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McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle
The Role of Destination Marketing Organisation in Strategic Marketing Management for Tourism
Original Citation
McCamley, Claire, Gilmore, Audrey and McCartan-Quinn, Danielle (2012) The Role of Destination
Marketing Organisation in Strategic Marketing Management for Tourism. In: Proceedings of the
Academy of Marketing Conference 2012: Marketing: Catching the technology wave. Academy of
Marketing. ISBN 9780854329472
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