BUSINESS PLAN
of
CHEF Catfish Co.
Partners:
Chandima De Silva
Hamidah SE Msi
Euyiuche Unachukwu
Fe Reyes
Business Proposal
Line of
Business
:
Fish Farming
Name
:
CHEF Catfish Co.
Expected date
of Start-up
:
January 2011
Location
:
Nigeria
Objectives
: - To earn profit
- Supply a nutritious product to the Nigerians
- Supply fresh fish, that whenever you want to eat
just get it and kill it, unlike of the frozen
fish it has chemical to preserve the freshness.
- Get a market share of the growing demand of
catfish in Nigeria.
Business Proposal
Relevant experience
: Partners have no experience in catfish
farming but one of us has an existing
business now.
Education
: Partners are graduates of different
courses. Economics, Accounting,
Business Administration and a Doctorate
in Finance.
Personal Background : Came from a family of businessmen,
aggressive , determine to succeed, patient .
Detailed Products
:
Catfish (Clarias Gariepinus)
SWOT ANALYSIS:
Strength
Weaknesses
 Good quality of water for
catfish farming.
Market opportunity
People do not want to eat beef
so they switch eating catfish.
People eat catfish for a long life.
Catfish is very nutritious, low
calories, low carbohydrates and
high protein, low in fat. Easy to
prepare and great taste.
High growth rate
 No experience in this catfish
farming
No enough capital
No expert in fishery biology.
Needs adequate power supply
so that the catfish will have a
fresh water everyday to grow big.
SWOT ANALYSIS:
Opportunities
More health conscious people
eat catfish.
High demand of catfish in the
market
Higher survival in catfish
farming
Demand of catfish is all year
round
Catfish market value is twice as
high as that of Tilapia – a closest
rival in domestic fish rearing.
Threats
High competition
 Very high cost of feeds
 Fingerlings will die if not
properly nurtured.
Market Plan
Customers/Consumers:
People of Abuja, Nigeria
 Hotels
 Restaurants
 Food vendors
 Supermarkets

Market Plan
Suppliers:
Supplier of feeds
 Supplier of Fingerlings
 Suppliers of vitamins for fingerlings.
 Supplier of tanks

Market Plan
Competitors:
 Areo
Farmers
 Berens fisheries
 Kadi Fisheries
 Junio Fisheries
 Korodu fish farm estate – the largest in
West Africa.
Market Plan
Sales Forecast:
JanMay
June
July
August
Sept.
Oct.
Nov.
Dec
0
1,500
1,500
1,500
1,500
3,300
3,300
3,300
3,300
We forecasted or projected our sales for 1 yr for about 6,000 pcs
and have a sales of US $ 13,200. Assumption that all fingerlings are
harvested and sold.
Market Plan
Marketing Program/Strategies
 Distribution
of flyers
 Complementary cards
 Expo exhibition
 Do the E-commerce promotion
 Go directly to the target market
Production Plan
Production/Operations Process:
First Step- Put the fingerlings in the 1st
pond. Nurture and fed.
Second – after 2 mos. Transfer the
juvenile size to the 2nd
pond.
Production Plan
Production/Operations Process:
Third step – 2 mos. After again, transfer the
table size catfish in the 4th pond.
Fourth step –. after 2 mos. again, Transfer
the catfish which is now ready for harvest
in the 4th pond.
Production Plan
Production/Operations Process:
It takes 6 mos. Nurturing and feeding
before harvesting the grown up
fingerlings. We just need a net to transfer
the product and to be sure that the
fingerling will grow in our desire size or
size that it can be harvested. Every pond
should have a clean water everyday.
Production Plan
Production Layout:
Fingerlings
Juvenile
Table size
Harvest size
Water
Bio aerator
(oxygen for
catfish)
VIDEOS
HUMAN RESOURCES
Organizational Structure
Eyiuche Theodora
Unachukwu
Marketing Manager
Maria Fe San Esteban
Reyes
Financial Manager
Hamidah
Technical
Human Resources
Manager
A Chandima De Silva
Labor-2
Job Discripton





