Personification
Making something inanimate
come alive.
Personification
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The Jolly Green Giant is a symbol of
the Green Giant food company of the
United States, appearing as a smiling
green-skinned giant wearing a tunic,
wreath and boots made of leaves. In
1973, JGG teamed up with "Little
Green Sprout", the diminutive young
green giant. Created by Leo Burnett,
the Giant first appeared in
advertisements in 1928; the name
originally came from a variety of
unusually large pea called the "Green
Giant" that the company canned and
sold.[
Jolly Green Giant
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In 1978, the town of Blue Earth, Minnesota paid $43,000 to erect a 55-foot (16.8 m) fiberglass
statue of the Jolly Green Giant to commemorate the linking of the east and west sections of
Interstate 90. It was permanently erected on July 6, 1979, at 43°39′02″N 94°5′46″W). The statue
attracts over 10,000 visitors a year.
The 55 foot statue of the Green Giant in Blue Earth was the idea of Paul Hedberg who owned local
radio station KBEW. During the summer Hedberg interviewed travelers going through Blue Earth on
U.S. Highway 16 for his popular radio program called "Welcome Travelers". At the end of each
traveler interview Hedberg presented guests a sample of Green Giant corn and peas which had
been canned in the local Blue Earth Green Giant plant. A common theme arising in interviews was a
desire to "see the Green Giant".
In 1977 Hedberg contacted Thomas H. Wyman, President of Green Giant, to see if the company
would allow a statue of their corporate symbol to be erected along the new Interstate 90 in Blue
Earth. Wyman granted permission under the condition that funds for the project were raised locally.
Hedberg approached ten local businessmen with the idea and asked for $5,000 each; within a week
the $50,000 had been donated.
The Green Giant Company worked with the statue builder, Creative Displays of Sparta, Wisconsin,
to ensure accuracy in the depiction. One concern was that the Giant had never been shown from
behind on television.
The Green Giant statue arrived in Blue Earth via flat bed truck on September 21, 1978 and was
actually erected on the 23rd. The Giant was hoisted in a sling by a 65 foot crane in the north
roadside rest area along I-90, where he overlooked the official opening of I-90 at a point where
east met west, marking I-90's completion and representing a 3,028 mile nonstop route from
Boston to Seattle.
The statue was placed in its present, permanent location on July 6, 1979, a mile south of I-90 on
U.S. Highway 169. It is estimated that 10,000 people a year visit the statue. The pedestal is
accessible by steps, and the statue is maintained by the city, which cleans the giant at least once a
year and adorns it with a red scarf around his neck during the Christmas Season.
Poppin’ Fresh
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The Pillsbury Doughboy", known as Poppin' Fresh, is an
advertising icon and mascot of The Pillsbury Company,
appearing in many of their commercials. He is a small
anthropoid character apparently made out of dough. Many
commercials conclude with a human finger poking the
Doughboy's stomach. The Doughboy responds by rubbing his
stomach and giggling.
Fresh was thought up by the Leo Burnett advertising agency's
copywriter, , as he was sitting in his kitchen in 1965, under
pressure to create an advertising campaign. Perz imagined a
living dough boy popping out of a Pillsbury Crescent Rolls can.
To distinguish the dough boy from the rolls he gave it a scarf,
a chef's hat, two big blue eyes, a blush when girls kissed him,
and a soft, warm chuckle when poked in the stomach. The
Doughboy was originally drawn by Martin Nodell and brought
to life using stop motion clay animation. Today, CGI is used.
Poppin’ Fresh
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Perz originally conceived the Doughboy as
an animated figure, but changed his mind
after seeing a stop motion titling
technique used in the opening credits for
The Dinah Shore Show. A threedimensional Doughboy doll of clay was
then created at a cost of $16. Paul Frees
was chosen to be Fresh's voice. Since
then, Pillsbury has used Poppin' Fresh in
more than 600 commercials for more than
fifty of its products. After Paul Frees'
death in 1986, Jeff Bergman took over.
Today, the high-pitched giggles are done
by JoBe Cerny.
California Raisins
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The California Raisins were a
fictional rhythm and blues musical
group composed of
anthropomorphized raisins. Lead
vocals were sung by musician Buddy
Miles.[1]
The concept was originally created for
a 1986 commercial on behalf of the
California Raisin Advisory Board when
one of the writers (Thomas Banks of
the advertising firm Foote, Cone &
Belding) came up with an idea for the
new raisin commercial, saying "We
have tried everything but dancing
raisins singing 'I Heard It Through the
Grapevine'" (the 1968 Marvin Gaye
song). To their surprise, the
commercial became wildly popular,
spawning future commercials, two TV
specials ( in 1988 and in 1990), four
studio albums, and a Saturday
morning cartoon series, aptly titled
The California Raisin Show. The
Raisins also appeared in A Claymation
Christmas Celebration in 1987, singing
the classic Christmas carol, "Rudolph
the Red-Nosed Reindeer." The Raisins
ultimately gained individual names:
A.C., Beebop (drums), Stretch (bass),
and Red (piano).
California Raisins
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The California Raisins reportedly
grossed more in the year that was
their heyday, 1988, than Californian
farmers made selling raisins. This
included a wide variety of
merchandising, from toys to Raisins
images on every conceivable medium:
lunch boxes, notebooks, clothing,
posters, etc. A California Raisins music
album was also released, featuring
classic Motown and rock 'n' roll
standards. But perhaps one of the
most memorable pieces of
merchandise came in the form of
small, non-poseable California Raisins
figures. The Hardee's restaurant chain
offered these as part of a promotion
for their cinnamon raisin biscuits.
Different collections were produced in
1987, 1988, 1991, and finally in 2001
for their new stylization. This latest
incarnation can still be seen on the
California Raisin Marketing Board
website.[2]
M&M’s – Red & Yellow
Scrubbing Bubbles
Serta Sheep
More Icons - Personifications
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Mr. Peanut
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Corny
Stay-puff
Marshmellow
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Kebler Elf
What companies do they
represent?
What companies do they
represent?