Research Methodologies & Proposal writing for funding Research Methodology How to do research Some tips for you, worth repeating. Why do you want to do research? • Every organization needs engineers/scientists with problem solving abilities, communication skills and applications. • We have to run from where we stand, since the base ( all round technology) is changing fast. Overview* • Research Basics – What research is and what is not Research – Where research comes from – Research deliverables • Methodologies – Research process – Quantitative versus qualitative research – Research converts money/science into knowledge; – Innovation converts knowledge into applications/money. * This presentation is only an overview of research. The only way to get better insight into research, is to do it. 3 Research as Career • • • • • • • • • • Rewarding and satisfying career Opportunities for life-long growth Global career opportunities Main reward is in doing. Nature of Creativity The ability of making something new Originality Utility No correlation with intelligence Nature and nurture, both are important Creative personality Who wants to do research • Student • Staff member • Organization • The environment must facilitate/encourage. • Research needs thinking 5 What It Takes To do research • • • • • • • • Creativity Open mind Curiosity Patience Persistence Positive Attitude Discipline and focus Thinking outside of the box is difficult for some people. Keep trying How to do research • No specific methodology is adopted:-Newton, Ramanujan,…New thought is important. No body can see electricity or magnetism—we have Maxwell equations!! • Research has no structure. Research is a process; not a product. The PhD degree is in Philosophyability to think anew, beyond the existing. Research generates problem(s). • How sound in a room goes out when the window is open ? How much sound goes out is a function of frequency & window size. At low frequencies—scattering At high frequencies-little diffraction • Listening in an auditorium— if you are sitting(more intelligible, less reverberations-due to high absorbing material);if standing(more reverberations). Research Definition Signal Processing in Speech signal:- I speak----you receive. You can know from the received signal, the speaker & the condition of the speaker. Humans mostly process Patterns (speech or vision). Computers process Data (pixels). What is Research! • Search , Research, Achieve. Must have interest for innovation/ new methods/ new equipment/experiment : Traffic Light timing, Multifilament bulb, Railway bogie indication etc.* to Nano Technology (atoms & molecules) • Research is a systematic/critical investigation in order to establish facts and reach new results / conclusions. • Research provides structure for logical thinking/arguments • Research should be inspired, like seeds grow in a tilled land. Ideas grow in a prepared mind ( out of box thinking). • CV Raman did research while working in accounts office. Had limited lab facilities. • Ramanujam was born genius. No PhD. • Interdisciplinary and socially oriented vs. fundamental blue sky research .ex: CRM, Customer Analytics, network security. -----------------* “Rome was not built in a day—otherwise, we would have hired the contractors”---display at a Construction9 Site. Research Basics • • • • • • • What research is and isn’t Research characteristics Research projects and pitfalls Sources of research projects research ideas Literature reviews One should have “passion for research”— otherwise do not do research. Research is a process of building links(blocks). 10 What Research Is Not • Research isn’t information gathering: – Gathering information from resources such as books or magazines-- isn’t research. – No contribution to new knowledge. • Research isn’t the transportation of facts: – Merely transporting facts from one resource to another doesn’t constitute research. – No contribution to new knowledge, although this might make existing knowledge more accessible. 11 What Research Is • Research is: “…the systematic process of collecting and analyzing information ( from data) in order to increase our understanding of the phenomenon about which we are concerned or interested.” We should have research students of Soul (inner voice) and not of Body. 12 Research Characteristics 1. 2. 3. 4. 5. Originates with a question or problem. Requires clear articulation of a goal. Follows a specific plan or procedure. Often divides main problem into sub-problems. Guided by specific problem, question, or hypothesis. 6. Accepts certain critical assumptions. 7. Requires collection and interpretation of data. 8. Cyclical (helical) in nature. 13 Research Areas • Research begins with a problem. – This problem need not be earth-shaking. • Identifying this problem can actually be the hardest part of research. • In general, good research areas should: – Address an important question. – Advance knowledge. • PhD students have a different “bar” than Masters students owing to the requirement that their research be “original and significant.” • In my opinion, an M.Tech is ¼ of PhD--- time/ effort wise. 14 High-Quality Research (1 of 2) • Good research requires: – The scope and limitations of the work to be clearly defined. – The process to be clearly explained, so that it can be reproduced and verified by other researchers. – Theory guides, experimentation decides – A thoroughly planned design ( as objective as possible). – If other researchers can’t confirm your results, you may be faced with having studied an anomaly. – Similarly, without a solid plan, you might have inadvertently introduced errors into the experimental design, which immediately calls your results into question. 