinery institutions.
2.1.2.8. Telephone
This is an effective tool of communication across Rwanda because almost the entire
territory is covered by telecommunication networks. SMS as a form of communication
has become more popular as a source of information as well as a dissemination tool. This
involves a single message being sent to a good number of users in one go and this will be
very useful in awareness creation.
2.2. External communication
The activities related to awareness creation and advocacy on gender equality, women
empowerment and family promotion need efforts from different stakeholders including
public sector institutions, civil society organizations, private sector and individuals. In
gender aspect, communication aims the issues of behavior changes. Here NGM is
targeting transferring information from one place to another, whether using voice or
using printed or digital media such as books, magazines, websites or emails. To
effectively create the awareness, the following are the categories of the groups to be
targeted:
2.2.1. Target audience
To implement this strategy effectively, the target audience has to be identified
determining which particular group of people to be targeted and the kind of messages to
be communicated to them.
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2.2.1.1. Parliamentarians and policy makers
The parliamentarians and policy makers are key in gender matters and are important in
awareness creation as they are the representatives and the voice of the community. These
categories of people are key during policy making process and the evaluation of the
impact brought by existing laws. That is why these categories of people need to be
considered during the awareness creation campaign and will be reached through
position papers, publications, radio and TV talk shows, newspapers, billboard,
magazines, meetings and briefs.
2.2.1.2. National Human Rights Commission
The national human rights commission is responsible for ensuring that there are not
violations of human rights in the country5. It looks at any violations and if necessary it
can sue the presumed authors to competent courts that is why it will be targeted during
the sensitization and awareness campaign. It is against this background that this
commission has been selected among the target audience to influence for gender equality,
women empowerment and family promotion.
2.2.1.3. Gender focal points
Gender focal points are government employees occupying positions where they can
influence decision making, planning policies and management. In public institutions, the
Directors or in charge of planning are the gender focal points and they are charged with
monitoring the progress in the implementation of the national gender policy, ensuring
that gender disaggregated data are collected and ensuring that all policies, programs,
projects and budgets are gender-responsive. This category will be targeted during the
MIGEPROF (2013), Laws and Policies for the promotion of gender equality and the
empowerment of women in Rwanda
5
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awareness and advocacy activities as they can contribute a lot in gender equality, women
empowerment and family promotion through planning process.
2.2.1.4. Academia and researchers
The issues of gender equality, women empowerment and family promotion need a deep
analysis and assessment that is why the academia and researchers will be engaged to
provide information on findings from deep and scientific analysis through studies,
surveys, articles, publications, position papers and briefs.
This leads to confirm that so many studies need to be conducted in order to found out
new realities and evaluate the existing strategies in creating awareness on gender
equality, women empowerment and family promotion. The activities of advocacy need
to be supported by evidences from the results of the studies that is why the academia and
researchers will be motivated and involved in the activities related to the research on
gender issues.
2.2.1.5. Faith based organizations and civil society organizations
The civil society organizations are daily in touch with local community and they have a
big influence on them because they are so much trusted by local community. The CSOs
are also known as the voice of the community, they are known as people who have no
other hidden intentions (economic and political motivations).
Regarding the faith based organizations, they have a good number of followers to whom
they can communicate easily the issues related to gender equality, women empowerment
and family promotion. The faith based organizations will contribute in message
dissemination through churches and other big audiences while civil society organizations
will contribute in awareness creation through meetings and sensitization campaigns.
NGM needs to strengthen the capacity of civil society organizations operating in gender
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area especially in the field of awareness creation, funds mobilizations, women
empowerment and family promotion.
2.2.1.6. Private sector
Private sector is very key as it owns the portion of the economy that is not state controlled
and is run by individuals and companies for profit. The private sector will be involved in
the activities related to gender equality, women empowerment and family promotion.
This category of people needs to be involved in gender issues through motivation,
awards and other incentives.
2.2.1.7. The general public
The general public will be targeted with aim to raise awareness on gender equality,
women empowerment and family promotion. This category of people will be reached
through trainings, radio, television, newspapers, meetings, cartoons, social network,
brochures, songs, meetings, conferences, public dialogue and debates.
2.2.1.8. Schools staff and students
During the awareness creation campaign, learners and teachers will participate in this
activity. To play its crucial role in awareness creation, teachers and students will be
informed on gender equality issues through different channels and tools including
training, meetings, social media, TV, radio, conferences, newspapers, theatres, songs,
cartoons and news papers. To perform this activity, they will benefit a training of trainers
which will enable them to disseminate the messages on gender equality, women
empowerment and family promotion.
