College of Business
City University of Hong Kong
Tat Chee Avenue, Kowloon, Hong Kong
Tel : (852)3442 8989 Fax : (852)3442 0151 E-mail : cb@cityu.edu.hk
BBA Homepage: http://www.cb.cityu.edu.hk/BBA/4YEAR
Website : http://www.cb.cityu.edu.hk/bba/admissions/
CB Facebook : http://www.facebook.com/CityU.CB
BBA\DSE\Sept 2014
Professionalism
Connecting Learning to Career
Novi Natalia
“Throughout my university study, CityU BBA program had offered me with ample
opportunities to learn new things. Through various project works, study tours,
competitions and student activities organized by the program, I got to work and blend
with the local students. Not only did I learn from them about Hong Kong’s culture but
Senior Associate, Internal Audit
(IT Audit)
Sun Hung Kai Financial Limited
BBA Graduate, 2011
Department of Accountancy
also the spoken dialect, Cantonese. These, in addition to solid business knowledge
and professional trainings provided by the BBA program, have greatly helped me in
paving my career path.”
Elaine Hu
“In 2009, I completed my university study in Business Economics in City University of
Hong Kong and started working at the Swiss private bank, Julius. Through all these
years of learning various subjects, I find the world of finance to be the most exciting.
I believe analytical skills, with good knowledge of statistics and mathematics, are
important to my career. From private banking to consulting and finally to quant
modelling, I never stop learning new things. I believe it is the only way to find out what
Investment Advisor
Bank Julius Baer & Co. Ltd.
BBA Graduate, 2009
Department of Economics and Finance
you are truly passionate about and where your future career goes.… Fortunately, I
found my ideal career through endless learning.”
Zhang Chi Jerry
“Being able to stand out from 3000 job applicants of a MNC is not easy. Courses
offered by IS Department helped me in building a solid foundation in areas like SEM,
SEO, keyword search, CPC, CPM, etc. The courses are very up-to-date with business
trends (e.g. IS4246 Digital Marketing and CRM, GE1206 Accelerating Professional
Client Solutions Analyst
Facebook
BBA Graduate, 2014
Department of Information Systems
Growth on the Web) which enabled me to impress interviewers from Facebook for my
graduate job in Client Solutions Analyst.
To join MNC, global vision is essential, IS Department and CB supports students to
explore globally by providing unique internship chances and scholarships, e.g. I have
been to USA and South Africa to do cultural exchange, which built up my global soft
skills and made me more independent.”
Connecting Learning to Career
Karl Chan
“Business knowledge is undoubtedly crucial for a job in the business sector. I would
say social and communication skills are equally important for a successful career,
especially when we have to work as a team. CB provided me not only professional
knowledge and a broad business sense, but also the chance to develop my
interpersonal skills through a series of activities. I found that what I gained from CB is
practical and relevant to my workplace.”
Senior Officer
Japanese Corporate Department
BBA Graduate, 2011
Department of Management
Elaine Ng
“The program provides us with a practical learning experience with global exposures such as
exchange programs and interflow tours; recognitions such as scholarships and awards, and
solid work experience such as internships and placements. We were given opportunities to
be exposed to a large variety of commercial settings. All these experiences groom us to be an
Executive Officer
Hong Kong SAR Government
BBA Graduate 2013
Department of Marketing
all rounded person and an outstanding candidate in the job market. Hence we stand a better
chance of succeeding.”
Ryan Chang
“Study hard, play hard” is normally the perception of students. More importantly, in
CityU, people there care much about students’ personal growth. Other than acquiring
an analytical mind and on-the-job skills, we have also gained lots of support and
encouragement from the teachers. CityU has worked hard to nurture year by year groups
of young talents who are strong in their minds and ready to join in the workforce.
Assistant Manager
Risk Management Group, DBS Bank
BBA Graduate, 2009
Department of Management Sciences
Contents
Dean’s Message
2
About the College of Business
Vision, Mission, College International Advisory Board
3
Membership of the College International Advisory Board
4
International Recognition, World Rankings
5
The Bachelor of Business Administration Programme
4-Year BBA Programme
6
Normative 4-Year Study Plan
7
Minimum Credits Required
8
Major Allocation
9
The BBA comprises 13 Majors
9
Minimum Entrance Requirements for the BBA
9
First Year Teaching and Learning
A Team Effort
10
Embedded Ethics Education
10
Student Advising Scheme
10
Personalized Instruction via iLearn
11
Peer Assisted Learning Scheme (PALSI)
11
Language Clinic
11
Opportunities and Resources
Overseas Exposure
12– 14
Internships15
Young Scholars Programme 15
Beta Gamma Sigma Honor Society
16
Scholarships and Financial Assistance
17 – 18
Career Placements and Premier Employers
19 – 22
1
Dean’s Message
Welcome to the College of Business!
The College of Business is one of the renowned business schools in Hong Kong offering a
broad range of professional business education at the undergraduate, postgraduate and
doctoral levels. Our vision is to be a globally-oriented business school at the forefront of
business ideas and knowledge: a key business education hub - in China for the world.
