THE LEISURE SPA
An Insight Overview
SPA & WELLNESS INDUSTRY IN INDIA :

SPA word came from a Latin Phrase "Salus Per Aquam"
generally means “Health Through Water” .

WELLNESS defined by NABH (National Accreditation
Board for Hospitals & Healthcare Providers) as “a state of
a healthy balance of the mind and body that results in
overall well-being”

As per a recent study by the Stanford Research Institute
International, the global wellness industry represents a
market of nearly US$ 2 trillion as opposed to the Indian
Wellness Industry, which is a US$ 9.8 billion market;
accounting therefore, for less than 2% of the global
wellness industry.
SPA & WELLNESS INDUSTRY IN
INDIA : CONT..

The manner in which this industry has used the business
potential of traditional Indian practices and home
remedies and has moved from being a notion about luxury
services to becoming a necessity. This is attributed to the
fact that people want to live longer and healthier lives and
so wellness, at some level or the other, is no longer the
comfort of the rich

In India there are 2,300 + spas - INR 490 Billion annually
(2011 Industry Fig- By PWC) 40% of which is into Wellness
services ,the entire wellness market to be doubled by 2015.
PWC Graph: Indian Wellness
Industry
A Huge scope exist
in Indian Market , This
will be the right era
to take this industry
into a new height:
SUSANT ROUT
CLASSIFICATION OF SPA INDUSTRY
•
Destination spa
•
Resort spa
•
Hotel spa
•
Day spa
•
Medical spa
•
Club spa
About- The Leisure Spa

A leading provider of the world-renowned spa & wellness
services owned by East India Wellness Group , which own 11
Spa under its Umbrella in different format of operation.
Founded by Mr. Susant Rout in 2009, He is an Engineer &
Management Consultant to spa owners, spa operators ,IIM &
IIT alumni's.

Company operating spa with
Pan India Presence, All
functions are operated from New Delhi Office. Accredited
Norms As per Quality Council of India & NABH
SPA INDUSTRY : MAJOR PLAYERS

Amatrra Spa- Premium Club Spa

Myrah Spa- Special pregnancy packages, and sports
massages.

Aura Thai- Specialty in Thai Massage

Aroma Thai- Specialty In Foot Therapy

Sukho Thai- Specialty In Foot Therapy

Four Fountain Spa : Cotemporary Spa

Sohum Spa: Cotemporary Spa
WHY : The Leisure Spa
STRENGTHS






OPPORTUNITIES
Central location & Competitively  Health concerns & stress within
priced..
the minds of customers is
gradually increasing.
Organic Spa products.
 High growth rate as Spa’s
Ambience & Hospitality.
asimplifying upcoming visa
rules
Quality of Therapist.
 re connected to other
Best value for time & money.
industries such as food & Herb
Customer satisfaction& Delight.
 High Disposable Income.
 Indian Govt plan to promote
tourism, through
Why WE Again: Our USP+

Our interiors are Self-designed by our Founder and all decor items
are bought from Asian Countries & different Indian states (It
Promote state handicraft manufacturer) to give the authentic
spa ambience.

We know how to run a professional & profitable spa. All our
outlets are profitable; we have never closed an outlet.

We offer attractive value worth membership plans that makes
great gifts ideas and are a good source of income generation
and client retention.

We serve 10000+ satisfied customers every month, which show
strength of our higher level of customer satisfaction.
SEGMENTATION

Psychographic
segmentation.

Lifestyle/attitude.

Personality.

Purchase habits.

Benefit sought.

Usage rate & loyalty

Price sensitivity.
TARGETING







Potential customers include overseas travellers
or expatriates.
who are health conscious & care about their
personality and looks.
pamper themselves with massage therapy,
body and facial treatments.
individuals with medium or higher disposable
income.
sometimes have chronic pain or old injury
issues.
use massage as preventative health care.
Hotel referrals.
DIFFERENTIATION






Authentic Spa treatment based on the age old ,timetested Thai herbal/ holistic practices and folk wisdom.
Well qualified &Trained Spa Therapists by Certified
Trainers ,the most credible organization for promoting
the Thai Spa Concept.
Ambience and atmosphere of the place has been
meticulously planned and developed to represent
authentic Thai Spa.
Purest & Best quality Spa products are directly and
exclusively imported .
Services packaged and priced with the sole focus of
offering the best value for time and money.
Pleasant & courteous attitude of both therapist &
support personals .
POSITIONING
CARE 4 YOURSELF
SEE A NEW YOU!

VISION - Relieving your stress, Making you Energetic.

MISSION – To share the wonders of authentic world
Spa treatments among the Indian masses, and
become the first of its kind authentic/ original Spa
treatment chain in India.

CONCEPT - Providing absolute Rejuvenation.
7 P’s Understanding: A Spanalysis

Products.

Prices.

Promotions.

Place.

Process.

Physical Evidence.

People.
PRODUCTS

Facials

Body Scrubs

Body wraps

Traditional Thai massages

Thai herbal compress

Foot reflexology

Specific Massages
PRICES

499:
30 min Foot Reflexology

1199:
30 Min Shiatsu Massage

2499:
60 Min Balinese Massage

2499:
60 Min Traditional Thai Massage

2299:
45 Min Facial

2499:
60 Min Body Exfoliation Treatment
PROMOTIONS

Adds in Leading Newspapers

Outdoor Media

Maximum Discount on week days

Gold Membership card

Loyalty Programme Card.
PROMOTIONS

Services to hotels which does not have their own
spa

Prior to opening meeting with managers at local
hotels promotions will be offered to create buzz and
build relationships.

Online website- Spa Scheduling Software

Advantage of place
PLACE/ CITIES

MUMBAI
• INDORE
• AHMEDABAD

DELHI
• BHOPAL
• SURAT
• KERELA
• AGRA
• ORISSA
• LUCKNOW


KOLKATA
CHENNAI
• HARIDWAR

HYDERABAD
• RISHIKESH

BANGALORE
• MUSSORIE

GOA
• GURGAON
• JAIPUR
• CHANDIGARH
• UDAIPUR
PROCESS
Taking
Appointment
Reaching the Spa
Relaxing for sometime
Service is provided
Provide Refreshments
Feedback is taken
PHYSICAL EVIDENCE

Internal Ambience

Lighting

Interior Decoration

Spa product ingredients for massage oils, herbals
compresses, scrubs and facials, etc

Thai Sitting (Sofa, Bath Pool, Chairs etc)

Soft Music
PEOPLE

Therapists are Thai nationals & Indian , trained
and certified by Thai Trainers , certified the Thai
Ministry of Health & Education & European
Certification Body i.e CIBTAC & CIDESCO

Local Therapist got training through certificate
Training Programmes.

360 Degree feedback system

Employee involvement
CHALLENGES : the Begining

Highly fragmented and unregulated

Lack of standardization

Same traditional treatment

Lack of accredited training institutes

Perception of people
Gallery: The Leisure Spa
STPD
ANALYSIS
THANKS
Created By
SUSANT ROUT
Founder
The Leisure Spa (5 Outlets)
New Delhi-Gurgaon-Noida
Two Time Finalist of “ Images Wellness award”
http://goindia.about.com/od/yogawellbeing/tp/top-spas-india.htm
http://spas.about.com/od/stressmanagement/tp/globalspatrends.htm
Nominee of “ Best Spa Award- Asia Spa Award”
http://goindia.about.com/od/yogawellbeing/tp/top-spas-india.htm