2.2.1.9. Media
In order to create gender equality, women empowerment and family promotion
awareness and to conduct advocacy activities, media will be used due to their
characteristics of communicative and capacity of message dissemination. To disseminate
the message on gender issues, social and printed media will be used including radio talk
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shows, newspapers, newsletters and magazines. This has a very high coverage in
Rwanda because they are so many radio broadcast and newspapers. Social media will be
used through face book, whatsapp, twitter, viber, e-mail, websites and other electronic
news papers.
Considering the current technology and availability of media with high coverage, the
media will be able to communicate the gender message quickly to many stakeholders in
effective manners. This category of people will be trained and motivated, they will also
be awarded based on their contribution in creating awareness on gender equality, women
empowerment and family promotion. To make it successful, a memorandum of
understanding between media and NGM will be concluded and a cluster of gender
journalists will be created to increase the level of awareness.
2.2.1.10. Local leaders and opinion leaders
Local leaders and opinion leaders from village level will be involved in awareness
creation campaign. These groups are directly in touch with local community on daily
basis and they will be used for behaviour change. They will be trained in order to play its
role of increasing awareness. Local leaders and opinion leaders will be used to
disseminate gender equality, women empowerment and family promotion messages
during Umuganda and other national events.
2.2.2 Communication tools and channels
The tools and channels through which messages are transmitted to its intended audience
are very key in communication strategy. These tools and channels can differ from one
audience to another according to its characteristics. This has led to the identification of
the appropriate tools and channels to be used in creating awareness related to gender
equality, women empowerment and family promotion. The identified channels and tools
are the following:
18
2.2.2.1. Trainings
Training is one of the tools that can be used to create awareness on gender issues, that is
why it has been selected among the tools to be used during the sensitization campaigns
aiming to inform local community and other stakeholders about gender matters in
Rwanda. This will consist in training in different groups of different corners of the
country in order to facilitate the message dissemination countrywide.
2.2.2.2. Clubs and champions
To create gender equality, women empowerment and family promotion awareness, clubs
will be created and strengthened in each administrative sector and champions will be
identified. The champions and club members will be the individuals within the local
community who will facilitate the mindsets' change through local community dialogues,
advise and meetings. These categories of people will play a role on intermediation
between local community and national gender machinery, and will be active members
within the behavior change process.
Champions and clubs will also conduct advocacy for gender equality, women
empowerment and family promotion as they will benefit from trainings and be used as
instrumental in implementation of the change. These will be used in identification of the
challenges in gender equality, women empowerment and family promotion and in
formulation of the appropriate strategies to achieve the targeted outcome.
2.2.2.3. Radio and TV talk shows
Rwanda has various Radio and TV stations with high coverage and big audience and are
used to create awareness. Based on the information from different stakeholders, it is
confirmed that Radio and TV talk shows are facilitating to disseminate the messages on
gender equality, women empowerment and family promotion through films, theatres,
cartoons, debates, songs, dances and are followed by many stakeholders including policy
makers, researchers, academia, local community and farmers from urban and rural areas.
Current, the TV and radio talk shows are aired two times per month, however, the
19
number of talk shows needs to be increased at least once every week on radio and TV in
order to increase the awareness level.
2.2.2.4. Social media
Social media is an indispensable channel to create awareness as it is followed by
academia, youth, researchers, general public, CSOs and decision makers. This includes
the use of facebook, e-mail, twitter, whatsapp, electronic journals and others. NGM needs
also to create a website to facilitate message dissemination. These collective online
communication channels will be helpful in community based inputs, interaction and
information sharing, reporting of GBV cases and cooperation among key stakeholders.
2.2.2.5. Umuganda and other events
Community work or "Umuganda" is a very good opportunity and occasion to reach a big
number of the local community. To inform a very large number of local community on
gender equality, women empowerment and family promotion messages will be
communicated during Umuganda. However, they are other national and international
events to be used for gender messages dissemination for instance:
 Umugoroba w'Ababyeyi: Umugoroba w'Ababyeyi as a time where parents are sit
together in their villages discussing their own issues including gender,
development, child rights, domestic violence, nutrition and others. This will be an
opportunity to disseminate gender equality, women empowerment and family
promotion messages and will contribute in awareness creation.
 Inshuti z'Umuryango: This program also will serve as an opportunity for national
gender machinery to create awareness on gender equality, women empowerment
and family promotion among local community especially in villages.
