ASLMS is the leading medical Society in the field of
lasers and energy-based treatment, and the only one
that is truly multidisciplinary. Physicians turn to the
ASLMS to enhance their understanding of lasers and
related technologies.
Don’t miss this opportunity to connect with hundreds of professionals who use lasers and other light
energy based technology. Participation at the ASLMS Annual Conference will provide excellent
exposure for your company to more high potential customers. To reserve your booth space, go to –
www.aslms.org and click on 2013 Annual Conference.
Table of Contents
General Information ............................................................................................................................
Why Exhibit ........................................................................................................................................
Who Attends .......................................................................................................................................
Past Exhibitors ...................................................................................................................................
Conference Statistics .........................................................................................................................
Key Contacts ......................................................................................................................................
Who’s Who in the ASLMS ..................................................................................................................
Booth Information ...............................................................................................................................
Exhibitor Floor Plan ............................................................................................................................
Badge Information ..............................................................................................................................
Rules & Regulations ...........................................................................................................................
Advertising Rates and Specifications .................................................................................................
Sponsorship Opportunities .................................................................................................................
GENERAL INFORMATION
Website: www.aslms.org
Location:
2012 Annual Conference Attendance
Sheraton Boston Hotel/Hynes Convention
Center, Boston, MA
Member ............................................. 530
Non-Member...................................... 156
Applicant .............................................. 62
Resident ............................................ 104
Press ................................................... 13
Exhibitor ............................................ 709
Course Only......................................... 93
Total ............................................... 1,667
Conference Dates:
April 3-7, 2013
Exhibition Dates and Time:
Friday, April 5 ............ 9:00 am – 5:00 pm
Saturday, April 6 ........ 9:00 am – 7:00 pm
Total Physicians less Exhibitors - 582 – 61%
Installation of Exhibits:
Wednesday, April 3 . 1:00 pm – 6:00 pm 20 x 20 or larger Islands only
Thursday, April 4 ....... 8:00 am – 7:00 pm
Dismantling of Exhibits:
Saturday, April 6 ...... 7:30 pm – 11:00 pm
Sunday, April 7 .......... 7:00 am – 3:00 pm
Registration of Exhibitors:
Wednesday, April 3 ... 1:00 pm – 5:00 pm
Thursday, April 4 ....... 8:00 am – 5:00 pm
Friday, April 5 ............ 8:00 am – 5:00 pm
Saturday, April 6 ........ 8:00 am – 7:00 pm
Future Annual Conference Dates:
2014 – Sheraton Phoenix Downtown
Hotel/Phoenix Convention Center, Phoenix,
AZ, April 2-6.
2015 – Gaylord Palms® Resort and
Convention Center, Kissimmee, FL, April 2226.
For More Information Contact:
Jane Frohm
Industry Relations Specialist
American Society for Laser Medicine and
Surgery, Inc.
2100 Stewart Avenue, Suite 240
Wausau, WI 54401
Phone: 715-301-1631
Fax: 715-848-2493
E-mail: jane@aslms.org
Important Dates to Remember:
Preliminary Program Ad & Payment Due ............ 12/21/12
50% Refund if Booth is Paid in Full ....................... 1/14/13
No Refunds ........................................................... 1/15/13
Final Booth Payment Due ..................................... 1/14/13
Short Paragraph for Final Program........................ 1/14/13
Final Program Ad & Payment Due......................... 1/14/13
Membership List Sent ............................................. 2/1/13
Exhibitor Service Manual Link Emailed ................... 2/1/13
Deadline to Accept SA Donations ........................... 2/1/13
On-Line Bidding Opens to Members ....................... 3/4/13
Pre-Attendance List Sent ...................................... 3/18/13
Exhibitor Contracts Accepted Until ........................ 3/25/13
WHY EXHIBIT
Don’t miss out on your best opportunity to
connect and network with the most influential
and exclusive group of clinicians, scientists,
health care professionals and laser technicians
that dominate the market.
The exhibit hall is an important part of the
educational experience for attendees. It’s
about networking, education, and providing
attendees with information on how to fill their
practice needs and challenges. We make it
convenient for attendees to visit the exhibits by
offering the following amenities and activities in
the exhibit hall:






Daily Beverage Breaks
Lunch Vouchers to Attendees
ePosters
Experts in the Exhibit Hall
Internet Pavilion
Exhibitor Reception/Silent Auction,
Saturday evening, April 6
WHO ATTENDS
Physicians attending the conference include
dermatologists, plastic surgeons,
otolaryngologists, urologists, general surgeons,
ophthalmologists, orthopedic surgeons,
neurologists, neurosurgeons, cardiologists,
cardiac surgeons, oncologists, surgical
oncologists, dentists, oral and maxillofacial
surgeons, nursing/allied health laser
professionals, laser researchers, laser industry
representatives as well as other physicians
interested in laser technology.
2012 EXHIBITORS
Acuderm, Inc.
Aerolase Corporation
Ageless Regenerative Inst.
