Reetabrata Bhattacharya
Date of Birth – 15th June 1984
Contact – +919769433364
Email – reetabrata@hotmail.com
CAREER OBJECTIVE - Desire to serve a progressive organization that offers challenging assignment for
Communication, Marketing & Business Strategy, using my Relationship Management skills as well as
strategic experience in Marketing/Branding.
PROFESSIONAL SYNOPSIS
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A reliable and trusted second set of eyes, ears and mouthpiece to the Promoter and CEO
Expertise in Business Development and Planning/Execution of Marketing Strategy (ATL & BTL).
Developing new sales channel, product launch and build relationship with industry leaders
An innovative, proactive leader with expertise in Strategic Planning, Marketing Plan execution with
skills in Market Research & analysis. Expertise in Competition analysis and negotiation
Experienced in developing and implementing Corporate / Investor Relations strategies.
Effective Communicator, capable of motivating teams and establish beneficial relationships with key
interfaces of the industry
WORK EXPERIENCE (in reverse chronological order)
Aelius Pharma Pvt Ltd (December 2013 – May 2014)
o Head – Marketing & Business Development
Aelius Pharma is a start-up Health/Hygiene firm with an aim to provide high quality healthcare OTC
products and services at reasonable price to meet all levels of people. The Company intends to launch its
products in the Health/Hygiene category.
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Responsible for implementing Marketing Strategy, Brand Management, Product launch &
development, Market Research & Communication
Setting up Distribution Network and identifying Retail Channel
Establish Budget and Estimates towards achieving effective marketing efficiency
Determine and manage the Marketing/Brand Plan
Financial Planning and Cost Control, in line with organization Objectives and Brand Plan
Analysis of Customer Research, Market conditions and Peer Analysis to develop Strategic
Marketing Plan
Setting up Distribution network on a pan-India basis
Liaison with Digital Agency and setting up of E-commerce platform
Elder Pharmaceuticals Ltd., Mumbai (November 2009 – November 2013)
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Head – Corporate Communication & Investor Relations (November 2009 - November
2013)
Senior Manager – Marketing & Business Strategy (February 2012 – November 2013)
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As Head Corporate Communication
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Responsible for Investor & Media/PR activities in all communication and strategic
messaging while fostering successful relations with Investors, Analysts and Media.
Managed Relations with Mutual Funds, Investment Bankers, FII and Private Equity Players
Company Spokesperson to Institutional & Retail Investor as well as Investment Bankers
Quarterly Investor update, Analyst Meet, Roadshows and Quarterly Performance Report
Co-ordination with Company’s Board of Directors as well as Department Heads
Actively helped in Fund raising through term loans, QIP, Non-Convertible Debentures. Raised a
cumulative Rs. 300 Crore through NCD and QIP in FY2010-11
Instrumental in creating Corporate Identity/Brands through Marketing Communication;
assessing Market Trends by compiling Market Research Reports
Scripting, editing of Newsletters, In-House Magazines, Pamphlets, Speeches, Case Studies
Managed the creation and content of the Annual Report in both print and digital versions
Drafting & Facilitating Internal Communication through Direct E-Mailers
Organized Factory and R&D Centre Visits, Press Tours and Press Conferences
Managing Crisis Communication; responding to enquiries from public, media & Investors
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Reetabrata Bhattacharya
Date of Birth – 15th June 1984
Contact – +919769433364
Email – reetabrata@hotmail.com
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As Senior Manager - Marketing & Business Strategy (As an additional responsibility)
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Successful New Product launches (Chymoral Plus, Eldervit Injectible, Carnisure, Shelcal
HD) in the domestic sector
Brand Valuation (Shelcal, Chymoral, Eldervit) project involving high-margin brands with the
expertise of Grant Thornton
Consolidation of International subsidiaries NeutraHealth (UK) and Biomeda (Bulgaria)
Brand Positioning and Marketing of Biocare, UK Multi-Vitamin range in India
Engaging Contract Manufacturing activity (CRAMS) for Paonta Sahib Plant Facilitated Joint
Venture with Kose Pharma, Japan for marketing cosmetic products in India
Facilitated In-licensing tie-ups/agreements with domestic Pharma/Cosmetic firms for marketing
their products. Building and nurturing productive Relations with doctors & distributors
Sales Analysis to identify weak areas, provide reinforcements to make up for shortfalls
Positioning & Launching new products via varied Sales channels. Create compelling Brand
Strategies and manage the full product lifecycle development process
Leveraged Domestic business expertise, PR and marketing skills to drive Rural Marketing Team
(ELVISTA). Strategize Product Integration & Market visibility
Developed and conducted review of company’s 5-year roadmap (Sales Force Re-structuring),
strategic thrusts, and Marketing Strategy Initiatives (Top 5 brands) with scenario planning.
Prepare Business Reports and Dashboard/portal to Senior Management/Directors. Market
Research projects for Domestic & International Pharma Market
Strategic Head for company’s Rural Marketing Team
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Citigate Dewe Rogerson Communications Pvt Ltd, Mumbai
o Manager – Investor Relations (June 2008 – October 2009)
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Media and Investor Relations consulting for listed companies across Capital Market &
Communication functions
Created and presented a consistently applied investment message to the investment community on
behalf of the client/company, and for monitoring and presenting to management the opinions of the
investment community regarding the company's performance
Corporate Presentations, Investor & Media Communication
Monitored Analyst Research Reports on Client and its Peers
Liaison with Analysts/Funds for Investor Relations and Capital Market related functions
Provided feedback to Management regarding the Investment Community's perception of the
company. Represented views of the Investor Community in development of Corporate Strategy
Market Research involving the industry/sector and Perception Analysis
Developed, implemented and managed PR Campaigns, New Product Launches and Services
Organized Conferences, Road Shows, Earnings Conference Calls and Investor Meetings
EDUCATION
Qualification
Post Graduate Diploma
(PGDM) Executive
Institute
S.P. Jain Institute of
Management, Mumbai
Board/ University
Accredited by Association of MBAs (AMBA)
London
Completed in
2014
(Pursuing)
Bachelor of Engineering
BITS Pilani
Birla Institute of Technology & Sciences
(BITS) Pilani
2007
RESIDENTIAL ADDRESS - Flat No 34; BPC Tower; 1A, Altamount Road, Mumbai 400026
(REETABRATA BHATTACHARYA)