Membership Toolbox
SNA has a number of tools to help State Affiliates increase membership and promote SNA’s
key programs. This document outlines content available on a flash drive for states and
provides a checklist to help you prepare a membership booth for your next meeting. A number
of items are available for your membership booth from SNA.
Flash Drive: Membership Marketing Materials for State Affiliates
A flash drive with all the following materials is provided to each SNA state affiliate:
- Power Point Presentation outlining SNA member benefits
- Power Point Presentation with membership recruitment and retention ideas
- 3 minute video outlining the benefits of School District Owned Membership
- SNA’s new membership video
- Membership “song” about the benefits of membership to add some fun to your presentation
or membership booth
- Handouts about School District Owned Membership (SDM)
- Membership brochure for state affiliates where you can add state images, contact
information for your state and any other elements.
- A STEPS Challenge folder, with materials to promote SNA’s personal wellness program for
members-only
To request a flash drive for your state, please contact Jen Lewi at jlewi@schoolnutrition.org
or call 301-686-3100
State Conference Membership Booth Checklist
A membership booth is a great way to market membership onsite at your conference. Use the
checklist below to prepare a membership booth at your next meeting.
SNA Banners
□ SNA vertical table top banner stand (1 per state)
□ SNA large display banner ($50 cost for states to borrow and ship back to SNA National)
SNA Membership Kit
□ SNA Membership brochures (one for Directors and one for Employee/Managers)
□ State/chapter membership brochures that you can customize (see flash drive)
□ Membership application forms (and plenty of extra pens)
□ Copies of School Nutrition magazine
□ Flyer of new SNA programs and events
□ STEPS Challenge flyer
□ Brochure about the SNA awards program
□ List of upcoming SNA and state conferences
□ Annual Membership Campaign Literature
□ Handout about School District Owned Membership (SDM)
□ Brochure about SNA’s Insurance Program
To request copies of these materials contact Jen Lewi at jlewi@schoolnutrition.org or call 301686-3100
Other Materials for your booth
□Laptops for staff to do online membership applications, look up information, or enter in
updated information. You can also show SNA Membership or SDM videos on a loop.
□ Literature holders (for brochures and flyers)
□Tablecloth
□Pens/ Sticky Notes/ Paper Clips/ Stapler/ Highlighters/Permanent Marker/ Cash box for
checks/ Rubber bands/ box cutter or scissors
□Other giveaways such as pens, stress balls, or flash drives
□Business cards
Booth logistics
□ Remember, booth space needs to be reserved early to get the best exhibit floor location!
Contact your Conference Chair to reserve space.
□When choosing your booth space (if you have that option), opt for a location that is as
central as possible.
□ Use a vertical tabletop banner to identify your booth (included in the membership kit). You
can also use a hanging horizontal banner on the front of your booth.
□ Staff your booth with 1-2 SNA state representatives who can answer questions about
membership for attendees. Choose representatives carefully – they should be friendly,
informed, and have good customer service skills. Make sure you discuss scheduling
beforehand, so you are prepared to have people staffing your booth for the entire conference.
□ Keep plenty of extra copies of all of your materials handy. Remember to have extra pens
and a trash can at your booth, too.
□If you plan on using a laptop computer or iPad, make sure you’re set up with the convention
center’s Wi-Fi login information.
Your completed
booth should look
something like
this: