CHAPTER 2A—TYPES OF HOSPITALITY MARKETS
MATCHING Match each item with the correct statement below. WRITE ANSWER IN BLANK
a. bed and breakfast
h. motel
b. ethnic restaurant
i. motor inn
c. conference center
j. resort
d. extended-stay facility
k. timeshare
e. full-service hotel
l. travel package
f. hotel
m condominiums
g. limited-service property
n. dude ranch
_____ 1.
Provide primarily sleeping rooms without expensive amenities such as food service
_____ 2.
Involve buying a specific time period (one or two weeks) to spend at a vacation resort
_____ 3.
Multistoried lodging facility that ranges in size from a limited number of rooms to hundreds of
rooms
____ 4.
Hotel or motel located in popular vacation areas that offer recreational activities related to or in
addition to attractions in the area
_____ 5.
Lodging facilities usually found on feeder highways and roads, or along lesser-known routes
_____ 6.
Large meeting venue surrounded by enough hotels to accommodate multiple conventions
simultaneously
_____ 7.
Most common lodging facilities found in the United States
_____ 8.
Living quarters owned by private persons that are rented out to the public most of the year
_____ 9.
Properties that provide a wide range of services, usually including a restaurant on the premises,
luggage assistance, and room service
_____ 10.
Facility with primary features of privacy and personal service
_____ 11.
A prearranged vacation
_____ 12.
Offers residential-style units with multi-room plans and kitchen facilities
MULTIPLE CHOICE CIRCLE THE CORRECT ANSWER
1.
Dramatically upgraded services and amenities
a. are available only in full-service hotels.
b. usually indicate an older lodging facility.
c. are a growing trend in all forms of the hospitality industry.
d. rarely return the investment made on them.
2.
Limited-service facilities
a. are the oldest form of lodging in the United States.
b. are often the site of extended stays.
c. are rarely able to employ a sufficient number of workers.
d. cannot compete with full-service hotels for meeting facilities.
3.
B & Bs typically offer
a. easy access to major means of transportation.
b. all the facilities of a full-service hotel.
c. dataports, exercise equipment, and fine dining.
d. privacy, personal service, and atmosphere.
4.
The idea of bed and breakfast inns
a. was one of Conrad Hilton's early successes.
b. evolved from European traditions.
c. was a response to the sameness of corporate travel.
d. originated in the American South.
5.
A conference center is a
a. large meeting venue surrounded by lodging, restaurants, and other attractions.
b. lodging and meeting venue dependent upon climate.
c. government-financed meeting and entertainment site.
d. deluxe hotel or motor inn with meeting space.
6.
The key feature of resort marketing is
a. presenting an economical package.
b. effective use of timeshares.
c. taking advantage of off-peak rates.
d. marketing the experience more than the space.
7.
The fast-food business
a. is a purely American phenomenon.
b. holds the largest market share of the restaurant industry.
c. continues to grow at an increasing rate.
d. avoids innovation in marketing.
8.
Two of the main divisions of the restaurant industry are
a. on-site and off-site dining.
c. table service and quick service.
b. casual dining and ethnic restaurants.
d. fine dining and fast food.
9.
International tourism is growing because
a. passports are easier to get than ever.
c. Americans have more leisure time.
b. the world economy has been strong.
d. airlines fares continue to drop.
10.
Restaurants make their highest percentage of profits on
a. unlimited refill beverages.
c. main entrees.
b. desserts.
d. side dishes.
11.
Airport hotels
a. have reputations for being dowdy with poor services.
b. are spending thousands of dollars to change their image.
c. are becoming more luxurious.
d. are all of the above.
12.
A successful conference center must have all of the following nearby except
a. good airports.
c. low hotel rates.
b. ample number of hotel rooms.
d. good variety of restaurants.
13.
Table-service dining refers to
a. restaurants that employ servers.
c. high-cost restaurants.
b. fast-food places.
d. all of the above.
TRUE/FALSE
1.
A nonrequested newspaper left at the door of a hotel guest is always complimentary.
2.
Dude ranches and casino hotels are examples of specialized resorts.
3.
Rapid growth in the fast-food industry continues in the United States while overseas growth has been on
the decline.
SHORT ANSWER
1.
Specifically describe the timeshare concept.
--------------------------------------------------------------------------------------------------------------------2.
What is an ethnic restaurant? Why have these restaurants become so popular in the United States?
--------------------------------------------------------------------------------------------------------------------CHAPTER 2B—TYPES OF HOSPITALITY MARKETS
COMPLETION
1.
A ____________________ hotel usually provides a restaurant, retail shops, luggage assistance, parking
lot attendants, and room service.
2.
_________________________ hotels provide primarily sleeping rooms without expensive amenities
such as food service.
3.
____________________ are usually one-story structures with parking near the room and located on
feeder highways and lesser-known routes.
4.
____________________ involves buying a specific time period to spend at a vacation resort.
5.
____________________ are the most common lodging facilities found in the United States.
6.
____________________ are multistoried lodging facilities that range in size from a limited number of
rooms to hundreds of rooms.
7.
_________________________ offers a less-expensive alternative to fine dining with a friendly
atmosphere.
8.
A _________________________ is a type of B & B primarily known for its cuisine for breakfast and
dinner.
9.
_________________________ restaurants dominate the food-service industry.
10.
______________________________ serve home-cooked meals and offer private sleeping rooms and
shared common space.
Bed and breakfasts
B & Bs
11.
A restaurant where staff dress, décor, and food offerings are all based on medieval times is an example
of a ______________________________.
12.
A ______________________________ is a large meeting venue surrounded by enough hotels to
accommodate multiple conventions simultaneously.
13.
____________________ are living quarters owned by private persons that are rented out to the public
most of the year.
14.
A _________________________ is a prearranged vacation.
15.
_________________________ facilities offer residential-style units with multi-room plans and kitchen
facilities.
TRUE/FALSE-WRITE T OR F BESIDE THE NUMBER
1.
Resort marketing focuses more attention on the facility than the experience.
2.
The fast-food business is gaining more momentum in countries other than the United States.
3.
The Superior Small Lodging (SSL) Association is an organization that attempts to ensure tourists
receive great value and high-quality accommodations at member properties.
4.
Hotels located near airports have often had a reputation for dowdiness and poor service.
5.
The invention of the automobile helped the hotel industry become a booming business in the 1940s.
6.
The 1930s were a prosperous time for the lodging industry.
7.
The key to the success of a bed and breakfast is offering an experience different from that of other
lodging.
8.
The success of a conference center depends on being near a good airport and enough hotels to
accommodate multiple conventions simultaneously.
9.
Branson, Missouri is a popular resort area for college students.
10.
Disneyland was the first Disney theme park that opened in 1963.
11.
Cities with cold winters are not able to compete as convention centers against cities with mild climates.
12.
It is inexpensive for restaurants to refill soft drinks and tea for no additional charge.
13.
A cafeteria at a major university is an example of on-site food service.
SHORT ANSWER
1.
What are the main reasons for the huge size of the fast-food market?
____________________________________________________________________
2.
How does tourism benefit a state economy?
____________________________________________________________________