Recruitment and Selection
Job title: Bettys Retail Manager
Responsible to: Branch Manager, Operations Manager
Other reporting relationships:
Deputy Branch Manager, Catering and Retail Director, Bettys Marketing
Manager
This role takes accountability for the retail operation, ensuring the efficient and effective running of the Retail
Department at all times.
Main responsibilities:

Oversee and be accountable for the operational running of the Retail Department within your branch.

Drive operational change within the Retail Department; demonstrating presence as a leader, motivating and inspiring your team through change.

Proactively plan for the short, medium and long term, working collaboratively with your Branch Manager to achieve Bettys Future Picture for Retail and People.

Take accountability for the retail budgeting process; putting plans in place to achieve sales, profits and other targets successfully.

Be proactive in seeking opportunities to develop yourself and your team.

Ensure that all customers receive outstanding customer service aligned to the
Bettys customer experience and Bettys service values; accountable for ensuring the brand standard is achieved by all of the retail team.

Fulfil Health and Safety and Food Hygiene responsibilities in accordance with
Bettys standards and legal obligations.

Be accountable for the recruitment and training of all team members and managers in your department.
Specific Duties: Leadership

Leads by example; promotes our company values and coaches the team to be the best.

Acts as an ambassador for the business.

Works in a way that is aligned with our company values promoting and ensuring they are embedded within the team.

Has knowledge of the external environment they work within and keeps abreast of competitor activity to ensure we stay one step ahead.

Champions community, charity and environmental initiatives.

Takes responsibility for the implementation of Bettys initiatives, as and when required.

Holds and is accountable for team performance, using this to shape recommendations to your Branch Manager.

Communicates effectively within the team, across the branch and business and with suppliers where appropriate, using formal and informal processes to deliver messages positively and gain feedback.
People

Actively follow people management processes e.g. induction, probation, recruitment, craft training, brief, appraisals, absence management and ensure capability within your management team to do the same.

Lead by example; ensuring the standards of your work are consistently excellent.

Demonstrate presence as a leader, inspiring and motivating your team.

Develops the team’s capability, managing and recognising success; taking proactive steps to identify and act upon development needs where applicable.
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Recruitment and Selection

Accountable for making sure the retail team has the right number of people with the right skills in the right places.

Promotes development initiatives and opportunities both within the branch and across Bettys branches.

Actively give and request feedback supporting peer-to-peer relationships.
Consistently role models this way of working.
Operations

Be present as a leader, role modelling standards and behaviours to instil excellence within your business area.

React to changes quickly and efficiently whilst maintaining communication with your team and the Branch Manager as appropriate.

Resolve any difficult issues that arise in an efficient and timely manner e.g. people issues, customer experience issues, food quality issues, equipment issues etc.

Work in a peer based manner utilising the skills of the management team to achieve your plans.

Accountable for the effective operation of day-to-day activity in the Retail
Department; working collaboratively with your management team to achieve this, and taking an active role when required.

Ensure a process is in place to ensure cleaning is carried out to standard, food and waste cost targets are met, and the accuracy of stock takes and ordering.
Proactively take action to remedy any problems encountered.

Planning for events; including special events, promotions etc, keeping your team abreast with plans and any changes to priorities.
Drive Results

Works collaboratively with Branch Manager and Bettys Retail Managers to achieve the Bettys Future Picture for Retail and People.

Accountable for the operational planning process and the strategic approach for the Department working with the Branch Manager and Bettys Retail Managers to produce and agree the short, medium and long term business plan for the team ensuring alignment with the branch strategy and future pictures.

Accountable for the delivery of the annual budgets for the Department. Analyses and reports on financial and other relevant measures, ensuring margins are achieved. Develops remedial plans as required.

Facilitates a culture of high standards and attention to detail, with clear accountabilities, ownership, teamwork and personal learning.

Collaborates actively with all areas of the branch and business, promoting excellent relationships to mutual benefit, with teams such as the Bakery and
Marketing.

Challenges the status quo and champions a culture of continuous improvement and excellence while maximising profits and reducing costs.

Continuously works to deliver outstanding customer service, ensuring the highest possible operating standards and attention to detail to ensure all our customers receive the Bettys experience.

Manages the performance of the team, monitoring the day-to-day activities of the
Retail Department, including the achievement of objectives and targets.
This job description is subject to periodic review. Signed: Date:
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Recruitment and Selection
Experience and Specialist
Knowledge
Essential
Experience of working in and managing a busy Retail department.
Knowledge of merchandising and how to use this to influence category targets.
Experience and knowledge of working with quality products.
Experience of delivering outstanding customer service.
Knowledge and practical application of Food Safety and Food
Hygiene.
Proven experience in managing budgets, including controlling wage, food and waste costs.
Proven experience in driving sales and achieving profit and other financial KPIs.
Knowledge and experience in following people management procedures.
Knowledge and experience of Microsoft Office (inc Word, Excel,
Outlook).
Knowledge and experience of using stock management systems and electronic point of sale systems.
Education/Training/
Qualifications
Skills
Desirable
Must be able to demonstrate levels of literacy and numeracy to meet the requirements of the job.
Retail &/or Hospitality qualification
Has completed
Intermediate Health &
Safety and Food Safety
Level 3 course.
Leadership

The ability to work autonomously with confidence.

Effective communicator with the ability to influence and drive change.

Ability to lead a team through a period of significant change.

You lead by example through demonstrating Bettys values in practice and you are able to influence others.
People

Builds strong relationships and is able to work collaboratively with colleagues across the branch and business.

Ability to train and develop others; encouraging stretch to identify potential.

Ability to support and motivate the team during busy periods and periods of change.

Can reflect on own and other’s performance effectively and is skilful in providing feedback and does so thoughtfully in an effective manner.
Operations

Problem solving ability - when faced with a problem uses initiative to solve it quickly and sensibly, always communicating with the appropriate people.

Good communication skills, able to adapt communication style & method relevant to situation.

Exhibits time management skills and is able to prioritise effectively, and adapt to changing circumstances.

Works well under pressure, remains calm and productive at busy times.

High level of attention to detail.
Passion for tea and coffee
Champion of working in the community, organising charity events and environmental initiatives
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Personal Qualities
Working
Arrangements and
Personal Availability
Physical
Requirements
Recruitment and Selection
Drive Results

An ability to shape and inform short, medium & long term plans, in line with wider strategy.

Able to analyse financial performance and drive improvements resulting from this.

Excellent time management skills and is able to prioritise workload effectively; utilising the teams skills where appropriate.

Demonstrates excellent customer service skills.

Able to monitor performance of self and others against objectives and able to form recommendations from this.

Is able to demonstrate an understanding of the part they play in achieving business objectives.

Is able to deal with challenges appropriately, confidently and quickly to achieve the best results.
A “hands on” approach; willing and able to roll sleeves up to make things happen .
Interest and passion for good quality food.
Self aware and is able to reflect on own behaviours and actions .
Is proactive, takes action and responsibility for operational and selfdevelopment opportunities.
Smart and professional appearance.
Enthusiastic and comes to work with a smile.
Polite, friendly and diplomatic.
Confident but not arrogant.
Flexible in working hours to meet the needs of the business.
Able to work weekends.
Able to work evening shifts if necessary.
Excellent standard of personal hygiene and presentation.
Excellent attendance record.
Able to carry out heavy duties including lifting and carrying.
Able to cope with the physical demands of long and busy shifts.
Holds a driving licence
100% attendance record over the past twelve months
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