As globalization permeates higher education, our educational structures are constantly
evolving. To keep abreast with the global trend in business field, we have introduced our
4-year undergraduate curriculum featuring a Discovery-enriched Curriculum with an
emphasis on innovation, advanced scholarship, and community-related activities. It helps
advance the learning experience of our students.
The College has long been committed to internationalization. Currently we have exchange
students from over 180 exchange partners all over the world who contribute to the cultural
diversity and richness in our learning community. We continue to gain new exchange
partners ﹣ now including some of the top universities around the world.
As we take stock of our situation and explore new opportunities, I am pleased to convey
that the College of Business has been accredited by two leading agencies — AACSB
International (The Association to Advance Collegiate Schools of Business) and EQUIS
(European Quality Improvement System). This remarkable achievement has reaffirmed our
strong intellectual standing and the success of our strategic plan.
I invite you to read on and get to know our exciting endeavours to nurture the next
generation of business leaders.
Prof Houmin Yan
Dean, College of Business
Chair Professor of Management Sciences
2
About the College of Business
Vision
The College of Business at City University of Hong Kong aims to be a globally-oriented
business school at the forefront of business ideas and knowledge: a key business education
hub ﹣ in China for the world.
Mission
To consolidate our position as a centre of academic and professional excellence we aim to:
• Advance the frontiers of business knowledge
• Educate our future business leaders with a global orientation
• Produce innovative and relevant research that enriches the understanding and practice
of business
• Develop business leaders with a broad understanding of the China marketplaces
• Contribute to the welfare of our faculty members and staff, students, alumni, university,
business partners, nation, and the world at large
College International Advisory Board
The College International Advisory Board (CIAB) comprises luminaries from the business
world and leading academics. CIAB acts as a steering force on internationalization and
helps CB to gain external, expert inputs on its internationalization drive as well as offering
strategic advice on the ways of strengthening the College’s ties with local business.
3
About the College of Business
Membership of the College International Advisory Board
Chairman
Dr. LIU Changle
Chairman & CEO, Phoenix Satellite Television, PRC
Members
Mr. CHENG Chi-kong Adrian
Mr. LI Rongrong
Executive Director and Joint General Manager,
New World Development Company Limited
Executive Director, New World China Land Limited
Executive Director, New World Department Store
China Limited
Executive Director, Chow Tai Fook Jewellery Group
Founder & Chairman, K11 Concepts Limited
Chairman of the State-owned Assets Supervision and
Administration Commission of the State Council
(2003-2010)
Vice Chairman of China Center for International
Economic Exchanges
Professor Gregory C. CHOW
Professor Sir James A. MIRRLEES
Class of 1913 Professor of Political Economy, Emeritus;
Professor of Economics, Emeritus; Senior Economist.
Princeton University , USA
Winner of the 1996 Nobel Memorial Prize in
Economic Sciences; Distinguished Professorat-Large and Master of Morningside College,
The Chinese University of Hong Kong
Mr. Alfred CHUANG
Mr. James THOMPSON
CEO and Founder, Magnet Systems, USA
Founder and Former Chairman, BEA Systems, USA
Founder and Chairman, Crown Worldwide, HK
Professor Houmin YAN
Dean and Chair Professor of
Management Sciences,
College of Business,
City University of Hong Kong, HK
4
About the College of Business
International Recognition
Double Accreditation
The College of Business is one of the few business schools in Hong Kong and the Greater
China region to have achieved accreditation by AACSB International (The Association
to Advance Collegiate Schools of Business), and EQUIS (European Quality Improvement
System). This achievement has reaffirmed our strong intellectual standing and the success
of our strategic plan.
The Association to Advance Collegiate Schools of Business (AACSB International) grants
accreditation to undergraduate and graduate business administration and accounting
programmes worldwide following a rigorous accreditation process that reviews the entire
business school, including its research activities. AACSB International accreditation is
now widely recognized as a hallmark of the highest standard of achievement for business
schools worldwide.
European Quality Improvement System (EQUIS) is a leading international system of
quality assessment, improvement, and accreditation for business schools worldwide.
Business schools seeking EQUIS accreditation must demonstrate not only a high standard
of quality in all dimensions of their activities, but also a high degree of internationalization
and professional relevance.
World Rankings
• City University of Hong Kong is ranked 17th in the Times Higher Education 100 Under 50
universities 2014.
• City University of Hong Kong is ranked 4th under the QS Top 50 under 50 Rankings. We
are ranked 11th in the QS University Rankings: Asia 2014 among all other universities in
Asia-Pacific.
• CityU College of Business has significantly risen to 46th in the latest UT Dallas Rankings,
based on our research contributions from 2009-2013. We are now ranked as 2nd
business school in Asia.
5
The Bachelor of Business
Administration Programme
4-Year BBA Programme
The BBA programme aims to provide an active learning environment that fosters and
sustains our students’ growth in professional competence, broader skills, poise and values
essential for responsible citizenship and leadership in the local business community and
beyond.
