Matakuliah
Tahun
: O0372 - Dasar-Dasar Produksi Siaran Radio
: 2010
PRODUCTION, PROGRAMMING,
and the MODERN FORMAT
Books: “Modern Radio Production” by Hausman, Benoit, Messere, &
O’Donnell: Chapter 16
Pertemuan 13
AUDIENCES AND THE FORMAT
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THE AUDIENCE
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Be able to capturing the right demographic of the audience
A radio station “sells” the audiences to advertisers
METHODS OF MEASURING AUDIENCES
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AUDIENCE RATING SERVICE
TOTAL SURVEY AREA, METRO SURVEY AREA
RATING
SHARE
AVERAGE QUARTER HOUR PERSONS
CUMING
TURN OVER
TIMES SPENT LISTENING
Bina Nusantara University
3
THE SPECIFICS OF
THE RADIO FORMATS
• DEFINING CURRENT FORMAT
– ADULT CONTEMPORARY (AC); generally includes a few
current popular hits, called currents, recent hits, known as recurent,
and older songs, known a s oldies.
– ADULTS STANDARDS (MOR – middle of the road); MOR is
still an extant format, but adult standards is the term used by
Billboard and Arbitron.
– CLASSICAL; includes orchestral, opera, and occasional show
music.
THE SPECIFICS OF
THE RADIO FORMATS
• DEFINING CURRENT FORMAT
– CLASSIC ROCK; selection from Cream and the Moody Blues.
– CONTEMPORARY HITS RADIO; top 40 or current hit radio
changing the listenership during the day. Its audience generally does
not have much money.
– COUNTRY; a format with rural roots, but not limited to rural
listeners, typically have a “twangy” feel, and the lyrics often deal
with the struggles of everyday life.
THE SPECIFICS OF
THE RADIO FORMATS
• DEFINING CURRENT FORMAT
– DANCE; primarily meant for dancing
– MODERN ROCK; features very progressive music, tends to current
with band have gained prominence within the last five years.
– NEW AC/SMOOTH JAZZ; play easy going music designed to
create a jazzy feel or mood. Medium tempo music, and referred to as
New Adult Contemporary.
THE SPECIFICS OF
THE RADIO FORMATS
• DEFINING CURRENT FORMAT
– NEWS/TALK; its particularly strong among businesspeople.
– OLDIES; cut released at least two or three years ago. Many oldies
date much farther back than that.
– RELIGIOUS; many of these are noncommercial. The songs are
religious songs.
THE SPECIFICS OF
THE RADIO FORMATS
• DEFINING CURRENT FORMAT
– ROCK; (AOR – album oriented rock); features longer, heavy rock
cuts and is primarily aimed toward a fairly young male audience.
– SPANISH; has become increasingly popular because of the growing
number of Latinos in the country.
– URBAN; feature rap, hip-hop, hard rock, and other formats
particulars designed to appeal to young, urban audiences, often
blacks and latinos. It’s a popular format in large cities.
ON AIR AND OFF AIR PRODUCTION IN THE
MODERN FORMAT
• PRODUCTION AND TUNE-OUT; get the listeners, and avoid doing
anything to make them tune out.
– AVOIDING DEATH SPOT
• Lively production music that fits the format is an absolute necessity.
– AVOIDING JARRING TRANSITIONS
• A soft cut back-to-back with a bold, loud song may keep your listeners
awake, but it may also wake them up enough to change station .
– KEEPING THE LISTENERS TUNE IN THROUGH
QUARTER HOURS
• Try not to have the stop sets during this.
ON AIR AND OFF AIR PRODUCTION IN
THE MODERN FORMAT
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PRODUCTION FOR ADULT CONTEMPORARY(AC)
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ON AIR AC PRODUCTION
• Lack of song identification is increasingly irritating to the AC
audience.
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OFF AIR AC PRODUCTION
• Your selection of music beds for commercials must reflect the
programming strategy of the station. In general, it is hardly ever a
good idea to use a current as a music bed.
ON AIR AND OFF AIR PRODUCTION IN THE
MODERN FORMAT
PRODUCTION FOR ALBUM ORIENTED ROCK (AOR)
– ON AIR; long sweeps are the rule, frequent stops are audience killers.
– OFF AIR; don’t let your spots veer too close to top 40
PRODUCTION FOR EASY LISTENING (EZs)
– ON AIR; your goal as programmer or producer is to make the program
seem as live as possible. If the station is automated, get a familiar voice to
do inserts during the day.
– OFF AIR; remember your demographic, a youthful sounding voice won’t
work.
ON AIR AND OFF AIR PRODUCTION IN
THE MODERN FORMAT
PRODUCTION FOR NEWS/TALK
– ON AIR; the audience will be coming and going, seduce those listeners into
hanging on for 5’ and you’ve got some very high cume numbers.
– OFF AIR; hard rock beds are a no-no. CSAs, PSAs, should sound like the
news/talk product itself.
PRODUCTION FOR TOP 40
– ON AIR; keep the production tight, keep on-air chatter to a minimum, and
make sure your station has a distinct identity.
– OFF AIR; hot music beds and heavy compression are a virtual must.
ON AIR AND OFF AIR PRODUCTION IN THE
MODERN FORMAT
• PRODUCTION FOR URBAN/CHURBAN/RHYTHMIC
TOP 40
– ON AIR; announcing what’s coming – new music helps reinforce their
reputation as innovators.
– OFF AIR; inject a personal touch into CSas or PSAs production, but
don’t go overboard because losing the beat often means losing the
audience.