Allergan
Alma Lasers
Anthony Products/Gio Pelle
Apira Science, Inc.
Astanza Laser
ALT Americas, Inc.
Axia Medical Solutions, LLC
B&W Tek, Inc.
Bank of America Practice
Solutions
biolitec, Inc.
BTL Industries, Inc.
Buffalo Filter
Canfield Imaging Systems
CareCredit
Celleration
Chromogenex
CoolTouch, Inc.
CuraMedix
Cutera
Cynosure, Inc.
DEKA Medical, Inc.
Demandforce, Inc.
Dermatology Times &
Cosmetic Surgery Times
Digital Assent, LLC
Directed Light, Inc.
Doctors Toy Store
DUSA Pharmaceuticals, Inc.
Eclipse Aesthetics, LLC
Ellman International
Elsevier, Inc.
Elta MD
enaltus
Enhanced Image Technologies
Eun Sung Global Corporation
European Society for Laser
Dermatology
Everyday Health
FiberTech-RoMack, LEONI Fiber
Optics, Inc.
Focus Medical
Fortiva Financial
FotoFinder Systems, Inc.
Fotona Lasers
Hopewell Pharmacy
Incredible Marketing
INDUSTRA Technologies
Innovative Optics
Jan Marini Skin Research, Inc.
Jeisys Medical, Inc.
K-LaserUSA
Laser Europe 2012 Congress
Laser Institute of America
Lutronic, Inc.
Laser Peripherals, LLC
LaserScientific
LaserCap Company
Lasering s.r.l.
Lifeline Ventures
Light Age, Inc.
Lippincott, Williams & Wilkins
Lumenis, Inc.
MedCo Data, LLC
MedEsthetics Magazine
Medicol USA, Inc.
MedNet Technologies, Inc.
Miramar Labs
MJD Patient Communications
National Society of Cosmetic
Physicians
Needle Concept
Neocutis, Inc.
Neograft
New You Magazine
NexTech
NoIR Laser Company, LLC
Obagi Medical Products
Oculo-Plastik, Inc.
Palomar Medical Tech., Inc.
PatientNOW
PhotoMedex
Pinnacle Biologics
Pollogen
PracticeDoc powering
LocateADoc.com
Ra Medical Systems, Inc.
Real Aesthetics
RJ-Laser Company
Rockwell Laser Industries
RPMC Lasers, Inc.
Sandstone Medical Tech.
Sciton, Inc.
SkinCeuticals
Solid State Cooling Systems
Solta Medical
Sound Surgical Tech., LLC
Surgimedics
Syneron-Candela
Syris Scientific
The Dermatologist
The Energist Group
ThermoTek, Inc.
TJS, Inc.
Ulthera, Inc.
Venus Concept
WON Technology
Yodle
Zeltiq Aesthetics, Inc.
ZERONA
Zimmer MedizinSystems
ZO® Skin Health, Inc.
Past ASLMS Annual Conference
Attendance Figures
2008
2009
2010
2011
2012
2,535
1,801
1,971
1,683
1,667
Exhibit Chair
Richard O. Gregory, M.D.
Celebration Health Inst. of Aesthetic Surgery
400 Celebration Place, Suite A320
Celebration, FL 34747
Phone – 407-303-4250
Email: clcgregory@aol.com
2012 Attendance by Specialty
Allergy
Immunology
Acupuncture
1
Nursing
32
1
8
Anesthesia
Biostimulation
Cardiovascular
Chiropractor
Dentistry
Dermatology
Electrolysis
7
3
2
1
11
429
1
Emergency
Medicine
Endocrinology
2
Engineering
Family Practice
Gastroenterology
General Surgery
Internal Medicine
Investments
Laser Medicine
Laser Safety
Marketing
Neurosurgery
23
30
1
8
12
13
165
20
709
7
Obstetrics/
Gynecology
Ophthalmology
Oral & Maxillofacial
Orthopedic Surgery
Otolaryngology
Pathology
Phlebology
Photodynamic
Therapy
Physician
Assistant
Physical
Medicine
Physical Therapy
Plastic Surgery
Press
Preventive Medicine
Pulmonary
Radiology
Research
Thoracic
Vascular
1
KEY CONTACTS
Reserve Exhibit Space
Jane Frohm
Industry Relations Specialist
Main Phone – 715-845-9283
Direct Phone – 715-301-1631
Fax – 715-848-2493
Email: jane@aslms.org
Website - www.aslms.org
10
7
2
10
3
8
4
3
6
1
71
13
1
1
4
36
2
7
Official Decorator and Drayage Contractor
Melissa Minkler
AGS Expo
4561 S.W. 34th Street
Orlando, FL 32811
Phone – 407-292-6162
Fax – 407-292-4414
Lead Retrieval
Brandee Denton
Netronix Corporation
Senior Lead Retrieval Manager
5 Executive Court, Suite 2
South Barrington, IL 60010
Direct Phone – 847-620-4249
Email – leads@goeshow.com
Website – www.goeshow.com
WHO’S WHO IN THE ASLMS
2012 -2013 Executive Committee
President
George J. Hruza, M.D., M.B.A.
