Financial case study Southwest Airlines Kenneth Wu, Meng Wu, Ruoyi Zhao Business-101-12 Edward Hennessey, Stephanie Tran 10/26/12 9 Pages Sales Cost of Sales COGS Gross profit Net income (loss) Inventory Cash Total current assets Long term debt Total equity Total assets Yahoo, Finance. "Southw est Airlines Co. (LUV)Inc ome Stateme nt." Yahoo n.pag. Yahoo Fiance. Database . 25 Oct 2012. <http://fi nance.ya hoo.com /q/is?s=L UV Income Stateme nt&annu al>. Yahoo, Southwest Airlines Co 2011 2010 15,658,000 12,104,000 9,745,000 6,784,000 7,792,000 6,746,000 178,000 459,000 401,000 243,000 829,000 1,261,000 4,345,000 4,279,000 3,107,000 2,875,000 6,877,000 6,237,000 18,068,000 15,463,000 Percent Change 22.70% 43.60% 13.40% -61.20% 39.40% -52.10% 1.50% 7.50% 9.30% 14.40% Change $3,554,000 $2,961,000 $1,046,000 $(-281,000) $158,000 $(-432,000) $66,000 $232,000 $640,000 $2,605,000 Current ratio Debt to owners equity ratio Profit margin ROI Inventory turnover Southwest Airlines Co 2011 $0.96 162% 1% 2% 24.3x 2010 $1.29 148% 3.80% 7% 27.9x Industry (Airlines ) Financial Average 2011 2010 $1.99 $1.93 117% 113% 1.00% 1.00% 4.40% 4.50% 24.67x 25.2x Difference 2011 $(-1.03) 45% none -2.40% -.37x 2010 $(-0.64) 35% 2.80% 2.50% 2.7x Mchugh, Nickels. Understanding Business. 10th. 17. United states: Mcgraw Hill, 482-485. Print. Corporation, Microbilt. "Airlines Financial." Hoovers n.pag.Hoover. Database. 25 Oct 2012. <http://subscriber.hoovers.com/H/industry360/financials.html?industryId=1600 Debt to equity ratio Total Liability/Owners equity 2011 11,191,000/6,877,000 =162% Current Ratio Current assets/ Current Liabilities 4,345,000/4,533,000 =$.96 Profit Margin Net income/Net sales 178,000/1,658,000 = 1% 178,000/6,877,000 =2% 9,745,000/401,000 =24.3x ROI Net Income after taxes/Total owner equity Inventory Turnover Cost of goods sold/Average inventory Mchugh, Nickels. Understanding Business. 10th. 17. United states: Mcgraw Hill, 482-485. Print. Skip to search. New User? Register Sign In Help Make Y! My Homepage Notifications Help MailYahoo! Southwest Airlines Co. (LUV) -NYSE 8.72 0.11(1.25%) 3:16PM EDT - Nasdaq Real Time Price Add to Portfolio Balance Sheet 1 Get Balance Sheet for: View: Annual Data | Quarterly Data Period Ending GO All numbers in thousands Dec 30, 2011 Dec 30, 2010 Dec 30, 2009 Assets Current Assets Cash And Cash Equivalents 829,000 1,261,000 1,114,000 2,315,000 2,277,000 1,479,000 Net Receivables 562,000 409,000 460,000 Inventory 401,000 243,000 221,000 Other Current Assets 238,000 89,000 84,000 4,345,000 4,279,000 3,358,000 - - - 12,127,000 10,578,000 10,634,000 970,000 - - Intangible Assets - - - Accumulated Amortization - - - 626,000 606,000 277,000 - - - 18,068,000 15,463,000 14,269,000 2,053,000 1,602,000 1,461,000 644,000 505,000 190,000 1,836,000 1,198,000 1,044,000 Short Term Investments Total Current Assets Long Term Investments Property Plant and Equipment Goodwill Other Assets Deferred Long Term Asset Charges Total Assets Liabilities Current Liabilities Accounts Payable Short/Current Long Term Debt Other Current Liabilities Total Current Liabilities 4,533,000 3,305,000 2,695,000 Long Term Debt 3,107,000 2,875,000 3,325,000 Other Liabilities 910,000 465,000 493,000 2,641,000 2,581,000 2,302,000 Minority Interest - - - Negative Goodwill - - - 11,191,000 9,226,000 8,815,000 Deferred Long Term Liability Charges Total Liabilities Stockholders' Equity Misc Stocks Options Warrants - - - Redeemable Preferred Stock - - - Preferred Stock - - - Common Stock 808,000 808,000 808,000 5,395,000 5,399,000 4,971,000 Retained Earnings Treasury Stock (324,000) Capital Surplus 1,222,000 Other Stockholder Equity (224,000) (891,000) (963,000) 1,183,000 1,216,000 (262,000) (578,000) Total Stockholder Equity 6,877,000 6,237,000 5,454,000 Net Tangible Assets 5,907,000 6,237,000 5,454,000 Currency in USD. Southwest Airlines Co. (LUV) -NYSE 8.71 0.12(1.36%) 3:17PM EDT - Nasdaq Real Time Price Add to Portfolio Income Statement Get Income Statement for: View: Annual Data | Quarterly Data Period Ending 1 GO All numbers in thousands Dec 30, 2011 Dec 30, 2010 Dec 30, 2009 Total Revenue 15,658,000 12,104,000 10,350,000 Cost of Revenue 7,866,000 5,358,000 4,667,000 Gross Profit 7,792,000 6,746,000 5,683,000 - - - 6,250,000 5,122,000 4,805,000 Non Recurring 134,000 8,000 - Others 715,000 628,000 616,000 - - - 693,000 988,000 262,000 Operating Expenses Research Development Selling General and Administrative Total Operating Expenses Operating Income or Loss Income from Continuing Operations Total Other Income/Expenses Net (188,000) Earnings Before Interest And Taxes 505,000 894,000 329,000 Interest Expense 182,000 149,000 165,000 Income Before Tax 323,000 745,000 164,000 Income Tax Expense 145,000 286,000 65,000 - - - 178,000 459,000 