Intended Learning Outcomes (ILOs)
On completion of the BBA programme, graduates will be able to:
• Demonstrate key knowledge and skills in business and management specific disciplines;
• Communicate effectively in English and Chinese;
• Apply creative and critical thinking in solving business-related problems;
• Attain personal and team goals using individual and interpersonal skills;
• Demonstrate awareness of ethical and global issues in business.
In addition to the above overarching BBA intended learning outcomes, each of the BBA
majors has its specific major ILOs which are supported by respective major courses.
6
The Bachelor of Business
Administration Programme
Normative 4-Year Study Plan
Students are required to complete the following six college required courses (18 credits) in their first year
of study.
Year Semester
A
1
B
A
2
B
A
3
B
A
4
B
Course
Either
Sem A /B
CB2100
Introduction
to Financial
Accounting
Either
Sem A /B
CB2601
Marketing
CB2400
MicroEconomics
GE
(Note 2)
GE1401
University
English or EAP
(Note 1)
Either
Sem A /B
CB2201
Operations
Management
Either
Sem A /B
CB2300
Management
CB2500
Information
Management
GE
(Note 2)
GE2402 English
for Business
Communication
or EAP (Note 1)
CB3410
Financial
Management
CB2101
Introduction
to Managerial
Accounting
(Note 4)
CB2200
Business
Statistics
(Note 4)
Major course
Major course
GE1401
University
English
(for students
taken EAP)
College
Elective
(Note 5)
CB2402
MacroEconomics
(Note 4)
Major course
Minor 1
(Note 6)
GE
(Note 2)
GE2402 English
for Business
Communication
(for students
taken EAP)
College
Elective
(Note 5)
Major Elective Major Elective Minor 2
(Note 6)
GE1501
Chinese
Civilization
– History &
Philosophy
College
Elective
(Note 5)
Major Elective Major Elective Minor 3
(Note 6)
GE
(Note 2)
College
Elective
(Note 5)
Major Elective Major Elective Minor 4
(Note 6)
Major Elective
CB4303
Strategy
and Policy
Major course
Free Elective
(Note 7)
Major course
Minor 5
(Note 6)
Either
Sem A /B
CHIN1001
University
Chinese I
(Note 3)
7
The Bachelor of Business
Administration Programme
Minimum Credits Required
GE (21 CU): 4 GE courses + 3 College Electives
GE (9 CU): 2 ENGL + CCIV
College Requirement (27 CU): 8 College Core + 1 College Elective
Major Requirement (45 CU): 12 Major courses / major elective courses + 3 major courses required
by College
Minor/Electives (15 CU): 5 courses
Free Elective (3 CU): 1 course
Min. Total (120 CU): 40 courses
Max. Allowable (144 CU): 48 courses
*CU = Credit Units
Note:
1. English Language Requirement
Students admitted with HKDSE English Level 3 or equivalent are required to complete the
6-credit course EL0200 English for Academic Purposes (EAP) prior to taking the 2 GE English
courses (GE 1402 and GE2402).
2. Gateway Education Course Distributional Requirements (12 credit units from 3 areas, at
least 3 credit units from each area)
Area 1: Arts and Humanities
Area 2: Study of Societies, Social and Business Organizations
Area 3: Science and Technology
3. Chinese Language Requirement
Students scoring below Level 4 in HKDSE Chinese Language, or scoring below Grade D in
HKALE AS-level Chinese Language and Culture are required to take a 3-credit unit course
CHIN1001 University Chinese I.
4. Major Courses Required by College
Students are required to take 3 major courses required by the College.
5. College Electives (12 credit units from 4 subject areas, with at least 3 credit units from 3
subject areas)
Students are required to take 4 courses (12 credits) from the College elective list:
- 3 college elective courses (9 credit units) are to fulfill the GE (College-specified courses)
requirement; and
- 1 college elective course (3 credit units) is to fulfill the College requirement
Area 1: Mathematics and Modeling
Area 2: Programming and Technology
Area 3: Law
Area 4: Business and Communications
6. Minor / Elective requirement
Students who do not choose a minor are required to take Elective courses.
7. Free Elective Requirement
The remaining credits are to fulfill the credit requirement for graduation, if so required.
8
The Bachelor of Business
Administration Programme
Major Allocation
BBA Students will select a major in the first academic year. During their first year, students
will study a broad range of Gateway Education courses as well as College core courses. The
top 20% students (based on their Year 1 academic performance and specific requirements)
will have a free choice of majors in the College. The other 80% students will enroll in a
major of their choice subject to quota constraint and the criteria as prescribed by the
offering department.
