Preparing for DECA
Competitive Events
The Key to Creating a Winning
Tradition
Student Benefits
 Provides Individual
Recognition
 Provides Chapter
Recognition
 Interaction with
Business Professionals
 Opportunity to test
your marketing skills
 National Monetary
Awards sponsored by
major companies
How Do I Compete?
 Determine strengths
Review hobbies, work
experiences, interests
 Select event you are
interested in and/or have
some experience in.
 Decide whether you prefer
to work individually or in a
team.
Personal Background
 Where do your parents
work?
 Where have you
lived/traveled?
 Where have you
worked?
 What do you like to do
in your leisure time?
 What is your career
objective?
Categories of Competitive Events
Business Operation Research Events (5)
Chapter Team Events (5)
Business Management & Entrepreneurship Events
(3)
Marketing Representative Events (4)
Preparing for DECA Competitive
Events
Business Services Operation Research
Events
4 Occupational Areas to Choose From
Team of 1-3
30 page maximum written document
Preparing for DECA Competitive
Events
 Business Services
 Buying and Merchandising
 Hospitality and Tourism
 Finance Operations
 Sports and Entertainment
Marketing
Business Services
Business Services
includes:
human resources,
information
technology, and
personal and
contracted services
businesses
Buying and Merchandising
Buying and
Merchandising
includes:
retail and wholesale
businesses that
provide consumer
goods
Finance
Finance includes:
banks, credit
unions, accounting,
investments and
other financial
businesses.
Hospitality and Tourism
Hospitality and
Tourism:
includes hotel,
restaurants, and
tourism-related
businesses.
Sports and Entertainment
Sports and
Entertainment
Marketing
includes : businesses
that conduct
sporting and/or
entertainment events
Business Operations Research
Events
 Topic: To develop a plan to
enhance or introduce a Customer
Loyalty Program to an existing
business or organization.
 The goals are: building customer
profiles, tracking sales, tracking
visits, retaining current customers,
improving customer service and
expanding the current customer
base.
Preparing for DECA Competitive
Events
Chapter Team Events
5 Events to Choose From
Team of 1-3
30 page maximum written document
Community Service Project
 Demonstrate a
understanding of the
role of community
service within the
community.
 Plan and conduct a
project to benefit a
community service or
charity
Team of 1-3
Creative Marketing
 A research study that
will improve the
marketing activities of
an individual
company, a group of
companies or the
business community.
Team of 1-3
Creative Marketing…...
 Some examples
– Find new market for a local product
– Promote the community’s resources
– Increasing the trading area of the business
– Increase in sales
– Increase in employment
– Provide better shopping facilities
– Solve problems affecting the marketing process
Entrepreneurship Promotion
Project
 Planning a campaign
to educate members,
the general public or
an organized group
about the opportunities
available for becoming
an entrepreneur.
Team of 1-3
Financial Literacy
Promotion Project
 Plan and conduct a
campaign to
educate Parkway
South chapter
members and the
general public or an
organized group
about the
importance of
financial literacy.
Learn & Earn Project
 Plan, organize, and
conduct a sales/service
project
 Develop a business
plan
 Implement a
promotional campaign
Team of 1-3
Public Relations Project
 Develop and/or
identify a theme for a
public relations
campaign.
 Plan and organize a
public relations
campaign in our
school or our
community
Team of 1-3
Preparing for DECA Competitive
Events
Business Management & Entrepreneurship
Events
4 Events to Choose From
Written document
Oral Presentation
EntrepreneurshipWritten Event
 30 page maximum
written document
 1-3 Participants
 Develop proposal to
start a new business of
any kind.
Entrepreneurship Participating
 10 numbered pages
 Individual Participant
 Oral presentation (role
play with a judge who
plays the role of a
banker to request
financing for your new
business)
International Business Plan
Team of 1-3
Prepare written proposal
for new international
business venture
30 page maximum
written document
Marketing Representative
Events
Advertising Campaign
Fashion Merchandising Promotion Plan
Sports & Entertainment Promotion Plan
Advertising Campaign
 10 numbered page
maximum fact sheets
 100 question exam
(score averaged for
teams)
 20 minute oral
presentation
 Team of one to three
Fashion Merchandising
Promotion Plan
 10 numbered pages
maximum
promotional fact
sheets
 20 minute oral
presentation
 Team of one to three
Sports and Entertainment
Promotion Plan
 10 numbered page
maximum fact sheets
 100 question exam
(score averaged for
teams)
 20 minute oral
presentation
 Team of one to three
Professional Selling Event




20 minute oral presentation
100 item comprehensive test
Individual event
Target customer is a vice president
of sales for a pharmaceutical firm
based in the U.S. Since many of
their customers are international
the vice president wants to
purchase language learning
programs to help the company
sales reps learn a new language.
Hospitality & Tourism
Professional Selling Event
 20 minute oral presentation
 100 item comprehensive test
 Individual event
 You are to assume the role of a sales
manager at a hotel
 Target customer is a bride to be/groom to be
selecting the site for his and her wedding.
Successful Project Tips
 Make a plan of action for what needs to
be done with deadlines and team
members responsible
 Practice your presentation skills in front
of peers and adults
 Ask your English teacher to read your
project for grammar and formatting
 Carefully review guidelines for your
chosen event and the evaluation forms
in the DECA Guide located on the
National Deca website
Preparing for DECA Competitive
Events
 Trophy winners at the State CDC are eligible to
represent Missouri in competition at the
International Career Development Conference.
 Top 10 Finalists at International CDC are invited
to a reception in Jefferson City in May. The
Chapter Advisor, parents, and school
administrators will also be invited to attend.