PSM IN THE
DIGITAL
ENVIRONMENT
DR. FLORENCE HARTMANN
EBU - MEDIA INTELLIGENCE SERVICE
12 JUNE 2014
CONTENT
1. PSM ARE ALREADY ACTIVE ON THE
INTERNET.
2. PSM PRESENCE ON THE INTERNET IS
HIGHLY RELEVANT IN THE FRAMEWORK OF
WSIS.
3. SEVERAL THREATS NEED TO BE
ADDRESSED.
4. THERE IS A NEED FOR AN ADAPTED
REGULATORY FRAMEWORK.
1.
PSM EMBRACE
THE INTERNET
TRADITIONAL MEDIA ARE ALREADY ACTIVE
IN THE CONNECTED ENVIRONMENT
PSM are a point of reference not only in linear
broadcasting but also in the new online environment
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Websites
On-demand services: catch-up, podcast, VoD etc.
Archive portals
Mobile phone apps
Connected TV apps and hybrid TV services (HbbTV)
YouTube services and other UGC platforms
Social media (facebook, twitter etc.)
UK: BBC NEW MEDIA PRESENCE (2013)
WEBSITES: 10 MAIN
‘PRODUCTS’
TV & RADIO / LIVE & 7 DAYS CATCHUP
9 MOBILE APPS
3 CONNECTED TV APPS
20 BRANDED YOUTUBE CHANNELS
300 FACEBOOK PAGES & 700 TWITTER
ACCOUNTS
Source: EBU based on Members’ data
ESTONIA: ERR NEW MEDIA PRESENCE (2013)
1 MAIN WEBSITE
TV & RADIO / LIVE & 30 DAYS CATCHUP
TV & RADIO
ARCHIVE
1 MOBILE APP
& 1 CONNECTED TV APP
1 BRANDED YOUTUBE CHANNEL
80 FACEBOOK PAGES & 10 TWITTER
ACCOUNTS
Source: EBU based on Members’ data
TRADITIONAL MEDIA ARE ALREADY ACTIVE
IN THE CONNECTED ENVIRONMENT
The EBU and its Members have always been at the
forefront of the development of new systems and
standards.
And they are drivers of
innovation and standardsetting in the connected
environment
2.
PSM ARE HIGHLY
RELEVANT ON
THE INTERNET
PSM AS KEY PLAYERS FOR WSIS
PSM are indispensable players in many of the priority
areas to be addressed in the implementation of WSIS
beyond 2015
 Promoting media and information literacy
 Working towards a more culturally and linguistically diverse world
 Ensuring the preservation of digital heritage
 Prioritizing the sharing of existing expertise and best-practice
solutions
 Maintaining open ICT standards development processes
 Building confidence and security in the use of ICTs
 Protecting users, including children
RELEVANCE OF PSM PRESENCE IN THE CONNECTED ENVIRONMENT FOR THE CITIZENS:
DIGITAL MEDIA LITERACY
1. Bridging the digital divide
Universal access to quality content and
modern distribution platforms.
2. Inform and empower citizens
to democracy
Through various programmes, online services and
initiatives, they enhance critical understanding, participation
and active citizenship in the public sphere.
3. Creating a trusted space
PSM are particularly committed to creating a safe, creative
online digital environment for children and young adults.
RELEVANCE OF PSM PRESENCE IN THE CONNECTED ENVIRONMENT FOR THE CITIZENS:
PSM CONTENT: TRUSTED
Trust in mass media:
TV, Radio and Press in Sweden, 2007-2014
Percentage of high confidence (%)
Source: Medieakademin 2014
RELEVANCE OF PSM PRESENCE IN THE CONNECTED ENVIRONMENT FOR THE CITIZENS:
PSM CONTENT: LOCAL
Origin of feature films broadcast by TV channels in Europe (2011)
100%
6.9%
8.0%
90%
80%
40.7%
70%
60%
50%
58.5%
52.4%
European
films
33.5%
European
films
40%
30%
38.2%
20%
10%
27.5%
14.2%
6.0%
0%
Public service channels
National
Commercial channels
EUR (non national)
US
Other (non EUR)
Source: EBU / European Audiovisual Observatory on Rovi data
Note: Data on 15 European countries.
Sample composed with 49 PSM and 82 commercial channels (advertising based and pay-TV channels)
RELEVANCE OF PSM PRESENCE IN THE CONNECTED ENVIRONMENT FOR THE CITIZENS:
PSM CONTENT: MULTILINGUAL & INCLUSIVE
In 28 out of the 47
EBU countries (19
out of EU28), PSM
are broadcasting
regular services (TV
channels, radio
stations and/or local
windows) targeting a
historical minority
and/or in a minority
language.
