INSTITUTE OF BUSINESS & MANAGEMENT SCIENCES
KPK AGRICULTURAL UNIVERSITY PESHAWAR
Programme
Course Name
Course Code
Course Hours
Total Weeks
Total Hours
:
:
:
:
:
:
BBA (Hons) – 4th
Business Communication
EG-411
03
16
48
Course Objectives
This course seeks to develop Communication Skills of the students who are preparing for a
business or management position. The course will help the students to develop their ability to write
effectively, speak persuasively, and listen purposively.
Week 1
Business Messages
Components of Business Message
Composing of Business Message
Revising of Business Message
Week-2
Planning for Business Message
Five Planning Steps for Business Message
Basic Information and Strategies
Practice and Exercise
Week-3
Good-News Message
Organizational Planning
Favourable Reply
Neutral Message
Week-4
Bad-News Message
Organizational Planning
Negative Reply
Week-5
Unfavourable or Unsolicited Message
Types and farms of unfavourable message
Persuasive Written Messages
Organization of Persuasive Message
Week-6
Proposal and Technology
Purpose of Proposal
Kinds of Proposal
Week-7
Proposal
Parts of Proposal
Short Proposal
Sections of Short Proposal
Week-8
Long Proposal
Prefatory Sections of Long Proposal
Supplemental Sections of Long Proposal
Presentation of Long Proposal
Week-9
Writing and Appearance
Arranging Material and Structure of Proposal
Practice and Exercise
Week-10
Oral Communication
Strategies for Improving Oral Communication
Reducing Stage Fright
Practice and Exercise
Week-11
Oral Presentation
Oral Speeches
Principles and Strategies
Practice and Exercise
Week-12
Inter-personal Communication
Dyadic Communication
Telephoning Communication
Dictating and Practicing
Week-13
Business Meeting
Purpose of Business Meeting
Leadership and Responsibilities
Participating and Responsibilities in Meetings
Week-14
Job Application
Self-Assessment
Market Assessment
Practice and Exercise
Week-15
Preparation for successful job Application
Preparation for successful job Interview
Successful follow-up Message after Interview
Job Offer Negotiation
Week-16
Revision and Preparation for Exam
Recommended Books:
1.
2.
Effective Business Communication. Herta Murphy
English for Modern Business
Ketteley and Thompson.