Unit 2
Newspapers and Magazines
Created by Sally Anello
Facts
 “Nearly 55 million newspapers are sold
daily in the United States, and 5 of
10 people report reading a paper every
day.” Baran, 2008, p. 106)
 Fewer than 30% of 18- to 29 year olds
read a daily paper.
x
Role of the media in a crisis
 What happens if electricity goes off?
What media is affected?
 What if cell phones have no reception?
 Can print media play a role in a crisis?
From Chapter 2…
The Times-Picayune served a unique role after
Hurricane Katrina.
 They continued to operate without interruption
from day 1.
 They knew local customs, political views, the
police, and the right people to talk to.
 They could give out facts, information about
location of food and supplies, and refute rumors.
 Only means of information for some people.
x
 The media are influential gatekeepers of
information about political candidates and
political issues. If a candidate proposed
dramatically reducing the ability of any one
company to control large amounts of media, do
you think that candidate would be given a fair
opportunity to present such a case to the public?
Explain your answer.
x
Magazines
From the reading about magazines…
The average magazine reader has
graduated from high school, is married
owns a home, works, and earns
approximately $40,000.
If you like magazines, does this
description fit you?
x
Magazine Types
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Alternative magazines: Mother Jones, the Utne Reader
Business/money magazines: Money, Black Enterprise
Celebrity and entertainment magazines: People, Entertainment Weekly
Children’s magazines: Highlights, Ranger Rick
Computer magazines: Internet, PC World
Ethnic magazines: Hispanic, Ebony
Family magazines: Fatherhood, Parenting
Fashion magazines: Bazaar, Elle
General interest magazines: Reader’s Digest, Life
Geographical magazines: Texas Monthly, Bay Area Living
Gray magazines: Modern Maturity
Literary magazines: Atlantic Monthly, Harper’s
Men’s magazines: GQ, Field & Stream, Playboy
Newsmagazines: Time, U.S. News & World Report, Newsweek
Political opinion magazines: the Nation, National Review
Sports magazines: Sport, Sports Illustrated
Sunday newspaper magazines: Parade, USA Weekend
Women’s magazines: Working Woman, Good Housekeeping, Ms.
Youth magazines: Seventeen, Tiger Beat
Baran, 2008, p.142)
Ranking of advertising categories
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1 Automotive
2 Apparel and Accessories
3 Home Furnishings and Supplies
4 Toiletries and Cosmetics
5 Drugs and Remedies
6 Media
7 Direct Response Companies
8 Retail
9 Financial, Insurance, and Real Estate
10 Food and Food Product
(Baron, 2008, p. 143)
x
Unit 2 Assignment
 Choose a newspaper - in print or online.
 Answer the 6 questions posed in the
assignment. (See the Unit Breakdown
document in doc sharing.)
 1-2 pages
 Use correct grammar and paragraphing
 Follow the paper format instructions in
Class Hints in doc sharing.