15 High-Quality Research (2 of 2) • Good research requires: – Highly ethical standards be applied. – All limitations be documented. – Data be adequately analyzed and explained. – All findings be presented unambiguously and all conclusions be justified by sufficient evidence. – There are very few “perfect” research designs where some flaws aren’t present. That’s normal. However, these flaws must be documented as well as their possible impact on the outcome. While this won’t stop reviewers from criticizing the work, it makes it clear that you are aware of the problems and their impact upon your work. 16 Sources of Research Problems • • • • Observation. Literature reviews. Professional conferences. Experts. Many of us have professional experience which can lead to possible research. Always be careful to differentiate between research and self-enlightenment. A lot of computer literature, particularly research journals such as IEEE or ACM, show good research problems and possible sources of future work. Such papers can provide a good starting point for research projects. 17 Stating the Research Problem • Once you’ve identified a research problem: – State that problem clearly and completely. – Determine the feasibility of the research in it. • Identify sub-problems: – Completely researchable units. – Small in number. – Add up to the total problem. – Must be clearly tied to the interpretation of the data. When documenting the proposed research, you should be as precise as you can. You’ll probably find yourself editing and revising many times to attain the necessary level of precision and clarity. 18 What is Research Methodology? • Is defined as a highly intellectual human activity used in the investigation, and deals specifically with the manner in which data is collected, analyzed and interpreted. Methods of doing research – – – – Identify gaps in knowledge. Identify a problem of importance. Ask yourself why the particular problem is taken. what method will be adopted (Why that particular method). – what data to be collected. – what will be the output/deliverables. 19 Research Methodology A systematic approach to find the solutions to the unsolved problems • It describes the steps necessary for the researcher to know not only the research techniques but also the approach to carry out the techniques. • Social Science Research Methodology doesn’t directly apply to computer science research. Methods of doing research (contd.) • Work towards the goal to find a solution through scientific rigor and questioning. • Develop new knowledge or new methods of doing. • Internet helps a lot. • Systems approach: inputs, outputs, controls and flowcharts. • Modeling : descriptive, predictive, prescriptive, deductive and inductive. • Innovation in research • Challenge the conventional wisdom. • Innovation now a days, is becoming routine---to do well in life. 21 Logic & Reasoning • Logic and reasoning is needed at every step. • In mathematics:- we deduce (logic). If a thing is true for n, then we show that it is true for n+1 also. • In physics:- we observe—generalize– inductive logic. Not a proof, but only an explanation from examples. Typical reviewers of peer reviewed journals look for: A general research framework • Problem - broad area of interest • Question - formulate the research question • Hypothesis - converting the question into a predictive form. (a proposed explanation for a phenomenon - Greek meaning “ to suppose”) • Design - Design of the experiment • Data - identification of what data is needed • Analysis - effectively turning data into useful information. • Conclusion - specific conclusions drawn that relate to the original question and hypothesis. What Constitutes a Research Topic? • • • • • Unanswered question Unsolved question Concern Query Statement of inquiry 25 How to Select a Research Topic? • • • • • • Personal interest Social problem Testing theory Prior research Program evaluation Human service practice. Ex: effect of mobile phones An example for the topics in computer science - see next slide. 26 Thrust areas in Computer Science Areas of research support, normally include (non exhaustive): • Networking: Computer & social networks • Grid/Cloud computing • Green computing • Image Processing • Pattern Recognition • Natural Language Processing • Speech Processing • Information Retrieval • Document Analysis • Optimization Techniques • Soft Computing • Software Testing 27 • Cognitive Science/Artificial Intelligence Problems of interest( IT application) to Banking • • • • • • • Financial networks & applications Electronic payments & settlement systems Security technologies for financial sector Financial information systems & Business Intelligence Problems interconnecting these Digital banking/currency Risk management, fraud detection(using fractals), data theft. • Mobile banking-time to believe. • Customer service-- new marketing mantra in the social media. Mapping disaster sites with cyborg insects(Spectrum Feb 2014) Cockroach is adept at searching out nooks and crannies. The team at North Carolina State University(NCSU) developing software that can create maps of collapsed buildings using data gathered by tiny circuit boards that have been attached to cockroaches before they’re released into the buildings. Exploit their natural behavior, random motion that tells them to move randomly most of the time. Their antennas are clipped and electrodes are attached, which tells them that there is nothing (to worry) in the environment NCSU is coming up with what the environment looks