What is Virtual Enterprise (VE)?
Why Active Learning?
Many professors still require students to
memorize their course materials and then
complete closed-book examinations. We
could find no record of a business meeting in
which the CEO said, “Please put all your
books and notes under the table and take out
a clean piece of paper; we are going to make
a business decision.”
D.H. Hammond et al. Journal of Education for
Business, 71 (May/June 1996), page 264
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
What is Virtual Enterprise (VE)?
USASBE Curriculum Award
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
What is Virtual Enterprise (VE)?
VE in the Media
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
What is Virtual Enterprise (VE)?
Lose Weight, Feel Great
The System Elements*
• Appetite-Suppressant Supplements
• Low-Calorie, Prepackaged Food
• Exercise Regiment
How to use these?
• Mix and Match
• 2-Week Pre-Beach Effort
• Save your life or lose a few pounds.
* These statements have not been evaluated by the FDA.
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
What is Virtual Enterprise (VE)?
Simulate the Workplace, Feel Confident
The System Elements*
• Active-Learning Pedagogy (toolkit, textbook)
• Global Network (5,000 firms in 40 countries)
• Tech Tools (MarketMaker, blogs, wikis)
How to use these?
• Mix and Match
• 2-Week Immersive Exercise
• HS, ESL, Entry, Capstone, BA, MBA
• In-class, Hybrid, and Online
* These statements have been evaluated in numerous studies.
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
What is Virtual Enterprise (VE)?
Why do this?
• Entrepreneurship:
– Academic and governmental Incubators
– SBIR, STTR, and other grant sources
• Intrapreneurship
• Soft-skills
• Breadth of Perspective
– Careers
– Operation and interplay
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
What is Virtual Enterprise (VE)?
VE in the Media
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
Placement within Curriculum
• Implementation Grant NSF/DUE-0802365
“Enhancing Soft and Entrepreneurial Skills Training for
Two-Year College Technicians Using a
Contextualized Business Simulation Program”
(09/2008 – 08/2011; $749,217)
• vexy -- a STEM-based Virtual Enterprise (VE)
• vexy-Careers: breadth of careers in industry.
• vexy-Awareness: non-majors & wf. certificates.
• vexy-Projects/Capstone: Entrepreneurial venture
with novel product or service.
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
Forms of Adoption
• Standalone Course: its own course.
• Embedded: simulation is added as a
component of an existing course by adding
additional contact hours.
• Infused: similar to Embedded course,
without adding additional contact hours.
• Summer/Winter Institute: the simulation is
used without lecture content in a condensed
4 week experience, between regular
semesters.
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
Forms of Adoption
• Workforce Training: similar to the
Institute model, but embedded within a
non-credit certificate.
• College Now: High School students for
dual college/HS credit. Increased contact
hours for handling deficiencies.
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu
Kingsborough & CUNY Institute for VE
www.ive.cuny.edu