The best international examples of
digital interaction
SAP
Nikon
Prada
Shell
Merrill Lynch
SAP
Sam Kumar, The Economist
Nikon
Nadine Heggie,National Geographic
‘Your Shot’ sponsorship
‘Your Shot’ Co-branded traffic drivers
‘Your Shot’ Custom Content
Video One: ‘Getting
Started’
Video Two: ‘Get
Inspired’
Nikon Photo Gallery
http://ngm.nationalgeographic.com/ngm/nikonad/yourshot.html
D60 in 360
Prada
Patrick Falconer, International Herald Tribune
May 21st 2010
17
Media Coverage
Fashionista
Selectism
WSJ
Short of the Week
“For once I didn’t have to look for a film, this one found me all by itself! Front page of
the New York Times web site, in a fancy pull-down banner ad”
Contagious Magazine
“Every day the fashion world seems to be getting one step closer to a truly successful
digitally based campaign. That day might finally have arrived. The latest Prada
menswear campaign is grounded by a nine minute film from established Chinese artist
Yang Fudong. The video debuted this week on Prada's site and the New York Times
online..”
18
Shell
Charlotte Laycock,TIME & Fortune
Shell: Energy for Tomorrow 2010
Objective:
To create a multimedia programme aimed at
sparking debate, generating awareness and
delivering solutions to pressing global energy
challenges with Shell’s target audience of special
publics.
Solution:
TIME & Fortune created Energy for Tomorrow, an
integrated solution with print, online and event
components centered around an essay
competition. The competition invited students from
the top 30 MBA programmes from around the
world to submit innovative and workable solutions
for a sustainable energy future.
TIME.com created a custom online hub that
includes essays from the Top 10 finalists, a poll
where the public can vote on their favourite essay,
a collection of TIME archived articles, photos &
video, and Shell content and custom units.
The winner of the competition and the public’s
choice winner will be announced online in June.
The winner and his essay will be featured in TIME
and Fortune in August and invited to attend TIME
& Fortune’s Global Forum in Cape Town, South
Africa in June.
Custom Energy for
Tomorrow Section
Shell: Energy for Tomorrow 2010
Custom Rollvertorial Unit
Custom Billboard Unit
Shell: Energy for Tomorrow 2010
Expanded Rollvertorial Unit
Custom Energy for
Tomorrow Section
Custom Billboard Unit
Merrill Lynch
Diane Hoeft, Dow Jones
audience | innovation | effectiveness
Merrill Lynch - Wealth Management
Challenge:
»Merrill Lynch were looking to own as much space throughout Retirement
content as possible
»To bring Merrill Lynch experts into direct contact with their target audience
Solution……
»Webcast
»Facebook
»Mobile
»Email
»WSJ Digital Network campaign
Webcast Promotion
Creative Approach: Begin with the End in Mind
Merrill Lynch - Wealth Management
•Three-way partnership
•Focus on the business goals,
creativity flows from there
•Begin with the end in mind
Results
• Happy client
•Proud agency
•Value delivered to MarketWatch.com
audience
http://wsjdigital.com/examples/