Business Plan
Product Of The Wild
164 West Wrentham Road
401-658-5212
Quincy Xavier Munoz
This document is confidential.
Table of Contents
Table of Contents ................................................................................................................ 2
Executive Summary ............................................................................................................ 3
Vision/Mission Statement and Goals .................................................................................. 4
A. Vision Statement ........................................................................................................ 4
B. Goals and Objectives .................................................................................................. 4
C. Keys to Success .......................................................................................................... 4
Company Summary ............................................................................................................ 5
A. Company Background................................................................................................ 5
B. Resources, Facilities and Equipment ......................................................................... 5
C. Marketing Methods .................................................................................................... 5
D. Management and Organization .................................................................................. 5
E. Ownership Structure ................................................................................................... 6
G. Internal Analysis ........................................................................................................ 6
Products and/or Services ..................................................................................................... 7
Market Assessment ............................................................................................................. 8
A. External Analysis ....................................................................................................... 8
B. Customers ................................................................................................................... 8
C. Strategic Alternatives ................................................................................................. 8
Strategic Implementation .................................................................................................. 10
Financial Plan.................................................................................................................... 12
A. Financial Projections ................................................................................................ 12
B. Contingency Plan ..................................................................................................... 12
Monitoring .........................................................................Error! Bookmark not defined.
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Executive Summary
This section is a summary of the information from the pages that follow. Prepare it last,
after the business plan has been written. It should not exceed two pages. Headings to use
in the Executive Summary:
A. Vision/Mission Statement
B. Company Summary
C. Products/Services
D. Market Assessment
E. Strategic Implementation
F. Expected Outcomes
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Mission Statement and Goals
A. Mission Statement
Create mid to high fashion for urban by taking an artistic approach that's both casual
and daring.
B. Goals and Objectives
Product of the Wild has ambitions to be the number #1 selling urban high fashion brand
in America. Due to the connections made and people affiliated with the project the
possibilities are endless. We have plans to engage our fans in our making of the clothing
by there work in for a seasonal contest in which the winner gets there art on the
upcoming seasons line getting a 3% commission on every shirt sold.
C. Keys to Success
At this point of the business’s progression I cannot procrastinate I must deliver due to the
build up I have been working towards. I am dedicated to this movement and I will eat
sleep and breathe Product of the Wild until I know I can rest, and even then I will still
work hard because you can always do better and enough is never enough.
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Company Summary
The material in this section is an introduction to the firm.
A. Company Background
Our business creates mid to high fashion recreating past clothing into a new fresh style
also showcasing art from POTW’s followers.
I founded Product of the Wild October 2012.
Important milestones where all the connections made over the past few months. We have
made connections with different artists and musicians to showcase our products when
they are released, also creating a buzz by sponsoring artists under the name to create a
buzz for the culture as a whole.
B. Resources, Facilities and Equipment
I use different fabrics and styles of shirts depending on the product.
We eventually after a long time to have a company create our T shirts for us but for now I
make the T-shirts on my own.
C. Marketing Methods
My company presently doesn’t make any money due to the fact that we haven’t released
anything. But the name is trending all over twitter with big names on the underground
scene that are working there way towards mainstream. Success is almost guaranteed but
I am trying to do more than just that. I want to make this huge and I believe in 3-5 years
through my connections it can be just that.
D. Management and Organization
Team: Indolympus Maximus, Blackout, Saiyan, GIIO, Xavier Wild
All the people on the team work on music and promotion in there own way.
So presently nobody has a certain label because in our business we don’t like to do that
because it can give people a big head. But if we did have to put a label on things I would
be considered the CEO of the company and the rest artists/ promoters.
We are presently paying anybody salary. The money will come as well as the fame. They
are doing it more for the music not for the clothing brand.
Everyone in the group except saiyan and I are college students, but both of us will be
graduating this year.
The groups reputation is at a great start up. We are known as low key, versatile, and
having a strong work ethic.
We are all very versatile with our artistic approaches, but we all have distinct
backgrounds with our nationalities, lives,
We presently do need someone who can manage all of us on the low just to keep
everything together so we don’t break too loose. But I think for the time being we are
doing well on our own.