 International Women Day: This is global day celebrating economic, political and
social achievements of women past, present and future. During these events, it
20
will be a great occasion for messages dissemination on gender equality, women
empowerment and family promotion.
 International Family Day: The international family day is also celebrated in
Rwanda. This includes organizing workshops, seminars and policy meeting for
public officials; exhibitions and organized discussions to raise awareness of the
annual theme and the events are participated by different stakeholders. During
these events, the messages on gender equality, women empowerment and family
promotion will be communicated to different stakeholder.
 International Child Day: It is not possible to separate child to the family
promotion, that is why during the international child day celebration events, the
messages on gender equality, women empowerment and family promotion will
be disseminated. This event can serve as channel to disseminate different messages
on gender issues targeting policy makers, local community, academia, researchers,
media and other stakeholders.
2.2.2.6. Telephone
The telephones will be used to communicate gender equality through sms, facebook,
twitter and whatsapp. To implement this strategy, the communication strategy users
need to make sure that the messages to be communicated is summarized and understood.
Telephone is an appropriate tool in Rwanda as the entire country is covered by
telecommunication networks. Regarding the SMS as a form of communication, this will
involve a single message being sent to a good number of users in one go and this will be
very useful in awareness creation. The message needs to be clear, short and precise.
2.2.2.7. Gender blog
A blog will be another platform for NGM to share success stories and infer on their
activities and public will share their views on the stories posted. With current technology,
a blog will be used for feedback as comments and links to increase user interactivity. This
is more interactive tool and can play a key role in information sharing from local
community, key stakeholders and gender machinery. It will also facilitate in sharing best
21
practices and will be used to collect data in gender issues. People will post information
on a daily basis about their views, opinions and perceptions on gender equality, women
empowerment and family promotion based on what is posted on the blog. Due to its
popularity, it seems unavoidable that blogging will become even more powerful in the
future with more people recognizing the power of bloggers in creating gender awareness.
This tool needs to well managed by national gender machinery.
2.2.2.8. Market radio
A market, as a place where so many people gather, is a strategic area for NGM to
communicate a big number of people about gender equality, women empowerment and
family promotion. In Rwandan markets they are radios and microphones which can be
used to disseminate messages on the issues related to gender matters. Here the messages
will be communicated so many times through those radios and will reach a big
percentage of people for short time.
2.2.2.9. Exhibition
NGM need to organize dance, theatres, drama, arts, music and films exhibition with
messages on gender equality, women empowerment and family promotion. This needs
to be organized once every year for each of the 30 districts of Rwanda. Here NGM will
invite popular artists in different fields including musicians, singers, comedians and
other actors. The exhibitions can also be usually scheduled to open and close on specific
events on gender issues.
2.2.2.10. Promotion materials
The promotion materials including banners, billboards, audio video materials, T-shirts
and others will contribute for creating awareness on gender equality especially for
children, youth, children, students and general public. These will be used through
22
workshop, meeting, public dialogue, aired on Radio, at school and during other public
events.
2.2.2.11. Public dialogue, debates, conferences, workshops and meetings
Public dialogue, debates, conferences, workshops and meetings will be used to create
awareness. This will be used for the big audiences targeting different groups of people
during community work, at university, at press conferences and other local, national and
international events.
2.2.2.12. Award of people who played a key role in gender issues
This will play a key role in motivating people to be part of gender actors at all level. Based
on the experience in awarding people or organisations who played key role in a specific
field, this strategy will increase the numbers of players in gender aspect because it serves
as motivation. The awards will be given to different actors including researchers, public
institutions, private sector and civil society organizations, individuals, journalists, etc.
2.2.2.13. Success stories' documentation
The documentation of success stories is important as you take the time to capture the
accomplishments your program attains along the way. To share the achievements with
other stakeholders is very key in creating awareness. This will be done through youtube,
papers, publications, reports, public dialogue, magazines, social media and other
available channels. This tool will also be useful to decision makers as they will be aware
of the impacts brought by some activities conducted to create awareness and to advocacy
for gender equality, women empowerment and family promotion. It will also contribute
in demonstrating responsible use of resources to stakeholders, sharing “best practices”
with other similarly funded programs and attracting new partners for collaboration.
Table 1: Summary of communication channels and tools, comments, target audience
and responsible actors
Channels and tools
Comments
Target audience
Responsible
23
Stakeholders meetings
This
will
facilitate
information sharing and
needs to be held 2 times per
year
Trainings
The
training
will
be
conducted countrywide in
order to create awareness
targeting
different
categories of people
Clubs and champions
Creating
and/or
strengthening clubs in each
district
and
select
champions
Radio and TV talk shows Identification
of
the
appropriate time to air
messages and selecting
popular TV and radios.
