More data on this topic available from::
From the Fortune 500 to Solo
Entrepreneurs
Mike Kane, CEO
Dustin Mathews, Marketing Director
ForeclosuresDaily.com
Tuesday, May 8, 2007

ForeclosuresDaily’s Growth
More data on this topic available from::


2004
2005
 2006
$366K in Revenue
$2.9MM in Revenue
(673% YOY Growth)
$5.3MM in Revenue
 2007
(85% YOY Growth)
$10+MM in Revenue
(100% YOY Growth)
3000+% Growth since company inception
 Almost 50% of revenue from Subscriptions
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2

More data on this topic available from::
Foreclosure Statistics
Foreclosure Statistics
Florida Counties
Alachua
Brevard
Broward
Charlotte
Citrus/Hernando
Clay
Collier
Dade
Duval/Nassau
Escam bia
Flagler
Hillsborough
Indian River/St. Lucie/Martin
Lake
Lee
Leon
Marion
Okaloosa
Orange
Osceola
Palm Beach
Pasco
Pinellas
Polk
Putnam
Santa Rosa
Sarasota/Manatee
Sem inole
St. John's
Volusia
Walton
2006
321
33
25
150
106
52
185
0
Jan
2007 % +/-
26
455
90
82
132
83
111
0
68
136
97
500
43%
268%
273 1002 267%
75 113 51%
103
92
221
110
115%
20%
47 185
509 1007
591
74
680
130
294%
98%
15%
76%
347
97
235
194
351
65
741
199
146
627
96
114
51
501
253
572
378
637
150%
63%
121%
78%
375%
16%
3%
#DIV/0!
44%
161%
143%
95%
81%
407
48
76
389
174
58
307
31
27%
45%
204%
159%
64%
12%
66%
#DIV/0!
Feb
2006 2007 % +/-
264
27
18
160
105
33
158
0
21
372
85
69
146
72
107
0
52
120
72
411
38%
243%
425 1054 148%
67 91 36%
92
86
204
109
122%
27%
45 175 289%
540 1111 106%
540
62
621
172
15%
177%
300
100
200
184
321
97
679
333
155
635
112
117
50
492
316
568
412
603
362%
83%
292%
125%
335%
56%
9%
#DIV/0!
64%
216%
184%
124%
88%
450
51
70
453
197
69
320
37
70%
89%
289%
183%
88%
109%
103%
#DIV/0!
TOTALS 7049 11922 69% 6777 12243
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81%
Mar
2006 2007 % +/-
311
60
7
174
119
54
172
0
20
432
98
97
168
75
106
0
82
170
89
536
9%
215%
484 1352 179%
63 112 78%
153
72
240
85
57%
18%
71 213
695 1321
579
92
738
203
200%
90%
27%
121%
335
107
289
202
396
95
794
579
134
862
92
168
80
579
328
949
436
673
375%
84%
491%
38%
413%
23%
58%
#DIV/0!
73%
207%
228%
116%
70%
532
44
84
521
164
84
331
48
71%
-27%
1100%
199%
38%
56%
92%
#DIV/0!
1st Quarter
2007
28%
240%
188%
54%
91%
22%
252%
97%
19%
121%
284%
76%
307%
75%
376%
30%
23%
#DIV/0!
60%
195%
189%
111%
79%
55%
19%
360%
182%
62%
52%
86%
#DIV/0!
7689 14473 88% 80%
3

Demographic Profile
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 Customer Profile
 35 – 49 yrs
• Sweetspot: 45 - 49 yrs


Married
0 – 4 children
 Income
 $61,000 - $130,000
• SS: $141,000 - $500,000
 Residence


Own $100,000 - $399,999
15 yrs or less
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4

Product Offerings
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 Foreclosure Information Subscription


3, 6, 12 months subscriptions
Avg. Sale $1000
 Probate Information Subscription
 Leverage for specials and combos
 Seminars
 Educational Materials - FDIS
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5

More data on this topic available from::
Grass Roots – Guerilla Marketing


Grass Roots






Market Managers at local level
Researchers at courthouse
R.E. Investor Clubs, Realtor Associations, other
Associations
Relationships with key Joint Venture Partners
List Building
GUERRILLA MARKETING
Lead Generation






SEO
PPC – Landing Pages
Newspaper
List Rental
Radio
Niche Magazine Ads
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6

Grass Roots Marketing: Auctions
 Bricks & Clicks
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7

Guerilla Marketing Lead Generation
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 Investors Clubs
 FREE content – CD, Trials, etc.
 Niche Associations
 Realtor Associations
 Mortgage Brokers
 Joint Ventures/Affiliate Programs
 Profit Sharing
 Life Time Value of a Customer
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8

Grass Roots Marketing: Investor Clubs
More data on this topic available from::
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9

Video: The Walking President!
More data on this topic available from::
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Video on Web: By The Numbers
More data on this topic available from::
 September ’06
 591 New Leads
 October ’06
 1243 New Leads
 110.32% Increase
 Close Ratio: 46% of all free trials from home page!
 Lifetime Value of a Customer
Take them through sales funnel
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11

Sales Channels
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







Inside Sales Rep’s
Online – SEO/PPC
Market Managers, Researchers
Email Campaigns
Sales Letters
Seminars
Teleseminars
Affiliate Program / Joint Venture Partners
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12

Customer Retention
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 Coaching Program
Recurring Revenue Stream
 Free Seminars
 Teleseminars
 Mastermind Group
 Open House / PR
 Give them FREE Content!
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13

More data on this topic available from::
Best Practices
 Use of Video
 Grass Roots Guerilla Marketing
 List Segmentation, CRM Marketing
 Market to Existing Customer Base
 80/20 Rule
• 5% - Premium Customers
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14

Best Practices
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 Continual List Building
 Give Them Something…
 FREE Content
 FREE Web Demo
 Home grown Inside Sales Team
Increasing Price Points
 Breaking the Geographic Boundaries
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15

Worst Practices
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 Newspaper for Lead Generation
 7 Day FREE Trial
 Not having a well thought out marketing plan
 Opportunities
 Not Fully Segmenting Our List
 Message to Market Match
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16

ForeclosuresDaily.com Overview
More data on this topic available from::
 Launched company in 2004
 Web-based foreclosure information service
 Evolved into seminars and providing other resources to our clients
 Largest provider of Foreclosure Info. &
Training in FL
 Mission Statement: To be the #1 National provider of Foreclosure Information,
Training and Resources for Real Estate
Investors
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More data on this topic available from::
Credit/Thank You
Mike Kane & Dustin Mathews mike.kane@ForeclosuresDaily.com
am dustin@foreclosuresDaily.com
(866) 578-9629
Thanks to:
Dr. Joanne Studer
Tom Studer
Dave Dickson
Dan Kennedy
John Nagy
MarketingSherpa
Anne Holland and Audra Raleigh
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18