The BBA comprises 13 Majors offered by respective departments
of the College
Department of Accountancy
BBA - Accountancy
• Professional Accounting stream
• Professional Accounting & Legal Studies stream
• Professional Accounting & Information Systems Audit stream
Department of Economics and Finance
BBA - Banking and Financial Services
BBA - Business Economics
BBA - Finance
• Finance stream
• Quantitative Finance and Risk Management stream
Department of Information Systems
BBA - Global Business Systems Management
BBA - Information Management
• Business Intelligence (BI) stream
• Information Systems Auditing (ISA) stream (Temporary suspension for restructuring)
• Internet Services and Social Networks (ISSN) stream
Department of Management
BBA - Human Resources Management
BBA - International Business
Department of Management Sciences
BBA - Business Analysis
BBA - Business Operations Management
Department of Marketing
BBA - China Business
BBA - Marketing
BBA - Marketing Information Management*
* Jointly offered by the Department of Information Systems and the Department of Marketing
Minimum Entrance Requirements for the BBA
For local JUPAS applicants with HK Diploma of Secondary Education results:
•
•
•
•
Level 3 or above in Chinese & English
Level 3 or above in Mathematics
Level 2 or above in Liberal Studies
Level 3 or above in one elective, excluding Applied Learning subjects
9
First Year Teaching and Learning
The first year at university is an important transition for students as they adapt to
new ways of learning in a new academic environment. To help students cope with
the challenges they face, we have strategically redesigned our curricular and cocurricular initiatives which comprise the following PRIDE themes:
•
Personalized instruction where each individual matters
•
Rich learning experiences
• Integrative learning
•
Dedicated instructors
•
Ethics oriented learning
A Team Effort
A culture of collaboration among teachers is crucial to creating an integrated firstyear learning experience. We seek to achieve this through:
• teaching and learning forums involving all first-year instructors and tutors
organized at the beginning of each semester
• regular lunch gatherings for first-year instructors to share experience and
good practices
Embedded Ethics Education
Our approach to ethics education:
• Adopted five core values, i.e. integrity, responsibility, fairness, respect, and
compassion
• Ethical issues and core values are embedded into first year courses
• Workshops and forums for instructors are held at the beginning of each
semester
• Set up an “Ethics Homepage” on the First Year Teaching and Learning Web site
which functions as a repository for resources related to ethics education
Student Advising Scheme
The Student Advising Scheme is designed to assist first-year BBA students in
addressing their concerns or queries by means of academic advising, mentoring
support, resources provision, and other recommendations. The mission of SAS
is to prepare students for lifelong learning by empowering them to develop
and implement sound educational strategies that promote their academic,
professional and personal development. It is hoped that students will develop
themselves to be self-directed learners and decision makers through this shared
advisory process between advisors and advisees.
10
First Year Teaching and Learning
Personalized Instruction via iLearn
All first-year students can get access to the iLearn platform via notebook PCs or
mobile devices. This initiative significantly boosts faculty-student interaction in
large classes by:
• enabling instructors to ask questions in different formats and view students’
immediate feedback at individual and group levels
• motivating students to answer or raise questions anonymously or with
identities revealed
“The use of notebook PCs has brought on revolutionary changes in the classroom,”
said Dr Andrew Chan, Director of First Year Teaching and Learning. “Instead of
dead silence, we now get a large number of enthusiastic responses from students
to our questions. How to handle numerous students’ responses within the time
available poses a NEW challenge to instructors teaching large classes.”
Peer Assisted Learning Scheme (PALSI)
With senior students serving as PALSI leaders to review course material with
junior counterparts, the scheme helps students to:
• become more participatory and proactive
• develop effective study skills
“Both PALSI leaders and students welcome PALSI because it is disciplined,
interactive, proactive and effective”, said Dr. Margaret Poon, Associate
Professor in the Department of Accountancy. “It is encouraging to see
students become life-long learners through this learning initiative offered by
the College of Business.”
Language Clinic
The Language Clinic is a joint effort by students and staff to promote quality
English writing and foster a culture of literacy.
From the language clinic, students are able to:
• get editing and proofreading help on assignments, papers and reports;
• get individual counseling on their difficulties with English writing;
• devise a personalized plan to improve English grammar and writing.
11
Opportunities and Resources
Overseas Exposure
To nurture, inspire and challenge students to have the confidence to enter an international
and culturally diverse workplace, internationalization has been a priority for the College. We
have over 180 exchange partner universities, providing numerous exchange opportunities
for our business students.
More than half of our BBA students embark on Student Exchange and various Overseas
Summer Programmes. For the latter, students will participate in English immersion
course, volunteer work, homestay and cultural activities in India, the Philippines, Thailand,
Mongolia, Sri Lanka, Australia, Canada, New Zealand, U.K. or the U.S.A.