Social media
Creation of facebook, e-mail,
twitter, whatsapp, electronic
journals and others;
Umuganda
Gender blog
Market radio
Umugoroba w'Ababyeyi
Inshuti z'Umuryango
NGM, decision makers, MIGEPROF
CSOs, Private sector,
media, researchers and
donors
Local community, local NWC
and
leaders, opinion leaders, NCC
media, CSO, private
sector, partners, etc
Youth, schools, local
leaders,
women
representatives
and
opinion leaders
Local
community,
decision makers, local
leaders
and
other
stakeholders
Youth, educated people,
policy
makers,
academia, researchers,
media
and
other
stakeholders
Formulate the messages to Local community and
be communicated during local leaders
Umuganda and use local
leaders
for
the
dissemination
This will serve for feedback, Youth, social media
reporting and case study users, policy makers,
sharing.
academia, researchers,
media
and
other
stakeholders
The messages will be
disseminated
through
market radio
This framework will be used
to disseminate messages on
gender issues
This framework will be used
to disseminate messages on
gender issues
NWC
MIGEPROF,
GMO, NWC,
CSOs
and
media
NGM, CSOs
and media
NGM
MIGEPROF
Suppliers, buyers and NWC
local community
Local
community NWC
especially in rural areas
Local
community NCC
especially in rural areas
24
Exhibition
Banners and billboards
Cartoons, films, songs,
dances, serial drama and
theatres
Public dialogue, debates,
conferences, workshops
and meetings
The exhibition will be done
at every starting and closing
of NGM events to attract
more participate.
These need to be posted at a
public place with message
on gender issues
To make it effective, the
professional and popular
artists need to be hired.
These need to be organized
on regular basis in different
areas
Award of people who This will serve as motivation
played a key role in to role models
gender issues
Success
documentation
stories' Documenting best practices
will
contribute
in
improvement of the existing
strategies
Local community
NGM
Local
community, NGM
NGM, media and other
stakeholders
Youth, children and NGM
local community
Policy
makers, NGM
stakeholders,
media,
CSO
and
local
community
Active
players
on NGM
gender equality, women
empowerment
and
family promotion
Local
community, NGM
policy makers and other
stakeholders
2.3. Messages to be communicated
Rwanda has made great strides in promoting gender equality driven by a strong
commitment by the Government. Rwanda was equal second in the world on the 2009
Social Watch Gender Equity Index, with only Sweden having a higher score. Gender
equality is enshrined in the constitution and Rwanda was the first country in the world
to have more than 63.8% female members of Parliament. However, women are generally
underrepresented in political institutions (GMO 2011) and traditional patriarchal
attitudes continue to dominate. Rates of domestic violence are, for example, very high
and there continues to be a high level of tolerance by both men and women of domestic
violence (NISR et al 2011).
25
In the rolling out of this Strategy, particular attention will be paid to understanding the
audiences’ mentality, level of understanding of gender equality, women empowerment
and family promotion, interests, values, and concerns. Accordingly, the message content,
and language will be tailored to address their specific information needs, pre-existing
knowledge, and concerns.
The following specific themes will provide guidance for communications:
-
General knowledge on gender issues;
-
Role of gender;
-
Gender and development;
-
Gender research;
-
Gender and family promotion.
The implementation of this strategy will be guided by key messages. These messages are
only generic with the aim of providing a broad framework for developing specific
messages. Each stakeholder will have an opportunity to develop specific messages that
suit specific audiences and context. These messages should be solution-oriented, short,
simple and clear, credible and trustworthy, and present best information, tools and
options.
26
PART III: ADVOCACY STRATEGY
3.1. Introduction
Advocacy is speaking, acting, writing with minimal conflict of interest on behalf of the
sincerely perceived interests of a disadvantaged person or group to promote, protect and
defend their welfare and justice6:
It is a political process by an individual or group which aims to influence decisions
within political, economic, and social systems and institutions. Advocacy can include
many activities that a person or organization undertakes including media campaigns,
public speaking, commissioning and publishing research or conducting exit poll or the
filing of an amicus brief. Lobbying (often by lobby groups) is a form of advocacy where
a direct approach is made to legislators on an issue which plays a significant role in
modern politics7.
