INDIAN INSTITUTE OF BANKING & FINANCE
(An ISO 9001:2008 Certified Organization)
PROGRAMME
on
“FINANCING AND MARKETING OF
RETAIL BANKING PRODUCTS”
FROM 6th to 10th August 2012
Venue:
Leadership Center,
Indian Institute of Banking & Finance,
Kohinoor City, Commercial II, Tower 1, 3rd floor,
Off LBS Marg, Kirol Road,
Kurla (W), Mumbai – 400070.
Website: www.iibf.org.in
For Details & Nomination, please contact:
Dr T. C. G. Namboodiri
Joint Director (Faculty)
Phone: +91-22-25040175
Mobile :+91 99203 78486
Email: drnamboodiri@iibf.org.in
PROGRAMME on “FINANCING AND MARKETING OF RETAIL
BANKING PRODUCTS”
BACKGROUND
During its 84 years of service, IIBF has emerged as a premier institute in banking and finance
education. Considering the emerging requirements of the bankers in the ever changing dynamic
environment, IIBF has started providing training programmes for bankers in selected areas. IIBF
has world class training facilities at its Leadership center. The present program on FINANCING
AND MARKETING OF RETAIL BANKING PRODUCTS has been designed considering the
bankers need in the area of retail banking.
PURPOSE
The program envisages confidence building among the participants by improving their
marketing skill and enhancing their knowledge level pertaining to retail banking, both deposit
products and loan products. The program covers the entire aspects of retail banking. The
programme envisage to be a trainee oriented one, with more emphasis on interactions, group
discussions, case studies sharing of experience and interface with successful practical bankers,
apart from the usual training methods. The programme focus on practical issues and the
wholesale impact of the retail banking in industry. It envisages the participants to return to their
work place with added confidence in handling retail banking proposals.
OBJECTIVES
The participants will able :
 To appreciate the emerging banking and economic environment
 To Study the competitive advantage of our bank’s various products including the
technology driven ones
 To understand the technique of marketing of our bank’s products, third party
products.
 To develop Marketing Skills
CONTENT OVERVIEW
 Changing Banking Scenario
 Retail Banking Products & Third Party Products
 Regulatory norms
 Customer needs and Satisfaction
 Cross Selling
 IT as a marketing tool
 Developing proficiency in personal selling of products
 Building up & strengthening market strategies for remunerative business in the
competitive environment
METHODOLOGY
Case Studies, exercises, group discussions, presentations and sharing of experiences.
TARGET GROUP
Officers identified for or functioning in retail banking segments and Trainers.
DURATION
From 6th to 10th August 2012 (5 Days). The Programme commences 9.45 a.m. on 6th
August,2012
VENUE
Leadership Center,
Indian Institute of Banking & Finance,
Kohinoor City, Commercial II, Tower 1, 3rd floor,
Off LBS Marg, Kirol Road, Kurla (W),
Mumbai – 400070.
(Location sketch is enclosed)
FEE
Fee: Rs.15,000/- per participant plus service tax @12.36% i.e. Rs.1854/- aggregating to
Rs.16854/-(In case of TDS deduction on Rs 16854/-send us TDS certificate)
(PAN No: AAATT3309D and Service Tax No. AAATT3309DSD002)
Please pay Fee directly thru NEFT to INSTITUTE’S ACCOUNT NO.10783154783 with State
Bank of India, Kurla (West) branch Mumbai (IFSC code SBIN0001886) and inform.
The programme is Non residential.
In case the participants require, the Institute, on specific request, will arrange for stay in
Kohinoor Elite (A new hotel within 5 minutes walking distance from the Institute) at an all
inclusive price of `5500/- per day plus taxes for double occupancy and `4,500 plus taxes for
single occupancy. The rates are only for IIBF trainees and include breakfast, lunch, evening tea
and dinner. Four hour internet and free laundry for four pieces of clothing is complimentary.
INDIAN INSTITUTE OF BANKING & FINANCE
(An ISO 9001:2008 Certified Organization)
Kohinoor City, Commercial II, Tower 1, 3rd floor,
Off LBS Marg, Kirol Road,
Kurla (W), Mumbai – 400070.
NOMINATION FORM
Programme title : Financing and Marketing of RETAIL BANKING Products
Date: From 6th to 10th August 2012
THE PARTICIPANTS NOMINATED:
Sl. Name (Mr./Ms./Mrs.)
Designation
No
1
2
3
4
Programme Type: Non Residential
Branch/
Office
Mobile No. and
Land Line No.
E-mail
Bank/Organisation: ______________________________________________________
Address:_______________________________________________________________
___________________________________________________ Pin Code: __________
Phone: ______________Fax: _____________ E-mail: ________________________
Fee: Rs.15,000/- per participant plus service tax @12.36% i.e. Rs.1854/- aggregating to
Rs.16854/-(In case of TDS deduction on Rs 16854/-send us TDS certificate)
(PAN No: AAATT3309D and Service Tax No. AAATT3309DSD002)
Please pay Fee directly thru NEFT to INSTITUTE’S ACCOUNT NO.10783154783 with State
Bank of India, Kurla (West) branch Mumbai (IFSC code SBIN0001886) and inform.
For Details & Nomination, please contact:
Dr T. C. G. Namboodiri
Joint Director (Faculty)
Phone: +91-22-25040175
Fax : +91-22-25037332
Mobile :+91 99203 78486
Email: drnamboodiri@iibf.org.in