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E. Ownership Structure
Well we just plan on trademarking the name because it is mostly the name that gets
people interested at first.
F. Social Responsibility
We don't really use any hazardous chemicals or anything like that so we are pretty much
safe on this aspect.
G. Internal Analysis
Are strengths are our name, our crew, the brand, the relevance of the name. We also
have our strength with social networking especially since we all have fans in our own
areas. The diversity of our locations allow us to spread our word to so many different
crowds and since all artists are so different we can reach a larger crowd once everyone
finds out about us which won’t be long.
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Products and/or Services
We sell mid to high fashion for the urban youth. The reason we are different is because
in urban fashion a lot of clothing is pretty much crew necks, t shirts, and the names are
trendy. With a name like Product Of The Wild we can do so many different things. One
of our products we plan on creating is the T-Shiki. It takes the design of the Dashiki and
puts it on a t-shirt making it fitted and fresh but original.
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Market Assessment
A. Examining the General Market
The market has currently high fashion clothing and Urban fashion clothing. Combining
both would be difficult because many people would probably end up putting us in either
or depending on how it goes. The general market does not necessarily need a brand like
this but that's because no one is aware of it and wouldn’t expect something like this. A
lot of brands are being “daring” but there doing it in science sort of way and not taking
an artistic approach.
B. Customer Analysis
Our customers will be between the ages of 15-28
You can be both urban and elegant at the same time with product of the wild.
C. Industry Analysis
Thee hip hop fashion trends of the 2000s were all over the place and changed
constantly, with the continue (balla) type image meaning extra baggy clothes,
jerseys,and continue of bling. During these years there was a heavy celebrity influence
among fashion trends. Hip Hop artists made brands like Gucci and Louis Vuitton popular
amongst the hip hop community, where most initially used hip hop as a way to a better
life. Throughout these years many fashion trends from the 80s and early 90s were made
popular again, when we see the rebirth of the door knocker earring and form fitting jeans
for males. We also see bright colors being used and cartoon graphic print hoodies
by Bathing Ape made popular by artist and producer Pharrell. Females could not get
enough of high heels in all different forms and many ideas were crossed and we saw
things like the open toed boot.[10]
In recent years the hip hop world has seen a resurgence of old fads as well as the
emergence of new ones. The last few years of the first decade of the new millennia gave
rise to the popularity of tattoos covering artists from head to toe. Soulja Boy, Wiz
Khalifa, Lil' Wayne and Tyga are all examples of artists that have set the trend of being
completely "tatted up. "[11] Although having tattoos is nothing new to the music industry,
never have tattoos been so pervasive in the hip hop industry. Tattoos covering the face
and the head have also become increasing popular. For example artists such as
Birdman 'Baby' Williams now sports a star tattoo on the crown of his head, Gucci Mane
proudly boasts an ice cream tattoo on his right cheek, and Lil Wayne on his eyelids and
forehead.[12]
One cannot speak of fashion trends without mentioning the importance of hair styles,
particularly for women. In the past few years there has been a resurgence of the
asymmetrical hair cut with a contemporary spin. Stars such as Rihanna, Cassie and
Kelis have all dared to be different by setting the new trend of the half-shaven
head.[13] The reemergence of Adidas track jackets and the use of fashion scarves have
been some of the latest trends to hit the hip hop fashion scene. Adidas track suits are
certainly not new to hip hop culture as they have been around essentially since
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commercialized hip hop was created, however they have recently once again become
popular. Fashion scarves have also become popularized in recent years. Kanye West is
the most recent artist to launch his own line of products by selling decorative scarves
with provocative depictions, named Risque Scarves.[14] Skater Fashion has been used
on Hip-Hop scene this 2010-2011 including Knit Caps, Bonnets, Fitted Pants or Shorts,
Vans, Nike SB (Skateboarding), Shirts with sleeves, Printed Tees (brands like OBEY,
Stussy, Adidas, Supra, Circa, DC, RDS, Emericas). Chris Brown, Tyler the Creator & Lil'
Wayne wear this once or twice on their music videos & concerts.
