Digital Professionalism:
Social Media Discourse
in the
Health Sciences Faculty
in 2012
Veronica Mitchell & Nicole Southgate
Education Development Unit
Health Sciences Faculty
University of Cape Town, South Africa
Respect ?
Illustration by Stacey Stent for Dick Ng'ambi, UCT
Our online world
Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920 (CC BY)
Social media
Evolving
Rapid growth
Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920/ (CC BY)
Resources:
in our networked society
Websites
Google
Social media
Blogs
LinkedIn
Icons by http://dryicons.com (Free License Agreement)
Online
identity
Prof Steve Reid, UCT
?
Community participation
projects in KZN
Icon by http://dryicons.com (Free License Agreement)
in the
Health Sciences
Social networks
are helpful
&
may be harmful
in the
Health Sciences
Enhancing professionalism
& / or
Undermining professionalism
Guidelines on social practices
balance & boundaries needed
openness vs constraint
Guidelines
United Kingdom
http://www.bma.org.uk/images/socialmediaguidancemay2011_tcm41-206859.pdf
New Zealand & Australia
http://www.waikatodhb.govt.nz/file/fileid/37681
Guidelines
Public space
Permanence of posts
Trackable details
Representing the university & profession
Policies in development
•Should Healthcare Organizations Use Social Media: A Global Update
http://www.csc.com/health_services/insights/80626-should_healthcare_organizations_use_social_media_a_global_update
Social Media
Where are we ?
Digital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)
Connecting with others
by communication channels
having a voice
as Health Science students
in public spaces
Knowledge
Empathy
Reflection
Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical Education
7:45. [Online]. (CC BY) Available: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2186307/
Join Facebook
or
Assess your own FB
with neighbour
BY SA http://www.flickr.com/photos/marcopako/2391747442/sizes/m/in/photostream/
Facebook
Friend
or
Foe ?
User
Unlike Comment Share
43 minutes ago
The registrar missed
the pneumothorax
today – what a fool!!
Inappropriate
Unprofessional
Doctor image from Microsoft ClipArt (MS service agreement)
Icon by http://dryicons.com (Free License Agreement)
Profile photo
Who will choose
to invite Veronica to be a friend
on Facebook?
Profile photo
Who will choose
to invite Nicole to be a friend on
Facebook?
Relationships
Between colleagues
Patients
Boundaries
Future employment – personal profile
Personal learning environment
in the Health Sciences
Self-regulation
as a
Health Professional
Image: David Castillo Dominici / FreeDigitalPhotos.net
3d Man With Multiple Arrow Paths (standard-free license)
What are your tweets saying about you?
twitter-logo By Aron1971
http://www.flickr.com/photos/24489285@N07/3268768970/lightbox/ (CC BY-SA)
Bottom Icon by http://dryicons.com (Free License Agreement)
Join Twitter
Choose Twitter handle
Follow @EDU_FHS
Trending Topic #HSFyr1
Icon by http://dryicons.com (Free License Agreement)
Benefits
Sharing experiences
Openness & transparency
Expanding horizons of knowledge & experiences
Increased potential learning resources
Promoting personal agency
Up to date information
Building a Community of Practice
Caution / Protection
Sharing experiences
Personal containment – find other sources
Undermining others – e.g. defamatory statements
Confidentiality re patients / facilities
Informed consent
e.g.
Online ethical awareness
Do no harm
Yourself
Patients
Colleagues
Facilities
Summary
Social Media
http://www.flickr.com/photos/loop_oh/4313629167/
By Rupert Ganzer (CC BY-ND)
Evolving
Open space
Affording opportunities through connectivity
Caution re consequences
Ethical concern is paramount
Who am I online
?
Discussion
Digital Professionalism: Social Media Discourse in the Health Sciences Faculty
by Veronica Mitchell and Nicole Southgate
is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License.
Images used in this presentation still retain their previous license agreements.
How are we doing as your facilitators in
this social media conversation ?
Evaluation please
?
Images from Microsoft ClipArt (used under MS service agreement)