Today I will: Take notes with the intent of learning the
seven functions of marketing
So I can: Identify the 7 functions using real life examples
I will know I’m successful when: I am able to see how
the 7 functions are present and integral to all businesses.
You need text books today
Read pages 8-9. Write down “notes” from reading
When finished, close your book.
The seven functions of marketing all work toward one
goal, achieving the Marketing Concept: satisfying
a customer’s needs and wants while making a profit
These functions are applied every time – they are the
practice of marketing – whether it be a large
corporation or a small, independent business
Channel Management – getting product to customers in the best way
possible
Marketing Information Management – gathering and using
customer information to improve business decisions
Market Planning – development of a market plan to reach different
types of customers.
Pricing – deciding how much a product or service will cost the
customer
Product/Service Management – design, create, improve or
maintain a product toward what the consumer wants or need.
Promotion – communications to inform, persuade and remind
consumers of a product’s benefit and encourage them to buy it
Selling – direct contact with potential customers to determine and
satisfy their needs
Assignment: Work in table groups
As you work through this, recall the
neighborhood lemonade stand
1
5
2
6
3
7
4
8
Corresponding to the diagram of table numbers above, each table
is assigned one of the seven functions (individuals from table 8
choose whichever function you want). Brainstorm and as a table
come up and write down how the kid’s lemonade stand
implements the function. … We will share out when task is
completed.
1 – Product/Service Management 5 – Market Planning
2 – Channel Management
6 – Pricing
3 – Selling
7 – Promotion
4 – Marketing Information Management