MONDAY,
JANUARY 14
Mon. , Jan. 14, 2013
Project Introduction
“How can I brainstorm about important issues to
use for a project ?”
Do Now: List of Important Issues
Don’t
forget to
section
this
space
off!
TODAY:
• CBA #2 Corrections
• Introduction to Project
What You Need:
• pen/pencil
• notebook
• your brain!
REMINDERS:
DO NOW:
There are a plethora of important issues that exist in our
world…issues that range from wearing uniforms in public schools
to establishing laws that limit gun control. Some of these issues
are controversial and widely talked about. And there are others
that, although of great importance to some, they are not, for
whatever reason, known to a large audience.
Carefully reflect on some issues that either have significance to
you or are important to society as a whole. Make a list of at least
5 topics/issues that you would be interested in learning more
about and sharing with others.
•
Copy your EQ in your
agenda everyday!
•
Vocab quiz #12 on Thurs.
•
Panther Prep is every
Wed.
•
Don’t forget to take
Cornell Notes every
night!
Let’s take a look at:
REVIEWING
CBA #2
1.A
2.C
3.B
4.D
5.D
6.A
7.A
8.C
9.C
10. D
11. A
12. D
13. D
14. C
15. C
16. B
17. B
18. D
19. D
20. C
21. A
22. C
23. C
24. C
25. D
26. D
27. A
28. B
29. D
30. B
WELCOME TO YOUR
View this video for a preview:
http://animoto.com/play/YRDQ0jgAqgEYQCO0URYfQw
CAMPAIGN
Who? You OR you
and one partner
What?
Use persuasive
techniques to:
1.) develop a position on a
topic,
2.) create a print
advertisement and
3.) create a public service
announcement
Where? from the
classroom, library, and
home… … all the way
to the premiere of
your PSA on THE BIG
SCREEN
When? the next 4-5
weeks
Why? To understand
how persuasive
techniques are used in
a variety of mediums
Let’s take a look at:
TODAY’S DO
NOW
RESPONSES
Mon. , Jan. 14, 2013
Project Introduction
““How can I brainstorm about important issues to
use for a project ?”
Do Now: List of Important Issues – 3rd/4th
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School ids with tracking
Global warming
Don’t
Bullying
forget to
High school
section
Being fairly short – benefits of being “short”
this
Chewing gum in school
space
Lack of reading with young kids
off!
Gay marriages – for or against?
Not going to college
Big Bang Theory
Animal abuse
Uniforms in public school – clothes express individuality
Seeing teachers more than family – reduce # of hours of school
during the week; changing schedule
Drunk driving
Limits on gun use
Cancer
Endangered species – end pollution to save animals
Making winter break longer/summer shorter
Childhood obesity
Natural resources – use alternative energy
Drug abuse – abuse of prescription medicine
Preservatives in foods that lead to diseases
College football players in video games
Pay raise for teachers
Stop smoking
Alcohol allowed for some (who need it?)
Ending world hunger
Limit use of sleeping pills
Violence in video games
Rewards for matriculating through grade school
STUDENT RESPONSES TO
IMPORTANT ISSUES OF
TODAY:
1. Share your responses and
listen to your peers’
responses to the DO NOW.
2. As we discuss some of the
topics shared, add to your
list any new and/or
interesting topics that you
would like to consider for
your campaign.
Mon. , Jan. 14, 2013
Project Introduction
“How can I brainstorm about important issues to
use for a project ?”
Do Now: List of Important Issues – 1st/7th
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NFL and opinions about Matt Schaub
Animal rescue/abuse
Flu vaccinations
Using steroids for professional gain/Lance
Armstrong
Child abuse
Crises in colleges
Self defense in school
Civil wars/child warriors
Gun control
Poaching
Evolution
School safety
Drug dealing
Teen suicide
Child hunger
Human trafficking
Teen drug abuse
Bullying
Bounty suspensions
Obesity
Public violence
Twinkies
Security
Presidential failure
Eating disorders
Ending terrorism
Abortion is wrong
More rehabilitation programs for the
homeless
Securing borders from illegal aliens
Preventing knock-offs of goods
Don’t
forget to
section
this
space
off!
