Grant Proposal for New Balance Foundation
Kayla Arouchon, Jenny Provo, Ashley Rubino
Katrina Schroeder, Liz Yahn
NUTR 452
December 10, 2012
An itemized list of the requirements for this grant can be found here:
http://www.newbalancefoundation.org/guidelines/application.htm
Concept Paper
The Boys and Girls Club is the organization represented in this grant application. The
contact person we partnered with is Traverse Robinette, the Aquatics Director at the
Jordan Club in Chelsea, MA. He can be reached at trobinette@BGCB.org or 617-5165471. The target population ages range from 6 years to 18 years old. This is a wide age
gap but it is specific to the participants on the competitive swim team at the Chelsea Boys
and Girls Club. We chose this organization and population because nutrition and
hydration is very important for young athletes in regards to physical development, energy
sustainability during exercise, and the prevention of disordered eating.
With the grant, we plan on developing and implementing a yearly workshop based on
proper nutrition practices for pre-race and pre-practice meals, snacks during long meets,
post exercise recovery meals, and hydration. We plan to include interactive games to
teach the students what snacks are healthy choices and the importance of hydrating with
the correct beverages. We also plan on providing take home reading materials for parents
to begin implementing the lessons taught to their children, as well as a goodie bag with
ideal snack options. Our proposed program budget for materials is $1,545 so we would
like to request $1,600 to cover any needs and additional expenses that may arise.
We wish for our program to continue after we have completed the initial development
and implementation by developing material and games that can be reused with the
children each year. We plan on passing the program to Simmons College Nutrition
students, who are specifically enrolled in Dr. Brown’s Advanced Community Nutrition
class, junior or senior standing, or as a Independent study for students specifically
interested in sports nutrition.
Cover Page
The name of the organization is the Gerald and Darlene Jordan Boys and Girls Club. The
address is: 30 Willow Street, Chelsea, MA 02150. The executive director is Jonathan G.
Davis. The contact person is Traverse Robinette, Aquatics Director (Phone 617-5165471, e-mail trobinette@BGCB.org).
The requested amount of money is $1,600. The full details of the budget for the project
are written below under “Itemized Project Budget”.
The Boys and Girls Club mission is: “To help young people, especially those who need
us most, build strong character and realize their full potential as responsible citizens and
leaders. We do this by providing a safe haven filled with hope and opportunity, ongoing
relationships with caring adults, and life-enhancing programs.”
The New Balance Foundation’s mission coincides directly with the plans of our program
because we are looking to better the lives of the children of the Boys and Girls Club of
Chelsea. Our program seeks to intervene children ages 6 to 18 on Chelsea’s swim team to
help teach them how to make healthier decisions when it comes to fueling before and
refueling after practice. By dividing the children into two age groups, 6 to 10 and 11 to
18, we will implement two similar educational games to teach the importance of healthy
eating.
Proposal Narrative
The Boston Boys and Girls Clubs (BGCB) mission is to help young people, especially
those who need us most, build strong character and realize their full potential as
responsible citizens and leaders. They do this by providing a safe haven filled with hope
and opportunity, ongoing relationships with caring adults and life-enhancing programs.
The ten clubs around Boston serve approximately 14,000 children and teens from the
ages of 6 to 18 through programs and partnerships. BGCB strategic plan is to invest and
innovate in order to double the number of youth at the impact threshold annually. To
expand on the knowledge of the staff and their services, BGCB calls on the assistance of
other organizations, including corporate partners, foundations, and other non-profits, to
broaden their reach and deepen their impact in a cost-effective way. They believe
creating partnerships with other community services plays a vital role in serving the
youth by developing effective citizens and leaders.
Based on the strategic plan, annual surveys are conducted to track the organization’s
progress including tracking average daily attendance and monthly membership.
According to the latest survey results in 2011, main highlights included:
 Increased percentage of members who exercise for at least 20 minutes four or
more times per week: 39% in 2009, 48% in 2010.
 76% always feel safe at the Club, as compared with 46% in their neighborhood.
 92% said it’s true that they expect to graduate from high school.
 87% said the Club has helped them do better in school.
Chelsea is the smallest city in Massachusetts with a total area of 2.5 square miles and a
population density of 16,036.8 people per square mile. According to the 2010 U.S
Census Bureau, Chelsea has an population of 35,177 people of which 62.1% are
Hispanic/Latino, 25.2% White and the remaining 12.7% with a combination of black,
Asian and Indian American. The median household income is $40,487 per year compared
to the Massachusetts median of $64,081. Of the population, 24.2% are living below the
poverty level.
