Student success is the first priority
Using Business Intelligence
to Improve Student Success
Association of Florida Colleges
Region IV Spring Conference 2012
Student success is the first priority
Using Business Intelligence
Presenters
 James Thomas Coraggio, Executive Director,
Institutional Research and Effectiveness
 Dan Gardner, Coordinator, Institutional
Research and Reporting
Institutional Research and Effectiveness
St. Petersburg College
P.O. Box 13489,
St. Petersburg, FL 33733
(727) 712-5237
FAX (727) 341-5411
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Student success is the first priority
St. Petersburg College Quick Facts
 SPC, established in 1927, oldest
2-year college in Florida
 9 Campuses throughout Pinellas County
 2010-11 FTE: 20,011 (LD), 2,396 (UD)
 Fall 2011 credit enrollment: 33,480
 Annual 2010-11 headcount: 64,094
 First Community College in Florida to offer
4 year degrees; 4,021 degrees 02-11
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Today’s Goals
1. Discuss steps taken by SPC to provide relevant and timely
information about our students to key staff members
2. Share the history of SPC’s BI project and system
and current status.
3. Demonstrate the live web-based system,
housed in SPC’s SharePoint environment.
4. Describe our next steps of the project.
5. Share lessons we’ve learned.
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Student success is the first priority
How does SPC Define
Business Intelligence (BI)?
The intent of BI is to provide:
• timely, relevant, and valid information
• in an easy-to-interpret format
• in order to support sound decision-making
• and drive performance improvement.
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Student success is the first priority
History: Why was BI a priority at SPC?
• SPC exemplified the ‘data-rich, information-poor’
institution.
• Staff need timely information for decisions
to maximize student success.
• The desire for conversations about
student success to occur with
commonly defined metrics.
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History: Why was BI a priority at SPC?
• Staff require access to “live” data to satisfy external
(state, federal, and accreditation) data requests and
reporting requirements.
• The (eventual) goal to leverage data from across the
College by linking multiple data systems and elements
in one reporting interface.
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Student success is the first priority
History: Goal of the BI Interface
Step 1: Acknowledging that data in its purest sense is not very useful.
Step 2: Designing a tool that defines, aggregates, and organizes the data into
useful and relevant information for the stakeholders.
Step 3: Providing end-user training to assist them in correctly interpreting and
using information properly.
Step 4: Consistently reminding all end-users that data and information can be
powerful, but it is only the start of the conversation.
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Current Status:
Steps to Building Reports
1.
2.
3.
4.
5.
Student success is the first priority
Requirements and Design
Cube Development
Reports and Dashboard Design
Review and Validation
Implementation (includes development of
training materials)
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Current Status:
BI Student Cube Structure
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Current Status:
BI Features
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Drill-down/Drill-up
 The ability to look at data measures through different
views including:
 the aggregate, institutional level
or
 the campus/program level
 This allows problem areas to be identified at a very
high-level with the ability to ‘drill-down’ to the
specific program or programs in which the
issue occurs.
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Current Status:
BI Features
Student success is the first priority
Real-time Information
 Traditionally, many reports have been produced on
timelines that are not advantageous to end-users. By the
time the necessary information has been provided, it is
too late to make a substantial change.
 BI provides resources to gather and distribute “real-time”
data that can be used to address an issue in a timely
manner.
 The BI philosophy is to address issues
proactively and not waste precious
resources “fighting fires.”
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Current Status:
BI Features
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Empowerment
 The most important element of the BI
philosophy is end-user empowerment.
 Implementation of BI tools or software
solutions will not add value to the institution
unless the end-users properly use the provided
information to make informed decision and
drive performance improvement.
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Student success uses
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first 3 months
• Student group identification
(FTIC, gender/ethnicity)
• Student group tracking
• (e.g. Veterans)
• Student success monitoring
(withdrawal rates, success rates)
• Program planning
(top courses, cross campus enrollment)
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Demonstration: SPC’s BI Tool
• Assessed via the College’s SharePoint site
• Login required
• https://onecollegesupport.spcollege.edu/
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Navigate to Strategic Initiatives and
select Business Intelligence
Business Intelligence
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Select Provost and Dean Dashboard
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Select desired page display (19 options)
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19 primary page displays
•
•
•
•
•
•
•
•
Enrollment Attributes
Enrollment Status
Degree Objective
Enrollment Type
Course Instructional Method
Financial Aid
Financial Aid Award
Financial Aid Award vs. Non
Awarded
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•
•
•
•
•
•
•
•
•
•
Student Demographics
Student Race Ethnicity
Student Age
Student Gender
Top Courses
Enrollment by Zip code
Student Success Rates
Student Success Counts
Campus Cross Enrollment
Campus Enrollment (First Time)
Campus Cross Enrollment (First Time)
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Note date of Student System Cube refresh
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Additional information
Using “Hovers”
Period
Counts
Percentages
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Additional
information is
displayed when the
mouse “hovers” over
a graphic bar.
“Hover” percentages reflect
side-by-side comparisons.
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Select desired filter(s)
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Right click on graphic bar
for additional details
Show details
Additional actions
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Drill-down to
additional details by
right clicking on
graphic bar.
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Select Student Retention Dashboard
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Next Steps
 A list of twenty-two BI development areas was
created based on current and historical requests.
 List was reviewed for priorities by executive
leadership and the President.
 Training of key staff member in BI technology
to enable them to devise “tailored” solutions
 Disseminate “uses” in practice
from unit to unit to ensure student success.
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Lessons Learned
• Resources, Resources, Resources!
• Leadership support
• Financial support for technology/
infrastructure requirements
• End-user buy in and involvement in the
development
• Cross functional development team
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Questions?
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