Exam 1 Study Guide

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BMIS Study Guide
Test #1
HTML Chapter 1
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HTTP  a set of rules for exchanging text, graphic, sound, video, and other multimedia
files
World Wide Web  part of the internet that supports multimedia and consists of a
collection of linked documents
Internet  a worldwide collection of computers and computer networks that links billions
of computers used by businesses, government, educational institutions, organizations, etc.
Network  a collection of two or more computers that are connected to share resources
and information
Internet backbone  a collection of high-speed data lines that connect major computer
systems located around the world
Internet Service Provider (ISP)  a company that ha a permanent connection to the
Internet backbone, connects people to the backbone
Internet anyone as access to it and it is used to share information such as personal,
product, or course info with the public
Intranet  used by employees or members who have private access and it is used to share
information such as forms, manuals, organization schedules with employees or members
Extranet  select business partners who has private access and it is used to share info
such as inventory updates, product specifications, and financial info
E-commerce  the buying and selling of goods and services over the internet
URL  Uniform Resource Locators is the address of a document or other file accessible on
the internet
Hyperlink  connects one document to another
HTML- an authorizing language used to create documents for the World Wide
Web which uses a set of special instructions called tags or markup o define the structure
and layout of a web document and specify how he page is displayed in the browser
platform independent meaning it can be created on one computer and opened on another
browser on another computer
CSS (Cascading Style Sheets)  allow you to specify style for various web page elements
 a style sheet is a series of rules that defines the style for a web page or an entire web
site  CSS is not HTML
DOM (Document Object Model)  describes a combination of HTML tags, CSS, and
scripting language such as JavaScript  allows you to manipulate the structure of the
underlying document to create interactive and animated web pages
HTML
o Format of elements:  start tag, content, end tag
§ Doctype tag
§ HTML <html>, </html>  indicates the start and end of the
document
§ Heading <head> </head>
§ Meta <meta />  used to declare the character encoding UTF-8 
allows computers to display and manipulate text and display it
properly
§ Title <title> </title>
§ Body <body> </body>  all text, images, and links
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§ Paragraph <p> </p>
§ Line Break <br />
§ Horizontal rule <hr />
o Main sections:
§ Doctype
§ HTML
§ Header: heading, meta, title
§ Body: paragraph, line break, bulleted list, etc.
o For lists:
§ <ul> OR <ol>
§ <li> </li>
§ </ul> OR </ol>
§ can also change style of list/bullet by inserting in the first tag
o Coding practices
§ Separate sections with spaces and tab key
o HTML should meet XHTML coding standards or it may not display properly on
certain browsers
o Inline style sheets (CSS)
§ Changes the style within an individual HTML tag
§ Overrides embedded and external style sheets
§ Inline vs. Block level  inline is within a certain section (for EX: a
word in a paragraph) and block level specifies another part of the
page in which the element will appear
XHTML- a reformulation of HTML so it conforms to XML structure and content rules
 combines the display features of HTML with the (stricter) coding standards of
XML
o Must include a doctype statement
o All tag attributes (EX: table width) must be written in lower case
o All attribute values must be enclosed by quotation marks
o All tags must be closed!
