*
Presenters: Choo Chew Peng & John Goh Ho Yee
*Founded in February 2007
*Provides security solutions in supply-chain logistics
*Member of Transported Asset Protection Association Europe
(TAPA-EMEA)
*Attests by ISO 9001 Certification
*Founders
*Jean A. Blaufuß and Thomas Wilde
*Cooperation with reputable companies
*Incident Service Providers
* Bosch Communication Center
* CSM Continental Security Management
*Logistics (3PL)
* DHL
* DB Schenker
*Hardware
* Zarges
* BWH
Security Components
Locking
Monitoring
Alerting
Documentation
• SmartLock - core
• Use of an
• Alarm is
• Every transport
of the CargoGuard
system
integrated sensor
technology
• Locks and seals
• Sender can
the container
virtually
constantly track
the position and
status of container
via the web portal
transmitted to an
emergency control
center
• Sender and
authorized
persons will be
informed
is consistently
documented on
the security
server
• Execution of
transport can thus
be verified
Supplier
Point of Distribution
Product to Store
Enhanced security
in logistics
transport
Enhancing
Security
in Logistics
for 3PL
Consumer
Revenue
*One-time off:
• Sales of security containers
Cost
Fixed:
• Patent
and SmartLocks
Recurring:
• Maintenance service
• 24/7 helpdesk
• Server administration support
• Repair & spare parts service
• System hosting data centre
Variable:
• Manufacturing of security
containers
• HR & Administrative
• R&D
Strengths
• Secured partnership
with various reputable
companies
• Established good
relations with investors
and distributors
• ISO 9001 Certified
• Patented security
solution
Weaknesses
• Weak brand recognition
• Limited range of security
products in the market
Opportunities
Threats
• Growing demand for
transport security
• Collaboration with
industries other than
logistics companies
(e.g. banking and
insurance industry)
• *Growth in Asia
• Competition from
substitute products (e.g.
RedDot’s CargoProtect is
very much similar to
SmartLock and its security
containers)