Chesterfield, MO
President Elect
Jeffrey S. Dover, M.D.
Chestnut Hill, MA
Vice President
Juanita J. Anders, Ph.D.
Bethesda, MD
Historian/Editor-in-Chief
J. Stuart Nelson, M.D., Ph.D.
Irvine, CA
Secretary
Elizabeth L. Tanzi, M.D.
Washington, DC
Treasurer
Mathew M. Avram, M.D., J.D.
Boston, MA
Past President
Brian D. Zelickson, M.D.
Edina, MN
2012 – 2013 Board of Directors
Serge R. Mordon, Ph.D.
Lille, France
Raymond J. Lanzafame, M.D., M.B.A.
Rochester, NY
Gerald J. Wilmink, Ph.D.
San Antonio, TX
Michael A. DellaVecchia, M.D., Ph.D.
Philadelphia, PA
R. Rox Anderson, M.D.
Boston, MA
David H. Sliney, Ph.D.
Fallston, MD
Dale E. Koop, Ph.D.
Woodside, CA
James C. Hsia, Ph.D.
Wayland, MA
Kristen M. Kelly, M.D.
Irvine, CA
Eric F. Bernstein, M.D., MSE
Ardmore, PA
Brian S. Biesman, M.D.
Nashville, TN
Henry H.L. Chan, M.B.B.S., Ph.D., FRCP
Central, Hong Kong
Brian J.F. Wong, M.D., Ph.D.
Irvine, CA
David J. Goldberg, M.D., J.D.
Hillsborough, NJ
Rebecca L. Sprague, R.N., F.N.P.C
Sacramento, CA
Barry DiBernardo, M.D.
Montclaire, NJ
BOOTH INFORMATION
Booth Assignments:
All 2013 Annual Conference exhibit space will
be reserved on a first come, first serve basis
and must be laser or medical related to the
mission of the Society, based solely upon the
judgment of the Society. The Society reserves
the right to refuse the sale of booth space if
exhibitor application does not meet this
requirement. Permission to exhibit does not
constitute in any way a Society endorsement or
approval of the exhibited products or services,
or guarantee that space will be assigned.
Application Procedures:
To apply for exhibit space, complete the exhibit
contract on our Website www.aslms.org with
the required deposit. Space will not be
assigned without the signed contract and
required deposit. Applications from companies
that have outstanding balances due the
Society, its contractors, or vendors will not be
processed without full payment of delinquent
accounts.
Deposit:
A deposit in U.S. funds of 50% of the total
rental fee for the requested space must be
submitted with the exhibit contract. No contract
will be processed or space assigned until the
deposit is received and any outstanding
accounts with the Society, other contractors or
vendors are paid in full. Balances from
International exhibitors must be paid by check
in U.S. funds drawn on a U.S. institution, by
credit card or wire transfer only.
Full Payment:
Space must be fully paid for by January 14,
2013. If assigned space is not paid by January
14, 2013, it may be cancelled and/or
reassigned without notification or refund of
payments by the Society. No company will be
allowed to exhibit unless full payment for booth
space has been received.
Cancellation or Reduction of Space:
Notification of an exhibitor’s decision to cancel
or reduce space must be sent in writing to the
Society. The date of cancellation shall be the
date that the Society received the written
cancellation. If an exhibiting company does not
cancel their space in writing and does not
occupy their booth space on-site, the company
will be liable for 100% of the booth fees. An
exhibitor will receive a 50% refund if booth is
paid in full and cancellation is received in
writing on or before January 14, 2013. The
50% deposit is non-refundable. No refunds will
be given after January 14, 2013.
Booth Fees Prior to January 2, 2013:
10 x 10 Linear Booth ......................... $2,385
10 x 10 Corner Booth ........................ $2,595
10 x 20 Booth .................................... $4,780
10 x 30 Booth .................................... $7,165
20 x 20 Island Booth .......................... $8,665
20 x 30 Island Booth ........................ $12,865
20 x 40 Island Booth ........................ $17,345
30 x 40 Island Booth ........................ $19,730
Table Top .......................................... $1,235
Booth Fees After January 2, 2013:
10 x 10 Linear Booth ......................... $2,765
10 x 10 Corner Booth ........................ $2,980
10 x 20 Booth .................................... $5,145
10 x 30 Booth .................................... $7,910
20 x 20 Island Booth .......................... $9,095
20 x 30 Island Booth ........................ $13,215
20 x 40 Island Booth ........................ $17,690
30 x 40 Island Booth ........................ $20,455
Table Top .......................................... $1,485
Booth Includes:
 Assigned exhibit space
 Draping of the back and both side walls
 Identification sign
 Publication of company name, address
and company information in final
program
 24 hour hall security
 General hall cleaning
 Designated number of complimentary
badges based on booth size
 Continental breakfast, beverage breaks,
and Exhibitor reception
 Exhibitor lounge
 Listed on ASLMS Web site for one-year
 Access to reserve hotel rooms within the
Society Housing block
Table Top Includes:
 Identification sign
 One six foot table with two chairs
 Table cover with skirt
 24 hour hall security
 General hall cleaning
 Publication of company name, address
and company information in final
program
 Designated number of complimentary
badges based on booth size
 Continental breakfast, beverage breaks
and Exhibitor reception
 Exhibitor lounge
 Carpet
 Listed on ASLMS Web site for one-year
 Access to reserve hotel rooms within the
Society Housing Block
Size Configuration:
All linear booths are 10’ x 10’ and island
exhibits are shown on the floor plan. Additional
booth sizes may be created at the discretion of
the Society. Booth displays height maximum is
18’.
