Priority Public Relations
Mandatory Information
Literacy Evaluation
Research
Survey Questions
-100 Students Surveyed
-???? Majors Represented
-10 Questions
Research
Classification
Freshmen
17%
Seniors
35%
Sophomores 24%
Juniors
24%
Research
0%
0%
Did you find the information
presented at SOAR helpful?
Percent of those surveyed went to
SOAR
No
6%
90%
80%
70%
60%
50%
40%
30%
20%
Yes
94%
10%
0%
Yes
No
Research
Do you know how to properly cite sources?
100%
90%
Yes: 46%
No: 54%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes
No
Research
Where do students gather information?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Library
Google
Electronic Database
Published Articles
Other
Research
Do you know feel as though UTM does a good job
providing education on information literacy?
80%
70%
60%
50%
40%
30%
20%
10%
28%
73%
0%
Yes
No
Research
Where do students
gather information?
Do you visit the library for research?
100%
90%
52%
80%
70%
51%
60%
50%
50%
40%
49%
30%
48%
47%
20%
48%
52%
10%
0%
Library
46%
Yes
No
Google
Electronic Published
Database Articles
Other
SOAR
•
4 SOARS per year
•
Approximately 320 Freshman at each SOAR
•
10+ programs offered
•
SOAR is Mandatory
MILE Objectives
Impact
•To promote the MILE program to 99% of the SOAR participates.
•To make sure 99% of the SOAR participates are familiar with the MILE
program.
•To administer the MILE pre-evaluation to 99% of the SOAR participates.
•To use QEP representatives to educate 95% of the UTM faculty and Staff on
the MILE program.
•To persuade all of UTM administration to implement the MILE program into
SOAR.
Output
•To prepare and distribute MILE publications by 100%
•To schedule QEP representatives to meet with faculty and staff during at least
one staff meeting during the year.
•To ensure by Fall 2014 that 95% of incoming freshman will have completed
the MILE pre-evaluation.
•To administer a hold on student accounts to take the MILE Evaluation
Programming
Programming
Budget
8,000 Brochures
80 Fliers
$1600
$50
2,000 Jump Drives
$7,000
PR Intern
$1,500 per semester
PRSSA Grant
$2,000
2,000 T-shirts
$6,000
Pacer Advertisement
$280
WUTM Advertisement
$150
Miscellaneous
$1500
Total
$21,580
Programming
Actions and Special Events
1. Organize the QEP Representatives to meet with UTM staff and faculty
during departmental monthly staff meetings to explain the MILE
program.
2. Purchase of advertising in local media, including The Pacer and WUTM
90.3, and other media outlets as needed.
3. Meetings with the Office of Admissions to organize the MILE
program’s presentation at SOAR and Freshman FYI.
4. Meetings with the Office of Academic Records to place a BANNER
hold on all graduating seniors who have not taken the post MILE.
Programming
Pre-Evaluation
Post-Evaluation
•Will be given at SOAR
•Will be paired with Senior’s Exit Exam,
which student’s must complete prior to
graduation
•If not taken at SOAR, a hold will be
placed on Student’s Banner account
•The evaluation will be designed to
gauge the Freshman’s ability to
locate, retrieve, evaluate, and use
information.
•The evaluation will be designed to gauge
the Senior’s ability to locate, retrieve,
evaluate, and use information.
•The post-evaluation will also be used to
evaluate UTM’s success in ensuring that
students are information literate.
Programming
Mandatory
Information
Literacy
“A MILE starts with a single step”
Evaluation
Programming
ATTENTION Freshman
Don’t forget
to take your MILE exam!!
MILE, Mandatory Information Literacy Evaluation, is the program
chosen to make sure students can locate, identify and retrieve the
needed information effectively.
MILE will be presented to incoming students at SOAR.
You can find the link to the exam on banner.
“A mile starts with a single step!”
Programming
Programming
Programming

Brochure
Programming
-Student PSA
-Faculty PSA
-WUTM end of the year advertisement
Evaluation/Results
Results
-After implementation of the MILE program,
an evaluation will be given to students to
determine familiarity with the program.
-The survey will ask questions such as
-“Have you ever heard of the MILE
Program?”
-“What materials have you seen around
campus that are
promoting MILE?”