Our exchange partner universities include:
Asia
Mainland
Beijing Institute of Technology
East China Normal University
Fudan University
Huazhong University of Science & Technology
Jilin University
Nanjing University
Nankai University
Peking University
Renmin University of China
Shandong University
Shanghai Jiao Tong University
Sichuan University
Southwest Jiaotong University
Sun Yat-sen University
Tianjin University
Tsinghua University
University of Science and Technology of China
Wuhan University
Xian Jiaotong University
Xinjiang University
Zhejiang University
India
Indian Institute of Technology, Delhi
Japan
Aoyama Gakuin University
Chuo University
Meiji University
Nagoya University of Commerce & Business
Ritsumeikan Asia Pacific University
Tohoku University
Waseda University
12
Malaysia
Universiti Sains Malaysia
University of Malaya
Singapore
Nanyang Technological University
National University of Singapore
Singapore Management University
South Korea
Korea Advanced Institute of Science
and Technology
Korea University
Seoul National University
Sungkyunkwan University
Yonsei University
Taiwan
Fu Jen Catholic University
National Cheng Kung University
National Chengchi University
National Chiao Tung University
National Sun Yat-Sen University
National Taiwan University
National Tsing Hua University
Yuan Ze University
Thailand
Chulalongkorn University
Opportunities and Resources
Africa
South Africa
University of Cape Town
Australia
Australia
La Trobe University
Monash University
Queensland University of Technology
Royal Melbourne Institute of Technology (RMIT)
Southern Cross University
The University of New South Wales
University of Newcastle
University of Tasmania
University of Technology, Sydney
University of Western Australia
University of Western Sydney
New Zealand
Auckland University of Technology
The University of Auckland
Victoria University of Wellington
Europe
Austria
Hungary
Johannes Kepler University Linz
Upper Austria University of Applied Sciences
Vienna University of Economics and Business
Eotvos Lorand University
Belgium
Ireland
University College Dublin
Katholieke Universiteit Leuven
University of Antwerp
Italy
Croatia
Latvia
University of Zagreb
Stockholm School of Economics in
Riga
France
Audencia Nantes School of Management
EDHEC Business School
EMLYON Business School
ESCP Europe
Grenoble Ecole de Management
ICN Business School
Institut d’Etudes Politiques de Paris
NEOMA Business School - Campus de Reims
Université Paris Ouest Nanterre La Defense
Universite Paris Dauphine
University Paris 1 Pantheon Sorbonne
Finland
Aalto University
Hanken School of Economics
Germany
European Business School International University
Schloss Reichartshausen
Goethe-Universität Frankfurt am Main
Karlsruhe University of Applied Science
University of Mannheim
WHU — Otto Beisheim School of Management
Bocconi University
The Netherlands
Erasmus University Rotterdam
Masstricht University
Rotterdam School of Management,
Erasmus University
Tilburg University
University of Groningen
Norway
BI Norwegian Business School
Norwegian School of Economics
University of Oslo
Poland
Warsaw School of Economics
Portugal
Catholic University of Portugal
Universidade Nova de Lisboa
13
Opportunities and Resources
Romania
University of Bucharest
Russia
Saint Petersburg State University
Slovenia
University of Ljubljana
Spain
ESADE Business School, Ramon Llull
University
Universidad Carlos III de Madrid
Universidad de Navarra
Universitat Pompeu Fabra
Sweden
Jönköping University
Lund University
Stockholm University
University of Gothenburg
Uppsala University
Switzerland
University of Geneva
Turkey
Bilkent University
Bogazici University
Koç University
United Kingdom
Aston University
Cardiff University
Lancaster University
Loughborough University
The University of Nottingham
The University of Sheffield
The University of Warwick
University of Aberdeen
University of Bath
University of Dundee
University of East Anglia
University of Kent
University of Leeds
University of Liverpool
University of Newcastle Upon Tyne
University of Stirling
University of Strathclyde
University of Surrey
North America
Canada
Brock University
Concordia University
HEC Montréal
Huron University College
McGill University
Queen’s University at Kingston
Saint Mary’s University
The University of Western Ontario
University of British Columbia
University of Laval
University of Manitoba
University of Ottawa
University of Victoria
University of Waterloo
York University
United States
Carnegie Mellon University
City University of New York
Clarkson University
Indiana University
Michigan State University
Oregon State University
Pepperdine University
Purdue University
Saint Louis University
San Francisco State University
San Jose State University
Syracuse University
Texas A&M International University
The State University of New York at Stony Brook
The University of Tennessee, Knoxville
University of Arkansas
University of Arkansas at Little Rock
University of California Santa-Cruz
University of Georgia
University of Hawai’i at Hilo
University of Hawaii at Manoa
University of North Carolina at Asheville
University of Oklahoma
University of Wisconsin - La Crosse
University of Wisconsin-Madison
Virginia Polytechnic Institute and State University
South America
Brazil
The Federal University of Rio de Janeiro
Chile
Pontificia Universidad Catolica De Chile
14
Mexico
Tec de Monterry (ITESM)
Opportunities and Resources
Internships
The College-based internship programme is designed to provide students with real life
working experience in local and overseas contexts for at least 6 weeks in the summer. With
placements in international businesses, banking, financial services, insurance, accountancy
firms etc., students are expected to gain an in-depth and practical understanding of
business operations in the professional contexts.
In addition, the six departments of the College offer internship opportunities for students to
acquire hands-on experiences in the business world before graduation. Students can apply
for either part-time or full-time job placements in local, mainland and overseas companies.