As defined by Alliance for Justice an advocacy is any action that speaks in favor of,
recommends, argues for a cause, supports or defends, or pleads on behalf of others. This
definition offers a look at how advocacy is defined, what kinds of activities comprise
advocacy work, and what kinds of advocacy projects several tax-exempt groups are
currently leading. The activities of NGM's advocacy will tackle the policy matters
correlated to gender equality, women empowerment and family promotion in all
relevant policy areas. This will be done through position papers, recommendations
addresser to policy makers, political debates, conference, meeting and public dialogue
between different stakeholders including public institutions, civil society organizations
and private sector.
Henderson, R. & Pochin, M. (2002), A Right result?: Advocacy, Justice and Empowerment,
Bristol: The Policy Press
7
: Legal Definitions (2010), Lobbying Versus Advocacy, NP Action
6
27
The advocacy activities on gender equality, women empowerment and family promotion
will be done in an effective collaboration with all gender machinery institutions. This
communication and advocacy strategy will highlight the advocacy strategies used to
influence for changes.
3.2. Purpose of advocacy
Advocacy in all its forms seeks to ensure that people, particularly those who are most
vulnerable in society, are able to:
-
Have their voice heard on issues that are important to them;
-
Defend and sustain their rights.
3.3. Target audience
3.3.1.Decision-makers
In advocacy, policy makers have an indispensable role to play as they can influence
decisions within political, economic, and social systems and institutions. These include
Parliamentarians, Ministers, Permanent Secretaries and other influential people. These
categories of people have been selected based on their roles in enactment of soundings
laws and monitoring the government activities in all sectors and will be targeted during
advocacy activities.
3.3.2. Amplifiers
The amplifiers including media, opinion leaders and academia will be targeted in
advocacy activities as they are able to disseminate the messages related to gender
equality, women empowerment and family promotion. The results from the studies will
be published through social media, printed media and other available channels in
Rwanda and will be used to develop position papers for advocacy.
28
3.3.3 Civil society and faith based organizations
In gender related issues advocacy activities, civil society as the voice of the community is
key to influence for changes. This category of people will be used to conduct lobbying
and advocacy for gender equality, women empowerment and family promotion in
Rwanda. The faith based organisations have many followers and are very good actors of
change through influencing their members as they are so much trusted and credible to
their followers.
3.3.4. Private sector
Private sector is one of the key sectors to play a crucial role in gender equality, women
empowerment and family promotion in Rwanda. This category of people will be targeted
during the advocacy activities because it can influence for policy change in related
matters and can contribute in women empowerment.
3.4. Tools and channels for advocacy
The tools and channels for advocacy are many including gender machinery framework,
meetings, research and position papers, social network, radio, TV, Workshops, debates,
conferences, meetings and press conference, newspapers and brochures, demonstrations
and best practices, banners and cartoon, clubs, Films and theatres productions, Songs and
dances and public dialogue campaigns,
3.4.1. Research and position papers
A position paper is a written presentation of an issue that has many sides. Most position
papers take a specific point of view, and the purpose of the paper is to defend, explain
and document the reasoning behind that point of view, or position8.
8
MUJYANAMA (2014), Policy analysis and advocacy skills training module, Pro-femmes TH
29
As the advocacy should be research based, this will be done through findings from the
studies conducted by different stakeholders including academia, NGM institutions
members, civil society organization, private sector and individuals with purposively to
influence for policy or behavior changes. The results from the findings will be presented
to the target audience through position papers.
3.4.2. Policy dialogue
In conducting advocacy activities, a policy dialogue is important as it can facilitate to
develop or influence policy. Policy dialogues address controversial and often technical
disputes. They help the public, private, and civil sectors exchange information and come
to consensus on recommendations for solving the dispute. This will be very useful to
influence the enactment or amendment of sounding laws on gender equality, women
empowerment and family promotion.
3.4.3. Gender machinery framework
This framework will serve as a key channel to conduct advocacy activities for gender
equality, women empowerment and family promotion. The gender machinery
framework will also be involved in conducting studies, policy analysis and will develop
the position papers to be used for advocacy activities.
3.4.4. Campaigns for policy change
The purpose of advocacy is policy or behavior change that is why the campaigns for
policy change is obvious. These campaigns for policy change rarely achieve rapid results.
The campaigns will be conducted by different stakeholders including members of
national gender machinery, civil society organizations and other actors willing to
contribute to gender equality, women empowerment and family promotion.
