POST SHOW REPORT
SOUTHERN WOMEN’S SHOW
OCTOBER 20 - 23, 2011
JACKSONVILLE, FL
ATTENDANCE
AUDIENCE PROFILE
The show delivered thousands of guests, at the right place, at the right time!
Age Range
%
Household Income
%
18 – 24
10%
$20,000 - $30,000
11%
25 – 34
11%
$30,000 - $50,000
23%
35 - 44
16%
$50,000 - $75,000
19%
45 - 54
34%
$75,000 - $100,000
15%
55+
29%
$100,000+
8%
Marital Status
%
Race
%
Married
55%
Caucasian
64%
Single
22%
African American
24%
Other
23%
Other
12%
SHOW OVERVIEW
Year after year, we add new features and
celebrity guests to keep the show fresh and
exciting! At this year’s show, guests had the
opportunity to…
Participate in the Chevrolet Ride & Drive
Program!

Meet Today show Education Correspondent and
former first daughter, Jenna Bush Hager!


Experience the Balance Your Life Pavilion!
Visit over 270 exhibits filled with fresh ideas and
new products!

SCENES FROM THE SHOW
SPECIAL GUESTS
Food, Fashion, Fun!
From national celebrities and Top Chefs to the busy career mom of The Balancing
Act, a superior line-up of special guests inspired and entertained.
Today Show
Education
Correspondent,
Jenna Bush Hager
Chef Kenny Gilbert,
Bravo’s Top Chef
Host of The
Balancing Act,
Danielle Knox
Chef Erika Davis,
Bravo’s Top Chef
Just Desserts
Miss Florida 2011,
Kristina Janolo
COMMENTS ON THE SHOW
I have been coming to the Southern Women’s Shows for almost 10
years. They bring in the people and excitement. I highly suggest
their shows if you have a unique or women related product. You will
not be disappointed! – Jeremy Antrim, Lifestyle Marketplace LLC
We are a proud sponsor of the show. We love coming here every
year. It’s a great way for us to meet a lot of women and pass along
our messaging, and it’s a great way for us also to build our database.
We are able to collect anywhere from 1,200 to 1,500 email addresses
so we can pass on information in our E-Newsletters. – Alayna
Rivera, Florida Dairy Farmers
The show is fantastic for tourism for the state of Virginia because it
brings in a wide variety of people of different income levels. We
always run out of materials here. It’s a great show. I bring 20 cases
of travel guides and they’re all gone before the show ends. – Jim
Mathias, Virginia Tourism
IT’S ALL ABOUT RESULTS!
We succeed when you succeed!
Southern Shows, Inc. and the Southern Women’s Show are committed to creating
the best consumer show that works for you!
Value
Electronic Advertising
$220,170
Print Advertising
$151,678
Public Relations
$102,246
Website Exposure
$2,662
E-Newsletters
$3,000
Coupon Distribution
$1,324
Ticket Sales
$407
Retail Exposure
$84,750
Billboards
$5,000
Grand Total
$571,237
ELECTRONIC ADVERTISING
Television and radio generated $220,170 worth of exposure!
Television Partners
Radio Partners

An aggressive paid and promotional
ad campaign penetrated households
across Jacksonville.

Nine leading radio stations delivered
hundreds of spots during a two week
period.

Combined with our public relations
efforts, the results landed hundreds
of commercials and millions of
impressions.

Combined with promotions, contests
and ticket giveaways, listeners were
engaged and excited about this
year’s show.
NATIONAL TV EXPOSURE
The show was featured on
The Balancing Act on Lifetime!
The Balancing Act provided the following added
exposure:
Promotion of the show in 50,000 Balance Your
Life Magazine Guides


Email to 50,000 VIP club members
Production of a 60 minute program with show
footage and interviews, scheduled to air a minimum
of two times on the Lifetime Network to a potential
audience reach of 96 million households!


Promotion on www.thebalancingact.com
PRINT ADVERTISING
Print and online advertisements created
$151,678 worth of exposure!
Newspaper ads, online banners and electronic billboards
promoted the show throughout a 3 week campaign. 15
full color ads in The Florida Times-Union and the 3 page
show program included in the October issue of
HealthSource Magazine promoted exhibitors, sponsors,
show features and celebrity guests to over 150,000
readers.
PUBLIC RELATIONS
$102,246 worth of clippings, TV and radio interviews, and online listings
increased awareness!
The show’s PR team generated 1,963,627 impressions! They reached numerous
women’s organizations and clubs to encourage ticket sales, listed the show on a variety
of websites and online event calendars, scheduled interviews, and placed news stories
in media outlets throughout the market!
WEBSITE EXPOSURE
104,878 web impressions!
The Official Show Website provided guests with general show information, promoted
special features, celebrity guests and stage schedules, and encouraged traffic to the
show.
SOCIAL MEDIA
Over 2,200 Facebook fans!
The Official Show Facebook Page was updated continuously in the weeks leading up
to the show to excite guests and promote special features, celebrity guests, exhibitors
and sponsors. The page allowed us to interact directly with the show’s fans and
stimulate conversation about special show features and promotions.
E-NEWSLETTERS
Six E-Newsletters were sent to over
12,000 previous show guests!
The E-Newsletter campaign sent show updates
and special offers – all designed to drive traffic to
the show.
COUPON DISTRIBUTION
Coupons built awareness and drove attendance!