While the geographical area is small, there is a dense amount of large food markets and
specialty stores with easy accessibility for public transportation and walking distance.
The main supermarkets are Market Basket, Johnny’s Market, Save-A-Lot and Compare
Supermarket along with many convenience and wholesale stores. In addition, Chelsea has
four elementary schools, three middle schools and one high school. There is a high
mobility rate among the students, meaning that many students move in and out of the
school system throughout the year. The school system has a high drop out rate and is
ranked low on regional test scores.
We are requesting money to fund a night filled with information about smart snacking
and smart hydration for the swimmers. There will be a game for the 6-10 year olds, a
game for the 11-18 year olds, and a cooking demo for the parents. The budget for this
evening is $1,600.
Our program’s overarching goal is to increase the swimmers’ knowledge about healthy
snacking before and after swim practice. Our hope is that this knowledge will lead to
behavior change in the long-term and help to increase their energy and performance both
in and out of the pool.
The objectives of our program are to:
 Decrease the percentage of kids who report being tired after practice from 57% to
40%.
 Increase the percentage of kids who bring a drink to practice from 58% to 75%.
 Have 65% of the swimmers respond that they chose a healthy snack before
practice.
The Boys and Girls Club’s swim team will be divided into two groups to better tailor the
educational sessions to the children. Both groups will learn what healthy snack and main
meal options will better their performance throughout the school day and in the water.
The activity created for the 6-10 year old age group will be a 3 hour educational program
where they will learn which snacks and beverages will cause them to “sink” and which
will cause them to “swim”. The 11 to 16 year old age group will be learning similar
concepts over a 3 hour period, however their activity will be based on a competitive trivia
game where the team which reaches the swim race finish line first wins. In addition, the
parents will attend a cooking demo and will be given a healthy starter kit for snacks. Each
child who participates in the activity will receive a water bottle. After the children have
completed the educational program sessions, a one-week follow up survey will be
administered to the group to ensure progress in healthy eating behaviors. A second survey
will be given out 2 months after the program has been completed to see what further
progress the group has made.
Our hope is that we are leaving the club with the materials that they need in order to
provide this game night each year for the swimmers and their families. Once we have
evaluated it using the strategies mentioned below we will continue to fine-tune what we
teach the kids based on what they are retaining. We plan to pass the materials along to
Simmons College students in the nutrition department to continue the event each year and
would hope that there would be funds available to continue providing the snack kits to
the families to take home.
The Boys and Girls Club does not currently collaborate with any nutrition organizations
or services regarding athletics, though they do have an RN who oversees all of the Boys
and Girls Clubs of Boston who has been available to provide information when
requested.
Our formative evaluation was a survey sent to the kids on the swim team. This survey
gave us an idea of whether or not the kids eat breakfast, hydrate before practice, have
healthy snacks before and/or after practice, and what they generally eat.
Our summative evaluation will be three-fold:
 Attendance at the game night, as well as participation and engagement in the
game
 A survey/quiz 1-week post game night to judge whether or not the kids learned
what we intended
 A survey 2-months post game night to judge whether or not the kids made any
behavior changes based on what they learned
Our hopes are:





50% attendance amongst swim team members at game night (with parents
preferably)
95% of attendees will actively participate in the game during game night
65% of attendees will have made overarching healthy changes in their eating and
hydration habits surrounding swim practice
75% of kids will report drinking water before and/or after practice 2 months postgame night
65% of the answers to "what did you eat before practice today" will be healthier
choices in the 2 month follow-up than in the formative evaluation
Attachments
Please see attached the budget, current board member list, and tax except form.
Itemized Project Budget:
Printing Costs
100 Brochures (full color, tri-fold, 100lb paper stock)
$200.00
8 Posters (18x24”, full color)
$160.00
100 Magnets (5.5x4.2” full color)
$110.00
Translation Costs
10¢ per word for ~500 words
$50.00
Consultation Fee
4 nutrition experts spending 3 hours teaching at Boys and Girls Club
of Chelsea
$300.00
5 nutrition experts putting together grant proposal
$250.00
Food for Family Night
30 healthy snack starter kids including: Greek yogurt ($1.29), banana
($0.49), English muffins ($2.00), low-fat cheese ($2.99), green pepper
($0.99), and pizza sauce ($1.89)
$300.00
Materials for the Game
Food wrappers, duct tape, quiz cards, progress poster, bins
$150.00
Water bottles for each child (50 @ 0.49 each)
$24.50
TOTAL
$1,545 (round
up to $1,600)
Board of Directors as of October 9, 2012
Jonathan G. Davis
Chair of the Board of Directors
Chief Executive Officer
The Davis Companies
Sandra M. Edgerley
Immediate Past Chair
Community Volunteer
Josh Kraft
Nicholas President and CEO
In recognition of Pete and Ginny Nicholas
Maureen Alphonse-Charles
Senior Director, Talent Acquisition
City Year, Inc.