30
3.4.5. Building the advocacy capacity of stakeholder groups
The advocacy is not an easy task that is why the team of people commissioned to that
assignment needs to be equipped with necessary skills in order to enable them to face
various challenges in their means to exercise their right to freedom of expression. This
leads to suggest a special training in policy analysis, development of position papers and
how to conduct advocacy activities.
3.4.6. Policy monitoring
Policy monitoring comprises a range of activities describing and analyzing the
development and implementation of policies, identifying potential gaps in the process,
outlining areas for improvement, and holding policy implementers accountable for their
activities9. In conducting advocacy activities, the implementation of the policies needs to
be monitored. This will allow the advocator to know where to focus depending on the
identified gaps.
3.4.7. Gender mainstreaming
Gender mainstreaming is be one of the tools and channels for advocacy especially in
public institutions. This needs to be strengthened and monitored on regular basis in
order to play its role of advocacy. This strategy of mainstreaming gender is a globally
accepted strategy for promoting gender equality. As it is seen in different public
institutions, gender is not an interesting topic during the budgeting
while gender
mainstreaming is not an end in itself but a strategy, an approach, a means to achieve the
goal of gender equality. This leads to recommend NGM to insist on that agenda of
mainstreaming gender in their daily activities.
Hardee, Karen; Laili Irani; Ron MacInnis; Matthew Hamilton (2012). "Linking Health Policy
With Health Systems And Health Outcomes" (PDF). Washington DC: Futures Group, Health Policy
Project.
9
31
3.5. Coordination of the Strategy
This strategy will be implemented by NGM considering the mandate of each institution.
The Ministry of Gender and Family Promotion (MIGEPROF) at policy level, Gender
Monitoring Office (GMO) for monitoring while National Women’s Council (NWC) will
play a key role to implement the strategy, and the Women Parliamentarians’ Forum
(FFRP) at the legislative level. The activities related to advocacy will be implemented
jointly with NGM, civil society and private sector organizations. However, MIGEPROF
will take the lead in coordination of the activities related to the implementation of the
communication and advocacy strategy.
3.6. Resource Mobilisation
To be implemented, this communication and advocacy strategy needs a big amount of
money as awareness creation and advocacy are among the highly costing activities.
Therefore, resource mobilisation is critical for making this strategy operational. Financial,
human and physical resources will be mobilised from the Government, private sector and
international funding mechanisms. Moreover, Development Partners are expected to
complement the Government efforts and initiatives in terms of financial and technical
support.
3.7. Monitoring and evaluation
In monitoring and evaluating the implementation of this communication and advocacy
strategy, the organisation needs to conduct evaluation every year. The monitoring and
evaluation will help to identify strengths and weaknesses, and contributions of each
activity in increasing the awareness and advocacy. The evaluation will focus on the level
of the awareness and behaviour change and how advocacy is conducted. Gender
machinery will ensure that the planned activities are done on time and according to set
targets. It will consider also the efficiency and effectiveness of the implemented activities.
32
BIBLIOGRAPHY
1. Hardee, Karen; Laili Irani; Ron MacInnis; Matthew Hamilton (2012). "Linking
Health Policy With Health Systems And Health Outcomes" (PDF). Washington
DC: Futures Group, Health Policy Project.
2. Henderson, R. & Pochin, M. (2002), A Right result?: Advocacy, Justice and
Empowerment, Bristol: The Policy Press
3. Legal Definitions (2010), Lobbying Versus Advocacy, NP Action
4. MIGEPROF (2010), gender cluster strategic plan
5. MIGEPROF (2013), Laws and Policies for the promotion of gender equality, women
empowerment and family promotion
in Rwanda
6. MIGEPROF Strategy plan 2014-2019 (2014),
7. MUJYANAMA Pio (2014), Policy analysis and advocacy skills training module,
Pro-femmes TH
8. O'Leary (2004) highlighted that semi-structured interview is a data collection tool
that is usually conducted face to face between the interviewer and the participants
allowing the researcher to control the process, and allowing freedom for
respondents to express their thoughts.
33
ANNEXES
A
ANNEX 1: INTERVIEW GUIDELINE TO BE ADDRESSED TO INTERNAL
AUDIENCE (NGM)
I. INTERNAL COMMUNICATION
1. How do you communicate internally and amongst GM institutions?
2. Which tools and channels do you use to communicate within?
3. How often do you communicate, is it regular or periodic?
4. What are challenges and gaps for NGM existing communication channels and
tools for NGM's institutions ?
