FOR IMMEDIATE RELEASE
A new HYBRID* Real Estate Agency has landed in Vancouver and is offering an alternative to
traditional REALTOR® services that could make a big difference in the time homes are sold
and for how much.
VANCOUVER, (June 25, 2014) - Captain Vancouver Real Estate® has discovered a way to sell houses faster and for
more money by leveraging technology and the power of the internet by launching a unique proprietary marketing
and technology selling program called Traditional Service PLUS™. The program provides sellers with;
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Cash Back to sellers.
Leverage high tech, online advertising, and creative marketing.
Advertising Allowance used to buy media that strategically targets the right buyers.
24/7 Digital Dashboard for sellers to monitor progress of their listing.
Captain Vancouver Real Estate believes that consumers need to reorient the way in which they hire REALTORS® to
sell their homes. According to new combined research from the National Association of Realtors and Google, over
90% of home buyers search online first yet many REALTORS® still use the same outdating selling strategy that has
been used for the past 30 plus years and homeowners have been conditioned to select a REALTOR® based on
relationships and not services. There is limited difference in the service offered by the over 11,000 REALTORS® in
Vancouver because most REALTORS® pay up to 30% of their sales fee to their franchise and office, so there is little
wiggle room for advertising dollars to sell their listings. This is why most REALTORS® don’t offer services beyond
status quo and why they lean towards advertising their own personal agent brands from a community relationship
point of view more than the listings they are hired to sell. Prior to the internet, this may have made sense but it
doesn’t now especially if consumers want their listing to get top dollar in an increasingly competitive market.
Captain Vancouver operates a streamlined business model with headquarters’ in Vancouver and no franchise
offices. They have eliminated and reduced the fixed costs that most traditional REALTORS® pay, this money is
returned to the seller in the form of cash back and allocated to their unique selling program Traditional Service
PLUS™ that is designed to put their REALTORS® listings front and center among the right qualified buyers. They call
this value added services for commission earned!
Ian Brett is the president of Captain Vancouver Real Estate. He’s a REALTOR® and has been a certified project
management professional in the Greater Vancouver area and he’s no stranger to innovative real estate brands and
marketing. He created the Real Estate ‘Home Channel,’ the first interactive real estate TV channel in North America
for Shaw Cable and Rogers Cable back in 1988.
“The Real Estate Channel revolutionized how Real Estate was bought and sold in Canada, it was before the internet
and it was the first time ever that the public could virtually tour a listing from the comfort of their homes. The Real
Estate Channel changed how Real Estate agents marketed their listings and proved to both the consumer and
agents that to there is more than one way to sell a house.” says Ian.
Sellers can calculate their cashback rebate and advertising allowance on Captain Vancouver’s website. They will
still get all the usual traditional one-on-one REALTOR® services including a listing on the MLS®, a comparative
market analysis to determine the fair market value of a property, signage, negotiation, sale completion etc., but
with extra services that includes thousands in cash back and advertising. There is no additional cost to use a
REALTOR® from Captain Vancouver. There are no additional commission fees for the seller and no reduction in the
fee a buyers agent would normally share on each sale
The program also includes a 24/7 online personal dashboard that eliminates waiting for REALTOR® updates and
anxiety that usually accompanies a home sale, placing more control in the hands of each homeowner. Now the
seller can access vital information that allows them to make sound selling decisions instead of decisions like
reducing their listing price as a strategy to get a quick sale.
Even the Captain Vancouver brand is designed differently than what you would typically associate with a Real
Estate Brokerage with a live Captain Vancouver brand ambassador, quirky Vancouver graphics, and their latest
video campaign called ‘the dog house’.
“We’re a Vancouver owned and operated business so we are able to better capitalize on selling the neighbourhoods
and lifestyles along with our listings, it’s a real plus for our customers,” says Ian.
As a Hybrid Brokerage, Captain Vancouver Real Estate is the next generation of real estate services to offer the
latest marketing and technologically advanced methods of selling homes while still retaining traditional REALTOR®
services that consumers have come to expect.
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*Hybrid real estate agency is defined as the merging of
both traditional real estate agent and new industry specific,
high tech selling models. It is the second generation in real
estate brokerages and the future of real estate brokerages
to come.
To learn more about Captain Vancouver:
www.captainvancouver.com
For further information please contact:
Amy Mitchell
Director of Marketing,
Captain Vancouver Real Estate Sales Inc.
#1000 – 355 Burrard St. Vancouver BC V6C 2G8
Email: amy@captainvancouver.com
For print quality photos:
www.captainvancouver.com/media