BADGE INFORMATION
Badges will be available for pick up at exhibitor
registration during exhibitor registration hours.
Exhibitor badges are not transferable and
company badges will not be accepted instead of
the official badge. Supplementing the badge
with business cards is not permitted. All booth
personnel must be identified with an exhibitor
badge and display only the exhibitor badge
when staffing or working within an exhibit booth.
Only registrants for the convention are allowed
in the exhibition hall. False certification of an
individual as an exhibitor’s representative,
misuse of exhibitor’s badges, or any other
method used to assist unauthorized personnel
to gain admittance to the exhibit floor will be
cause for expelling the violator from the
exhibition hall or banning from future entrance
on the exhibit floor, or removing the exhibit from
the floor without obligation on the part of the
Society for refund of any fees. The exhibitor,
employees and agents, and anyone claiming a
right to be on the exhibit floor through the
exhibitor waives any rights or claims for
damages to persons or property arising out of
the Society’s enforcement of the paragraph.
Guest Badges:
Guest badges to enter the exhibit hall are $75
per day. No one under the age of 16 will be
allowed in the exhibit hall.
Complimentary Badges:
Each Exhibitor is allowed a certain number of
complimentary badges based on booth size.
Once the complimentary badges have been
met, full registration for entrance into the
conference will be charged.
Complimentary Conference Badges:
 Table Top .......................................... 1
 10 x 10 Booth .................................... 2
 10 x 20 Booth .................................... 3
 10 x 30 Booth .................................... 4
 10 x 40 Booth .................................... 5
 20 x 20 Island .................................... 5
 20 x 30 Island .................................... 6
 20 x 40 Island .................................... 7
 30 x 40 Island .................................... 8
Exhibit Hall Passes:
 Table Top......................................... 2
 10 x 10 Booth................................... 5
 10 x 20 Booth................................. 10
 10 x 30 Booth................................. 12
 10 x 40 Booth................................. 14
 20 x 20 Island ................................ 14
 20 x 30 Island ................................ 16
 20 x 40 Island ................................ 18
 30 x 40 Island ................................ 20
RULES AND REGULATIONS
Installation/Dismantling:
The Society shall determine the placement of
all displays. Exhibitor will comply with all
reasonable terms and conditions relating to the
placement, assembly, operation, maintenance
and removal of exhibitor’s display that it
receives notice of acknowledging this contract.
Exposed or unfinished sides or exhibit
backgrounds must be draped to present an
attractive appearance. The exhibits will be
inspected during the setup time, with the
approval of the exhibitor. During the course of
the installation and exhibit days, all booths are
subject to on-site review. The Society reserves
the right to request modifications where
necessary at the exhibitor’s expense to ensure
compliance with construction rules. Equipment,
products or materials to be shown or
demonstrated must be placed within the exhibit
space in order to ensure that the attendees
viewing the exhibit will stand within that space
and not in the aisles.
Exhibits must NOT be disturbed, dismantled, or
be in the process of being removed before
Saturday, April 6 at 7:30 pm. Exhibitors
dismantling before this time may lose their
company’s right to exhibit at future conferences
of the American Society for Laser Medicine and
Surgery.
All exhibit materials must be removed from the
exhibit area by Sunday, April 7 at 3:00 pm. If
the exhibitor fails to remove their materials
from the exhibit area in a timely fashion, the
exhibitor shall indemnify, hold harmless and
defend the Society from and against any and
all fees or expenses the exhibitor must pay to
the Facility as a result of such late removal.
Any property remaining in the exhibit area after
the termination of the annual conference may
be disposed of or stored, at the exhibitor’s sole
cost, as the Facility deems appropriate.
Booth Carpet and Cleaning:
Booth carpeting/floor covering is mandatory
and is the responsibility of the exhibiting
company. Carpet may be either supplied by
the exhibitor or rented from the service
contractor AGS Expo. Exhibits will be
inspected during setup time and the service
contractor, with the approval of the Society, will
provide carpeting for any uncarpeted booths.
Any charges incurred will be the responsibility
of the exhibitor. Exhibitors are not permitted to
carpet outside their assigned exhibit space. An
order form will be provided in the Exhibit
Service Manual.