STUDENT RESPONSES TO
IMPORTANT ISSUES OF
TODAY:
1. Share your responses and
listen to your peers’
responses to the DO NOW.
2. As we discuss some of the
topics shared, add to your
list any new and/or
interesting topics that you
would like to consider for
your campaign.
TUESDAY,
JANUARY 15
Tues. , Jan. 15, 2013
Target Audience
“How important is a target audience in a
persuasion campaign?”
Do Now:
Don’t
forget to
section
this
space
off!
TODAY:
• Notes on Target
Audiences
• Ad Campaign Review
What You Need:
• pen/pencil
• notebook
• your brain!
REMINDERS:
DO NOW:
What catches your attention when you see/hear a
persuasive advertisement? What kinds of verbal
messages catch your interest? Use complete sentences
to give your response.
•
Copy your EQ in your
agenda everyday!
•
Vocab quiz #12 on Thurs.
•
Panther Prep is every
Wed.
•
Don’t forget to take
Cornell Notes every
night!
Tues. , Jan. 15, 2013
Target Audience
“How important is a target audience in a
persuasion campaign?”
IDENTIFYING A TARGET
AUDIENCE:
Do Now:
IDENTIFYING A TARGET AUDIENCE:
1. Demographics: age, gender, race, religion,
class
2. Hot button issues
3. Income/Education level
4. Job status
5. Marital or family status
6. Psychographics: lifestyle, hobbies, values,
behaviors, attitudes, interests
People in your target audience may not be
exactly the same for each category, but they
should be fairly similar and have something in
common.
When directing a campaign or
message toward the target
audience, there are some very
important details to take into
consideration.
What do these images/words
have in common?
How are they different?
What are some of the
categories that would be
used to connect a target
audience to these
images/words?
What product do you think
would incorporate these
images into an ad campaign?
NOW, seeing the same
images in a different way,
what product ad campaign
do you think these would be
incorporated in?
These images/words were a
part of a Sharpie ad
campaign.
Where do you think you
would specifically find these
two ads? Why?
These are also ads from the
same campaign.
What message do you think
the company wants the
target audience to connect
to? Why?
Let’s look at some
other examples
from Sharpie…
Ad #1:
https://www.youtube.
com/watch?v=8j7dA
EWvNss
Ad # 2:
https://www.youtube.
com/watch?v=Zeh9K
_jR1UU
Mr. Wise-g(eye) says…Let’s take a look at:
A NEW YORK
TIMES ARTICLE
ABOUT THE 2011
SHARPIE
CAMPAIGN
July 26, 2011
A Sharpie Campaign, Aimed at Teenagers, Urges Self-Expression
By JANE L. LEVERE
SHARPIE, whose permanent markers were immortalized by NFL
receiver Terrell Owens when he pulled a Sharpie out of his sock to sign
a football after scoring a touchdown, is turning to more minor celebrities
to promote its products.
The marker company is officially introducing a revamped Web site on
Wednesday as part of its 2011 back-to-school marketing campaign,
which also features avid, though lesser-known, Sharpie fans, and urges
consumers to “start something” with its products. Directed at teenagers,
the campaign also includes new print, TV, Internet and cinema
advertising, extensive use of social media, and new packaging, markers
and colors.
Sharpie, introduced in 1964 by the writing instrument manufacturer
Sanford, is part of the office products business unit of Newell
Rubbermaid. According to Budd Bugatch, who follows Newell
Rubbermaid for Raymond James, it is the leading permanent marker
and highlighter brand in the United States with a 60 percent share of the
market.
Back-to-school sales are vital for these products. Jason Gere, who
follows Newell Rubbermaid for RBC Capital Markets, estimated that 27
percent of sales of all Newell Rubbermaid office products — which also
include Rolodex and Paper Mate, Parker and Waterman writing
instruments — occur in the third quarter, during the months of July,
August and September. He said this figure was even higher for Sharpie.
The new campaign, created by the Chicago office of Draftfcb, part of
the Interpublic Group of Companies, expands on a theme to “uncap
what’s inside” introduced by the agency in 2009.
“Sharpie can be a catalyst for self-expression,” and the new campaign
“is an evolution” of this concept, said Gigi Carroll, senior vice president
and creative director of Draftfcb in Chicago…..
