NORTH SEA PASSENGER AND FERRY CONFERENCE 09.10 2008
Destination Norway on a Danish, German and continental market and Fjord Line’s role there
By Ingvald Fardal, President / CEO Fjord Line
Heading til presentasjonen
kan settes inn inn her
Bergen-Stavanger-Hirsthals
• Both cargo and passenger segment
• Full year operation
• 3% market share Norway - EU
• 180.00 pax (105.000 from Norway, 75 000 from EU)
• 50.000 cars
• 15.000 trailers
• 170 employees
• Revenue approximately 25 MEURO
MS Bergensfjord
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100% owned by Fjord Line
Build: 1993 (Bruce Shipyards,Landskrona/Fosen Mek)
Length: 134,5 meters
Dead weight: 16.749 tonnes
Engine: 2 * Wartsila 8ZA40S diesel
Max speed: 19 knots
Cabins: 207 (559 beds)
Max #pax: 882
Lane meters: 720 (350 cars/ 150 cars & 45 trailers)
Kristiansand - Hirtshals
• Passenger segment
• Summer season only
• 4% market share Norway - EU
• 250.000 pax (170 000 Norwegian & 80 000 EU)
• 118/28 employees (hi/lo season)
• Revenue approximately 12,0 MEURO
Fjord Cat
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100% owned by Fjord Line
Build: 1998 (Incat Australia Pte Ltd., Hobart)
Length: 91,3 meters
Dead weight: 486 tonnes
Engine: 4 * Ruston 20RK270
Max speed: 48.1 knots
Seats: 674 + 26
Max #pax: 660
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(The ship is certified for 900 pax, but this will
require installments of more seats)
• Lane meters: 900
(220 cars & 4 busses)
The new Fjord Line
Vision
“The preferred ferry partner to
and from Norway”
Main goals
• To be number 2 within the ROPAX
segment between Norway and EU
• At least 15% market share between
Norway and EU in the pax market
• At least 20% market share in the
cargo market
Business idea
• Entering established monopolies and
taking a clear number 2 position
• Low price profile
• Take part in further consolidation in the
industry
• Cost efficient compared to the larger
operators
Market
• Color Line is dominating with approx 70% market share from
Norway to EU (65% from South-/West-Norway)
• The company is presently in the ropax market between South/West- Norway and EU, which represents 30% of the total market
from Norway to EU
• Steady growth in the passenger segment, 54.000 new passengers
in yoy growth from 1990
• Significant growth in the cargo segment, from approx 45.000
units in 2004 to 60.000+ units in 2006
Market from Norway to EU
#Pax from Norway to EU
#pax (1000)
7000
6000
5000
4000
3000
2000
1000
0
1982
1986
1990
1993
1995
1997
1999
2001
2003
2005
Source: Cruise & Ferry
News
Market from South- and West-Norway
• Steady growth in passenger market
• CAGR of 54.000 pax since 1990
Pax
Pax from South-/West-Norway
2 000 000
1 800 000
1 600 000
1 400 000
1 200 000
1 000 000
800 000
600 000
400 000
200 000
0
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Source: Cruise & Ferry News
Outlook
• European travel industry is in a steady growth phase
• Cargo and transport motivated market is expected to continue
growing
• High growth in numbers of caravans and motor home vehicles
sold in Norway and EU
• Restructuring opportunities still possible
• Market is non-cyclical, in periods of low economic growth, an
increasing number of people will choose a cheaper form for
holiday, compensating for the loss of cargo trasportation
Sales & marketing in EU
Past
• Worked via General Sales Agents and Travel Agents
Future, 2009+
• Fjord Line sales office in Germany
• General Sales Agents and Travel Agents in other markets
Main marketing activities
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Advertising
Web
Catalogues
Sales Promotion
Public Relation
Fairs
Mischellaneous
Advertisement
Consumers
• Primarily via Innovation Norway and Fjord Norway
Group (Buss) , touroperators
• Via partner catalogues
Individual, touroperators
• Via partner catalogues
Web
Fjordline.no
• Special designed web pages
Partner web sites
• Banner advertising
• Links
Catalogue distribution
Schedules & fares
• Previous customers & on request
Products
• Previous customers & on request
Sales Promotion
Roadshows
• Travel Agents and special interest groups (fishing, nature)
Window-display
• Travel agents
Public Relation
Press leases
• Travel industry media
• Special interest media
• Consumer media
Study trips
• Co-operation Innovation Norway and Fjord Norway
Fairs
Travel fairs
• ITB
• RDK Touristic
Special interest fairs
• Fishing
• Hunting
• Nature and adventure
Miscellaneous
Travel
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related membership associations
RDA
DNF
VFF