3,000 were distributed at local Chevrolet dealerships.

5,000 were distributed at local Chick-fil-A restaurants.

2,800 were distributed at local Panera Bread restaurants.
Electronic coupons were created for Dillard’s and Florida
Dairy Farmers to share with their existing customers.

TICKET SALES
Special ticket offers attracted attention!
Thousands of complimentary admission
tickets were distributed to exhibitors, sponsors
and media.

350 Chevrolet tickets were distributed to
customers in 15 local dealerships.

RETAIL EXPOSURE
Hundreds of posters, table tents and
register cards built awareness locally!

2 Ashley Furniture HomeStore locations

2 Belk department stores

15 local Chevrolet dealerships

1 Chick-fil-A restaurant

2 Dillard’s department stores

14 Panera Bread restaurants

St. Augustine Premium Outlets

76 Walgreens locations
BILLBOARDS
Billboard signage promoted the show to thousands!
Twenty (20) billboards were placed in key locations and intersections throughout the
greater Jacksonville area ten days prior to the start of the show.
Value: $5,000
THANK YOU EXHIBITORS!
A very special THANK YOU to our outstanding exhibitors!
2 Happy Feet
91.7 The Promise
A & B Marketing, Inc.
A Spice Above
A To Z Golf Markers
A&E International
A-B-C Weight Loss System
AAA Auto Club South
AMS
Ann’es Old Fashioned Foods Products
Absolute Wellness Group
Ache-Away
Advocare
All Stars Dips
Amazing Surface Transformations
Amazing Treasures
American Laser Skincare
American Travel Partners, Inc.
Ameriprise Financial
Amish South
Arbonne International
Artistry
Atlantic Eye Institute - Live Your Vision
B&B Exterminating Co. Inc.
B. Cool Shop
BJ's Wholesale Club, Inc.
Balance Your Life Pavilion
Bankers Life and Casualty Co.
Bath Fitter
Beaches of Fort Myers & Sanibel
Belk
Better In Colour
Big Skinny Wallets
Bio-Oil
Biotrue Multi-Purpose Solution
'Bling it On!'
Blissful Wellness Medical Weight Loss Centers
Blizzi Cup
Blue Cross Blue Shield of Florida
Blue Ridge & Great Smoky Mountains
Bobbles, Bangles & Bling
bou'Tique 3:16
Brightway Insurance
Brown Fertility Associates
Buoylift Designs
C & L Travel Marketing Corp.
COCO For Me
Cabinet Refacing USA
Catt Walk Shoes, Inc
Celebrating Home
Cell Plus
Cellular Sales
CeraVe
Certified Security
Chabri
Cheers to the Cure
Chevrolet
Christian Science Reading Room
Christina Block Photography
Clara White Mission
Cleantastic, Inc.
Cleava Snap to Bra Camisole by Branovations, Inc.
Cliphanger
Coastal Cosmetic Center
Commit to Control
Contemporary Plastic Surgery
Cook’s Heat & Air Conditioning
Creative Accents FL
Cruise Planners
Cutco Cutlery
D & D Decorators
D and R Sewing Center
D&K Sales / Classy Cross Roads Boutique
Damon Photography Inc.
Dantes 925 Sterling Silver Jewelry
Deerwood Lake Chiropractic
Depree Rum Cakes
DermaSystems
Devcon Security
Dillard's at St. Johns Town Center
Dillard’s at the Avenues
Diversified Home Products
Doggy Baggage, LLC
Dreams Come True of Jacksonville
Elegant Accents, Inc.
Element Photographic
Ellura
Elite Cosmetics
En Masse Marketing Corporation
Energy Armor, Inc
Essential Bodywear, LLC - 'The Bra Lady
Euroshine USA, Inc. - Express Steam Mop
ExpressSunrooms.com
THANK YOU EXHIBITORS!
A very special THANK YOU to our outstanding exhibitors!
FMC
Family Health Education Service
Family Support Services of North FL, Inc.
Fathom It
First Place Fitness Equipment
Flagler Hospital Bariatric Surgery Center
Florida Career College of Jax Florida
Florida Dairy Farmers
Florida Lottery
The Florida Star
The Florida Times-Union
Food for the Poor
Fran's Boutique & Salon
The Gift Box
Glory Foods
Go Green Pain Relief
Go! Sticky - Complete Green Cleaning Sys
Gold Buyers of America
The Golden Touch
The Good Food Company
Gripstic
Gutter Cap
HRC Medical
