Principles of Marketing
Summer 1 2012
Dr. Mallalieu
240D Cameron Hall
mallalieul@uncw.edu
Office hours: By appointment. Please email me or see me after class to make an appointment.
Text – Foundations of Marketing – Pride and Ferrell 5th edition.
Course Description: Introduction to Marketing as a discipline including coverage of marketing
concepts, theories, activities of marketers, and marketing strategy and decisions.
Learning Goals: Provide an introductory overview of marketing as a discipline. Ensure that
students develop an understanding of the marketing mix variables, marketing processes, target
marketing, control and evaluation of marketing mix decisions. Key learning areas include
consumer behavior and decision-making, market segmentation, branding, distribution,
promotion, personal selling, pricing and marketing research. Students will learn through a
variety of in-class and out-of-class activities. Students’ knowledge will be tested via exams, pop
quizzes, and team presentations.
Exams: There is a midterm and a final consisting of multiple choice questions. Each exam is
weighted 25%.
Pop Quizzes: There will be four short answer/fill in the blank pop quizzes covering whatever
material the instructor deems appropriate. Each quiz will count 5%.
Team Project: Consists of a written paper plus an oral presentation. Weighted 30% of final
grade.
Grading:
92% up =A
90-91% = A88-89% = B+
82-87% = B
80-81% = Band so on and so on.
Schedule
5/21 – Intro to Course, Chapter 1, discuss team project
5/22 – Chapter 2, Chapter 3
5/23 – Chapter 4, 5, forms due back - pop quiz
5/24 – Team Work Day - devise work plan
5/28 – No class hit the beach!
5/29 – Team work schedule due, Chapters 6
5/30 – Chapter 10
5/31 – Team Work Day
6/4 – Mid Term
6/5 – Exam returned, Chapter 12, pop quiz
6/6 – 9am start, Chapter 13
6/7 – Chapter 14, 15
6/11 – 9am start, Chapters 16, pop quiz
6/12 – 9am start, Chapter 17
6/13 – Chapters 18, exam review, pop quiz
6/14 – Team Rehearsal Day
6/18 – Final Exam
6/19 – Team Presentations