“A Sharpie Campaign, Aimed
at Teenagers, Urges SelfExpression” article:
1. Anchor tab this into your
notebook, and put the
header as “Behind the
Sharpie Ad Campaign”
2. After reading the article,
write 1 QCR.
3. What was most interesting
about this article?
4. What kind of information
can you use from this
article to help you with
your persuasive
campaign?
5. How does this article show
the importance of
understanding the target
audience?
Let’s take a look at:
DEVELOPING
YOUR IDEAS
AND TARGET
AUDIENCE FOR
YOUR THINK,
INC.
CAMPAIGN
Day 1:
1. Decide whether you will work individually or with a
partner. If you are working with a partner, change
seats so that the two of you are sitting next to each
other. CHOOSE WISELY!
2. Discuss the list of brainstormed topics/issues that you
came up with yesterday.
3. Begin narrowing down your options to a few topics
that you would seriously be interested in working on.
WEDNESDAY,
JANUARY 16
&
THURSDAY,
JANUARY 17
Wed. , Jan. 16, 2013
Faulty Reasoning
“How is information contrived in the media?”
TODAY:
•
notes on persuasive
techniques
•
brainstorm project
ideas and develop
target audience
Do Now:
My definition
•
•
•
•
•
•
•
•
bandwagon
repetition
plain folks
glittering
name calling
snob
testimonial
transfer
What You Need:
• pen/pencil
• notebook
Review
question(s):
DO NOW:
Read each word above.
Think about what the word means to you.
Write each word and your definition of the word.
• your brain!
REMINDERS:
•
Copy your EQ in your
agenda everyday!
•
Vocab quiz #12 on Thurs.
•
Panther Prep is every
Wed.
•
Don’t forget to take
Cornell Notes every
night!
Mr. Wise-g(eye) says…Let’s take a look at:
WHAT
PERSUASIVE
TECHNIQUES ARE
USED FOR
Wed. , Jan. 16, 2013
Faulty Reasoning
“How is information contrived in the media?”
TODAY:
•
notes on persuasive
techniques
•
brainstorm project
ideas and develop
target audience
Do Now:
My definition
•
•
•
•
•
•
•
•
bandwagon
repetition
plain folks
glittering
name calling
snob
testimonial
transfer
What You Need:
• pen/pencil
Persuasive techniques are used to:
• grab the target audience’s attention
• notebook
Review
question(s):
• your brain!
• establish credibility and trust
REMINDERS:
• get the target audience to desire the
“product”
•
Copy your EQ in your
agenda everyday!
• motivate the target audience to do
something regarding the “product”
•
Vocab quiz #12 on Thurs.
•
Panther Prep is every
Wed.
•
Don’t forget to take
Cornell Notes every
night!
Mr. Wise-g(eye) says…Let’s take a look at:
Today’s
DO NOW
Tues., Jan. 16, 2013
Faulty Reasoning
“How is information contrived in the media?”
Do Now:
My definition
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bandwagon
repetition
plain folks
glittering
name calling
snob
testimonial
transfer
Don’t
forget to
section
this
space
off!
• establish credibility and trust
• get the target audience to desire the
“product”
• motivate the target audience to do
something regarding the “product”
What is faulty reasoning?
It is the use of information (or lack thereof)
to arrive at or lead to an illogical conclusion.
1. With your partner, share
your definitions for the list
of words.
2. If you feel the need to
amend your definition,
you may do so.
Persuasive techniques are used to:
• grab the target audience’s attention
TEXT TO TALK: DO NOW
RESPONSES
Review
question(s):
3. After you have discussed
these terms, share your
response to the following
question:
What do you need in order
to make an informed
decision when it comes to
making a decision about: a
cell phone, a school, a
friend, a charity, or a
political candidate?
Mr. Wise-g(eye) says…Let’s take a look at :
PERSUASIVE
TECHNIQUES
THAT USE
FAULTY
REASONING
(BACK SIDE)
Notes on Persuasive Techniques That Use
Faulty Reasoning
NOTES ON PERSUASIVE
TECHNIQUES
•
As we review the following slides,
write down the name of each
technique and the details about it
in a list form
bandwagon
persuades the
audience to
jump on board
simply because
everyone else
is doing it”
“
Repetition
Repetition
Repetition
the use of
repeated words or
phrases in order
to drive home a
message to the
audience
plain
folks.
a way to
connect to
the audience
by using
“average”
people who
are like they
are (the
audience) as
far as looks,
lifestyle,
beliefs, etc.
glittering generalities
words
that grab
the
attention of
the audience in a
positive
way, but offer no
substance
name
calling
uses negative ideas
to make the
audience reject
the person or the
idea on the basis of
the negative idea
“We know. We know.
