Planning Powerful Visual Aids
Kushner,M.
報告人:9632049 吳以雯
Outline
1. Introducing the author
2. Understanding the power of
visuals
3. Checking out charts and graphs
4. Selecting slides and overheads
5. Using a flip chart
6. Determining whether handouts
will help
7. Preparing great props
1
Introducing the Author
Malcolm Kushner
• An internationally acclaimed expert
on humor and communication.
• America's Favorite Humor
Consultant
資料來源：http://www.kushnergroup.com/Bio2.htm
2
Understanding the Power of Visuals
Some Pros and Cons
3
About Visual Aids
• Visual aids don’t automatically
improve a presentation
• They should be visible and aid
• Two biggest mistakes
– They are so small and poorly done
– Presenters allow they to take over
presentation instead of just
supporting
4
The Cons
• A distracted audience
• Talking to visual aids
• Equipment worries
5
The Pros
• Gain attention
– Help audience remember key points
– Help to understand the flow of
presentation
• Save a lot of time for descriptions
• Replace presentation notes
• Ensure that all audience receives
your message in a uniform way
6
Checking Out Charts and Graphs
Some Tips and Tricks
7
Common Types
•
•
•
•
•
•
Bar graphs
Flow charts
Line graphs
Organizational charts
Pie charts
Tables of numerical data
8
Tips and Tricks
• Limit the data
• Size pie slices accurately
• Make absolutely sure that the numbers
are correct
• Avoid three-dimensional bars
• Jazz them up
9
Selecting slides and overheads
10
When to Use Slides
• Advantages
– Highlight key points
– Add variety to the presentation
– Capture audience attention
• Disadvantages
– Requires to darken the room for
projection
– Their order is inflexible
– Require a photo lab to process them
– Run through slides too rapidly
11
When Overheads Work Best
• Advantage
– Can project them without turning
down the room lights
– Can write notes on the cardboard
frames around the transparencies
– Can change their order
– Easier to create than slides (with copy
machines or printer)
• Disadvantage
– Only work well for small audience
12
How to Work with Designers and
Production People
• Let the designer design
• Give the designer your bullet
points
• Be decisive
• Let the designer know what’s
coming
• Don’t forget about imaging time
13
Neat Ideas for Slides and
Overheads
• Using cartoons
– License cartoons
– http://www.cartoonbank.com/
• Creating headline of the future
• Rearranging images
14
How to Work with an
Overhead Projector
• Overhead basics
– Use a projector with two bulbs
– Bring an extension cord and an adapter
– Avoid projector glare
– Use fewer overheads by showing only
parts of them
• Where to stand
• Talking to the visuals
• Using two overhead projectors
15
Using a Flip Chart
• Advantage
– easy to use
– always operates properly
– easy to transport
– very inexpensive
• Disadvantage
– Not effective for audiences larger
than 50 people
16
Avoiding Common
Flip-chart Mistakes
•
•
•
•
•
•
Too many words
Covering the entire sheet
Tiny writing
Skinny writing
Colors that are difficult to see
Too many colors
17
Tips and Tricks(1/2)
• Use flip charts with paper divided into
small squares
• Correct mistakes with correction fluid
• Write secret notes on the flip-chart
pages
• Sketch out things you need to write or
draw as you present
• Draw pictures from coloring books
18
Tips and Tricks(2/2)
• Use human figures
• Leave two blank sheets between
each sheet you use
• Save your flip-chart pages
• Bring a roll of white duct tape
19
Determining Whether
Handouts Will Help
• Making handouts that get a hand
– Make them look good
– The Handouts represent you
• Including the right information
– presentation notes and outlines
– relevant articles
– checklists
– agenda
– personal information
20
Knowing When to Give
Them Out
• Common knowledge
– People read them instead of listening
to you
• Uncommon knowledge
– Before presentation
• audience-participation exercises or
reference
– After presentation
• summary and present supplemental
information
21
Preparing Great Props
• Using simple props for fancy effects
– Gag item
– Hats
– Magic tricks
– Newspapers
• The do’s and don’ts of using props
– Do use them yourself if you want
others to use them
– Don’t milk it
– Don’t force it
22
My Opinions
• “One picture is worth a thousand
words”
• PowerPoint presentation
• Media material
• Intellectual Property Rights(IPR)
23
Thanks for your attention!
24