5. Suggestion for an effective communication within gender machinery institutions
6. SWOT analysis of gender machinery communication and awareness creation for
general public
7. Share the best practices in awareness creation on gender issues
8. The appropriate advocacy strategies for gender equality, women empowerment
and family promotion
9. Messages to be communicated
II. EXTERNAL COMMUNICATION
1. Is NGM known by general public, if yes through which channels if not why?
2. How do you communicate general public?
3. Which tools and channels do you use to communicate?
4. How often do you communicate, is it regular or periodic?
5. What are challenges and gaps and what can you recommend?
6. Is NGM know by general public, if yes through which channels, if not why?
7. Suggestion for an effective communication within gender machinery institutions
8. What are the existing strategies and situation in conducting advocacy?
9. Can you suggest what can be done to improve advocacy activities.
B
ANNEX 2: INTERVIEW GUIDELINE TO BE ADDRESSED TO EXTERNAL
AUDIENCE
The guiding questions for interviews will be but not limited to the following:
1. Do you know NGM and its activities? If yes, from which channels and tools, if not
why.
2. What do you think can be done in order to improve the NGM internal
communication?
3. What are the effective tools and channels to create gender equality, women
empowerment and family promotion?
4. Challenges and gaps for NGM existing communication channels and tools for NGM's
institutions
5. Suggestion for an effective communication within gender machinery institutions
6. Challenges and gaps for the existing communication channels and tools to inform
general public
7. Suggestion for an effective communication to create awareness among general public
8. The appropriate advocacy strategies for gender equality, women empowerment and
family promotion
9. What can be the role of your institution in creating awareness and in conducting
advocacy activities?
10. Do you think that the existing mechanisms to create awareness on gender equality in
Rwanda are enough? If no, please explain how those mechanisms are not consistent
and suggest what can be included.
11. What can be the contribution of other stakeholders in creating awareness and
conducting advocacy on gender equality, women empowerment and family
promotion?
12. SWOT analysis of gender machinery communication and awareness creation for
general public
13. Share some best practices in awareness creation and advocacy on gender issues?
C
ANNEX 3: LIST OF VISITED INSTITUIONS FOR INTERVIEWS
No
LIST OF VISITED INSTITUTIONS
1
MIGEPROF
2
GMO
3
NWC
4
FFRP
5
NCC
6
MINIJUSTICE
7
Parliament Chamber of Deputies
8
Pro-femmes
9
Women for women
10
Media High Council
11
IPAR
12
MINALOC
13
PSF
D
ANNEX IV: IMPLEMENTATION MATRIX AND ESTMATED BUDGET
The total amount to be used for five years is nine hundred fifty three millions eight hundred
thousand Rwandan Francs (953,800,000 Rfw)
ITEMS
DESCRIPTION
Outcome 1:
Public awareness on gender raised
Output 1:
Public informed on gender equality, women empowerment and family
promotion
Develop training tools
Activity 1
2015
-16
201617
201718
2018-19
2019-20
Estimated
budget
10,000,000
Activity 2
Conduct the training of
trainers for 120 people
(4 trainers per district)
4,000,000
Activity 3
Train 3,000 people in
gender
where
the
participants will be
selected from farmers,
youth, women, gender
clubs,
schools,
hospitals,
opinion
leaders
and
local
authorities from all the
country
Training people from
Government
institutions at central
level. In this category,
100 people among
them decision makers
and key technical staff
(planners, researchers,
etc.) will be trained
30,000,000
In private sector, 300
people will be trained
Training 20 journalists
from Radio, television,
newspapers and social
media
in
gender
reporting and how to
contribute on gender
equality,
women
empowerment
and
family
promotion
awareness creation
8,000,000
Activity 4
Activity 5
Activity 6
4,000,000
2,000,000
E
Activity 7
The
civil
society
organisations as the
voice of the community
need to be trained (20
people
from
civil
society organisations)
on causes, effects and
how to promote gender
equality
Every year, training 20
academia
and
researchers
from
different organisations
on causes, effects and
how to promote gender
equality issues
400,000
A
workshop
of
Parliamentarians from
the two chambers
(Chamber of Deputies
and Senate) will be
conducted every two
year
Clubs and champions organized
4,500,000
Create one club in
every district (30 clubs
countrywide)
Training 30 Clubs on
gender issues
15,000,000
Activity 3
Training
clubs
in
higher
learning