Website testing
o Validating each web page by running it through the W3C markup validation
services
o Usability testing  a method by which users of a website or other product are
asked to perform certain tasks in an effort to measure the products ease of use
and the users perception of the experience
o Compatibility testing  to verify the web site works with a variety of browsers
o Stress testing  determines what happens on your web site when greater
numbers of users access the site
Types of website structures:
o Linear
o Hierarchical
o Webbed
o Broad
o Deep
HTML chapter 2
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Definition list  offsets information in a dictionary like style, type of list other than
ordered and unordered
Selector the part of the style statement that identifies the page elements
Declaration  the part of the style statement that identifies how the element should
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appear
Property  color, text indent, border-width, font-style
o For each property the declaration includes a related value which specifies the
display parameters for that specific property
Image types
o GIF  uses for images with few colors, allows for transparency of background
o PNG  newest format, allows for variation in transparency, uses for all types of
images
o JPEG  images with many colors
FTP  File Transfer Protocol  a set of rules that regulate how to computers establish
connections, submit and receive messages, and reorganize messages
o How it works: when downloading a file from the internet, you are transferring
the file to your computer from a host or server computer
§ The server computer is a designated computer with an FTP address
§ FTP is like a warehouse for computer files  you can store (upload)
or retrieve (download) files from here
o Can be public or non-public (private)
o Can use an FTP client to create connection to an FTP server or just a regular
browser
§ FTP client is a computer program or piece of software that is deigned
to transfer files back and forth between two computers over the
internet
§ Needs access to the internet
§ First step is to create and save a profile through “Session Profile” 
the profile includes
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Profile name
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Host name/address  barney.gonzaga.edu
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User ID
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Password
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Account  leave blank
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Initial directories  not required
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Comment
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Anonymous
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Save password
Web #1: barney.gonzaga.edu/~atrost  basic HTML structure and elements, FTP intro,
basic structure for first web assignment: Doctype, HTML, head, meta, title, style (css)
codes, closing head, body, paragraphs, unordered lists, closing body, closing HTML
o Basic structure- H: root directory  public html  images folder and index.html,
myself.pptx, and myresume.docx documents
Web #2: barney.gonaga.edu/~atrost/index.html  adding inline images and graphics
(img src=) from separate images folder *inline image means the image is not part of the
HTML document but in a separate place, javascript time update, web structure:
o Directory structure- H: root directory  public html (web folder)  folder 1;
index.html, myself.pptx, myresume.docx  folder 2; images
HTML #1: barney.gonzaga.edu/html01/myhungerfight.html  new HTML01 folder
under public_html  images folder within html01 and myhungerfight.hml doc within
html01  ordered vs. unordered lists and changing the style of the unordered list
(bullet) with CSS codes changing image height and width  color ID codes in style
sheets embedded in tags such as <h1>
USING MIS Chapter 1-3
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SDLC  Systems Development Life-cycle
o Phase 1: Analysis  to determine the requirements of a proposed new system
§ Required tools: fact-gathering techniques, data dictionary, data flow
diagrams, process specifications, data models, system models,
prototyping, system flowcharts
§ Tasks:
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Understand the current systems flaws and strong points
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Analyze the information needs of the end users,
organizational environment, and any system currently
in use
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Prepares a list of requirements for a new system
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Diagrams the functions of the system without specifying
how those functions are to be performed but can meet
the needs of end users
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Prepares a prototype
o Phase 2: Design  to design a new system that fulfills the requirements of users
and management
§ Tasks:
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Decides on and orders all necessary hardware and
software
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Incorporates security measures into the system design
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Determines staffing requirements and designs
procedures and work flow
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Designs an appropriate data base
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Users, managers, and analysts review the design
specifications for accuracy and completeness
o Phase 3: Implementation  to write and test the system and train people to
operate and use it in order to convert to a new system
§ Tasks:
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Oversees the preparation and supervises the writing and
testing of the programs and prototype
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Supervises training of users
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Software is installed and data is entered
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New system is started on day of implementation
o Phase 4: Maintenance  to prepare and upgrade the system as necessary
§ Uses a post-implementation review process to monitor, evaluate, and
modify the system as needed
The importance of MIS
o Impacts the way we manage businesses (CRM and SCM), the way we entertain
(online gaming), the way we communicate (social media), the way we shop (ecommerce)
o Improves productivity, organizational performance, and the welfare of society
o Becoming IS literate improves intelligence and knowledge about how to operate
business
o Sets you up for any career in business
Why business students need to learn MIS
o Future business professionals need to be able to assess, evaluate, and apply
emerging information technology to business
o Three most important reasons that MIS is the most important class:
§ 1. Assess, evaluate, and apply technology
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§ Gain marketable skills and perspectives (job security and learning)
§ Moore’s law  any routine skill can be outsourced to the lowest
bidder (must learn MIS skills which are not routine)
Moore’s Law  the cost of data communications and data storage is essentially zero
because of Moore’s law that the “number of transistors per square inch on an integrated
chip doubles every 18 months”
What is MIS  the management and use of information systems that help businesses
achieve their strategies  management, use, and aligning of info to help companies
achieve their goals
Five components of MIS  components are ordered from simplest to most complex and
automated to non-automated
o Hardware  process
o Software  process
o Data  input
o Procedures  process
o People  most important and variable component, creates a competitive
advantage because they are the most difficult to replace
o Software and procedures are instructions
o Hardware and people are actors
o Data is the bridge between the two sides
How can you use the 5-component model?
