Walt Disney Company
By: Mary George
How he started
• Walt Disney is known as one of America’s
most adored visionaries and entrepreneurs.
• He decided to pursue a career in commercial art.
He started a small company called Laugh-O-Gram,
which fell bankrupt.
• Finally, with no money, Walt headed to Hollywood to
start new.
• Walt got his idea for Mickey Mouse while watching mice
play in his garage one night.
• He even had a fear of mice!
Getting Started…
• After making a sensation of his “Alice
Comedies,” Walt became recognized in
Hollywood.
• On July 13, 1925, Walt married one of his first
employees, Lillian Bounds and had two
daughters.
• In 1932, Walt won his first studio’s Academy
Award with the production called Flowers and
Trees (the first color cartoon) won.
• In 1937, he released The Old Mill, the first short
subject to develop the multi-plane camera
technique.
Cont.
• On December 21, 1937, Snow White and the Seven Dwarfs,
the first full-length animated musical feature, premiered at the
Carthay Theater in Los Angeles.
• The film cost of $1,499,000 during the depths of the
Depression.
• The film is still known as one of the great feats and eternal
monuments of the motion picture industry.
• During the next five years, Walt Disney Studios completed
other full-length animated classics such as Pinocchio,
Fantasia, Dumbo, and Bambi.
• Walt Disney's dream of an amusement park came true as
Disneyland Park opened in 1955.
• Therefore, his success did not begin over night. It took years
to begin his career as one of the greatest men in Hollywood.
Began as..
• After the failure of the Iwwerks-Disney
Commercial Artists venture, Walt moved to
Hollywood in Los Angeles.
• He went into partnership with his brother
Roy which started the Walt Disney
Company.
• His friend and previous business partner
Ub Iwerks also came to Los Angeles,
which added to the success of Disney.
Products of Disney
• Disney merchandising began in 1929 when Walt Disney
was approached by a businessman who wanted to place
Mickey Mouse on the cover of a children's writing tablet.
• Disney Consumer Products and affiliates (DCP) expand
the Disney brand to merchandise varying from apparel,
toys, home décor and books and magazines to
interactive games, foods and beverages, stationery,
electronics and fine art.
• This is produced through DCP's numerous lines of
business which include: Disney Toys, Disney Apparel,
Accessories & Footwear, Disney Food, Health & Beauty,
Disney Home, Disney Stationery and the services of
Disney World and Disney Land.
Sales
• Other businesses involved in Disney's consumer
products sales are www.disney.com, the
company's official shopping gateway and the
Disney stores retail chain.
• The Disney stores retail chain, which started in
1987, is owned and operated by an unaffiliated
third party in Japan under a license agreement
with The Walt Disney Company.
• Disney holds and operates the Disney Store
chain in North America and Europe.
Benefits to Society
• There benefits to society are mainly for
entertainment purposes.
• All the movies, products, amusement parks, and
books benefit families all over the world.
• Children learn easier from these products
because learning is always better when fun is
involved.
• Also, vacation at Disney World and Disney Land
benefits people looking for a nice family-oriented
place to spend quality time together.
Employment
• There are over 3,000 different job
classifications.
• Walt Disney World employs as many as
60,000 people during peak periods.
• There is not an exact amount of people
that work for the Walt Disney Company.
Success of Disney
• The Walt Disney Company is the world's largest
media conglomerate with assets including movies,
television, publishing, and theme parks.
• TV holdings include the ABC television network
and 10 broadcast stations and a portfolio of cable
networks including ABC Family, Disney Channel,
and ESPN.
• Walt Disney Studios produces films through
imprints Walt Disney Pictures, Touchstone, and
Pixar, while Marvel Entertainment is a top comic
book publisher and film producer.
Disney is a Success!
• Walt Disney Parks and Resorts also
operates the company's popular theme
parks including Walt Disney World and
Disneyland.
• This company is an ongoing success and
although it has its ups and downs, the
amount of revenue is normally at a
constant, high level.
Challenges..
• With World War II happening, the
company lost access to the foreign
markets.
• On one cartoon creation, Walt did not own
the rights to his idea.
• The cartoon was stolen and he got cut out
of the profit and there was nothing he
could do about it.
Disney is a corporation
• Disney is a worldwide company which
expands every year with new products,
amusement rides, movies, and television
shows.
• Anyone can buy and sell shares from
Disney from the stock market.