Mini Glossary of Terms A2 New Digital Media
Interactive Digital Technology: The technology that allows audiences to
participate in the narrative of media output.
Convergence: The availability of a range of media forms on one platform.
Web 1.0: Static websites as a one way form of communication.
Web 2.0: Interactive online content e.g. blogs and social networking.
Web 3.0: The possibilities of taking the internet into a new era where
heightened focus is given to more precise searches processed by machines that
can almost read sites as readily as humans. Mythology and uncertainty surround
Web 3.0 with dramatic descriptions including “the internet will swallow
television” and “the convergence of the virtual and physical world”.
Conglomerate: A large company whose business interests are developed in a
wide range of media.
Global Village: Instant interaction with culture from around the world at the
click of a mouse button – metaphorically a ‘shrunk world’.
Proliferation: Where media has extended into a range of forms and sites of
distribution and exchange.
Primary Audience Reception: When an audience has clear, concentrated focus
on a piece of media e.g. a film in a cinema.
Prosumer: The audience is both consumer and producer of media texts, thus
blurring traditional boundaries.
Long tail: Niche media products that are sold over a long period of time and the
opposite to an immediate return on investment e.g. obscure independent films
(long tail) v blockbuster films (immediate ROI).
Niche Products: Media products with small, more specific audiences.
Cultural Phenomenon: Something that is so iconic that it becomes part of the
accepted culture of society – many YouTube users cannot imagine life without
YouTube.
Peer to Peer: Shared media
Digital Ethnography: The way new media has changed the way we
communicate and interact with each other in society, as groups and as
individuals.
Moral Panic: An issue that is exaggerated by the media and turned into anxious
debate, often leading to fierce criticism. Traditional media like print tabloids and
tabloid broadcast news are major proponents or moral panics.
Technopanic- where adults create a panic about something on the Internet.
Crowdsourcing: Obtaining needed contributions from large groups of people,
often as part of an online community. In film for example, this can be fundraising
through social media amplification and letting fans participate in the creative
process.
Meme: is "an idea, behavior, or style that spreads from person to person within a
culture.
Vine- 6 second video
Rich Media: A range of links to media forms e.g. on a website (convergent links
often lead users to rich media).
Viral
UGC: User generated content produced and uploaded by a non-professional
media practitioner (see Prosumer).
Citizen Journalism: Non-professional journalists reporting on news stories and
uploading photographs through blogs and social networking sites and
increasingly sites dedicated to accepting this type of content.
Multi-Platform Release: Where a film, for example is released at the same time
in a number of different media.
Horizontal Integration: One company that buys/acquires another company
whose business interests are in the same sector.
Synergy: Two compatible products that help to sell each other e.g. a film and a
computer game.
Brand Identity: A media product that has distinct identity via sometimes audio
and visual recognition.
Liberal pluralism- is the dominant perspective linked to capitalism-supports
competition in the mass media. Defends wealthy organisations. Promotes
freedom of expression.
Marxists could counter this and argue that capitalist society creates class
domination and a media monopoly with little regulation or competition. They
argue that capitalist societies support the elite institutions.
High production values
Mediation. Choosing which stories/media to release and which content to
include.
Dominant ideology- A commonly accepted set of beliefs/values in the media
Western ideology- the set of values and beliefs commonly held by the western
world.
Distribution- releasing media products to the world
Globalisation- increased global interconnections
We Media- media texts produced by the audience. The consumption habits
of the media.
Cross Cultural factors and New Media- cultural impacts of NDM
Democracy and New Media
Active and Passive audiences
Cultural imperialism- The impact that American ideologies have and how they
dominant and dictate content.
Privacy, regulation and censorship
Public Sphere- the public forums created by the internet.
Oligopoly- limited competition- often retained by large media institutions eg
Time Warner
Self Scheduling- the audience being allowed to access media when they choose
to.