Exhibitors are required to keep their booths
clean at all times. The Society has the right to
order daily cleaning if booth appearance is
unsightly. Any costs for this cleaning will be
charged to the exhibiting company.
Ceiling Height:
Ceiling height in the exhibit hall is 18’. The top
of your display or banner cannot exceed 18’.
Booth Staffing:
Exhibit booths/tabletops must be staffed during
all lunch and coffee breaks unless approval
has been given by the Society prior to
exhibiting. It is the company’s responsibility for
safeguarding their goods, materials, equipment
and exhibit at all times. If an exhibit booth is
left unattended at any time, the exhibitor is
responsible for any loss or damage to their
property. A company that has failed to set-up
or properly staff their booth/tabletop during the
exhibition will forfeit all exhibit rights for this
annual conference. In the event of such
incomplete set-up or improper staffing, the
Society reserves the right to reassign exhibit
space without notice to the exhibitor and
without obligation on the Society for any refund
whatsoever.
Booth Catering:
Exhibitor will be permitted to distribute selected
food and beverage items. Items must be
ordered through the convention center caterer
or hotel banquets; order forms will be included
in the Exhibitor Service Manual. Exhibitor may
not sell any food or beverage on the exhibit
floor.
Subletting Space:
Exhibitor may display only those products or
goods that exhibitor manufactures or regularly
distributes. This information must be included
on the contract. Sharing exhibit space is
permitted only for divisions of the same
company. Exhibitors may not sublet or assign
booth spaces.
Surveys:
All surveys must be conducted within the
confines of the booth space assigned. At no
time should exhibit personnel leave the booth
to encourage attendees in the aisles to
complete a survey.
Selection of Booth Space:
The Society has several opportunities for booth
selection.
 As a Gold Sponsor, exhibitor is given
preference in selecting exhibit location
for the next annual conference.
 On-site Sign-up – all exhibitors will be
notified of times on-site sign-up will take
place; space will be reserved on a first
come, first serve basis.
 Post conference via Web site.
In the event exhibit space is sold out,
companies will automatically be placed on a
waiting list. As long as space is available, the
Society will continue to make space
assignments until March 25, 2013. All space
assignments are subject to the cancellation
policy deadlines, regardless of the date space
was assigned.
The Society will attempt to accommodate
exhibitor requests for specific booth(s);
however, no guarantees can be made that the
exhibitor will be assigned the specific booth(s)
requested. The exhibitor acknowledges that
he/she is not contracting for a specific booth(s),
but rather for the right to participate in the
annual conference.
The Society reserves the right to rearrange the
floor plan at any time. The Society reserves
the right to relocate exhibitors should it become
necessary for causes beyond the control of the
Society, or advisable in the best judgment of
the Society. After assignment of space,
exhibitor agrees to accept relocation to other
comparable space if the Society deems such a
relocation to be necessary or appropriate.
American with Disabilities Act:
Exhibitor shall be responsible for compliance
with the Americans with Disabilities Act with
regard to the exhibitor’s booth space including,
but not limited to, wheelchair access.
Giveaways and Promotional Items:
The Society requests compliance with all
applicable industry, state and federal regulatory
and governmental agency guidelines.
Acceptable giveaways should primarily entail a
benefit to patients, be related to the physician’s
work or should not be of substantial value.
Giveaways may only be distributed from the
exhibitor’s booth, and may not be mailed to
attendees after the conference or delivered to
outside locations during the conference.
The Society, in its sole discretion, shall have
the right to prohibit the distribution of any
samples it deems objectionable or otherwise
inappropriate.
Media Related Activities:
All public relations press, and media related
activities taking place at the annual conference
will be communicated to and approved in
writing by the ASLMS Central Office prior to the
start of the conference. Advertising of any kind
must be limited to exhibit hall and convention
center and must be approved by the ASLMS
Central Office. The Society reserves the right
to restrict and supervise any exhibitor whose
exhibit and/or related conduct and activities the
Society deems objectionable. Such activities
include, but are not limited to, distributing
articles or other printed matter, distributing
samples or surveys, door drops and conducting
radio and/or television broadcasting interviews
of physicians and others attending the
conference.
Lighting:
Exhibitor shall adhere to the following
suggested minimum guidelines when
determining booth lighting:
 No lighting, fixtures, lighting trusses or
overhead lighting are allowed outside
the boundaries of the exhibit space.
Exhibitors intending to use hanging light
systems should submit drawings to
service contractor for approval.
 Lighting should be directed to the inner
confines of the booth space. Lighting
should not project onto other exhibitors
or show aisles.
 Lighting that spins, rotates, pulsates and
other specialized lighting effects should
be in good taste and not interfere with
neighboring exhibitors or otherwise
detract from the general atmosphere of
the event.
Electrical:
Every exhibit facility has different electrical
requirements; however, minimum
guidelines are suggested:
 All 110-volt wiring should be grounded
three-wire.