Whale tail peeking above low rise jeans
The rebirth of the 90's Snapback Caps is the most notable sign of the New School
Throwback Image. The "New" Snapback hype started around mid-2010. Around late2010 and early-2011, the "New" Snapback movement exploded. Starter Clothing
Line manufactured the most sought for Snapbacks in the 90's, and made its return in the
Coming of Age as the hype for snapbacks grew, many of the well-known hat companies
started to sell snapbacks, such as New Era, Mitchell & Ness,Reebok, Adidas, and many
more companies followed suit. There are many notable artists are credited with the
comeback of Snapbacks by sporting gear from a company named Ti$A VI$ION. Chris
Brown, Tyga, and Big Sean are among the early supporters of this company since the
Spring of 2010. Many urban fashionists credit Mac Miller, a well-known YouTube MC,
with starting the hype with the release of his song entitled "Snap Back, " which was on
his mixtape The Jukebox: Prelude to Class Clown, released in June 2009. This was
earlier before the "New" Snapback hype started to take root in Hip-Hop culture. Much
controversy surrounds this topic of who started the "New" Snapback trend. It is enough
to say that snapbacks now have an importance when it didn't matter back in the day.
Many arguments of Snapback Caps almost leave the originators of the "Original" 90's
Snapback trend bewildered. Before they were seen as items to show support to the local
teams of the states. It's as though the true meaning of Snapback Caps is gone.
Examples are seen today with the overpricing of Snapbacks. Snapbacks in the 90's went
for $10–$15. Now the prices range from $25–$70. Snapbacks have now become a
business proposal with a reception of major profit. Modern hip hop fashion includes low
rise, whale tail for girls, skinny jeans, graphic tees, snap back. Also sports wear,
basketball and skateboarding shoes, hoodies, piercings in one ear or both, leather
jackets, sleevless shirts, polo shirts, saggy pants, bikini top for girls, crop tops, tube tops,
tanks tops and cropped t-shirts.
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Strategic Implementation
A. Production
New Urban arts and then from there a manafacturer
I will start a cult trend that will carry on and evolve with time
We have something different and original and in today’s industry that’ s what is selling.
We will need blank t shirts and all of that.
What growth options will you use to develop the business unit?
 Enterprise Expansion
 Replicate
 Integrate
 Network
What is the anticipated timeline?
1 year, grow a networking system have sales on the underground
2 years go global
3 years Above and Beyond
B. Resource Needs
In order to effectively organize your business you need to insure the resources are
available. Assess those needs here.
a) Human
We need a really good fashion designer and I believe that we will.
b) Financial
We presently don’t need a lot of money but the 500$ to get the name
trademarked would be a great help. And Maybe another 500 to start the
summer line.
c) Physical
Nothing presently that comes to mind.
C. Sourcing/Procurement Strategy
The quality will be high but the prices will be reasonable but still I wouldn’t call all of
the products 100% affordable varying on the product.
D. Marketing Strategy
Social Networking is our biggest sales plan
We plan on getting into urban outfitters in the long run or even Nordstrom depending on
the direction companies see us in.
I will be using open contracts
The simple products can be bought at stores but the true designer products will only be
sold online and be limited.
a) Hedging, forward pricing, options
We will talk this over when we reach that part of the business.
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b) Contracting
We will probably have contracts but at the moment we are mostly sticking to
online marketing.
c) Insurance
We will need to trademark the name so no one can steal the name.
E. Performance Standards
We will have plans every month
Make a plan for money and for products
A lot of people can procrastinate
We want to have our company at a cult status
We will monitor each other we all know what we have to do
I am mostly the person who will be making sure everyone is doing there job.
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Financial Plan
A. Financial Projections
We need investors
Around 1,000
Investors at my school
We don’t really need leasing
I will be managing the risk of the financial aspects.
We will have spending limits and plans for the money we are using.
We will be monitoring income, the things we have to pay for, and all the money we plan
on making the next quarter.
We will use excel to monitor the expected profit and the actual profit and budgets per
quarter
We plan on making large amounts of money, and we will have great success.
We plan on cult status as we said and this will be a big clothing brand and I can feel it
not only that but I see it happening.
B. Contingency Plan
We have money set up and everything like that but we don’t plan on failing since we
already started proving our success.
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