like, pinpoint where somebody may be trapped(how to get from location A to location B by following the narrow passage) Bouncing droplets(Everyman’s Science ,Aug-Sep 2013) • Journal of physics of fluids –on line Aug 2013 presents equations for how liquid droplets can bounce and walk over pools of the same fluid without falling in. • Droplets are guided by waves they themselves make in the pool of sub atomic particles ,which behaves both as particles and waves. • When a droplet of the same fluid was placed on the surface, a cushion of air between the drop and the bath prevented the drop from merging. The droplet then bounced on the surface. The bouncing caused waves, which in turn propelled the droplet along— Pilot wave theory. Early-bird researcher (Current Science 25/3/15 p1027) • As children, we are all curious about everything in our surroundings. Unfortunately, this curiosity fades with time. • Those who retain this child-like sense of wonder, often become researcher. • There is nothing like a stupid question. In fact, some amount of stupidity is necessary. It is a part of the training process. It is important that I ask questions independent of what is already known and find answers-my way—excitement in finding the answer. • While teaching, you have to make the students realize how to generate new knowledge. How to think through concepts and not just remember things. • Feynman, famous theoretical physicist did some simple experiments on ants’ behavior, which lead to many research papers by many people. So experimenting is not always about equipment. • One can either keep up with the literature Or contribute to it. Read history OR create History. Research Process • Research is an extremely cyclic process. – Later stages might necessitate a review of earlier work. • This isn’t a weakness of the process, but is part of the built-in error correction machinery. • Because of the cyclic nature of research, it can be difficult to determine where to start and when to stop. • Motivation:-is the process by which you have gone through the selection of the problem. • Some publications do not last long, while some are referred even now: ex Ramanujan (no PhD), Shannon, Einstein etc. Shaeksphere dramas, Milton’s poetry, Thyagaraju’s music etc. 32 Literature Review • A literature review is a necessity. – Without this step, you won’t know if your problem has been solved or what related research is already underway. – Distinguish between Abstract & Conclusions. • When performing the review: – Start searching professional journals. – Begin with the most recent articles you can find. – Keep track of relevant articles in a bibliography. – Don’t be discouraged if work on the topic is already underway. • Some journals include IEEE and ACM. Be careful of trade journals; they’re often not peer reviewed which can call the content into question in terms of its reliability and quality. • The Internet can be a good source of information. It is also full of pseudo-science and poor research. 33 Research Methodologies - some questions • • • • • • • • • • • • • • • • • What is research methodology? What constitutes a research topic? How to select a research topic? What are some of the limitations encountered when doing or thinking of doing a research project? What is a literature review? Where do I find sources of information for my literature review? How to select an appropriate methodology? What are some of the common types of qualitative methodology? What are some of the common types of quantitative methodology? What type of data to collect? How to collect data? How to analyze data? What are some of the tests used on categorical data? What are some of the tests used on continuous data? How to draw conclusions from data? How to present research findings? How to present your paper. 34 Originality & plagiarism • Think original • If you are extending/ modifying some one’s work, give the reference. • Plagiarism is a crime. Software packages are available to detect such copying. You will be Black marked. Evolution vs Revolution(contd) • Knowledge comes from regular training. It is a function of student/ staff capability. It also depends on the available infrastructure, and volume. • It is not enough if we have a nail and a hammer/screw driver. We must identify the spot where to make a hole(pin point the nail). Then decide to use a hammer or a screwdriver. How Extraordinary Creative Ideas Occur? • Sudden spontaneous visions • Dreams • Cross-pollination from different fields Stories of Extraordinary Inventors Sudden Vision Discoveries • Tesla's idea of the rotating magnetic field came to him instantly while he was walking in a park. • He drew a picture of the rotating magnetic field in the ground of the park. Stories of Extraordinary Inventors Sudden Vision Discoveries • The great mathematician Gauss proved in an instant a theorem on which he had worked unsuccessfully for four years. "As a sudden flash of light, the enigma was solved. . . .