Retail Banking
Strategy
Outstanding Banking and Microfinance
Awards 2015
Presented by: Mr. Nhean Virak, HMP
Jun 25th, 2015
InterContinental Hotel, Phnom Penh
1
A snapshot of the CP Bank
1. Overview
Cambodia Post Bank Plc. (CP Bank) a full licensed commercial bank
was grated by National Bank of Cambodia dated on 20 September
2013 and official launching within 26th September 2013.
With strategic partnership between CANADIA Investment Holding
Plc., (CIHP) Cambodia Post (CP) Ministry of Post and
Telecommunications of Cambodia Government and Fullerton
Financial Holdings Pte, LTD. (Fullerton) 100% subsidy by TEMASEK
Singapore Government state own Company.
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A snapshot of the CP Bank (Cont.)
3. Capital Structure
Shareholders
Percentage
Canadia Investment holdings PLC
50%
Fullerton Financial Holding
45%
Ministry of Posts and Telecommunication
5%
Total
100%3
SHAREHOLDERS
Canadia Investment Holding PLC (CIHP) is one of Cambodia’s largest and most
successful financial holding companies, with a portfolio of financial services
investments in banking, micro-finance and insurance, serving large corporate, SME
and mass market customers throughout Cambodia.
Fullerton Financial Holdings Pte.Ltd. (“FFH”) invests in and operates financial
institutions in emerging markets. Currently, FFH has investments in nine financial
institutions, spanning seven countries, with a total of over 3,300 outlets serving
almost seven million customers. FFH is a wholly owned subsidiary of Temasek
Holdings (Private) Limited, an investment company based in Singapore.
Cambodia Post of Ministry of Posts and Telecommunications (MPTC) is the
government ministry that governs the postal system and the telecommunications
systems of Cambodia.
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Established Committees at the Bank
Management Level
At the Bank management level, there are 5 committees have
been established. They are:
1.
2.
3.
4.
5.
ALCO Committee
Operational Risk Management Committee
Credit Committee
Procurement Committee
HR Committee
Each committee plays a very important role in supporting the
Bank’s growth and business strategy.
5
Retail Banking Proposition
Products
a) Secured and non secured credit card for
employees and none employees
b) Increase acquisition of retail customers by
extending more products.
Micro
Credit
Card
a) Multi currency time deposit
b) Flexible time deposit with flexible tenor
options
a) Vehicle and Mortgage Loan will be
developed to segment needs.
b Flexible interest rate with flexible tenor as
well as flexible repayment mode options.
Term
Loan
Saving
account
Term
Deposit
Current
account
a) Tiered saving accounts aligning to segment needs.
b) Internet saving account targeting at young and isavvy segment
Debit
Card
a)
Increase acquisition of retail customers by
extending reach and accessibility
b)
Link up with external vendors to increase
attractiveness of debit cards.
Increase number of ATMs and POS will improve
stickiness of core deposit.
c)
a) Repayment current account link to loan and mortgage
loans
b) Current account links to reward program
6
Business Banking Proposition
Cash Management - Products Features
Payment
Collection
Cash Management
Account
Services
Account Services:
• Domestic/Foreign
currency account
• Transactional
account with tiered
pricing
• Loan repayment
account
• Competitive and
flexible FX pricing
and proposition
Liquidity
Management
Payment :
• Direct Debit
• Cheque Deposit
Solution
• Cross-Border/Domestic
Payment
• Bill payment
• Payroll
Collection :
• Cash pick up services
• Cheque Discounting
• Inward Telegraphic
Transfer
• Bulk payment
Liquidity Management:
•
Automated cash
concentration
structures
Pooling
Sweeping
•
Interest Optimisation
7
Retail Strategic Plan
8
Target Segments
Primary Bank for Retail Mass Affluent and MSME
Target Market
Retail Banking
• Target segment : mass affluent and
Affluent
Corporate
self employed
• Extend customer touch points
through mobile banking
Business Banking
Micro Small and Medium
Enterprise
Mass Affluent
• Provide comprehensive cash management
product offerings to MSME
• Relationship manager teams to build and
Salaried Mass
Market
Self Employed Mass
Market
provide advisory services
Financial Institution
• Build and maintain relationship with key
Financial Institutions
Business Banking
Existing
Retail Banking
Potential
Retail Banking Proposition
Focus on Self Employed and Retail Mass Affluent
Target
Segment
• Affluent: Income >USD3k, Average CASA balance USD35k
• Middle : Income ~ USDUSD700 – 3K, Average CASA balance USD1k
• Mass : Income ~ USD500-700, Average CASA balance USD500
Value
Proposition
• Convenient access points via a wide agent/merchant network and superior customer
service
• Provide peace of mind to customers, as they know their money is safe.
• Differentiated product offerings using mobile/online and social media platform
Market
Engagement
• Agent sales team to acquire, onboard and manage agents relationship
• Commission based sales team from local community to acquire and onboard
merchants
• Deploy branchless banking
• Periodic & regular customer engagement via various communication media
• Maximize
current
branch
distribution
network
supported
marketing(mobile/Internet/social) and community activities
by
localized
10
Branch Networks
Currently: 18 branches
CP Bank 5 years Aspirations
Nationwide financial services
provider
99 branches in all 24 provinces
Agent/Merchant network providing
mobile/Internet Banking solutions
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5-Year Plan – Strategic Drivers
 Deliver sustainable faster growth
 Leveraging on mobile/Internet banking solutions
 Improve productivity and return on asset and equity
 Build a stronger branding
 Adopt technology driven approach to streamline middle and back office
 Strong discipline in expenses and governance on risk controls
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Thank you!
Contact Us: 023 220 772/220 773
Hot line: 070 200 002
Email: info@cambodiapostbank.com
Website: www.cambodiapostbank.com.kh
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