Defining Domain and
Characteristics of the innovation
with
®
© ISMA360® Dominique VIAN SKEMA BS
Define the domain
and characteristics
of the Innovation
Tool 1
Identify the value
propositions and
the architecture of
the value
Tool 2
ISMA 360°
(1st step)
The Business
Model Canvas
Tool 3
Describe how to
make a business
The « light»
Business Plan
Tool 4
DEFI sotware
Communicate the
new business
Tool 5
The Pitch
What is ISMA360 ?
invention (1)
Markets of
the invention
(4)
Domain of innovation (2)
Invention Domain
Usages (3)
ISMA360® is a new way of
designing an innovative project. It
is a dynamic which enables an
innovative entrepreneur to build his
project step by step by following a
logical process, without using
prediction of the future.
Here we focus on defining the
domain and characteristics of the
Innovation
© ISMA360® Dominique VIAN SKEMA BS
Domain and characteristics, why are they
so important ?
• Invention means a novelty. Innovation means
introducing the invention into a social milieu
(Schumpeter, 1942).
• Entrepreneurs/innovators meets difficulties for
explaining easily what they intent to do.
• The problem area (domain) to be solved is
crucial. Entrepreneurs have to fix it. This can be
cause of failures. One of the main concern when
you deal with innovation is about cognitive
issues.
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description
Hybrid seed making flower in
30’
(as a result: a beautiful flower
measuring 30 cms).
It’s your invention !
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description
Characteristic 1:
Role:
Context:
Grows
more
quickly
Ornamental
horticulture
Beautiful flower
Characteristic 2:
Stem about 30 cm
Characteristic 3:
Flower grows from
seed in 30 minutes
role + context
define the domain of innovation
=
inventi
on (1)
Market
of the
inventi
on (4)
Domain of
innovation (2)
Usages
(3)
Fast growing ornamental
horticulture
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description in case of
new characteristic (edible flower)
Characteristic 1:
Role:
Context:
Grows more
quickly
Horticulture
Beautiful flower
Characteristic 2:
Stem about 30 cm
Characteristic 3:
Flower grows from
seed in 30 minutes
Characteristic 4:
Edible flower with
good flavour
inventi
on (1)
Market
of the
inventi
on (4)
Domain of
innovation (2)
Usages
(3)
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description in case of
characteristic change (not beautiful flower)
Characteristic 1:
Role:
Context:
Grows more
quickly
Food
producing
horticulture
Unattractive flower
Characteristic 2:
Stem about 30 cm
Characteristic 3:
Flower grows from
seed in 30 minutes
Characteristic 4:
Edible flower with
good flavour
inventi
on (1)
Market
of the
inventi
on (4)
Domain of
innovation (2)
Usages
(3)
© ISMA360® Dominique VIAN SKEMA BS
Core innovation description in case of characteristic
change (not beautiful flower and less water consuming)
Characteristic 1:
Role:
Context:
Grows more
quickly and
needs less water
Food
producing
horticulture
Unattractive flower
Characteristic 2:
Stem about 30 cm
Characteristic 3:
Flower grows from
seed in 30 minutes
Characteristic 3:
Edible flower with
good flavour
Characteristic 5:
Half as much water
as other flowers
inventi
on (1)
Market
of the
inventi
on (4)
Domain of
innovation (2)
Usages
(3)
© ISMA360® Dominique VIAN SKEMA BS
The invention
characteristic 1
Visible or measurable facts describing the
invention
characteristic 2
Other visible or measurable facts
describing the invention
characteristic n
Other visible or measurable facts
describing the invention …
inventi
on (1)
Market
of the
inventi
on (4)
Invention
Domain of
innovation (2)
Usages
(3)
(something new, can be a new idea or intuition)
30/09/2011
Invention and innovation
characteristic 1
Visible or measurable facts
describing the invention
characteristic 2
Other visible or measurable
facts describing the invention
characteristic n
Other visible or measurable
facts describing the invention
…
inventi
on (1)
11
Domain of
innovation (2)
Market
of the
inventi
on (4)
Usages
(3)
Description of
main role
Start with an action
verb describing
what the innovation
will provide new to
the context
Context
Referent
/related
problem
universe
(as a solution to the
problem to be
solved)
Invention
Innovation
(something new)
(introduction into
a social milieu)
30/09/2011
Defining the scope: Context + Role
characteristic 1
characteristic 2:
characteristic 3:
Context + role define the
domain of innovation
Market
of the
inventi
on (4)
12
Domain of
innovation (2)
inventi
on (1)
Description of main role
The greater the level of
abstraction, the lower the
limits of the problem
Invention
(Uniqueness of the
Invention)
Usages
(3)
Context
Innovation
(Potential market space of
the Invention)
Source: Dominique Vian
30/09/2011
Innovation domain and potential key
needs
© ISMA360® Dominique VIAN SKEMA BS
Innovation domain name
inventi
on (1)
Reduce delivering cost
(transport)
Key need :
Fast growing
ornamental
horticulture
Reduce storing cost + enable
storage in a small back-store
Key need :
Diminish people costs
Key need :
Fulfil an urgent need of flowers
Key need :
Enjoy a magic phenomenon
Market
of the
inventi
on (4)
Domain of
innovation (2)
Usages
(3)
Key need :