Nike Sneakerball Auction
Fact Sheet
Company Overview:
Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide
marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered
near Beaverton, Oregon, in the Portland metropolitan area. It is the world's leading supplier of athletic shoes
and apparel and a major manufacturer of sports equipment
Partnership Overview and Promotion
In honor of the 37th Anniversary of Black History Month and in conjunction of the Portland based Sneakerball
event, Nike will be launching an online auction of a shoe collection. The auction will be for a collection of 37
individual pairs of shoes commemorating 37 years of celebration of Black History. Jordan collaborated with JUST
DON to create the 37 pairs of exclusive, limited edition Air Jordan 1s, which will include a JUST DON snapback
hat. The auction will launch on eBay February 21, 2012 at 5:00PM Pacific and will go through February 28, 2013
at 5:00PM Pacific.
This work and auction was born out of our local agencies work with Nike over the last few years. Big Brothers Big
Sisters is the only non-profit receiving funds from this effort. All proceeds will be given to Big Brothers Big
Sisters of America and 25% will be distributed to BBBS Columbia NW.
The auction site will be JustJordanBHM.com.
Dates of Promotions
Feb. 21, 2013 – Feb. 28, 2013
Big Brothers Big Sisters of America Responsibilities
 Announcement on BigBrothersBigSisters.org (Special Promotions section)
 Social media
 TLO
 Encourage agencies to re-tweet and post messages to bid on the shoes/collateral
Affiliates Responsibilities
Agencies are encouraged to share approved marketing language through their e-communications channels
(FB, Twitter, Web). Agencies are also encouraged to promote the entire Black History Month apparel line as
proceeds from both the shoe and apparel campaigns benefit Big Brothers Big Sisters. Look out for the BHM
mark on Nike/Jordan products in stores.
Publicity

National and Global PR through Nike and Jordan Brands
Funds
BBBSA to receive 75% of all proceeds and to redistribute the following way:
 15% to BBBS Columbia NW for finder’s fee
 10% to BBBS Columbia NW for Hometown Fee
 75% to remain at Big Brothers Big Sisters of America
 Resources
Approved Artwork
 Agency Connection under Corporate Alliances
Press Releases
 Agency Connection
News Articles
 N/A
Digital Media
 N/A
Forms
 N/A
Other
 Pre-Approved Social Media and Web Messaging (SEE BOTTOM)
Contacts
Internal
Charleston Edwards, VP of National Events and Sponsorships
Charleston.Edwards@bbbs.org
External
Chabre Vickers
chabre.vickers@bbbsnorthwest.org
Social Media
BLACK HISTORY MONTH ENERGY CONTINUES WITH A SURPRISE LIMITED EDITION COLLAB BETWEEN JORDAN AND JUST
DON. 37 EXCLUSIVE AUCTION PAIRS OF AJ1’S AND SNAPBACKS
JUSTJORDANBHM.COM FOR MORE DETAILS #BHM #BEBOLDBETRUE @23jumpan @justdon
Product Details
AIR JORDAN 1 BHM
UPPER: NUBUCK LEATHER WITH FLOCKED BHM BE BOLD BE TRUE GRAPHIC PRINT.
PYTHON SNAKESKIN TREATMENT ON THE SWOOSH AND STRAP
JORDAN WINGS LOGO SCREEN PRINTED & DEBOSSED
LACES: WAXY LACE WITH METALLIC GOLD EFFECT AGLET
D-RING: INJECTED NYLON METALLIC GOLD EFFECT
BASE: SMOKE GREY/ICE MIDNIGHT FOX, CLEAR RUBBER OUTSOLE
JORDAN LOGO, INSIDE TONGUE, AND SOCK LINER ACCENTS IN BE BOLD BE TRUE TOTAL ORANGE HIGHLIGHTS
JUST DON BHM SNAPBACK HAT
CROWN IS NUBUCK LEATHER
BILL IS PREMIUM HAND TANNED PYTHON
UNDER CROWN- SYNTHETIC LEATHER SUBLIMATED WITH BHM BE BOLD BE TRUE PRINT
BUCKLE- HIGH GLOSS METTALIC GOLD PLATED FINISH
EMBROIDERED JORDAN AND BHM LOGOS
ONE SIZE FITS MOST
FTWR SIZE RUN
SIZES
15
14
13.5
13
12.5
12
11.5
11
10.5
10
9.5
9
8.5
8
7.5
7
PAIRS
1
1
1
2
2
2
2
4
4
4
4
4
2
2
1
1