o Guide your learning and thinking about IS, both now and in the future 
improves the quality of your thinking
o Change the way your brain works
o Know how to use information systems
o Can help you consider the use of high-tech vs. low-tech systems
o Understand the scope of new systems
What is information?
o Knowledge derived from data
o Data processed by summing, averaging, grouping, comparing, etc.
Data vs. Information
o Information is in your head, data are facts from studies that have been collected
o Information is refined data  it is was users want/need
Five characteristics of good information
o Accurate  data that has been processed correctly and as expected
o Timely
o Relevant  to context and subject
o Just sufficient
o Worth its cost
Three dimensions of quality information
o Time dimension  timeliness
o Content dimension  accuracy, relevancy, completeness, scope
o Form dimension  clarity, detail, order, presentation
IT vs IS
o Information systems include:
§ Information technology
§ Management
§ Organization
§ More than just hardware and software  not just business processes
o Information technology pertains to things you buy such as hardware, software,
data components
§ IT drives the development of IS
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§ You can buy IT, you cannot buy IS
o Role of IS is automates, informates, innovates/transforms
o IS = IT + management + organization
o IS = IT + procedures + people
What is collaboration?
o A group of people working together to achieve a common goal (or result or work
product) via a process of feedback and iteration.
o Greater than individuals working alone
o Two key characteristics:
§ Two or more people working together to achieve a common goal
§ Feedback and iteration
Three critical collaboration drivers
o Communication  skill, ability, and IS
o Content management  who made what, where, when and why
o Workflow control  Process or procedure by which content is created, edited,
used and disposed
Collaboration vs. communication and coordination
o Collaboration is not done alone
o Cooperation lacks feedback and iteration
o Cooperation is when a group of people are working together to complete a job
but are not communication or providing feedback on each others jobs 
essentially working alone to complete a specified part of the project
Three criteria for successful collaboration
o Successful outcome
o Growth in team capability over time
o Meaningful and satisfying experience
Four primary purposes of collaboration
o To become informed  share data, support communication, store history
o Make decisions
o Solve problems
o Manage (conduct) projects
Three types of decision making and management level
o Operational decisions (structured)  are those that support operational, day to
day activities
o Managerial (both structured and unstructured)  decisions about the allocation
and utilization of resources
o Strategic (unstructured)  decisions that support broad-scope, organizational
issues  always collaborative
o * Unstructured decisions are the ones that require the most collaboration,
communication, different perspectives, feedback, and iteration
Project management four phases and tasks
o Starting  set team authority, set project scope and budget, form team, establish
team roles, responsibilities and authorities, establish team rules
o Planning  determine tasks and dependencies, assign tasks, determine schedule,
revise budget
o Doing  perform project tasks, manage tasks and budget, solve problems,
reschedule tasks as necessary, document and report progress
o Finalizing  determine completion, prepare archival documents, disband team
Project management triangle  time, cost, scope  in the center is quality
o The objective of the PM is to define project’s scope realistically and ultimately
deliver quality of product/service on time, on budget and within scope.