 Wiring that touches the floor should be
“SO” (minimum 14-guage/three-wire) flat
cord which is insulated to qualify for
“extra hard usage”.
 Cord wiring above floor level can be “SJ”
which is rated for “hard usage”.
 Using zip cords, two-wire cords, latex
cords, plastic cords, lamp cords, open
clip sockets, and two-wire clamp-on
fixtures is not recommended. Cube taps
are also not recommended.
 Power strips (multi-plug connectors)
should be UL approved, with built-in
over-load protectors.
Fire Regulations:
All exhibits and exhibit material must comply
with the fire safety, building and other
regulations of the applicable governmental
body and the Facility and its insurer. Volatile or
flammable oils, gases, unprotected picture
films, other explosives or flammable matter,
floral decoration or artificial flowers made of
polyethylene, or any substance prohibited by
law or insurance carriers are not permitted on
the premises. Exhibitors should dispose of any
waste products they generate during the
exhibition in accordance with guidelines
established by the Environmental Protection
Agency and the Facility. Storing product,
literature, empty packing containers or packing
materials behind back drapes or under draped
tables is prohibited. However, exhibitors may
store a limited supply of literature or product
appropriately within the booth area, so long as
these items do not impede access to utility
services, create a safety problem or look
unsightly.
Structural Integrity:
All exhibit displays should be designed and
erected in a manner that will withstand normal
contact or vibration caused by neighboring
exhibitors, hall laborers or
installation/dismantling equipment such as
forklifts. Displays should also be able to
withstand moderate wind effects that may
occur in the exhibit hall when freight doors are
open. Exhibitors should ensure that any
display fixtures such as tables, racks or
shelves are designed and installed properly to
support the product or marketing materials to
be displayed upon them.
Music:
Exhibitor may use sound equipment in their
booths so long as the noise level does not
disrupt the activities of neighboring exhibitors.
Speakers and other sound devices should be
positioned so as to direct sound into the booth
rather than into the aisle. Sound and noise
should not exceed 85 decibels. Exhibitors will
play or allow to be played, at or in the vicinity of
exhibitor’s display, only music for which it has
obtained the Society’s prior written approval,
based on the Society having obtained a license
for the use of the music from the music
copyright owner or owners. The Society will
also approve the use of music by an exhibitor if
the exhibitor establishes to the Society’s
satisfaction that the exhibitor has obtained the
necessary licensing for the use of the music,
and that the Society will have no responsibility
or liability for the exhibitor’s use of the music.
Exhibitor agrees to protect, indemnify, defend
and save the Society and the Facility, the
Facility’s employees and agents harmless
against any claim, action, loss or damage,
including costs and reasonable actual
attorney’s fees arising out of or caused by
exhibitor’s violation of the provisions of the
paragraph or the copyright of any other party.
Security:
Exhibitors are responsible for safeguarding
their goods, materials, equipment and exhibit at
all times. General guard service will be
provided by the Society for the exhibition
period to monitor exhibit hall access points, but
neither the guard service, the Facility or the
Society will be responsible for the loss of or
damage to any property. The Society strongly
encourages exhibitors to provide their own
booth security.
After-Hours Admission to Exhibit Hall:
During show days, exhibitors wearing badges
may enter the exhibit hall at 8:00 am unless
otherwise noted, and must leave the exhibit
hall after the close of the exposition. If other
access is necessary, prior permission must be
granted by the Society.
Educational Programs, Seminars,
Workshops:
The ASLMS has adopted specific guidelines for
exhibitors at the annual conference. These
guidelines do not allow any organization,
individual or company to hold a meeting,
symposium or workshop during the actual
hours of any educational event at the ASLMS
Annual Conference. These activities include,
but are not limited to, social functions, focus
groups, lectures or seminars. None of these
activities may conflict with any component of
the Society’s program, social activities, or
exhibit hours.
Planned functions are permitted with product
demonstrations by exhibiting companies after
the actual hours of any event during the annual
conference. Exhibitors must provide the
ASLMS with specific written details regarding
any planned function or activity taking place at
any time outside their allotted exhibit space
during the annual conference. The request
must specify date, time, location, type of
function and anticipated attendance. All
functions must be pre-approved by the ASLMS
and organized directly through the conference
hotel or convention center before these
arrangements can be promoted to potential
attendees. If equipment will be removed from
the exhibit hall, company ID will be required to
present to the door guard and a schedule
including removal time and return time of
equipment must be submitted to the ASLMS
prior to approval. No procedures may be
performed on any human or living tissue on
the exhibit floor or in any function space
within the hotel/convention center. All
functions must be in good taste and conform to
the overall purpose of the annual conference.
The exhibitor assumes all responsibility for the
function and waives any claim it may have
against the ASLMS and the hotel/convention
center. Meetings are permitted at the following
times – due to programming changes, these
times may change without notice.
Wednesday, April 3, 2013 ........ after 5:00 p.m.
Thursday, April 4, 2013 ............ after 9:00 p.m.