In last year, over 500 BBA students participated in internship programmes supported
by College or Departments. With our endeavours, more than 50% of our students have
internship experience before their graduation.
Young Scholars Programme
“Nurtures outstanding BBA students to become future leaders in the world”
To nurture BBA students become outstanding future leaders in the region/world, we
have launched the Young Scholars Programme for BBA students:
• Overseas exposure to multi-national corporations and renowned universities
• Networking with top business students admitted locally and overseas
• Personal Development Scheme as part of the whole person development
• Professional mentorship provided by academics and professional practitioners
• Cultivation of social responsibility through community services and voluntary work
• Special career and leadership training and workshops for job placement and further
studies
15
Opportunities and Resources
Beta Gamma Sigma Honor Society
Top 5% of CityU BBA graduates will be invited to join the City University of Hong Kong Chapter of Beta Gamma
Sigma. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world
can receive in a business program accredited by AACSB International.
CityU Chapter has already inducted 833 inaugural members into lifetime memberships of Beta Gamma Sigma,
including undergraduate, postgraduate and PhD students.
In addition, we have conferred Honoree Awards to the following prominent business executives who possess
those qualities that Beta Gamma Sigma fosters:
2008/2009
Dr Liu Changle
Chairman & Chief Executive Officer
Phoenix Satellite Television
Company Limited
Dr Joseph C.K. Yam
Former Chief Executive
Hong Kong Monetary Authority
2009/2010
Mr. Peter Wong Tung Shun, JP
Group Managing Director,
HSBC Holdings Plc and Chief Executive Officer,
The Hongkong and Shanghai Banking
Corporation Limited
16
2010/2011
Dr John Chan
Chairman
Chaifa Holdings Limited
Dr Dennis T L Sun, BBS, JP
Chairman & Managing Director, Chinahongkong Photo Products Holdings Ltd.
Chairman, Fuji Photo Products Co. Ltd.
2011/2012
Ms Dilys Chau
Assurance Partner
Ernst & Young
Mr. IP Yuk Keung, Albert
Independent Non-executive Director of:
AEON Credit Service (Asia) Company Limited
Eagle Asset Management (CP) Limited
Hopewell Highway Infrastructure Limited
Lifestyle International Holdings Limited
New World China Land Limited
Power Assets Holdings Limited
TOM Group Limited
Opportunities and Resources
Scholarships and Financial Assistance
CityU and the College of Business offer various scholarship and financial assistance schemes to students on
academic merit or need basis.
Scholarships
Numbers of
Awards
Amount per award
(HKS)
CityU
CityU Scholarship
Unfixed
40,000
CityU
HKSAR Government Scholarship
Unfixed
30,000 – 80,000
CityU
Outstanding Athletes Entrance Scholarships
15
20,000 – 40,000
CityU
The Sports Scholarship for Newly Admitted Elite Athletes
Unfixed
Unfixed
CityU
Entrance Scholarships for Non-Local Students
Unfixed
Max. 160,000
AC
The Department of Accountancy Outstanding Competition Achievement
Awards
20
2,000 – 10,000
AC
The Department of Accountancy CISA IT Audit Awards
5
4,000
AC
The Department of Accountancy Mainland Outbound Exchange Awards
8
3,000
AC
The Department of Accountancy Undergraduate Entrance Scholarships for
DIRECT
4
5,000 – 30,000
AC
The Department of Accountancy Undergraduate Entrance Scholarship for
International Students
1
20,000
AC
The Department of Accountancy Undergraduate Entrance Scholarships for
JUPAS Entrants
4
5,000
AC
The Department of Accountancy Tsinghua University Inbound Exchange
Awards
3
3,000
AC
The Department of Accountancy Best Student Award
1
5,000
EF
The Department of Economics and Finance BBA Scholarships
Max. 150
2,000 – 3,000
EF
The Department of Economics and Finance Exchange Program Awards
(for Undergraduate Students/Fresh Graduates)
Max. 10
5,000
IS
The Department of Information Systems Academic and Professional
Excellence (APEX) Awards Scheme
66
1,000 to 20,000
IS
The Department of Information Systems CISA Awards Scheme *
13
4,000
IS
The Graham Tate Memorial Bursaries
1
5,000
MGT
Personnel Management Club Scholarship
1
2,000
MGT
George Y.C. Mok & Co.’s Prizes
2
5,000
MGT
The Department of Management Exchange Program Awards
(for Undergraduate Students)
11
3,000
MGT
Kathy H. K. Chan Memorial Scholarship
1
10,000
MKT
The Department of Marketing Active Learner Awards
20
500 to 2,000
MKT
Dr. John Chan Bursary Scheme
5
5,000 to 20,000
MKT
Dr. H. L. Chan Memorial Prizes in Chinese Management
2
1,500 to 3,000
MKT
Mr Arthur Chan Outstanding Student Scholarships
2
10,000
MKT
Mr Francis Ip Outstanding Student Scholarships
2
10,000
MKT
Mr Jacky Cheung Outstanding Student Scholarships
2
10,000
MKT
The Department of Marketing Outstanding Academic Performance Awards
55
5,000 to 10,000
17
Opportunities and Resources
Scholarships
Numbers of
Awards
Amount per award
(HKS)
MKT
The Department of Marketing Outstanding Student Scholarships
2
5,000
MKT
Wing Lai Yuen Scholarship
10
10,000
MKT
Adler Jewellery Internship Award
1
15,000
MKT
Adler Jewellery Marketing Plan Award
1
20,000
MS
The Department of Management Sciences Entrance Awards
5 (Gold)
30 (Silver)
50,000 (Gold)
5,000 to 30,000 (Silver)
MS
10
10,000
MS
The Department of Management Sciences Outstanding Student Prizes and
Scholarships
Freetech Technology Scholarship
8
Total not exceeding
40,000
MS
The Department of Management Sciences Academic Progress Awards
30
2,000 to 3,000
MS
The Department of Management Sciences Student Development
Scholarships
5
5,000 to 10,000
* Pending for University’s approval
The above information is subject to change. Please refer to CityU Student Development Services and relevant departments for more details and latest information.