Jeffrey C. Bloomberg
Chairman
Gordon Brothers Group, LLC
Michael E. Bronner
Founder
Digitas and Upromise, Inc.
Emily Brown
Community Volunteer
Michele Courton Brown
Chief Operating Officer
The Efficacy Institute
Holly McGrath Bruce
Trustee
The Highland Street Foundation
Joseph P. Campanelli
Chairman, President & CEO
Flagstar Bank
Dr. Lilian W. Cheung
Director of Health Promotion & Communication
Harvard School of Public Health
Laurence S. Chud, M.D.
Psychiatrist and Psychoanalyst
Faculty, Harvard Medical School
Stephanie Connaughton
Marketing Consultant
William A. Earon
Managing Director
Coastal Capital Advisors, LLC
Corinne L. Ferguson
Community Volunteer
Karen M. Firestone
President
Aureus Asset Management LLC
John F. Fish
President and Chief Executive Officer
Suffolk Construction Company, Inc.
Susan E. Florence
Senior Vice President
Christie's
Ruthanne Fuller
Strategic Planner
Robert E. Gallery
Massachusetts President
Bank of America
Mike Gordon
Managing Member
Vinik Asset Management LLC
Vicary M. Graham
Regional President of Wealth Management
BNY Mellon
Lawrence D. Greenberg
General Partner
Alydar Capital
Donna K. Hazard
Community Volunteer
Ronald A. Homer
President, Access Capital Strategies
RBC Global Asset Management
Joseph L. Hooley
Chief Executive Officer
State Street Corporation
Ogden M. Hunnewell
Founder and President
Nordic Properties, Inc.
Durant A. Hunter
Principal
Ridgeway Advisors, LLC
Bruce Jacobs
Partner
Westfield Capital Management
Dave E. Johnson
Partner
Bain & Company
Jeffrey F. Jones
Partner
Edwards Wildman Palmer LLP
Darlene L. Jordan
Executive Director
Gerald R. Jordan Foundation
Marilyn T. Keane
Community Volunteer
Brian J. Knez
Co-Founder & Managing Partner
Castanea Partners, Inc.
Thomas A. Knott
Consultant
Michael A. Krupka
Managing Director
Bain Capital Partners, LLC
John D. Macomber
Lecturer
Harvard Business School
Elena M. Matlack
Community Volunteer
Christopher J. McKown
Cofounder and Executive Chairman
Iora Health
William L. McMahon
Vice President, Marketing
Thermo Fisher Scientific
Janice Morris
Executive Vice President
Fidelity Investments
Brian T. Moynihan
Chief Executive Officer
Bank of America
Thomas J. Niedermeyer Jr.
Managing Partner
Liberty Square Asset Management
Saul J. Pannell
Senior Vice President and Partner
Wellington Management Company LLP
Randy Peeler
Managing Director
Berkshire Partners LLC
Bryan Rafanelli
President
Rafanelli Events Management
Bernadette T. Rehnert
Community Volunteer
Laura C. Reynolds
Community Volunteer
Paul J. Rooney
President
EBS Insurance Brokers, Inc.
Meredith Clark Shachoy
Partner
CMS Partners
Greg A. Shell
Portfolio Manager
GMO LLC
Robert J. Small
Managing Director
Berkshire Partners LLC
Dana Smith
Community Volunteer
Troy L. Stanfield
Partner
Castanea Partners
Kimberly Steimle
Chief Marketing and People Officer
Suffolk Construction Company, Inc.
R. Gregg Stone III
Founder
Kestrel Management, LLC
Michael J. Swenson
Managing Director
Goldman Sachs
Richard A. Voke, Esq.
Partner
Law Office of Richard A. Voke
Herbert S. Wagner III
Managing Director
The Baupost Group
Frank V. Wisneski Jr.
Retired Partner and Senior Vice President
Wellington Management Company
Stephen G. Woodsum
Founding Managing Partner
Summit Partners