“ • Similar accounts given by extraordinary creative people such as Poincare, Shannon, Norbert wiener etc. Stories of Extraordinary Inventors Discoveries • Frederick Kekule fell asleep and dreamed of the benzene molecule as a snake biting its tail. • Otto Loewi had a dream that led to his discovery of the chemical transmission of nerve impulses. • Viterbi’s algorithm – dynamic programming in computer science Dream A Neural Basis of Creativity • A human brain is a self-organizing system • Brain centers specialized for individual functions • The cortex contains neurons • Communications between centers occurs via neural links • Creative activities occur in the associative cortex • Creative people have rich neural links in the associative cortex Creating New Solutions • Ordinary creativity consists of conscious activities, represented as linear processes • Extraordinary creativity involves unconscious mental processes consisting in interactions between various regions in the associative cortex bypassing consciousness Out of the box thinking Nurturing Creativity • • • • • • Exploring in depth a new area Think creatively on a regular basis Know when to work more deeply or to move on Daily meditation Practicing observation and describing Practicing imagination Unable to do research because :Incorrect Problem Identification Lack of extensive Literature Survey Lack of Domain Knowledge Lack of Knowledge of Allied subjects Pre-requisite subjects not properly identified References • Kumar, Ranjit (1999). Research methodology : a step by step guide for beginners, 2nd. ed., Sage, London • Kothari, C.R. (1990). Research methodology : methods and techniques, 2nd. Ed., Wishwa Prakashan, New Delhi References • • • • • • • • • • • • • • • • http://facstaff.gpc.edu/~ebrown/infobr3.htm#worksheets http://www.engineeringchallenges.org/cms/7126/7356.aspx http://www.dcs.gla.ac.uk/~johnson/teaching/research_skills/research.html Pattron, D. 2000. Fundamentals of Scientific Research. New York: Scientific Publishers http://owl.english.purdue.edu Publication Manual of the American Psychological Association, 5th ed. http://www.apastyle.org Chris Jones, Dr. Xiaoping Jia, Research Concepts for Masters & Ph.D SE-690 Leedy P. D. and Ormrod J. E., Practical Research: Planning and Design, 7th Edition. 2001. http://computer.org http://www.acm.org Leung Yee Hong, Research methods in Engineering and Science, Curtin university of technology, Australia, 26th Aug 2005. N. Sundararajan (retd.), EEE/NTU. Singapore, Lecture notes to Amrita University, Jan 24-25, 2013 'You and Your Research' given by Richard W. Hamming (Ex. Bell Labs) at MRE on March 7, 1986. Received inputs/ suggestions from Prof N.Viswanatham & Dr VVS Sarma You and Your Research ,Dr. Richard W. Hamming, http://www.nd.edu/resources/Hamming.html/ Books: 46 WRITING A RESEARCH PROPORSAL for a grant OR How to get a proposal Rejected. Content • • • • What is a proposal? Preparation Structure of a proposal Why a research proposal is unsuccessful? Purpose of research proposal • To make the reader to understand :– What you are going to do – Rational of the research – Objectives of the research – Methodology – Expected output/deliverables – Manpower – Budget – Time line of activities – CV of Investigator(s) Purpose of research proposal • To make the reader to understand :– What you are going to do – Objectives of the research – Rational of the research – Methodology – Expected output Literature Review • Selecting Sources √ Select literature that is relevant or closely related to the proposal and purpose √ Emphasize the primary sources √ Use secondary sources selectively √ Concentrate on scholarly research articles √ Discuss your view points Methodology • • • • Must related to the research objectives Highlight the breadth and depth of research Identify variables Research design – it would be good to put it into a flow chart • Data collection plan • Give a detailed sampling plan – the target population characteristics, specific sampling plan, target sample size Instrument • Describe the instruments that will be used to gather data (tests, techniques, surveys, etc) • Provide reliability and validity information to show that the techniques are valid for the study • Describe how the variables will be measured Procedure • Describe how the study will be conducted • When, how, where and by whom the data will be collected • Describe the design of the test that will be conducted or statistical test that will be selected in this section. Reasons Why Research Proposals Are Unsuccessful • The problem is of insufficient importance • Purpose or demonstrated need is vague • Problem is more complex than the propose realizes • Research is based on hypothesis that is doubtful or unsound • Proposed research based on conclusions that may be unwarranted Reasons Why Research Proposals Are Unsuccessful • Assumptions are questionable; evidence for procedures is questionable • Approach is not rigorous enough, too naïve, too uncritical. • Approach is not objective enough • Validity is questionable, criterion for evaluation are weak or missing • Approach is poorly thought out; methods poorly demonstrated Reasons Why a Research Proposal is Unsuccessful • The design is too ambitious or otherwise inappropriate • Some administrative or practical problems are unsolved • Unethical or hazardous procedure will be used • The procedure is not well enough organized, coordinated or planned Title of Research Project • Good – Concise title that gives reviewer a general sense of what you are investigating. – For example: • Understanding the role anti-cell death protein BNIP3 plays in brain cancers. Title of Research Project • Reject – Too long and technical of a title will not gain the reviewer’s attention or interest. – Too short and broad a title will also make the reviewer too critical of grant. – Example: long title • Determining the mechanism of action of Bcl-2 family members in regulating apoptotic signaling complexes within the mitochondria leading to a cure in cancers. Referees: • Good – Choose referees in your field of research – Choose a scientist/colleague that will be objective but not too critical of the science. • Reject – Do not choose close collaborators – Do not choose competitors in your field with divergent views. – Do not