Student Exchange Fund
The Student Exchange Fund provides sponsorship to CityU full-time degree students with Hong Kong
permanent resident status. Depending on the region/country of the host university, each student
receives funding support ranging from HK$9,000 to HK$20,000 for one-semester overseas exchange.
Increasing numbers of our BBA students benefit from the Student Exchange Fund for
their outbound exchange
Overseas Summer Programmes
Under the Cultural and Language Immersion Scheme (CALIS) and Service Learning (SL) programme,
students receive a subsidy of HK$13,000 or even more to support their summer programmes.
18
Career Placements and Premier
Employers
Our business students are highly sought after upon graduation. The majority of our
graduates are employed in the business fields and the top 5 areas are: Accounting/
Auditing/Taxation, Marketing/Sales, Administration/Management, Banking/Finance and
Secretarial/Clerical Work.
Graduate Employment Statistics for BBA Graduates 2013
Accounting/Auditing/Taxation Work (19%)
Secretarial/Clerical Work (8%)
Administration/Management (15%)
Other business fields (23%)
(Customer Service, Economic, Statistical & Mathematical Work, Human Resources,
Insurance Services, Systems Analysis & Computer Programming, etc.)
Banking/Finance (11%)
Marketing/Sales (18%)
Non-business fields (6%)
(Art & Design, Teaching/Lecturing, etc.)
The excellence of our student leaning is also reflected by high employment rate of our
fresh graduates in the recent years (i.e. 99.4% according to the latest annual Graduate Exit
Survey). This indicates that our graduate quality has been widely recognized by local and
international employers.
19
Career Placements and Premier
Employers
Premier employers of our BBA graduates include
Big Four Auditors
Deloitte Touche Tohmatsu
KPMG
Ernst and Young
PricewaterhouseCoopers
Finance/Banking
American Express International Inc
DBS Bank
Bank Consortium Trust Co Ltd
Fortis Bank Asia HK
Bank of America
Hang Sang Bank
Bank of China
Hong Kong & Shanghai Banking Corp Ltd
Bank of Communications
Independent Community Bankers of America
Citi Ka Wah Bank
Morgan Stanley
CitiBank
Nanyang Commercial Bank
Convoy Asset Management Ltd
Prime Credit (Asia) Ltd
Credit Agricole Indosuez
Standard Chartered Bank
Dah Sing Bank Ltd
Taifook Securities Group Ltd
Government/Government Related Organizations
Agilent Technology HK Ltd
Hospital Authority
CLP Power Hong Kong Ltd
Housing Authority, Hong Kong Government
Department of Health
Immigration Department, Hong Kong Government
Education Bureau
Independent Commission Against Corruption
Fire Services Department (Ambulance Services)
HKSAR Census and Statistics Department
Office of the Government Chief Information
Officer
HKSAR Government
Pamela Youde Nethersole Eastern Hospital
HKSAR Social Welfare Department
Prince of Wales Hospital
Hong Kong Exchanges and Clearing Ltd
Rating & Valuation Department
Hong Kong Monetary Authority
Water Supplies Department
Hong Kong Tourism Board
Insurance
20
AIA International Assurance Company Ltd
Ping An Insurance (Group) Company of China Ltd
Manual Life (International) Ltd
Principal Assurance Corporation Ltd
Mass Mutual Asia Ltd
Principal Insurance Co Ltd
Mitsui Sumitomo Insurance Co (HK) Ltd
Promise (H.K.) Co Ltd
New York Life
Prudential Assurance Company Ltd
Pacific Century Insurance Company Ltd
Winterthur Life (Hong Kong) Ltd
Career Placements and Premier
Employers
Premier employers of our BBA graduates include
Manufacturing
APL Logistics
Intex Syndicate Ltd
Aroma Bakery Co Ltd
Kerry Beverage Services Ltd
Avery Dennison
Lucullus Food & Wines Co Ltd