Pick on someone our own
size.”
snob appeal
making the
audience feel
as though
they are
better than
others
testimonial
relies on the
support of a
celebrity, expert, or
satisfied customer
transfer
connects
a product,
candidate, or a cause
with a positive image
Mr. Wise-g(eye) says…Let’s take a look at :
ANALYZING
FAULTY
REASONING IN A
CAMPAIGN
USING PRINT
AND
COMMERCIAL
ADS
Thurs., Jan. 17, 2013
Analysis of Faulty Reasoning
SKECHERS AD CAMPAIGN
SKECHERS AD CAMPAIGN:
1.
On the next clean page, record
this header.
2.
Write down your observations
about the print ad shown on the
next slide.
3.
Watch the two videos (the links
are on the next slide) and record
any observations that you make
about the presentation of the
product and/or techniques used.
Afterwards, share your
observations with your partner.
Observations about the print ad
Don’t
forget to
section
this
space
off!
Observations about the commercial
Review
question(s):
1. Make 3 observations about this ad
and record them in your notebook.
2. THINK about what the claim is (what
does the company want you to think/do).
3. THINK about what technique(s) is
(are) being used for this ad.
4. THINK about how this is an example of
faulty reasoning.
Now, let’s look at the commercial
advertisement for this product. Record your
observations about the commercials in your
notebook.
http://www.youtube.com/watch?v=71cvCXp8
_Tk
http://www.youtube.com/watch?v=Hs_dKFuI
EF0
Thurs., Jan. 17, 2013
Analysis of Faulty Reasoning
SKECHERS AD CAMPAIGN
Observations about the print ad
Don’t
forget to
section
this
space
off!
Observations about the commercial
ARTICLE ABOUT THE SKECHERS
AD CAMPAIGN:
1.
Receive a handout and
(a) fold it in half,
(b) anchor tab,
(c) and paste it onto this page
so that when you flip it up,
your observations may still be
seen on your notebook paper.
Review
question(s):
2. Read the article with the class
and answer the questions that
follow on the handout. We will
discuss your responses
together.
Day 2:
1. Continue with your discussion on the topics/issues
that you would like to focus on.
2. Once you narrow down your topic, begin developing
the demographics for your target audience.
FRIDAY,
JANUARY 18
Fri. , Jan. 19, 2013
Project Information
“What clarification do I need for my campaign
project?”
TODAY:
•
Finalize project ideas and
develop target audience
What You Need:
• pen/pencil
• notebook
• your brain!
REMINDERS:
DO NOW:
Receive a packet from Mrs. C.
Review
question(s):
PUT YOUR NAME AT THE TOP OF THE
PACKET.
Read through the packet, and record any
questions that you have.
We will spend some time going over this packet
thoroughly before you begin working on your
campaign.
•
Copy your EQ in your agenda
everyday!
•
Panther Prep is every Wed.
•
Don’t forget to take Cornell
Notes every night!
Mr. Wise-g(eye) says…Let’s take a look at :
NOTES ON
RESEARCH
(an example will not be shown on this lesson
presentation)
Mr. Wise-g(eye) says…Let’s take a look at :
THE
PROJECT
PACKET
(an example will not be shown in this
lesson presentation)
Mr. Wise-g(eye) says…Let’s take a look at :
THE
THINK, INC.
CAMPAIGN
DAY 3
Day 3:
1. Make a final decision on your topic and the position
that you will take on the topic.
2. Make a rough list of the demographics of your target
audience.
3. Get Mrs. C. to approve your topic and review your
demographics.
4. Once you get approval, fill out the appropriate boxes
for this information in your packet.
5. Receive an iPad (one per pair) from Mrs. C and begin
using the internet to do research. Information that you
think that you will use, record that on your citation
sheet in your packet. Each person needs to do this.