institutions
5,000,000
Activity 4
Training 4 clubs at
secondary and 6 at
primary school level in
each district in every
year
Select champions in all
the districts of Rwanda
5,000,000
A Radio Talk Show
done on the popular
Radios on various
topics on gender at
least 25 minutes per
week
30,000,000
Activity 8
Activity 9
Output 2:
Activity 1
Activity 2
Activity 5
Activity 6
2,000,000
6,000,000
6,000,000
F
Activity 7
A TV Talk Show done
on TVR on various
topics touching gender
issues at least 20
minutes per week
45,000,000
Activity 8
Theatres,
films,
cartoons and debates
will be aired on
radio/TV
20,000,000
Activity 9
Disseminate messages
through market radios
10,000,000
Output 3
Information and knowledge sharing
Activity 1
Message dissemination
during
Umuganda
(once per year in all
cells)
5,000,000
Activity 2
Message dissemination
in
national
and
international events (at
least 4 times per year)
5,000,000
Activity 3
Create a NGM website
3,000,000
Activity 4
Make
the
website
operational and post
news
and
other
relevant information
regularly
Produce a paper on
Rwanda's experience
in gender equality and
lessons learnt
Create a gender forum
in every district
6,200,000
Activity 7
Create a gender blog
3,000,000
Activity 8
Make
the
operational
6,200,000
Activity 5
Activity 6
blog
100,000,000
G
Activity 9
Produce and distribute
banners, newspapers
and brochures
15,000,000
Activity 10
Meetings, workshops
and conferences held at
districts
15,000,000
Activity 11
Creation
of
NGM
facebook,
e-mail,
twitter,
whatsapp,
electronic journals and
others
Operationalization of
social media tools
1,500,000
Activity 13
Updating and analysis
of feedback
5,000,000
Activity 14
Perform an exhibition
and a concern once a
year in every district
25,000,000
Activity 15
Produce banners and
billboards and post
them to public places
10,000,000
Activity 16
Produce
cartoons,
films, songs, dances,
serial drama
and
theatres at schools,
markets, churches and
other public places
25,000,000
Activity 17
Conduct
public
dialogue, conferences,
workshops
and
meetings
30,000,000
Activity 18
Send regular SMS
through
telecommunication
network
Organize the event to
award people who
played a key role on
gender
area
(role
model) at district level.
40,000,000
Activity 12
Activity 19
5,000,000
50,000,000
H
Activity 20
Success
stories'
documentation
through
Series
production,
films
products, reports and
best
practices
documentations and
magazines and articles
production
Gender awareness level assessed
25,000,000
Activity 1
Conducting baseline
on
the
level
of
awareness every year
40,000,000
Activity 2
Conducting evaluation
every year
100,000,000
Activity 3
Conducting studies on
perception of people
on gender, identify
causes and effects of
gender inequality at
least two every year
25,000,000
Output 5
NGM COORDINATED
Activity 1
Organizing
stakeholders meetings
two times every year
10,000,000
Activity 2
NGM meetings are
organized
every
quarter for steering
committee and every
month for technical
team
5,000,000
Activity 3
NGM outlook and
dropbox are created
2,000,000
Activity 4
NGM outlook and
dropbox
are
operationalized
to
communicate internal
issues
5,000,000
Activity 5
NGM Facebook, email,
twitter
and
whatsapp are created
Output 4
I
Activity 6
NGM Facebook, email,
twitter
and
whatsapp
are
operationalized
to
communicate internal
issues
5,000,000
Activity 7
Planning, monitoring
and evaluation are
done jointly
5,000,000
Activity 8
Purchasing billboard
and calendar
10,000,000
Outcome 2
SOUNDING POLICIES AND LAWS ENACTED: The achievements of this
outcome will be measured by the enacted laws and policies from advocacy
activities gender matters and an increment of the national budget allocated to
the implementation of gender equality, women empowerment and family
promotion policies.
Policies analysed
Output 1:
Activity 1
Conducting studies at
least two per year
Activity 2
Assess
the
achievements
and
challenges of gender
matters and submit
them
to
other
stakeholders
Develop the position
papers on the issues
related
to
gender
equality,
women
empowerment
and
family promotion
Assist potential civil
society organisations
dealing with gender in
funds mobilisation
50,000,000
Participate
in
the
policy
debate
on
implications of gender
on development
10,000,000
Activity 3
Activity 4
Activity 5
25,000,000
10,000,000
J
Activity 6
Organise a training on
Monitoring
and
Evaluation (M&E) of
gender activities for
NGM
and
other
national stakeholders
20,000,000
Activity 7
Participate in regional
meetings to develop
regional
and
international
networking
Maintain cooperation
with gender agencies
and different gender
organisations of other
countries
30,000,000
Activity 8
20,000,000
K