Compaq
Nakagawa Electronics Ltd
Esquel Enterprises Ltd
Philips Electronics Hong Kong Ltd
Four Seas Mercantile Ltd
Swire Coca Cola HK Ltd
Hauni Far East Ltd
Techtronic Industries Company Ltd
IBM China/HK Ltd
Universal Handicraft Manufacturers Ltd
Interprovincial Steel and Pipe Co Ltd (IPS Co) White Horse Ceramic
Marketing/ Media/Advertising
BBDO Worldwide
J Walter Thompson
Carat Asia Pacific
Lowe Lintas
City Telecom (HK) Ltd
MindShare Hong Kong
D’Arcy
Mingpao.com Ltd
DDB Worldwide
OMD
DraftWorld
Oriental Daily News
Euro RSCG Partnership
Publicis
FCB Worldwide
Saatchi & Saatchi
Grey Worldwide
TBWA
HK Broadband Network Co Ltd
Television Broadcasts Ltd (TVB)
Hong Kong Broadcast
Marketing Research
ACNielsen Ltd
HKSAR
ACORN Marketing & Research Consultants
Oracle Market Research Corporation
Asia Market Intelligence (AMI)
Synovate Ltd
Bloomberg
Taylor Nelson Sofres (TNS)
Retailing
AEON Store (HK) Co Ltd
L S Collection HK Ltd
Dairy Farm Company Ltd
Park’n Shop
G2000 Group Ltd
Wing On Department Store (HK)
Giordano Ltd
Property/Real Estate
Centaline Properties Agency Ltd
NFP Property & Casualty Services Inc
Hong Yip Services Company Ltd
Sun Hung Kai Property Management Ltd
Jones Lang LaSalle (Hong Kong)
Wharf (Holdings) Ltd
Midland Realty Group
21
Career Placements and Premier
Employers
Premier employers of our BBA graduates include
Technology
Casio
Ricoh Office Solutions
CyberApex Technology Ltd
Sanken Electric Co Ltd
HP
Sanyo
Intelligent CAD/CAM Technology Ltd
Schlumberger
Mitsubishi Corporation (Hong Kong) Ltd
SHARP
NEC Co Ltd
SAS institute Ltd
Panasonic
Xerox
Peak International
Transportation and Logistics
Airport Authority Hong Kong
Japan Airlines International Co Ltd
Asia Logistics Technology Company Ltd
Jardine Logistics Services (HKG) Ltd
Cathay Pacific Airways Ltd
Kintetsu World Express (HK) Ltd
Dah Chong Hong Ltd
Kowloon Motor Bus
DHL
Kowloon-Canton Railway Corporations (KCRC)
ESA Shipping (China) Company Ltd
Light Rail Transit (LRT)
Exel HK Ltd
Maersk Logistics Hong Kong Ltd
FedEx
Modern Terminals Ltd
Geologistics Ltd
Mass Transit Railway (MTR)
Hellmann Worldwide Logistics
Sharp International Cargo Services Ltd
Hongkong International Terminals
TNT
HK Airport Services Ltd
UPS Supply China Solutions (Asia) Ltd
HK Dragon Airlines Ltd
Others
22
China Travel Services (HK) Ltd
Hyatt Regency Hong Kong
Citic Investment Consultant
Jardine One Solution Ltd
Consolidated Power Ltd
Keitex Ltd
Elegent Jewellery Co Ltd
Mega Hospitality International
Esso Mobil Corporation
Pacific Century Cyber Works (PCCW)
Fendi Asia Pacific Ltd
Royal Bodyperfect
HK Jockey Club
Smartone
HK Management Association
Solution Consultant Ltd
HK Wing On Travel Service Ltd
Tiptop Consultants Ltd
Hong Kong Electric Group
Wilson Parking
BBA Success Stories
AC Spo
tl
013 Issue
ight Su
Dec 2
entre 12
EF NewsC
Ming Pao 12
Dec 2013
ao 20
Ming P
14
Jan 20
mmer 2
014 Issu
e
BBA Success Stories
HKET 21 May 2014
HKEJ.com
IS N
ntre
ews Ce
15 July
sue
2014 Is
19 May 20
14
College of Business
City University of Hong Kong
Tat Chee Avenue, Kowloon, Hong Kong
Tel : (852)3442 8989 Fax : (852)3442 0151 E-mail : cb@cityu.edu.hk
BBA Homepage: http://www.cb.cityu.edu.hk/BBA/4YEAR
Website : http://www.cb.cityu.edu.hk/bba/admissions/
CB Facebook : http://www.facebook.com/CityU.CB
BBA\DSE\Sept 2014
Tat Chee Avenue, Kowloon, Hong Kong
Tel : (852)3442 8989 Fax : (852)3442 0151 E-mail : cb@cityu.edu.hk
BBA Homepage: http://www.cb.cityu.edu.hk/BBA/4YEAR
Website : http://www.cb.cityu.edu.hk/bba/admissions/
CB Facebook : http://www.facebook.com/CityU.CB
College of Business
City University of Hong Kong