COURSE SYLLABUS
SURVEY OF MANAGEMENT & MARKETING
MBA 503
Old Main 323
Leon Chickering
Adjunct Professor
Mobile number: 360-888-4725 (mobile)
Email: lchickering@stmartin.edu
Website site: http://lchickering.wordpress.com
Course Overview
This is a survey course encompassing the management activities of planning, organizing,
leading and controlling We will also look at various marketing activities including; the
value of marketing, marketing research, CRM, consumer behavior, B2B markets, and
sales and trade promotion. Overlaying all this content will be an exploration and practice
of using social media in marketing activities and management decision-making. We will
also have guest speakers with marketing and management experience.
Course Outcomes
At the conclusion of this course, students will be able to:
1.
Gain an understanding of marketing fundamentals
2.
Gain an appreciation for the impact of marketing on decision making
3.
Gain awareness of ethical issues in marketing
4.
Develop the ability to think and decide as a CMO would
5.
Understand challenges facing managers
6.
Identify skills required of contemporary managers
7.
Appreciate the composition and change in the basic functions of management
Textbooks
Required textbook: These are the two books we will be using this term;
 Marketing: Real People, Real Choices 7e, by Michael Solomon, Prentice Hall,
2012
 Fundamentals of Management 9e, by Stephen Robbins, David Decenzo and Mary
Coulter, Pearson, 2013
Optional book: The following book is the best I have found on creating, developing
and using LinkedIn as your primary networking business resource. The author is one
of my LinkedIn contacts;

LinkedIn Marketing: An Hour a Day, by Viveka von Rosen, John Wiley &
Sons, Inc. 2012.
Course Schedule
Week
Module & Title Reading
Assignments
1
Welcome to the Chapters
World of
1&2
Marketing
Marketing
book
Strategic
Marketing
Planning
Chapter
Facilitations
(see
spreadsheet)
2
Course
Overview
Marketing
Research
B2B Markets
Course
Outcomes
1, 2
Chose your
firm
TED video
Chapters
4&5
Chapter
Facilitations
(see
spreadsheet)
Consumer
Behavior
3
Online
Discussion
Forums
DF1—in
Moodle
Chapters
6&7
Chapter
Facilitations
(See
spreadsheet)
Target
Marketing
Strategies and
CRM
2
DF2—in
Moodle
TED talk
Rory on
consumer
behavior
DF3—in
Moodle
Is Mass
Marketing
Dead?
(Frito Lay)
3, 4
4
4
5
Traditional
Media
Chapter
12
Managers &
Management
Chapter 1
Management
Textbook
Decision
Making
Chapters
4&5
Chapter
Facilitations
(see
spreadsheet)
DF4—in
Moodle
Chapter
Facilitations
(see
spreadsheet)
DF5—in
Moodle
Planning
6
Organizing
Chapters
6&8
Chapter
Facilitations
(see
spreadsheet)
Change and
Innovation
7
Motivating
Employees
Chapters
11 & 12
Leadership and
Trust
8
Final
Presentations
3
How To Build
Positive
Marketing
Stories That
Work
5, 7
A Sobering
Look at the
Impact of
Bad
Management
on the Bottom
Line
DF6—in
6,7
Moodle
How to
Manage Your
Smartest,
Strangest
Employee
Chapter
Facilitations
(see
spreadsheet)
DF7—in
Moodle
Chapter
Facilitations
(see
spreadsheet)
No discussion
forum this
week
Final papers
due and in
class
presentations
5
Leadership
and Trust
5,6,7
Grading
A—90-100%
B—80-89
C—70-79
D—60-69
F—<60
Activity
Chapter facilitations (in class)
Discussion Forums (online)
Final paper & Prezi (in class)
% of final grade
33.33
33.33
33.33
Course Activities
Chapter reviews: Each student will be responsible for facilitating a discussion of several
chapters, using Prezi, throughout the term. It is expected that you will cover the basics in
the textbook, lead discussion of the main points, as well as giving us examples. I will
model this process in Week 1. These will occur every session. These will account for
33.33% of your total grade.
Weekly Discussion Forums: You need to participate in all forum discussions that will be
posted in Moodle weekly. These will come from various sources. Forums are your best
opportunity to demonstrate that you are thinking about the topics covered and relating
these topics to one another and to material learned in other classes.
Weekly responses to the discussion questions are to be posted no later than Friday by
11:55 p.m. each week. The goal of the discussion forum is to stimulate discussion about
the topics being studied for the week. Your discussion question initial post should be
between 200-300 words long. Please be sure to provide thorough information utilizing
course materials as well as your personal/professional experience. Please include Links
from other sources to stimulate further discussion. I will participate randomly in these
sessions. In the second phases of the forum you are to respond to (and comment on) all
other student posts by Sunday night at midnight. These responses need to be more than
one word or line. Comment on the other students content, by giving additional
information, links and ideas. This activity will account for 33.33% of your total grade.
Final Paper: You are to prepare a paper (and Prezi for class) discussing in detail the
marketing challenges or opportunities and management challenges or opportunities
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for a company in one of the following categories: medical, technology, or automotive.
This paper should illustrate your grasp of the concepts you have learned throughout the
course and your ability to analyze a situation and recommend solutions.
Put yourself in the role of a consultant who is looking at the marketing and management
practices of the firm and how you might improve, change or leave them the same.
These components are to be in the paper;
1.
Title and title page: The title is a concise statement of the subject of the
paper.