Primary functions of a collaboration system
o Communication
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o Content sharing
Using collaboration tools to improve communication
o Synchronous communication  Team members meet at the same time, but not
necessarily at the same geographic location (EX: conference calls or video
chat)
§ Single location such as word or powerpoint (not a virtual meeting)
§ Multiple locations such as conference calls or text chat (virtual
meeting)
o Asynchronous communication  Team members do not meet at the same time
or in the same geographic location (EX: discussion forums or email exchange
 virtual meeting)
Alternative IT for sharing content  in order of increasing degree of content control with
version control having the most content control
o No control  email with attachment or shared files on a server
o Version management  wikis, google docs, windows life skydrive
o Version control  Microsoft sharepoint
Pros and cons of the following tools:
o Google docs and spreadsheets
§ Pros: free, easy to create, share and edit documents, easy to create an
account, document can be accessed by multiple people
simultaneously, notification of changes made
§ Cons: no feedback and iteration on changes made, changes can be lost
when multiple people collaborate, hard to tell who made which
changes or to locate those changes
o Office 365 and sharepoint
§ Pros: tasks list, discussion forum, notification of completed work than
needs to be approved, can handle a lot of data and users, document
library, notifications of any changes made, only one user at a time
can open the document
§ Only one person can open the document at a time so it takes longer to
edit
o Collaboration and workflow systems
§ Pros:
§ Cons:
How organizational strategy determines information systems
o The structure of the industry determines competitive strategy  competitive
strategy determines value chains which in turn determine business processes
 business processes then determine the necessary supporting information
systems
o Summary of industry structure to information systems: Industry structure 
competitive strategy  value chain  business processes  IS
§ Industry structure to competitive strategy  analyze your industry
and choose from one of four competitive strategies:
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Lowest cost across the industry
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Lowest cost within an industry segment
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Better product/service across the industry
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Better product/service within and industry segment
Competitive strategy to value chain structure  value chain is structured around the
specific competitive strategy that is chosen (EX: lowest possible cost industry wide)
o Value chain has five primary activities and four support activities  it is a series
of activities that create value for the company
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§ Primary: inbound logistics, operations/manufacturing, outbound
logistics, sales and marketing, customer service
§ Support: procurement (managing supplier relationships), technology,
Human resources, firm infrastructure (managing company
resources)
o Linkages  interactions across value activities (EX: manufacturing systems use
linkages to reduce inventory costs by using sales forecasts to plan production
and then using productions to plan raw materials and then use materials to
plan purchases which results in “just-in-time inventory”)
o Business process design  central idea is that organizations should not
automate or improve existing functional systems but instead they should
create new and more efficient business processes that integrate the activities
of all departments involved in the value chain
Five forces model  determines industry profitability  intensity of each force
determines characteristics of the industry
o Bargaining power of customers  buyer selections, switching costs,
differentiation
o Threat of substitutions  redesign products and services, improve
price/performance
o Bargaining power of suppliers  selection of supplier, threat of backward
integration
o Threat of new entrants  switching costs, access to distribution channels,
economies of scale
o Rivalry  cost-effectiveness, market access, differentiation of products and
services
Business processes and generating value
o A business process is a network of activities that generate value by transforming
inputs to outputs
o Each activity is a business process that receives inputs and produces outputs
o Repository  a collection of something (EX: a database is a repository of data
and a raw material repository is an inventory of raw materials)
Relationship of margin, value, and cost
o Cost  of a business process is cost of inputs plus the cost of activities.
o Margin  of the business process equals the value of the outputs minus the cost
(margin = value – cost)
Information systems provide competitive advantages through products and processes
o Products
§ Create a new product or service
§ Enhance products or services
§ Differentiate products or services
o Processes
§ Lock in customers and buyers
§ Lock in suppliers
§ Raise barriers to market entry
§ Establish alliances
§ Reduce cost
The key to a companies competitive advantage is o increase the margin of it’s products by
increasing value, reducing cost, or both
Two levels that a company strives for competitive advantage are:
o Firm level  competitive forces model and competitive strategy
o Business level  value chain analysis
Business Value and Focus – IS perspective
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Who are the customers? Where are the customers? Their purchasing habits? How to reach
them?
 What they need/want? How many they need/want? When they need/want? How to
reach them?
Essential value propositions for a successful company
o Business model  B2C
o Core competency
o Execution  set corporate goals and get executive sponsorship for initiative
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