Chairman : all coordinating
activities,Negotitation to supplier,
Marketing Manager: decide price, distribution
channel,
Finance Manager:Decide funding ,payment ,
accounting and auditing
Human resources Manager: decide salaries,
recruitment labor, facilities for labor
Technical Assistant: give guidence to maintain
the catfish farm
FINANCIAL
CASH FLOW
Cash Flow Forecast
Year 2011
(US$K)
Jan
Feb
Mar Apr
May Jun
Jul
Aug
Sep
Oct
Nov
Dec
Actual Actual Actual Actual Actual Actual Actual Project Project Project Project Project
Carry-forward from
last month (A)
14.975 11.980 8.985 5.990 2.995
11 2.625
5.239
7.852 10.466 69.024 71.638
6.216
6.216 62.160
Cash
0
0
0
0
0 6.216 6.216
Receivables
0
0
0
0
0
0
0
0
0
0
0
0 6.216 6.216
2.584 2.584 2.584 2.584 2.584 2.584 2.584
Revenue (B)
Cost of products
0
6.216
6.216
0
0
0
6.216
6.216 62.160
6.216
6.216
2.584
2.584
2.584
2.584
2.584
0
Salaries
200
200
200
200
200
200
200
200
200
200
200
200
Rents
100
100
100
100
100
100
100
100
100
100
100
100
0
0
0
0
0
607
607
111
111
111
111
100
111
111
2.995 2.995 2.995 2.995 2.984 3.602 3.602
607
111
3.602
607
111
3.602
607
111
3.602
607
111
3.602
607
111
3.602
Installments
Others
Expenses (C)
Carry-forward to
next month (A+BC)
11.980 8.985 5.990 2.995
11 2.625 5.239
7.852 10.466 69.024 71.638 74.252
Required Funds and Fund Raising
Required funds
Assets purchase / leasing
Land
Pond construction
Water pump
Fishing Nets
Computer & Office Eq
Registration Fee
Other Accesories
Amount
(US$)
1,389
556
222
33
800
300
83
Fund raising
Own capitals
Chandima– US$ 4000
Hamida-$ 4000
Eyiuche- $4000
Fe - $4000
Loans from family, relatives
and friends
(details and loan terms)
Amount
(US$)
16,000
2,078
Family – 2,358x 3% x 365
days
Public grants
(details and conditions)
Operational funds
Total
3,383
Feed Expenses
Fingerling input
Labor Cost
Rent Vehicle
Lime Expense
Miscellaneous
8,335
4,165
1,000
500
420
555
Total
Loans from commercial
banks and/or other financial
institutions
(details and loan terms)
1,4975
Total (A)
18,358
Total (B)
$18,358
Income Forecast
Start-up
(US$)
(3 month)
Revenues (1)
Costs of
products (2)
2584
600
First
Harvest1
year later
(US$)
6216 Revenue: Q xP=2800
x 2,22= 6216
2584 Cost of product: Depreciation +
variabel cost
Harvest : 1 year 4 times
After 1 year
Interest + princial per month
600 3%x 2255
Operational expenses
Salaries
Rents
Vehicle
Interests /
installments
300
300
0
607,19
333
333
3817
3424,19
(3.817)
2,791.81
Others
Sub-total
(3)
Income
before tax
(1) – (2) – (3)
Details of revenues, costs of
products and operational
expenses
Production Cost
Items
A.Depreciation Cost
B. Salaries 100X2 pesonX 3
month
Total fixed Cost
Items
Feed Fish expenses
Fingerlings
Fertilizer
Miscellaneous
Total variable cost
Cost ($)/annual
285
2,400
2,685
Cost ($)
1,667
833
56
111
2,667
Cost($)Harvest (4x)
71,25
600
671.25
THANK YOU !!
Sri Lanka
Chandima
Indonesia
Hamidah
Nigeria
Eyiuche
Philippines
Fe