2.
Abstract: The abstract is an "executive overview" of your paper. It should
be a 50- to 100-word summary that would be appropriate to give your manager
so that he/she would know the essence of your plan without reading the paper
in its entirety.
3.
Table of Contents: In this section, list each section of your paper with the
page number. The list should include:
a. Tables and figures, if you included more than two
b. Appendices, if included
c. Reference section listing sources used
4.
Introduction: In this section, state the purpose of your proposal and ideas
in succinct, declarative sentences. Convince your reader that the plan will
have a practical value and meaning for the reader and the plan will be based
upon the concepts studied in the course.
5.
Background and Significance: This section should provide further
justification of the need for your ideas and conclusion. For example: “This
project examines the need to adopt a social media strategy at XYZ
organization.” Outline anticipated challenges. Explain the applicable concepts
and include examples and references from case studies completed during the
course.
6.
Discussion, Implications and Recommendations: In this section, you
should provide a thorough discussion of specific solutions to challenges
outlined in the background section, including specific platforms, strategies,
and tools. Provide a recommended plan of action that includes a discussion of
best practices and issues that need further research. Be sure that the
recommendations are realistic in terms of the appropriate concepts and include
examples from your own use of the recommended tools—for example, social
media—throughout this course.
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7.
8.
References: You may use your textbook as a primary source of
information, but you must also draw on other sources such as websites,
business journals, information from an organization, and interviews with
individuals. You must also include relevant personal experiences, such as
social media participation. Be sure that you support the information presented
with appropriate references. It is important that all references and quotes are
cited correctly. All sources, including websites must be referenced in the
bibliography or references list. You must follow the APA style for format.
Appendices: Include a separate sheet and title for each appendix.
9.
Length-- The length of the paper is not the primary measure of the quality
of the paper. A paper of 40–50 pages is probably too long for the purposes of
this course. On the other hand, the purpose of this assignment cannot be
properly satisfied in a paper of only 5 pages! As a guideline, you will probably
need 10–15 pages to present your marketing plan adequately.
10.
Grading rubric—please review this to see how you will be graded. You
will follow APA format. Make sure your spelling and grammar is precise. Of
course you may use graphics and images to enhance your presentation.
11.
Presentation: An in-class Prezi will accompany your paper, which is due
the same night (last day of class), posted digitally to Moodle.
12.
Grading: This paper will account for 33% of your grade. Please consult
the Final Paper grading rubric in Moodle. Make sure your spelling and
grammar is precise.
Course Policies and other information
Instructor Bio:
Welcome to MBA 503, Marketing & Management! My name is Leon Chickering and I
am honored to be your instructor for this course. Teaching is my passion. Learning and
then sharing with others my experiences is of great inspiration to me.
Currently, I am teaching graduate and undergraduate, online and face-to-face classes here
at Saint Martin’s University in Lacey and at JBLM. More details are available at
http://lchickering.wordpress.com. I have a great interest in eLearning and Social Media.
Prior to being a professor, I worked over 40 years in the private sector in various
Marketing and Sales positions. The firms that provided rich experiences included Xerox,
Gartner and American Optical. I also did some local consulting and training at Xerox
Learning Center in Leesburg Virginia. My military service was in the US Army, some at
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Ft. Lewis.
I am a graduate in business from the University of Washington (BBA) and Pacific
Lutheran University (MBA). My wife, a Bostonian, and I have lived in Olympia for over
40 years and have two grown daughters and three grandchildren. Besides teaching I love
to play golf, read, travel, walk, and spend time with my family. I am looking forward to
learning more about you in our introduction session.
System Requirements
We will be using Moodle for all coursework, grading, assignments, etc. If you have
questions related to how to log in or the requirements to interact with the online learning
platform, please see “Getting Started with Moodle Student Guide” located on our course
home page under “Resources”.
Technology in the classroom
We will be using the Smart Board for sharing content and presentations. We will also be
using Prezi for your Chapter facilitation and book reviews. Laptops and tablets are
permissible for taking notes and in supplementing our in class discussions. Our goal is
full student participation in all class activities.
Expectations: As an instructor, I expect you to participate in all peer presentations and
discussion forums. If you have an extenuating circumstance and aren’t able to come to
class or participate in the discussion forums, please let me know and we can make
arrangements. Communication is truly the key, if I don’t know what you are struggling
with, I cannot assist you and that is why I am here! Make sure you check your SMU email
regularly. As a student, you can expect that I will respond to your e-mail within 48 hours
(at the latest) and will grade assignments within five (5) days of the due date. Please
contact me immediately if you have not heard from me within these timelines.
Access/Disability Services:
Section 504 of the Rehabilitation Act of 1973 and Americans with Disabilities Act of
1990 (ADA) mandates colleges and universities to provide "reasonable accommodation"
to any enrolled student with a disability. The law protects the student's rights to have an
equalized opportunity for learning and for participating in campus programs and
activities. Students have the right to services and reasonable accommodations providing
they meet the basic requirements to perform activities of the program. St. Martin's
University Student Services includes a Disability Support Services office, which works
with students and potential students. We arrange those accommodations that allow our
students to participate in classes and activities and have equal access to a full education
here at the university alongside their fellow students, in whatever format the class is
offered.
Academic Dishonesty:
Academic dishonest as well as other policies related to attending Saint Martin’s
University can be found online using the following link: Saint Martin's University
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Student Handbook
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