Sony was established in 1946 in Tokya by
Masaru Ibuka and Akio Morita.
 Originally called Tokyo Tsushin Kogyo
(Tokyo Telecommunications Engineering
Company).
 Sony employs 168.000 people worldwide.
 Sony is producing and marketing Play
Station (home video game system), TV,
digital and video cameras, computers
and music players.

Sony had a managerial problem in 2005.
 Sony hired sir Howard Stringer who leads
to close 11 plants, cuts more than 10,000
jobs and shifts component
manufacturing to low cost locations as a
chairman and CEO.
 Sony operates in many countries, so
national environment of sony is differs
sharply in terms of culture, legal system,
economic conditions, technology levels
and infrastructure.

The main aim of Sony is to be progressive in
international human resource
management.
 Criterias of Sony are entrepreneurial spirit,
thinking creatively and strong
communication skills when Sony is recruiting
new employees.
 HR managers of Sony are spending much
time with employees,linking firm’s objectives
and strategies in order to achieve
important tasks.


Firstly managers are identifying the jobs
and then they are looking for talents that
they need to hire for the job.
Sony offers management trainee
programs for its most promising recruits.
 Trainees are on duty to find ways to use
their talents to advance the company.
 Sony uses online system for a reason that
to make easy the development of
personnels all aroud the world.

In 2001, the japanese yen’s appreciation
against the dollar an euro leads high
cost for sony and it decreased
profitability of the company and Sony
closed 16 plants.
 Because of this result Sony faced
problems with employees in some
countries.
 As a result sony tooks pain to reduce
workforce.

Sony follows an “integrity approach” to
foreign manufacturing operations and
attempts to maintain work place
standarts that exceed local
requirements.
 Sony is attempting to establish a
universial standard of employement,
offering superior working conditions and
locally relevant wages and benefits at all
locations.

At the corporate social responsiblity,
sony is focusing on creating link between
its business and the environment.
 Sony has code of conduct which sets the
basic internal standards to be observed
by all directors, officers and employees
in order to make strong the corporate
governance, business ethics.
 Sony’s basic policies are concerning
ethical business practices and activities,
including respect for human rights

Sony has enough capacity to success
corporate social responsibility.
 Managers are researching the standards
of all countries that it operates and it
gives value its employees according to
the standards.
 Sony is doing this job perfect and it
collects its fruits with high motivation of
employees and efficiency.

Sony can take action on social,
environmental and financial
performance.
 At the social level, Sony can improve the
quality of life standards by providing
better educational systems.
 At the environmental level, Sony can
avoid air pollution by using less harmfull
row materials.
 At the financial level, sony can provide
better wages and salaries to its
employees.
