• Elevator Pitch: one sentence description of product,
concept, & market (should not take up more space
than would fit in this box) No exceptions! Do not
change the font size!
•Individual names
•Individual names
•Individual names
•Individual names
Team
Angels on Campus
Angels on Campus
• What’s the problem? Be specific. Describe the customer and the pain that makes the venture’s offering
valuable. Quantify where possible: How valuable is the solution? Is this a large or growing market?
•[ Name 3 specific potential customers or partners ]
• Describe the primary revenue model by which
you would bring your product or service to market.
Include estimates of pricing, costs, number of
units sold and number of customers.
Alternative Model 2
•Briefly describe an
alternative revenue
model
Keys
• Describe any core technology underlying the product or
service, including any IP status
• List the three biggest uncertainties that, if they don’t work
out, would have the biggest impact on the business going
forward (in other words, what do you need to know next)?
• Describe your rationale for whether to proceed to
Phase Two with this project
Visual Concept
Pitch
Problem
Revenue Model
Team Name
Go / No
Tech
#.# Project Name & Number
Go
x
No
x
Alternative Model 3
•Briefly describe
another alternative
revenue model
Angels on Campus
Team
Angels on Campus
• World's largest WiFi advertising network
• Consumers expect WiFi access to be free and are willing to watch an ad in exchange. Advertisers want
access to mobile customers. WiFi network operators need to monetize their assets, even if access is free.
• Partners/customers include: AT&T (Starbucks), Boingo (airports), Wayport (hotels)
Alternative Model 3
•Build a proprietary
database using location
based information to
target ads and justify
higher CPMs
• Include other types of
locations (transit), other
types of non-PC
devices (iPhone)
• Proprietary database of networks and hotspots includes
open sites as well as carrier-subscription sites; ad targeting
system; company already owns its IP
• How many locations would make this the standard?
• Are there sufficient barriers to competition?
• Will telecom alternatives (cellular) limit WiFi's growth?
• WiFi is still growing rapidly, Jiwire is already
dominating this space, and capital requirements
remain fairly low
Visual Concept
Tech
Alternative Model 2
Keys
• Operate an advertising network allowing
consumers to get free access in cafes, airports,
hotels, and in public WiFi settings. Charge high
CPMs to advertisers, and share the revenue with
network operators.
Go / No
Revenue Model
Problem
Pitch
Project #1: SAMPLE
Go
No
x