UNICEF Azerbaijan
Terms of Reference
Consultancy for UNICEF Azerbaijan Advocacy Kit Production (Writing/Editing)
1.
Background/Context of the Consultancy Requirement
Advocacy present major part of UNICEF activities in Azerbaijan, both in policy dialogue, external relations and programme
communication. Communication to assure children’s issues space on the public agenda and reach audiences with
UNICEF’s agenda, as well as partnership became one of the main thrusts of a new country programme starting from 2016
At present, UNICEF Azerbaijan also aims to expand its funding environment in order to attract the potential partners and
mobilize or leverage resources, as well as maintain the interest of the current partners.
2.
Justification
UNICEF Azerbaijan office commissions a consultant to develop a new Country Advocacy Kit that will contain information
on its programmatic interventions in three result areas of its new country program for 2016-2020 (in the areas of social
protection, adolescent participation and CRM) as well as UNICEF Azerbaijan profile and fundraising proposals/appeals in
support of the cross-sectoral work. Thereafter, kit will be used to generate awareness of situation of children in Azerbaijan
as part of UNICEF’s evidence based policy advocacy for child rights, but also for fundraising purposes..
3.
Outcome/Output relevance
As part of its communication efforts to strengthen advocacy and work on leveraging resources, organization aims at
engaging with wider range of policy makers with the objective of impacting the policy making environment and
influencing the views of key policy-makers and opinion-formers, including high level government officials,
parliamentarians, leaders in the private sector and media with a view to leveraging government funds for programming
for children. Thus, as part of its evidence based policy advocacy for child rights the office seeks for a consultant to
produce an updated Country Advocacy Kit based on the data from recent studies and policy documents. The new
document (information package) will enable the CO to present itself professionally to external public, including policymakers, media, donors.
4.
Goal/Objective
Completion of an advocacy document (to include fundraising proposals) needed with the objective of impacting the policymaking environment and influencing the key policy-makers and donors, drawing on experiences from the past UNICEF
work in the country and within the context of the new country programme priorities.
5.
Activities and Tasks/Work Relationship
The overall time frame of this consultancy is October-November 2015, with 10 days of in country visit. During the
consultancy period, main activities will include:
a) The consultant’s work will be based on a number of documents on UNICEF Azerbaijan country programmes
(Annual report/other studies and docs; however, it is expected that the consultant also suggests an elaboration
beyond the current information in the text.
b) The Advocacy/g Kit need to reflect specific programmatic interventions and themes and also transformation of
UNICEF work in middle income countries
c) The content of the Advocacy Kit should also reflect the past, present and future activities of UNICEF Azerbaijan.
d) Support the Advocacy Kit with human interest stories.
e) Draft outline of the Kit will contain: basic statistics on children in Azerbaijan; current activities in Azerbaijan – key
challenges and UNICEF response; human interest/success stories on child health, deinstitutionalization, juvenile
justice, youth participation and advocacy (including media, work with parliament, civil society, private sector).
f) Three fundraising proposals incorporated into the main body of the text in support of UNICEF programmatic
objectives (themes to be discussed and defined during the country visit)
g) There will be a maximum of 10 days for the country visit (for information gathering) and 14 days for compiling,
editing and writing
6.
Output  Results (Deliverables)
Description of
Deliverables
Days required
Target Delivery Date
Evaluation Criteria
Literature review and
suggest outline for the
document
Gather information in
country
1 Draft of the advocacy part
and fundraising appeals 3
human interest stories
3 human interest stories
2 draft of the document
3 days
TBC
timeliness, achievement of
goals, and quality of work
10 days
TBC
7 days
TBC
timeliness, achievement of
goals, and quality of work
timeliness, achievement of
goals, and quality of work
3 days
TBC
Final version
2 days
TBC
7.
timeliness, achievement of
goals, and quality of work
timeliness, achievement of
goals, and quality of work
Planned Budget/Proposed Fee schedule
The total amount will include consultancy fee in addition to travel cost and DSA.
8.
9.
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Qualifications
Strong academic background (Postgraduate qualification in mass communications or journalism preferred)
Native English speaker
Professional experience in advocacy/communication (4-8 years of experience)
Professional experience in media or public policy-making organization preferred
Previous Working experience in producing similar materials is an asset
Working Conditions
The consultancy will be located in the UNICEF Office in Baku and will work closely with Communication and Partnership
Specialist and will report directly to the Representative.
Interested individuals should send:
a) Suggested concept note (cover letter)
b) Samples of previous relevant work (if applicable);
c) Other relevant documents (including P 11 if available)
Documents should be submitted in English in sealed envelope to
United Nations Children's Fund (UNICEF)
24, Neftchilar avenue, Dalga Plaza Business Center, AZ1095
Baku, Azerbaijan
or sent electronically to bakuvacancies@unicef.org
All applications will be treated with strict confidentiality. UNICEF is an equal opportunity employer.
UNICEF is mandated by the United Nations General Assembly to advocate for the protection of children's rights, to help
meet their basic needs and to expand their opportunities to reach their full potential.
Submission Deadline: Deadline: September 28, 2015