Friday, April 5, 2013 ................. after 7:00 p.m.
Saturday, April 6, 2013 ............. after 7:00 p.m.
Sunday, April 7, 2013 ............. after 12:30 p.m.
Specific punitive actions may be taken against
companies determined to have violated any
provision of these rules and regulations. These
sanctions may include immediate removal from
the exhibit hall and/or prohibition from future
exhibit opportunities with the Society. The
action taken in each case will be determined
based on the particular circumstance. In cases
involving major violations, this action may
include immediate closing of an exhibit without
refund to the exhibitor and exclusion from future
Society exhibit programs.
Indemnification and Liability:
The exhibitor assumes the responsibility for any
and all loss, theft or damage to exhibitor’s
display, equipment and other property, and
hereby waives any claim or demand it may have
against the Facility or its affiliates arising from
such loss, theft or damage. In addition, the
exhibitor agrees to defend indemnify and hold
harmless the American Society for Laser
Medicine and Surgery, the Facility and their
respective parent, subsidiary and other related
or affiliated companies from and against any
liabilities, obligations, claims, damages, suits,
costs and expenses, including, without
occupancy and use of the exhibition premises or
any part thereof or any negligent act, error or
omission of the exhibitor or its employees,
subcontractors or agents. Exhibitor agrees to
maintain a policy of liability insurance covering
its activities at the Society’s Annual Conference
that names the Society as an additional insured,
and shall provide the Society with a certificate of
Insurance showing compliance with this
requirement. If certificate is not provided,
exhibitor agrees to be financially responsible for
any liability claims.
Safety Standards and Labeling:
Exhibitor agrees to use all laser equipment in
full compliance with the ANSI Standards for the
Safe Use of Lasers in Healthcare Facilities
Z136.3-2011. Exhibitor agrees to comply with
all state and federal laws that may apply to its
activities, such as U.S. Food and Drug
Administration regulations, including but not
limited to restrictions on promoting
investigational and pre-approved drugs and
devices, restrictions on promoting approved
drugs and devices for unapproved uses, and
displaying in the exhibit background the generic
name of any drug product featured. Non FDAapproved devices will be allowed to be
displayed at the conference but NOT
OPERATED and must display a sign stating
“NOT FDA-APPROVED” throughout the entire
conference. In the event of noncompliance,
exhibitor agrees to hold the Society and the
Facility harmless from any and all claims or
penalties related in whole or in part to the
noncompliance. Exhibitor agrees that all
devices being operated under investigation
permits shall be so labeled. The Society
reserves the right to terminate the contract and
to require the removal of the display if the
exhibitor fails to comply with the Safety
Standards and Labeling requirements.
Demonstrations:
As a matter of safety and courtesy to others,
exhibitors should conduct sales presentations
and product demonstrations in a manner which
assures all exhibitor personnel and attendees,
are within the contracted exhibit space and not
encroaching on the aisle or neighboring exhibits.
It is the responsibility of each exhibitor to
arrange displays, product presentations and
demonstration areas to ensure compliance. No
procedures may be performed on any human
or living tissue on the exhibit floor or in any
function space within the hotel/convention
center.
Criteria for Individual Demonstrations:
 Each operational laser exhibited is
required to be certified as meeting the
FDA/CDRH performance standard for
laser products 21 CFR 1040.
 All laser beams must be terminated
within individual exhibit areas.
 Access to laser beam paths must be
restricted so that no seculars reflecting
surface can be placed in the path of the
laser beam (e.g. a watch crystal or ring
that could cause a potentially hazardous
reflection).
 The laser beam must be viewed only by
its effect on materials or by diffuse light
reflection (i.e. no intrabeam observation).
 Each safety enclosure must be strong
enough mechanically to survive
accidental manipulation during the
conference.
 Each enclosure must be effective without
direct supervision. However, during
exhibit hours, exhibit booth supervision is
required at all times to prevent
unauthorized activation of the laser
devices.
 FDA/CDRH required activation “keys”
must be removed and secured when the
exhibitor is not present or when exhibit
activity has been terminated for the day.
 Intense pulsed light sources are required
to be activated only within a safety
enclosure, or to have attenuation of the
light source to a level safe for direct
exposure to the human eye. Direct
supervision is required for activation and
activation keys must be removed when
the exhibitor is not present.
Inspection Policy:
 A safety inspection will be made prior to
opening of the exhibits at the annual
conference.
 All operational lasers and intense pulsed
light sources will be inspected for optical
hazards within the system. Exhibitors
will be required to correct any hazardous
conditions prior to operation of the laser
or intense pulsed light source.
 A Laser Safety Officer (LSO) will be
designated by ASLMS. The LSO will
have the primary responsibility for
inspection of lasers and intense pulsed
light sources prior to opening of the
exhibits and for periodic observation for
safe use during exhibit hours.
 Failure to comply with safe use
standards resulting in potential risk to
persons in the exhibit area will result in
the loss of privilege of the exhibitor to
operate lasers or intense pulse light
sources.
