Web 2.0: YouTube Video Launch Checklist
NOTES:
Preparations c Outline goals
c Establish guidelines/limits
c Select participant(s)
c Review YouTube polices and rules
c Acquire/prepare necessary equipment (recording device,
computer, etc.)
Making the video
c Choose background/setting appropriate for content and
message
c
c
c
c
c
Develop content and message
Record video in highest-quality format possible
Keep video short (ideally, under a minute)
Add viewer-catching headline
Compare different formats
After the video is done
c
c
c
c
c
c
c
c
Upload video
Test several different versions on a limited basis
Select thumbnail shot carefully
Monitor feedback and discuss results
Implement changes based on feedback
Track stats
Distribute announcement/press release about video
Post links to video on company site, social networking
pages, etc.
c Contact appropriate blogs and ask them to post clip
c Add new videos regularly
Web 2.0 Checklist - A MarketingSherpa Kit
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