choose the top scientists in your field since they will not respond and will be too critical in general. • Good Co-investigators – This could be a strength if you have a investigator with track record. – If the investigator lacks specific skills, a coapplicant can bring these skills to the project. • Reject – It is a weakness to add a co-investigator, if he/she just gives you a suggestion and not participate. – Co-investigator will do most of the project in his/her laboratories. Budget: • Good – Give a detailed account of where you will be spending the money. – Approximately one third of the budget should go to equipment/consumables. • Reject – Do not justify spending all the budget on personnel. Summary of Research Proposal • Good – give a short but informative background to justify the research hypothesis and objectives. – Clearly state the hypothesis. – State the objectives and/or aims of this proposal. – State the impact, significance and innovation in this proposal. – Define acronyms as much as possible. • Reject – Technical and condensed phrasing of the project. – No clear statement of what is the purpose of this study. Details of Research Proposal ---Goals or objectives of proposal – Background • • • • • • • • Rationale Hypothesis (optional) Approach Expected Results Pitfalls or Alternative approaches. Manpower Budget Time line – Significance and/or Impact of this proposal. Details of Research Proposal • Goals and/or Objectives of Research – Good • This is usually one paragraph telling the reviewer everything they need to know about this research proposal. • This provides the opportunity to gain the reviewers interest and excitement about this proposal. • It should contain the background on why this research is important, hypothesis, and objectives. • Should state the innovation of this proposal. • Finally it should in a clear statement demonstrate why this project is significant and what impact it will have. Details of Research Proposal • Reject – No goal or objective statement at the start of the proposal. – Too technical and condensed will make it hard to read and understand. – Too short will not give the reviewer the needed information to understand the proposal. – Too long will make the reviewer skip to the background and makes the reviewer search for what is important. Details of Research Proposal • Background: – Good • Give the reviewer the needed information to understand the objectives and approaches in this proposal. • Structure the background to go from broad information such as cancer kills Canadians to specific information such as my protein is increased in solid tumors. • Build up the background towards answering a specific question that is unknown. Details of Research Proposal • Background: – Good • There should be section within the background to discuss preliminary data. • Connect preliminary data to background. • If limited preliminary data, spend time on the innovation needed. Details of Research Proposal • Background – Reject • Do not expand background to unnecessary information that does not support the hypothesis. • Background should not exceed one third to one half of proposal. • No preliminary data generally negatively impacts the proposal in two ways. – No indication that the proposal is feasible. – No indication the applicant can do the proposed work. Details of Research Proposal • Rationale and Hypothesis. – Good • Clearly state the hypothesis or number of hypotheses that will be addressed in the proposal. • Give a rationale why this hypothesis is important to investigate. – Reject • Avoid combining the two together. It could be confusing to the reviewer. • Too long of a hypothesis makes it hard to understand the aim of the research. Details of Research Proposal • Specific Aims – Good • Limit specific aims to 2-3. • Make sure controls are added to approaches taken. • Always give what your expected results will be. • Always give alternative approaches since pitfalls happen. • Address feasibility if you have not demonstrated that you can do the experiments proposed. Details of Research Proposal • Specific Aims: – Address innovation wherever possible. – Justify the use of specific techniques/ models. • For example: – If you use a method, why that method – If you use an animal model why that animal model. – Confirm results with multiple approaches. Details of Research Proposal • Specific Aims – Reject • Many specific aims is bad. This is a two year proposal and if it is too ambitious, will negatively impact on reviewers. • Avoid to many specifics on experiments. • Structure aims so that aim 2 is not dependent on aim 1. • Do not avoid issues within the field of research, if any. Details of Research Proposal • Significance and Impact: – Good • Last chance to impress the reviewer on the importance of what you are proposing. • Give a sense of future directions for this research. • Why is this proposal innovative? • Impact on the field and/or on the disease being studied should be stated. – Reject • No significance statement. • Superficial such as this will cure cancer. Applicant’s CV details: • Good – List all awards especially awards directly related to your research. – List all publications in the last five years. • Abstracts are an easy why to show productivity. • Give impact factors for publications and citations if any. • Give ranking of journal in your field of research ,if possible. • Reject – No evidence of research activity or track record. – All middle authors for publications. General Thoughts • Reviewers will not be experts in your field of research. Make the proposal accessible to them. • Get your proposal read by a colleague