 Safety criteria for laser and intense
pulsed light source exhibits will be
distributed to exhibitors along with the
contract. Each exhibitor will be asked to
designate a contact person with
responsibility for compliance with safety
standards.
Exhibitors will be notified of any deficiencies
in the exhibit safety rules, which need to be
corrected before the laser can be operated.
Exhibitor must make all corrections
requested by the Society at their own
expense or risk removal from the exhibition,
without notice and without any obligation on
the part of the Society for any refund
whatsoever.
Lead Retrieval System:
A computerized lead retrieval system will be
available for exhibitors through eShow to
quickly and accurately record the name,
address, and email address of registered
conference attendees. Further information and
order form will be included in the Exhibitor
Service Manual.
Official General Service Contractor:
AGS Expo and all other contractors listed in the
Exhibitor Service Manual act on their own
behalf in all arrangements with exhibitors and
are not agents, employees or representatives
of the Society. All services or materials
supplied by such contractors on order of the
exhibitor will be billed by the contractor to the
exhibitor. Therefore, the Society does not
assume liability or responsibility for any act
performed or omitted by such official
contractors, and the exhibitor agrees to look
only to such official contractors in such event.
Official Drayage Contractor:
AGS Expo has been designated as the official
drayage contractor. The official contractor is
responsible for maintaining all in and out traffic
schedules at the show site and handling the
move-in and move-out of all exhibitor’s
materials and equipment. AGS Expo maintains
control and has priority at the loading areas at
all times.
Advance Shipments to Warehouse:
Advanced shipments are made to the official
drayage contractor’s warehouse and will be
received as many as 30 days in advance of the
Society’s Annual Conference stored and
delivered to your exhibit space.
Exhibitor Service Manual:
The Exhibitor Service Manual contains all of
the forms and information necessary for
ordering labor and services at the Society’s
Annual Conference. The manual will contain
order forms for services such as rental
furnishing, booth carpet, labor, signage,
plumbing, floral, audiovisual, telephone,
photography, electrical services, rental
displays, Lead Retrieval, and cleaning.
Detailed information regarding all work rules
and specific rates will be included in the
Exhibitor Service Manual. The Exhibitor
Service Manual will be available to you in
February.
Pre and Post Attendee Mailing List:
Exhibitors are provided either the pre or post
conference attendee mailing list at no charge. If
the exhibitor would like to receive both the pre
and post list the cost is $100. The lists are
available for a one-time use only basis.
Exhibitor can indicate on the contract which
list(s) they would like to receive, a 50%
payment is due along with the contract if
applicable. These lists include mailing
addresses only, the Society does not
disseminate other information, including but not
limited to email addresses and fax numbers to
other organizations.
Membership Mailing List:
Exhibitor’s can purchase the Society’s
membership list at a cost of $250. This list is
available for a one-time use only and can be
purchased at the $250 rate one time. The list
includes mailing addresses only, the Society
does not disseminate other information,
including but not limited to email addresses
and fax numbers to other organizations.
ADVERTISING RATES AND SPECS
For our 2013 Annual Conference, advertising in
the Preliminary and Final Program is available.
The Preliminary Program is mailed to
approximately 6,000 individuals, and the Final
Program is distributed to conference attendees,
approximately 2,000 individuals. If you
advertise in both the Preliminary and Final
Program, you will receive a 20% discount and
a free ad in one issue of the ASLMS Newsletter
the LightReader. ASLMS has the right to refuse
any ads at its discretion.
 Full-page B/W ........................... $600
 Full-page Color ....................... $1,200
 Full-page B/W in the Preliminary and
Final Program ........................ $1,040
 Full-page Color in the Preliminary and
Final Program ......................... $2,080
Information needed for a Full-page ad:
Line per Screen – 133 or 150
Trim Size – 8.5 x 11
Printed offset – Yes
Registration marks needed – No
Trim Marks – Yes
Center Marks – No
Cover is coated paper
Inside sheets are uncoated paper
If sending your advertisement electronically
please send a high photo resolution (300dpi)
PDF or the working file (Quark, any supporting
fonts and artwork) if they are Mac based. All
colors should be process (cmyk). The finish
size is 8.5 x 11 and bleed should be 1/8”.
SPONSORSHIP OPPORTUNITIES
Maximize your visibility among attendees
before, during and after the annual conference
by becoming a corporate sponsor. The show
offers a range of partnership opportunities to
accommodate exhibitors of all sizes and
background, as well as all budgets.
Your total support earns you status as a Gold,
Silver, Bronze or Copper Sponsor. Each level
offers specific value-added benefits, such as
preference in selecting exhibit location for the
next ASLMS Annual Conference, company
acknowledgment in conference program,
scrolling announcement of sponsorship during
all sessions, and more.
Support opportunities are available on a first
come, first served basis. However, 2012
sponsors will have the right of first refusal
for 2013 activities. Contact Jane Frohm at
715-301-1631 or jane@aslms.org for more
information.