99,000 Minority Interest Net Income From Continuing Ops (94,000) 67,000 Non-recurring Events Discontinued Operations - - - Extraordinary Items - - - Effect Of Accounting Changes - - - Other Items - - - 178,000 459,000 99,000 - - - 178,000 459,000 99,000 Net Income Preferred Stock And Other Adjustments Net Income Applicable To Common Shares Currency in USD. 1. What is meant by liquidity? Did the company experience and increase or a decrease in liquidity over the two year period evaluated? What impact do these liquidity figures have on the company’s long term and/or short term performance? Liquidity describes how fast an asset can be converted to cash. Liquidity ratios measure a company’s ability to turn assets into cash to pay its short term debts. So it is an important data for a company. The company experienced a decrease in liquidity over the two years. In the short term, the company with a current ratio of 2 or better is considered a safe risk for lenders granting short-term credit. Since Southwest Airlines have a ratio of $0.96 it’s not a safe investment for lenders which would mean they won’t have much loans in the short term which would affect the short term performance. If they current ratio does not increase then long term performance would start getting bad as well because they can’t get loans. 2. What is meant by Profit Margin? Did the company experience an increase or decrease in profit margin over the two year period evaluated? What impact do these Profit Margin figures have on the company’s long term and/or short term performance? Profit margin is the amount by which revenue from sales exceeds costs in a business. This data could tell us whether the firm is doing as well as its competitors in generating profit from sales. The company experienced a 2.8% decrease in profit margin over two years. There isn’t a lot of profit but there are still gains. So the short term and long term performance isn’t doing too bad as of now but at the same time with profits this small the performance isn’t doing very well either. For the long term performance the company definitely wants to see higher profit margin than 1% if they want to see a performance impact. In the short term there is still profit but they have lost profit from last year so the performance is dropping but short term shouldn’t really look too bad. 3. What is measured in a Debt to Equity ratio? Did the company experience a change in its leverage over the two year period evaluated? What impact do these Debts to Equity figures have on the company’s overall long term and short term performance? Debt to Equity ratio measure the degree to which a firm relies on borrowed funds to fund its operations. The company experienced a 14% increase in their leverage over the two year period evaluated. The impact for the debt to equity ratio in the short term performance is terrible. The company has more debt than equity which means there is a high risk to lenders. The financial average for the airline industry is at 117% for 2011 45% less than Southwest airlines which means the company has way more debt than average. The debt also increased from 2010 to 2011 which indicate a growing trend in debt. The long term performance is also going to suffer because of the sheer amount of debt to pay off. The company definitely needs to reduce their debt. 4. How does inventory and inventory turnover affect liquidity? Did the company experience and increase or decrease in inventory turnover? Having too much inventory sitting idle earns no money in fact it cost money so it can’t be converted into cash which would affect liquidity. Inventory turnover measure the speed in which inventory gets converted into cash or liquidity. The company experienced a decrease of 3.6x from 2010 to 2011. Cited page Yahoo, Finance. "Southwest Airlines Co. (LUV)Income Statement." Yahoo n.pag. Yahoo Fiance. Database. 25 Oct 2012. <http://finance.yahoo.com/q/is?s=LUV Income Statement&annual>. Yahoo, Finance. "Southwest Airlines Co. (LUV)Balance sheet." Yahoo n.pag. Yahoo Fiance. Database. 25 Oct 2012. <http://finance.yahoo.com/q/bs?s=LUV Balance Sheet&annual>. MacAyeal, John. "Southwest Airlines Co Balance sheet."Hoovers n.pag. Hoover. Database. 25 Oct 2012. <http://subscriber.hoovers.com/H/company360/balanceSheets.html?companyId=1137700000000 0>. MacAyeal, John. "Southwest Airlines Co Income Statement." Hoovers n.pag. Hoover. Database. 25 Oct 2012. <http://subscriber.hoovers.com/H/company360/incomeStatements.html?companyId=113770000 00000>. Corporation, Microbilt. "Airlines Financial." Hoovers n.pag.Hoover. Database. 25 Oct 2012. <http://subscriber.hoovers.com/H/industry360/financials.html?industryId=1600 Mchugh, Nickels. Understanding Business. 10th. 17. United states: Mcgraw Hill, 482-485. Print.