REGULAR SERVICES FOR TRADITIONAL MINORITIES
BROADCAST BY PSM IN EUROPE
Source: EBU
RELEVANCE OF PSM PRESENCE IN THE CONNECTED ENVIRONMENT FOR THE CITIZENS:
PSM CONTENT: MULTILINGUAL & INCLUSIVE
European PSM broadcast regular
services and edit websites targeting
migrant minorities
 In Germany, radio station Funkhaus Europa
(WDR / Radio Bremen and RBB) targets
migrants.
 In Belgium, RTBF broadcasts “Afrik’hebdo”, a
weekly news magazine on Africa, Democratic
Republic o f the Congo and Central Africa.
 In Italy, RAI broadcasts “In Italia”, an educational
programme for foreigners in order to help them
learning the Italian language.
PSM also broadcast services
targeting diasporas living abroad.
RELEVANCE OF PSM PRESENCE IN THE CONNECTED ENVIRONMENT FOR THE CITIZENS:
PSM CONTENT: CREATIVE AND QUALITY
ORIENTED
PSM massively support film production
 Cannes festival 2013: European PSMs contributed to the production of
63% of the European movies composing the official selection, including the
Palme d’Or winner La vie d’Adèle.
 Venezia Mostra 2013: European PSMs contributed to the production of
75% of the European movies composing the selection, including the
Golden Lion winner Sacro Gra.
RELEVANCE OF PSM PRESENCE IN THE CONNECTED ENVIRONMENT FOR THE CITIZENS:
PSM CONTENT: CREATIVE AND QUALITY
ORIENTED
PSM make a real effort to broadcast and promote
news, cultural and educational programmes
 PSM edit 36% of EU cultural/educational channels and 45% of EU news
channels (albeit PSM represent only 13% of all EU TV channels).
 PSM generalists stations broadcast more news than their commercial
competitors.
Average share of news in total
programming in 8 EU countries
(2009-2010)
20%
16%
15%
10%
10%
5%
0%
PSM
Commercial
Source: EBU / Eurodata TV Worldwide
3.
THREATS &
CHALLENGES
ECONOMIC CHALLENGES:
NEW & BIGGER COMPETITORS
Convergence has brought new players into the
global audiovisual & media markets
 Telecom operators & ISP (Deutsche
Telekom, Telefonica etc.)
Global operating revenues of selected companies
(2013, EUR millions)
Samsung Electronics (KR)
142 510
Apple Inc. (US)
 Manufacturers & consumer electronics
companies (Apple, Microsoft, Samsung
etc.)
 OTT entrants (Netflix, Spotify etc.)
 Retailers (Amazon, Tesco etc.)
126 370
Tesco (GB)
75 012
Telefonica (ES)
65 132
Deutsche Telekom (DE)
61 458
Microsoft Corp. (US)
60 721
Amazon.com Inc. (US)
58 072
Sony (JP)
56 282
Google Inc. (US)
46 662
ARD (DE)
6 115
BBC Group (GB)
6 046
Netflix (US)
2 236
0
20 000
40 000
60 000
80 000
100 000 120 000 140 000 160 000
Source: EBU based on companies profiles and European Audiovisual
Observatory
Note: revenues 2012 for Samsung, Tesco, Sony, BBC and ARD.
REGULATORY CHALLENGES:
MARKET DISTORTIONS
Convergence and global competition raise several
issues of regulatory differentiation
 Data protection and privacy – US regulation offers US
companies a competitive advantage;
 Access to platforms & net neutrality – need for more
transparency and safeguards
LEGITIMACY CHALLENGE:
Toward a generation divide?
 Younger generations consume more
online media.
 Second screen and multiscreening
activities become more popular.
New media consumption
patterns may damage
acceptance for PSM funding
 If PSM are not allowed to fully embrace
the new connected media, they will lose
social support.
 This will reduce social acceptance for
PSM funding (ex. Payment of licence
fee)
Source: IAB
Note: sample includes Austria, Belgium, Bulgaria, Croatia, Czech
Republic, Denmark, Finland, France, Germany, Greece, Hungary,
Iceland, Italy, Netherlands, Norway, Poland, Portugal, Romania,
Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland,
Turkey, United Kingdom and Ukraine.
4.
THE NEED FOR
AN ADAPTED
FRAMEWORK
THE NEED FOR A REGULATION ADAPTED TO
CONVERGED AND NON LINEAR ENVIRONMENT
Adapting antitrust rules
 Germany’s gold project blocked in 2013
Allowing for public/ private partnerships
 The YouView jointventure in the UK
Reaffirming the net neutrality principle
 Netflix recent cases in the US
Safeguarding platform access and prominence
 A precondition for media freedom and pluralism