or someone in your area of research. They might find problems that reviewers will find. • Assumptions are questionable; procedure is questionable • Approach is not rigorous enough, too naïve, too uncritical; poorly thought out • Approach is not objective enough • Application is poorly prepared or poorly formulated • Proposal is not explicit enough, lack of details, too vague or too general • Methods or procedures unsuited to stated objectives Type of Research study • To gain familiarity with a phenomenon or to achieve new insights into it (Exploratory or formulative research studies • To describe accurately the characteristics of a particular individual, situation or a group (Descriptive research studies) • To determine the frequency with which something occurs or with which it is associated with something else (Diagnostic research studies) • To test a hypothesis of a causal relationship between variables (Hypothesis-testing research studies). • Descriptive research includes surveys and fact-finding enquiries. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening • In analytical research, on the other hand, the researcher has to use facts or information already available, and analyze these to make a critical evaluation of the material. • Applied research aims at finding a solution for an immediate problem facing a society or an industrial/business organisation • “Gathering knowledge for knowledge’s sake is termed ‘pure’ or ‘basic’ research.” RESEARCH project PROPOSAL • Any research study should have a proper proposal in written form before it is actually carried out • It is like a blue print of a building plan before the construction starts • Writing a research proposal is both science and art • A good research proposal is based on scientific facts and on the art of clear communication. • Writing a formal research proposal should be started by the time one has decided on the topic for the study It is essential to discuss procedures clearly and completely with considerable amount of details Study design Definition: A study design is a specific plan or protocol for conducting the study, which allows the investigator to translate the conceptual hypothesis into an operational one. • The study design should be clearly stated • The study design to be used should be appropriate for achieving the objective of the study Sample size It is important to mention in the protocol what would be the minimum sample required and how it is arrived. Determination of sample size is a bargain between precision and the price (Resources & expenses involved) Description of process • Proposal should include the details of all process to be adopted in the study • How exposures, outcome variables and other variables are going to be measured should be described in detail • A brief description of how the data will be processed and use of statistical package if any should be given • What statistical tests of significance would be used? Time Frame & Work Schedule The proposal should include the sequence of tasks to be performed, the anticipated length of time required for its completion and the personnel required. • It can be presented in tabular or graphic form (Gantt chart) • Flow charts and other diagrams are often useful for highlighting the sequencing and interrelationship of different activities in the study Facilities The proposal should also include the important facilities required / available for the study namely computers, laboratories, special equipment etc Personnel • Proposal should include who are the primary investigators and co- investigators, their qualifications, research experience etc • The proposal may also include the Major roles to be taken up by different investigators Budget • The budget translates project activities into monetary terms • It is a statement of how much money will be required to accomplish the various tasks Budget Major items • Salary for staff • Travel • Purchase of equipment • Printing / Xeroxing • Consultancy charges • Institutional overheads THANK YOU Types of Research (1) Theoretical, applied, descriptive, Inferential, Evaluative. The most commonly used methodology for research. Descriptive: The basic intent of descriptive research is to identify the cause of something that is happening. For example: A. What age group is buying a particular brand of cola? B Does a company’s market share differ between geographical regions? Descriptive research, also known as statistical research, describes data and characteristics about the population or phenomenon being studied. Descriptive research answers the questions who, what, where, when, and how... The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. 91 Types of Research (2) Inferential: Inferential observational variables require the researcher to make inferences about what is observed and the underlying reason. For example: A. Is there a significant relationship between these two variables? B . Is there a significant difference between these two groups? Inferential Research evaluates and then describes the data from a research study, whereas Descriptive Research allows for rational deductions made from the data. Types of Research (3) Evaluative: Evaluate the observational variables required for the researcher to make an inference and a judgment from the behavior. Summative (total effect) evaluation: Summative evaluation seeks to understand the outcomes or effects of something, – Finance: Effect in terms of cost, savings, profit and so on. – Impact: Broad effect, both positive and negative, including depth, spread and time effects. – Outcomes: Whether desired or unwanted effects are achieved.