Timberhill Has It All
Specialty Stores
Anchor Stores
• Blockbuster Video
• Winco
• Ross
• Beards Custom Frames
• Campbell's Cleaners
• Crossroads Camera
• Goodwill
Restaurants etc.
• Coffee Culture
• Dairy Queen
• Los Arcos
• Oasis Restaurant
• Pizza Hut
• University Hero
• TCBY
• Go Wireless
• GNC
• H&R Block
• PakMail
• Perfect Look
• Petco
• SuperCuts
• Trumps Hobbies
• Wells Fargo
Clothing
• Fashion Bug
• Maurices
• Ross
Timberhill Directory
Random Corvallis Facts
Originally called Marysville, the legislative assembly changed the city's
name to Corvallis in 1853, from the Latin phrase cor vallis.
Home of Harold Reynolds-Former professional baseball player/ESPN
commentator.
Home of Singer-Meredith Brooks
Home of Linda Caroll-Mother of elegant singer Courtney Love.
Biz Demographics places Corvallis as 7th in the nation for great places
to do business .
Men's Journal rates Corvallis as the 8th greatest place to live in the
nation.
Former OSU graduate invented the computer mouse. (Douglas
Engelbart)
Demographics
As of 2000, there are 49,322 people, 19,630 households, and 9,972 families residing in the city.
The racial makeup of the city is 86.03% White, 1.16% Black or African American, 0.76% Native
American, 6.42% Asian, 0.29% Pacific Islander, 2.52% from other races, and 2.82% from two or more
races. 5.72% of the population are Hispanic or Latino
17.7% under the age of 18
28.4% from 18 to 24
27.0 from 25 to 44
16.8% from 45 to 64
10.1% who are 65 years of age or older
The average household size is 2.26 and the average family size is 2.88.
The median age is 27 years. For every 100 females there are 99.2 males. For every 100 females age 18 and over,
there are 98.2 males.
The median income for a household in the city is $35,236, and the median income for a family is $53,208.
Males have a median income of $40,770 versus $29,390 for females.
The per capita income for the city is $19,317. 20.6% of the population and 9.7% of families are below the poverty line.
TARGET GROUP---- College Students/Working busy Women
Population Distribution Surrounding
Timberhill
Timberhill is
surrounded by all
different income levels
but is centrally located
in the $ 26,000 to
$32,000 area.
What if you
don’t have a car?
Cash Fare
Single RideDay Passes
Coupon BooksAdults
(18 years and older):
75 cents
$1.50
$11.25Youth
(6-17 years old):
35 cents
75 cents
$6.50
(Seniors):
SAME AS 6-17 YEARS OLD
•
•
•
With your valid OSU ID, you can ride all Corvallis and Philomath routes just by showing your ID
each time you ride (subject to annual agreements with OSU and ASOSU.)
The Corvallis Transit System is divided into 11 bus routes that interact at transfer points at the
Downtown Intermodal Mall or Timberhill Shopping Center to provide bus service to the
community.
There is no bus service on the following days: Sunday, Labor Day, New Years Day, Thanksgiving
Day, Memorial Day, Christmas Day and Independence Day.
Winco- The Anchor Store
General Manager: Dave Goulding
• ESOP: Employee Stock Ownership Plan
• LLC Partnership
• EDLP Strategy
• Corvallis Store
SWOT Analysis of Winco
Strengths
• Employee owned
• Freedom to be low-cost leader
• Loyal employees
Weakness
• Low service level (intentional)
• Difficulty maintaining cleanliness
SWOT Analysis of Winco, cont.
Opportunities
• Huge growth
• California
• Distribution centers
Threats
• Wal-Mart
SWOT Analysis of
Ross (the other anchor store)
Strengths
•
•
•
•
If you are 55 or older you receive a 10% discount every Tuesday
“Everyday you can save up to 65% on the same designers and
brand names found at leading department stores.”
(www.rossstores.com)
Can receive up to hundreds of new items every week
Offer a wide variety of goods from clothing, picture frames, purses,
and shoes
Weaknesses
•
•
Not very organized, have to spend time searching what you are
looking for
Items not carried regularly; if you don’t buy it when you see it, you
probably won’t be able to find it later
SWOT Analysis of Ross
Opportunities
•
•
•
Find a way to keep it better organized, easier to find what you are
looking for
More advertising of what brands they carry and the saving that they
offer
Better customer service
Threats
•
•
Clothes stores nearby
Internet retailers: Example: www.bluefly.com
SWOT Analysis of Timberhill
Shopping Center
Strengths
•
•
•
•
•
•
•
Convenient one stop shopping
Public transportation
Plenty of parking available
Lots of selection: restaurants, clothing, grocery, video rental, etc.