HealthSource Magazine
Health & Beauty Connection
Healthy Eye
Healthy Soy Candle
The Healthy Weight Commitment Foundation
Hematite Jewelry
Herbiepac.com
Hip Klips
Home Makeover Systems
House-Autry Mills
Hubbard House, Inc.
IV Pure Inc.
Ideal Product USA Inc.
Innovative Concepts
Inspiretees.com
International Jewelry Creations
It Works! Wrap and Lose Fat
JAM Sales – Bravage
JAM Sales - Stove Top Grill
Jacksonville Anti-Aging Institute
Jacksonville Eye Center
Jacksonville Fire Station
Jacksonville Magazine
Jacksonville Pet Funeral Home & Pet Crematory
Jacksonville University School of Orthodontics
Jacksonville Weight Loss Center
Joy's International Foods Inc.
Juice Plus
Kennedi's Closet, Inc.
Kitchen Craft
Lakeview Farms, Inc.
Lasikplus Vision Center
The Laura Lynn Collection
Lifetime Enclosures, Inc.
Lindt Chocolate R.S.V.P.
MA International Trading Co., Inc.
The Maasai International
Mary Kay Cosmetics (Jacksonville)
Medi Massagers/Infiniti Inc.
Memorial Family Practice Associates
The Memory Builders
Mental Health America of Northeast Florida
The Miche Bag by Styles Wholesale
Migi Nail Art
Milo's Tea Company
Mint Magazine
Miracle Windows & Sunrooms Inc.
Mix 'N Mingle Market
Mix It Up
Money Pages Inc.
Mott's Garden Blend
Naturally Yours
New Horizons Women’s Medical Group
New York Shades
North Florida Surgeons
Northeast Florida Cardiovascular Center
NuSkin / Pharmanex
Oil & Vinegar
Organo Gold
Oswald Chiropractic
Panera Bread
Park Place a Medical Spa
Passion 4 Life
Passion Parties
Perfect Accents
Perfect Fit Toe Rings
Phoenix Trading Co.
Pink Is Powerful
Power Steam Pro
Prestige Products Direct LLC/Air Purifier
Princess House
THANK YOU EXHIBITORS!
A very special THANK YOU to our outstanding exhibitors!
Psychic Madame Ruby
Pulse Electro-Magnetic Therapy
Pure Romance
RPM Automotive
RadioNOW 97.9
Rand Hill/Darby Creek
Regions Bank
ResVitale
Revolucion Worldwide
Riverside Dental
Rodan and Fields Dermatology
S.D.I.
SAS Shoemakers
Sachi Insulated Totes
SafeTouch Security Systems
Salena’s Accessory Showcase
Saline Soothers
Salko Products Ltd.
Salt Institute
Samaritan's Purse / Operation Christmas Child
Scentsy Wickless Candles
SecureIt
Seize it. Live it.
Select Comfort
Select Marketing – thebestsheets
Select Marketing
Sessions Modeling Studio
Sevier Skirts
Sheic Journals
Shine a Light on Breast Cancer Awareness
Shop To Stop Slavery
Silpada Designs
Silver Gallery
Silver-Sun
Simples Wear Design Studio
Simply Erika
Simply Sassy
Sisel International
Sloggers Garden Shoes
Smart Carts
Solar Gadget Guy, L.L.C
Sole Survivor
SomethingSomething
Southern Peanut Growers
St. Augustine Foot and Ankle
St. Augustine Premium Outlets
Stella & Dot
The Stenotype Institute of Jacksonville
Sterling Mint LLC
Straight For You
Stunning Gal
SUNNYband
Susan's Treasure Chest
SWIFT MICROFIBER Cleaning System
Talia Cosmetics
Terrific Fountains
Then & Now Soap Shoppe
Theresa Best Apparel
Thirty-One
Tiki's Treasures
Too Chic For You
Top of the Line Designs
Toys for Tots
TrueCare, LLC
Tupperware
Ultimate Creations
Unique Designs By Wanda
V101.5
Vacation Getaways
VibaBody Slimmer
Virginia Tourism / Shenandoah Valley Travel
Visit Florida
Visit Tallahassee
Voice for Children supporting the Guardian Ad Litem
of Florida
Vonage
Votre Vu
WAPE-FM 95.1
WBOB
WCI Group, Inc.
WJGL
WJXT / Virginia College in Jacksonville
WQIK 99.1
Wag N' Tag
The Wake-Up Squad
The Water Beads
Watkins Allergy and Asthma Clinic
Westbrook Fine Art, Inc.
WhoBaby
Xtreme Whitening LLC
You Personalize It
Your Baby Can, LLC
Zan's Bazzar Salon & Boutique
Zeko Shoes
THANK YOU SPONSORS!
JOIN US IN 2012!
Mark your calendar now!
Next year’s show is scheduled for
October 18 - 21, 2012!
For more information:
Elisha Jernigan
Show Manager
800.849.0248 x 112
ejernigan@southernshows.com