Well maintained appearance
Benches provided outside for those reluctant male shoppers
Covered walkways
Weaknesses
•
•
•
Far from campus
Interstate through parking lot
Store hours too variable
SWOT Analysis of Timberhill
Shopping Center
Opportunities
•
•
•
•
New stores to come in due to closing stores
Better use of huge parking lot
Student shopping day at the beginning of the year for dorm students
Bring more entertainment in
Threats
•
Fred Meyer
• (Ghetto shopping center on Circle)
* Not really any other threats, because there is nothing like the
Timberhill Shopping Center
A Day In The Life Of A Typical
Student At Timberhill…
You could…
Study hard for
midterms like
our favorite
student Bryan
is here at
Starbucks!
“Studying Human
Anatomy is hard stuff!!!”
A Day In The Life Of A Typical
Student At Timberhill…
But If you got tired of studying and
wanted to run some errands…
You could:
Work on your studley figure like our
favorite student Bryan here at GNC!
“Pump, Pump, Pump it up!
Check out my rippling biceps!”
A Day In The Life Of A Typical
Student At Timberhill…
“ What is happening
with Brittany this week?
Oh, I like what she has
done with her “do”!”
You could…
Get a fabulous “do”
at Perfect Look like
our favorite student
Bryan to go with
his new rippling
biceps. He is
looking FOXY!!!
A Day In The Life Of A Typical
Student At Timberhill…
You could…
Get some
fancy new
accessories
to go with
your new
“do” at the
Fashion
Bug!
“That purse and
those red slippers
are to-die-for!”
A Day In The Life Of A Typical
Student At Timberhill…
After completing your
fabulous new
image…
You could:
Find a cute cuddly pet
to soften your image
a bit at PETCO.
“Everyone
loves a guy
with a bunny!”
A Day In The Life Of A Typical
Student At Timberhill…
You Could:
Get four new cell phones from GO
Wireless since you will be so popular
due to your new fabulous look like our
favorite student Bryan!
“Hello..Oh hold on, I have
to answer my other
phone..Hello, Yeah can you
hold on, I have to answer
my other other phone…!”
A Day In The Life Of A Typical
Student At Timberhill…
Due to your immense
popularity because
you are so
fabulous and to
please your fans…
You might have to:
Ship a very large
package such as
yourself Fed Ex to
other countries like
our favorite
student Bryan is
doing at PAKMAIL.
“Be sure and
use the bubble
wrap, I am
fragile!”
A Day In The Life Of A Typical
Student At Timberhill…
You could:
Try and order a quick
snack from Dairy
Queen if all that
shopping makes you
hungry like it does our
favorite student Bryan.
But remember, you
must have a car to go
through the drive-thru.
“You won’t take my order
because why? But I am
fabulous!”
A Day In The Life Of A Typical
Student At Timberhill…
You Could: Do some laundry to keep yourself looking fresh
and fabulous like our favorite student Bryan. But watch
out for that “dryer monster” that always steals your other
pink sock.
“Laundry-basket
surfing is always
a favorite past
time while
waiting for my
fabulous pink
socks to dry!”
A Day In The Life Of A Typical
Student At Timberhill…
You could…
Get mucho margaritas after a
hard day of studying and
shopping like our favorite
student Bryan at Los Arcos!
“Muy Bien!
Cinco grande
margaritas, por
favor!”
A Day In The Life Of A Typical
Student At Timberhill…
“This movie gets me
every time…Tear”
And finally,
You could:
Go rent your favorite movie, THE
NOTEBOOK of course, to watch with
your new cuddly bunny after such a
long hard day of being fabulous and
studying hard like our favorite student
Bryan here.
Sources:
•
www.timberhillshoppingcenter.com/
•
www.factfinder.census.gov/servlet/ThematicMapFramesetServlet
•
www.en.wikipedia.org/wiki/Corvallis,_Oregon
• www.ci.corvallis.or.us.
• www.rossstores.com
• All Winco information courtesy of Dave Goulding, the
General Manager.